Séraphine Founder Cécile Reinaud introduces the beautiful new range of Baby wear – The Diana Collection:
I am honoured to have been commissioned by the Diana Award foundation to create this signature baby wear range using the iconic Diana pastel tartan. The Diana Award recognises young people who are working to transform their communities and the lives around them, and works to continue Princess Diana’s legacy. Twelve percent of the sales of every piece in the range will go towards the foundation to raise vital funds for their mentoring and anti-bullying programmes.
The iconic Diana pastel tartan is woven in Scotland, and I wanted to give a modern take on this heritage fabric. I used little touches of the signature tartan against contrasting fabrics so that it stands out even more. This first collection is primarily focused on baby girl clothes because that’s what inspires me most. I am the mum of two boys so I guess I still crave playing dolls with cute baby girl clothes, and designing this range felt exactly like that, it was like child’s play!
Making beautiful baby clothes and giving back to the community at the same time really inspired me and I hope it will inspire you too.
Watch the Video & Discover the Collection
Cecile Reinaud officially launched The Diana Collection at the star studded Global Gift Gala charity auction in London, attended by Hollywood stars including Eva Longoria and Victoria Beckham.
The stars were out in full force at the glamorous event; Cecile Reinaud wore a floor sweeping lace gown by Alice & Olivia with a stunning necklace by Theo Fennell, while Eva Longoria and Victoria Beckham stole the show in gorgeous floor-length gowns. There was a celebrity guest list a mile long and live performances from world class acts Ronan Keating and Anastacia.
Cecile and the team rubbed shoulders with a seriously glamorous crowd including event organisers Eva Longoria and Victoria Beckham as well as special guest performers Anastasia and Ronan Keating.
Lara Pelissier Aillaud our Digital and Marketing Director had the chance to spend some time with Eva Longoria.
Our Creative director, Chelsey Oliver, with one of her design…
Featuring the iconic Princess Diana Tartan, the Diana Collection is made in the softest fabrics with luxurious touches of velvet, cotton and cashmere. Discover adorable dresses, pretty cashmere cardigans and super soft fleece-lined baby booties – perfect for special occasions and everyday adventures alike.
The Diana Collection is available now exclusively at Seraphine. You can shop the collection online and at selected Seraphine boutiques.
These beautiful designer baby clothes would make the perfect gift for the little Prince or Princess in your life!