This week we celebrated the opening of our new flagship maternity shop in Dubai with a glamorous launch event!
Guests enjoyed delicious canapes, macarons and mocktails while they mingled, taking the opportunity to explore the beautiful new store, browse the latest maternity collections and meet Seraphine founder Cecile Reinaud.
We were thrilled to welcome a stylish crowd to the event, including chic local mums, bloggers and fashion editors as well as ladies and gents of the press. There was a lovely atmosphere among the guests, who were delighted with the store and the maternity clothes. And the Diana Collection of luxury baby clothes was a universal hit with the fashion conscious mums.
Among the guests was the glamorous Louise Nichol – Editor in Chief of Harper’s Bazaar Arabia, who was very impressed with our new maternity shop, saying:
“The store looks incredible – I love the Seraphine brand, so it’s wonderful to have you here in Dubai!”
Standing at 2,500 sq ft, the new location in Dubai’s famous Festival City Mall is our largest flagship maternity shop to date. It is glamorously appointed with VIP changing rooms and an impressive crystal chandelier, providing a truly deluxe shopping experience to fit in with the lavish local lifestyle.
A pop-up photo booth complete with novelty props was a huge hit, and guests had fun posing with friends. The giant flowery selfie frame proved particularly popular!
We can’t wait to welcome you in store soon. In London, Paris, New York, Hong Kong and now Dubai, Seraphine stores can be found at the world’s most fashionable destinations! And if there isn’t one near you, you can always shop online instead!