Our little fuchsia maternity dress experiences The Kate Effect!

Here at Seraphine we have been having a truly incredible week!

Since the beautiful first official photographs of the Duke and Duchess of Cambridge with gorgeous little Prince George showcased our very own Jolene maternity dress to the world, we have been very much enjoying The Kate Effect!

We knew that the Duchess had a number of our maternity dresses, and were very excited when she was photographed wearing our polka dot Renata dress during her pregnancy and our lovely lavender blossom dress soon after the birth, but this time has been something extra special! We are so proud that Kate loves our fabulous little fuchsia dress and are truly honoured that she chose to wear it in the first official family photograph!



Kate is a true style icon whose charm extends right across the globe, and her fashion choices are keenly followed by the world’s press. As a result, our little fuchsia Jolene dress has been at the centre of a media frenzy over the past few days and sold out in under 2 hours!

It graced all the front pages yesterday and Cecile, our Creative Director has been giving out statements and interviews left right and centre ever since!


A few of our favourite press cuttings:

We got a mention on the front page of The Times yesterday, we have been featured in Grazia Daily who published a fantastic article titled: “Everything You Need to Know about Kate Middleton’s Favourite Maternity Brand, Seraphine”,  the world famous photo will be gracing the cover of  People magazine who have published a great profile of the dress, and Cecile was interviewed by Hello Magazine, Our gorgeous fuchsia maternity dress was featured on Marie Claire, E Entertainment and ABC news to name but a few. We were even tweeted by BritishVogue!

We couldn’t have asked for a better ambassador for our brand than the beautiful Duchess of Cambridge, and are simply thrilled that our signature Seraphine knot front maternity dress is causing such a stir!

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