The city that never sleeps lived up to its name this week, as Seraphine founder Cecile traveled to New York for interviews, photo shoots and styling sessions, ahead of the opening of our brand new Seraphine maternity store on Madison Avenue!
The fashionable mums of New York have fallen head over heels for our flagship US store on West Broadway in New York, so now we are bringing our stylish Seraphine maternity clothes to the Upper East Side. We are proud to announce that the Madison Avenue Maternity Store is coming soon!
With growing business, Seraphine’s recent win at the Queen’s Awards for Enterprise, and an impressive celebrity following; journalists are always keen to sit down with Cecile to find out exactly what it takes to run & grow a successful international business. While in New York, Cecile shared some of the secrets to Seraphine’s success in an exclusive interview with Fortune magazine, the prestigious business publication behind the annual Fortune 500 list.
But it wasn’t all work and no play on this trip; Cecile was delighted to meet Vanity Fair editor Katherine Goldstein, who popped into our New York store. Katherine was looking for some fashion forward maternity clothes to wear into the office, and came in for a personal styling session with Cecile. She loved the smart casual work outfit Cecile put together for her, styling our Polka Dot Cropped Maternity Trousers with the White Flutter Sleeve Maternity Blouse & finishing off the look with a smart blazer and a stylish pair of ShoeTherapy Black Loafers.
Watch Cecile’s Interview with Fortune Magazine
If New York is a little far to go for maternity fashion, why not try one of our London boutiques, or pay a visit to our brand new Leeds maternity store!