Our CARIPOD™ – As easy as 1, 2, 3

The unique two-part Harness-POD design makes our CARIPOD™ a breeze to use. But just in case you get stuck when out and about, the sewn-in QR code means you can access instructions whenever and wherever you need them

We have three step-by-step videos on getting your CARIPOD™ ready:

We’ve made sure they’re simple to follow, and will show you clearly and slowly just how to fit your Harness correctly, set your POD up for your baby and join the two together.

We’ve sewn a QR code into each CARIPOD™ to make the videos super-easy to access – just point your phone’s camera towards it to go to a page on our website featuring all three. Essentially, you’re taking the guidance wherever you go.

What makes the CARIPOD™ functionality so simple?

Key to designing the CARIPOD™ was ensuring it gets used by parents, not abandoned because it’s too tricky to put together. This – along with the back-to-basics, readily accessible videos – makes the CARIPOD™ a hassle-free baby carrier option.

  • The way the CARIPOD™ is made means securing and adjusting it all happens at the front and within your eye-line
  • The numbered straps make it effortless to swap between users and remember what position they were in if you’re sharing the wearing with others
  • The two-part design means you can take your baby out easily for feeds, changes, nap transfers or anything else without having to take the whole carrier off

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7 simple ways to celebrate International Women’s Day

International Women’s Day (8 March) marks the achievements of women and calls for gender equality everywhere. This year’s theme, Inspire Inclusion, has the powerful message that when people understand and value female inclusion, the world is a better place

There are lots of  International Women’s Day events happening around the world over the next couple of weeks, and we encourage you to get involved in something local if you can. If that’s not possible though, here are some other simple things you can do just where you are…

  1. Sing it loud

Start the day off with an uplifting song by a soulful diva and – if you’re feeling energetic – dance along to it! We’re big fans of “Survivor” (Destiny’s Child), “Born This Way” (Lady Gaga) and, for a bit of disco, “I’m Every Woman” (Chaka Khan), but the list is endless here, so go for what you love and sing your heart out!

  1. Send a card

Old-fashioned maybe, but always appreciated. Write a note to a good female friend or family member telling them what they mean to you and why they’re so awesome.

  1. …or a few surprise texts or phone calls

An out-of-blue text or phone call to those women you really look up to will make their day. No need for an essay if texting: keep it short and simple, along the lines of “Just wanted to let you know, you’re an inspiration to me because…”

  1. Wear purple

Yep, it’s the official colour of IWD, representing power and status, alongside creativity, spirituality and imagination. It was one of three colours adopted by the suffragettes, as the colour of dignity, alongside white (purity) and green (hope). Not quite your shade? Paint your nails purple or wear a purple accessory or piece of jewellery (think amethyst, purple tanzanite or purple topaz).

5. Arrange a meet-up

If you can manage it, IWD is a great day to catch up with the girls in real life. Coffee, cake and a stroll in the park: what could be better? If you’ve not got around to arranging an in-person chat, why not carve out 20 minutes for an online convo? Or promise that, by the end of the day, you’ll have a date in the diary for some face-to-face time with that top woman in your life.

6. Treat yourself to an empowering read or watch

IWD is a great excuse to treat yourself to a new book or find some time (if you can!) to chill and watch a good movie featuring some strong female roles. For books, try Becoming by Michelle Obama for pure inspiration, How To Build A Girl for a laugh-out-loud read or The Women by Kristin Hannah (Firefly Lane, The Nightingale, The Four Winds) if you’re looking for a brand-new read for 2024.

For movies, we suggest The Color Purple (Steven Spielberg’s 1985 version or the 2023 musical remake), Erin Brockovich or Hidden Figures, about the team of female African-American mathematicians who were vital to NASA’s early space program.

7. Journal about it

If you’re a fan of journaling, why not make today’s entry all about IWD? Put pen to paper and share your thoughts on all those ladies you love and admire, what it means to you to be a strong woman and anything else this day means to you. 

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NEW ARRIVAL: Our first-ever baby carrier has arrived

Seraphine’s baby carrier, the CARIPOD is here created by our design team to ease the babywearing worries they know new parents have, because they’ve had them, too! Find out what makes this game-changing carrier different from others on the market

Speak to most new parents and many will tell you they love the idea of using a baby carrier. However, after investing in one, they come to find it too uncomfortable or tricky to use, thanks to overly complicated designs which make them nervous about putting it together correctly.

With this in mind, Seraphine’s product design team (comprising mums at different stages of the parenting journey, from first-time mums to more experienced ones) decided to make its own version that could be used with confidence. The result is the unique CARIPOD™,  an effortless and stylish carrier with features you won’t find elsewhere.

Six reasons to love the CARIPOD™

1. Its front-loading design provides stress-free solo carrying

Finding a carrier you can feel confident putting your little one into safely when on the go (especially solo trips) is vital. With its two-part Harness and POD design, the CARIPOD makes things so much easier.

There’s no need to twist to adjust straps or click buckles into place behind you or out of eyeline when you’re putting your baby in. Securing and adjusting the carrier happens at the front, meaning you can see what you’re doing, assured in the knowledge your baby will stay just where they’re supposed to.

2. Its super-quick access makes feeding, changing and nap transfers a breeze

Another reason the two-part design is gold dust! It’s not necessary to take the whole carrier off to feed, change, transfer your baby (for example, to the buggy or car seat) or anything else you’ve got to do. Simply detach the POD from the Harness, do what you need to and reconnect the two parts when you’re ready. In short, this carrier offers super-convenient, super-quick access whenever it’s required.

3. It has a streamlined Harness for outdoor ease

As well as being ergonomically designed for comfort, our CARIPOD™’s Harness has been made to sit under your outerwear: cue no bunching or scrunching over your coat, just your usual out-and-about silhouette. This means you can put it on before you venture off and attach the POD (which folds up neatly) later.

We love this, especially for those days when you’re going out in the car (or taking the stroller) but may want to carry your baby later. As you’ll already have the Harness on, once you’ve arrived at your destination, simply attach the POD, put your baby in it and you’re ready for walks and cuddles. When it’s time to head home again, the two-part design makes transferring your baby back into the car seat or stroller oh-so easy.

4. It’s fully adjustable for all body shapes and sizes

The CARIPOD™ has been designed to fit anyone from 4’11” to 6’6” in height and from (UK) size 6 to 26. We’ve numbered the strap settings, too, so it’s a breeze to switch between one size and another if you’re sharing the wearing: no need for guesswork or random strap-pulling.

5. It’s supportive and comfortable for you and your baby

The CARIPOD™ has been made with premium comfort and support for you and your baby in mind.

  • The Harness has an ergonomic design that helps to spread the weight of your baby more evenly so you can carry them for longer (it’s suitable for full-term newborns up to toddlers, 7lbs to 33lbs/3.2kg to 15kg)
  • There are no criss-cross or buckle straps between the shoulder blades, which avoids discomfort to your upper back
  • You can widen the POD seat as your baby grows
  • You can adapt the neck support for your baby based on their age, if they’re sleeping or if they’re inward- or outward-facing.

6. Our easy-to-access user guide will build your confidence

Even though our carrier has been safety tested, approved and designed to be as simple as possible to use, we know lack of sleep as a new parent can sometimes mean the brain fog kicks in when it comes to things like baby gadgets. 

That’s why we’ve sewn a QR code into the CARIPOD™, which will take you straight to easy-to-watch instruction videos to give you a reminder on your phone or tablet – handy if you’re out and about and get stuck. They’ll give you the simple guidance you need to fit your Harness and POD on the spot.

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The tee-tuck feature: What it is and why we created it

Our tee-tuck feature allows you to have a put-together French tuck look to your outfits throughout pregnancy 

Here at Seraphine, we’re dedicated to creating products which will make your pregnancy journey that little bit easier – when it comes to dressing, at least!  

Our product designers are committed to excellence in crafting clothes you’ll love, and are regularly producing innovative looks to make styling a breeze. Our tee-tuck feature, which you’ll find in our jeans, is no exception. 

What is our tee-tuck feature? 

Our tee-tuck feature is a simple but oh-so effective little device which allows you to have a neat French tuck which will stay in place, even as your bump grows. 

Essentially, the tee-tuck is a gap of around three inches at the front (just behind the button-front waistband) of the stretchy maternity band, which you’ll find at the top of our maternity jeans. This gap allows you to easily tuck in your top for a more put-together ensemble, which has become known as the ‘French tuck’. 

The rest of the maternity band is just as stretchy and sturdy as any of our non-tuck bands, and will offer your bump support while being silky soft against the skin.  

Stephanie Mackey, who devised this nifty design element, says: “We know that our mums-to-be want to look great throughout their pregnancy and so we definitely see it as our job to give them the option to style their looks with ease and elegance as their body changes.”  

The French tuck 

As a reminder, or in case you weren’t aware of it, the French tuck is the name given to the art of tucking a billowy / oversized shirt in at the front and keeping it out at the back, which gives a super-stylish and contemporary silhouette. It was coined by British fashion designer Tan France (now living in the USA), who put it in the spotlight in recent times, though it’s definitely a look people have been doing for years.  

Our styles which feature the tee-tuck: 

6 things to do if you’ve just found out you’re pregnant

It’s happened – you’ve done the test (or maybe a fair few!) and the result’s come back positive – you’re pregnant! Whether you’ve been trying for a while or it’s happened quicker than you thought, we reckon there are a million questions running through your head, especially if this is your first time.

The good news is, we’re here to help. While your mind might be racing about what it all means and what’s ahead for you, first things first. There are some basic things you should do once it’s all sunk in…

1. Talk to your doctor

If you’re anything like us, you’ll probably want to get that appointment in the diary just to make your pregnancy news a bit more “official”. If you’re five or six weeks pregnant and unable to get an appointment for a week or so, that’s OK. Many appointments happen around the 8-week mark – though this won’t be the same for everyone. 

At this appointment, your doctor will likely ask a number of questions about any previous pregnancies and will give you a general health check-up as well as offer advice on any medications you’re currently taking. They’ll also hopefully ask you about any concerns or worries you have. Make sure you write down any questions you want to ask when you’re there so you get the most out of the one-to-one time you have.

2. Work out your due date

As well as visiting your doctor, calculating your due date is another surefire way to make the reality of your pregnancy hit home. There are lots of due date calculators online, but you’ll need a few bits of information to use them. There are two main ways to work the date out: one is based on the day you conceived your baby (if you think you know). The other, used more regularly, is based on the first day of your last period (and it’s assumed you conceived halfway between periods). You’ll also need to know the length of your menstrual cycle. If it varies, use the average.

A dating scan, which you’ll likely have at around 7 to 10 weeks, will also help to give you an estimated due date (EDD), based on the size of the foetus. 

It’s worth noting that only around 5% of babies come on their actual due date. Most babies come between 37 and 41 weeks and could arrive a week on either side of this date, so it’s not set in stone! But hopefully it gives you a rough timeline to work to as you prepare for your new family member.

3. Make a few small changes if you need to

Being healthy is important at any age or stage in life, including pregnancy, and there are a few small changes you can make that will help. It’s a good idea to limit your caffeine intake once you know you’re pregnant. Official advice says you should have less than 200 millimetres of caffeine per day (that’s around two small cups of instant coffee) but if you find it easy enough to switch to decaffeinated drinks that could be the best thing to do.

It’s absolutely best to avoid alcohol when pregnant, but if you have had a drink without realising you were expecting, don’t beat yourself up about it. Just try and avoid it from now on.

Ask your doctor about the best supplements to take. They’re bound to mention folic acid which helps to make blood cells as well as vitamin D. If you’re worried about any exercises you currently do, check with your doctor who’ll be able to advise on the best course of action.

4. Know the early pregnancy symptoms

Believe it or not, pregnancy symptoms can start pretty early on. For example, morning sickness can start as soon as 4 weeks, as can feeling tired, breast tenderness and going to the loo more (especially at night).

Knowing these things (and that they’re perfectly normal) will hopefully put you more at ease if / when they happen. Be aware too, that lots of these symptoms subside as you reach your second trimester.

5. Decide who to share your news with

We’re guessing that, while in the very early days of pregnancy at least, you won’t be shouting your news from the mountain tops, there might just be one or two very close people you might want to tell (aside from your partner). While the “usual” wisdom is to wait until you’ve reached the 12-week mark, this is entirely up to you. If, for example, you’re working but struggling with morning sickness, you might want to tell a trusted colleague so they are in the loop about why you might be making more bathroom trips or not being your usual self if you’re a little more fatigued than usual.

6. Get comfy

With all the changes that will be happening to your body over the next few weeks and months, you might just want to invest in a few cosy and comfy clothes to see you through pregnancy, and, of course, we’ve got loads! From laid-back hoodies you can wear throughout pregnancy and once your baby is born, over your baby’s carrier, to stretchy leggings and joggers, why not browse our collection and get some essentials in.

Morning sickness: 9 tips to ease the queasy

Morning sickness is a really common symptom of pregnancy, usually occurring in the first trimester, which can leave you feeling terribly nauseous and generally unwell. Despite its name, morning sickness can happen at any time of day, or at night.

In some instances, this nauseous feeling can become pretty unbearable. In this case, it could be that you’re experiencing extreme morning sickness – hyperemesis gravidarum – and that a trip to the doctor is required for medical intervention. 

If, however, you think you might just be in need of some home remedy-style solutions, there are plenty of things you can try. These work for some, and not others, and a few are based on anecdotal evidence more than anything else. But you may just find they’re exactly what’s needed.

Remember, too, morning sickness usually subsides around the 16 to 18 week mark, so hang in there, it will get better!

Try these to help your morning sickness…

1. Bland foods

Because they’re non-acidic and easy to digest, bland foods (think dry crackers, toast and rice cakes) are pretty good at easing morning sickness. They can fill you up while keeping those nausea blues at bay so it’s well worth having a few packets on hand for when those queasy feelings arise.

2. Ginger

Ginger is one of the most touted morning sickness remedies, and there seems to be plenty anecdotal evidence at least that it helps – though everyone’s different, so there’s no guarantee, but it might just be worth a try if you’re really suffering. You can have it in lots of ways too – suck a ginger lozenge, eat a ginger biscuit or try some ginger ale or a ginger lollipop.

3. Stick to chilled foods

Sometimes it’s the smell of hot food that can make you feel nauseous, so if you’re having a particularly bad day you might want to stick to no-cook foods. We appreciate this is probably easier said than done in the winter rather than summer months, but it could be an option on the odd day even in chillier climes when you really just can’t stomach the stench.

4. Make your meals small and frequent

There are several reasons why it’s better to eat small meals regularly rather than loading up in one sitting if you’re feeling queasy. Trying to take in too much in one go can overwhelm your stomach and bring on feelings of nausea. In addition, eating little and often can help to stabilise your blood sugars. 

5. Mint

Some women find that the aroma of mint helps to relieve their morning sickness. Try sipping mint tea, or chewing mint leaves or a mint sweet if you prefer. Alternatively, you can sprinkle mint oil on a tissue or handkerchief and breathe in the soothing scent. 

6. Sour treats

Yet others have discovered that sour sweets, like lemon or lime candy, can help with their recurring morning sickness. These treats are high in citric acid which can help with digestion and may curb those nauseous feelings. If you love your fresh fruit, you can suck on slices of lime, lemon or orange.

7. Rest up

Tiredness can make nausea worse, so it’s good to try and rest up if your morning sickness is getting the better of you (and if you possibly can). Some doctors even recommend trying to take a holiday in the early stages of your pregnancy, as the first few weeks can be some of the toughest. We get that it’s not an option for everyone, but if it’s something you think you can manage, go for it.

8. Acupressure

Acupressure works in much the same way as acupuncture, except without the needles. As the name suggests, it puts pressure on certain parts of your body, known as acupoints, and can help with improving blood flow, relaxation and lessening nausea. With this in mind, some pregnant women opt to wear wrist acupressure bands. Why not give them a go and see if they work for you?

9. Tell someone at work

As morning sickness can creep up on you pretty early on in your pregnancy, chances are you’re still spending time in the office. You may also have decided not to share your pregnancy news with people yet, but you could consider telling just one or two trusted colleagues. This way, you’ll have an ally who gets your more-frequent-than-usual bathroom trips, quieter days and possible later arrival times. Just knowing that someone understands what you’re going through could make a big difference.

When to see a doctor

Occasionally, morning sickness becomes so severe it needs medical intervention. In this instance, it’s known as hyperemesis gravidarum: you may remember the Princess of Wales, Kate Middleton, spoke openly about her experience of it. If you’re really struggling, you should see your doctor, especially if:

  •  you’re unable to keep food or water down for 24 hours
  • you feel severely dizzy
  • your urine is very dark/you haven’t passed urine for eight hours
  • you have severe abdominal pains.

They will be able to advise the best course of action and put you on the appropriate medication if needed.

Random Acts of Kindness: Little Things to Brighten Someone’s Day

In a world where you can be anything, be kind.

We could all use a little more kindness in our lives these days. So this week on the blog, we’re thinking about the little things we can do to brighten someone’s day.

1. Send a Surprise

Get the Look: Cotton Stripe Maternity & Nursing Dress

Receiving something exciting in the mail is such a simple thing, and yet it has the power to make someone’s day… Just think how happy you were to see the delivery person with your latest online order!

Why not send a little something to let someone know you’re thinking of them… whether it’s a hand-written letter, a bunch of flowers or a thoughtful gift for a fellow mama-to-be.

2. Call Someone You Love

Get the Look: Maternity & Nursing Hoodie

A friend you haven’t spoken to in a while, an elderly relative, your parents… get in touch today & show them you care.

Whether it’s on Zoom, FaceTime or a good old fashioned phone call, a check in & catch up can do the world of good.

3. Smile to Brighten Someone’s Day

Get the Look: Nautical Cotton Maternity & Nursing Jumper

The people you live with, neighbours you pass on the street, the person who serves your take-out coffee… you never know who could use a friendly smile.

4. Kindness for Kids

Get the Look: Cotton Maternity & Nursing Top

If you have older children, now could be a great time to get them thinking about their new role as big brother or sister.

Ask them to think about all the ways they could be kind to the new baby, and the things they could do to help you when baby arrives.

You could even turn it into a fun craft activity by creating & decorating a kindness jar, where they can keep all their kind ideas.

5. Don’t Forget… Be Kind to Yourself!

Get the Look: Grey Bamboo Maternity Leggings & Bamboo Nursing Bras, Twin Pack

You know what they say, you can’t pour from an empty cup…

Growing & raising tiny humans is hard work, so make sure you’re taking the time to be kind to yourself – you deserve it mama!

Baby, Unplugged: One Mother’s Search for Balance in the Digital Age

From watches that ping you the news to fridges that send you grocery lists… modern life is getting ‘smarter’ by the day. And, as writer and journalist Sophie Brickman discovered, parenthood is no exception.

In her new book Baby, Unplugged, the New York mother and self-confessed tech-skeptic embarks on a personal journey to find balance, reason and sanity in the digital age.

So, do we really need a smart baby monitor or a breast pump that connects to the cloud? We caught up with Sophie to find out more…

Watch Sophie on Good Morning America

First, we LOVE the book! What made you want to write it?

My husband is a tech guy. He works in tech and loves gadgets—loves to bring them home, strap them on his body, all that stuff. It didn’t really faze me until my older daughter was born five years ago. Her third day of life, she comes home from the hospital and bam, on goes a little tracker that’s supposed to monitor her heart rate.

In the wee hours of the morning, an alarm goes off—I of course thought something awful had happened, but it turns out the device had just lost connection to our wifi. In that moment I thought wow, all of this tech has been infiltrating my life for ages but I haven’t ever been really thoughtful about it, and now we have a baby in the mix—what is it doing to her?

So I went off on a journey to determine what tech was beneficial, which was awful, which should be shoved in the freezer and forgotten about until the new millennium. I spoke to a ton of experts who were all fascinating, and it helped me figure out a strategy for how to navigate all the tech that is thrown at us parents. The result is Baby, Unplugged.

When it comes to selling the latest tech, what do you think makes new parents such an easy target?

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Sleep deprivation! Well, not just that, but it’s part of it. We’re a particularly vulnerable population: we haven’t done this before (the first time around, at least), we aren’t sleeping much, and the most important little human just arrived in our house, and we’re supposed to not just make sure he or she stays alive, but also make sure he or she thrives and conquers the world.  It’s a tall order, and marketers know they have us by the jugular.

Of all the experts you spoke to, were there any that made a lasting impact on your own parenting choices?

I spoke to many, many experts who impacted my choices, from Alison Gopnik, lauded developmental psychologist, who told me that all these little choices we’re making won’t really have a huge impact on our child after all (a very comforting notion, actually), to Jenny Radesky, who taught me a simple test to figure out if the tech I was giving to my kids was beneficial or not: give it to them, and then take it away, and see what they do in that moment. Do they have a tantrum? If so, maybe it’s not the best way for them to be spending their time.

And did you come across any gadgets or apps that you would recommend?

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There are of course ways to use tech in your life to enrich it (the ability to use eCommerce on my phone to purchase diapers and the like at the click of a button proved invaluable). Part of the reason I wrote the book was because I felt I was in the middle of two extreme camps: those who said you had to live off the grid and never show your kid a screen, and those who said ok, let’s plug the kid into the wall and come back in 18 years and they’ll have been spat out a perfect citizen of the modern world. I wanted to find a middle ground, to incorporate tech into my life in a smart way.

What about your maternity wardrobe? Were there any pieces you wouldn’t be without?

I basically lived in stretchy black leggings and an oversized button down white shirt for most of my pregnancies. My third coincided with the pandemic, so I’d already been wearing stretchy pants and comfy tops—I didn’t have to change much!

You talk about balancing tech & data with instinct & common sense. Do you have any tips for finding that balance?

Get the Look: 3 in 1 Knitted Maternity Cape

Check your gut. Is the data gathering actually making you calmer, helping your child gain weight, or sleep through the night, or whatever it is supposed to do, or is it cluttering up your mind with extra info? Is your child truly enjoying whatever program they’re watching, or app they’re playing, or are they zoning out?

What about as a working mother? Does tech play a role in how you balance work and family life?

I have a little closet in our apartment where I write and work, and the only piece of technology in it, besides my computer, is a ring light I had to buy to do Zoom interviews for book promotion! And our family would probably combust if I didn’t keep a very up-to-date google calendar of everyone’s whereabouts (three kids = NASA-level coordination of schedules). Otherwise, I try to keep it simple.

You completed your first draft right before the pandemic hit. How do you think the last year and a half has affected our relationship with tech?

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It was an interesting time to finish the manuscript because of course I thought, ok, I’m going to have to take this and throw it in the fire and start again. I was pleasantly surprised that many of the conclusions I came to in the book, pre-pandemic, remained true after it arrived: boredom is ok for your kids, don’t constantly feel the need to enrich every moment, and nothing can trump cuddling up with your kiddo and reading a book.

Of course the pandemic was a huge stress test on our reliance on tech. I am forever grateful that FaceTime exists, so that my parents were able to communicate with our children while they were quarantined in their apartment eight blocks away, and happy I was able to share photos of our (monotonously similar) days with them, too. I’m also grateful that we dodged the remote learning bullet—our oldest, Ella, is just starting kindergarten now. I looked in awe at my friends with older kids, who had to become teachers overnight, while working remotely themselves.

Lastly, any advice to share with new & expecting mums?

You know your kid better than Silicon Valley. You just do. You got this.

Get your copy of Baby, Unplugged now!

Meet Chelsey Oliver, The Mama Behind Seraphine Maternity

Chelsey Oliver is the Creative & Brand Director at Seraphine. A mama of 2, stepmother of 1 and now expecting her third baby later this year, Chelsey has over 15 years’ experience designing maternity clothes.

When it comes to bumps, babies & the journey into motherhood, it’s safe to say that Chelsey knows a thing or two…. We sat down with her to talk pregnancy, motherhood & designing clothes to make life easier for mamas.

Chelsey Oliver wearing a pink dress

Get the look: Pink Floral Maternity Maxi Dress

First – congratulations on your pregnancy! How are you feeling?

Thank you! I’m currently 32 weeks along and my little ones are 18 months & 3 years old, so as you can probably imagine, it’s a little more tiring this time around! However, I absolutely love being pregnant, especially as I get to come to work feeling so inspired every day!

As the mastermind behind many of our most innovative products, can you tell us where your inspiration comes from?

I’m a firm believer that the right wardrobe can play a big part in a woman’s smooth journey into motherhood. And what better source of inspiration could I ask for than being on this path myself? I can honestly say I’ve never felt so inspired as I am in my own motherhood journey.

Chelsey Oliver and her newborn. Chelsey is wearing the skin to skin top by Seraphine

Chelsey is wearing the Grey Skin to Skin Top & Bamboo Maternity Leggings

I came up with the idea for our skin to skin tops thanks to my first pregnancy. After welcoming my daughter I started making notes about what I wanted, and by the time my son arrived a year and a half later, the top I’d dreamed up was ready to use.

The same thing happened with my son – as I breastfed him, I was thinking about all the ways I could improve the nursing bras that I had. All those ideas went into making our new Baby Sensory Bra, which features a full-coverage modesty panel with a high-contrast print to keep baby focussed, as well as wide supportive straps to encourage good posture & prevent back ache. I can’t wait to try it out once my new little one arrives!

Being in the motherhood space and listening to other mums around me is also a massive bonus. I absorb everything I can regarding the hurdles we face as mothers and I am always on the lookout for a solution we can offer at Seraphine!

Do you think your own pregnancies & experience of motherhood have affected your approach to design?

Chelsey Oliver and her family

Get the look: High Low Hem Cotton Maternity Shirt & Ripped Boyfriend Maternity Jeans

I’ve been designing maternity clothing since the start of my career, so naturally my approach has evolved. My interest in the fashion industry has always been focused on empowering women to feel confident in their bodies. Part of that drive comes from being curvy myself since my teen years and always feeling frustrated with ill-fitting clothing on the high street.

It’s fair to say that at the start of my career, my focus was on designs that fit the body well and adapt with curves. As the years passed, I became very aware of the environmental impact of short-use clothing – and so it became a focus of mine to ensure all pieces we design provide longevity through adaptability & functionality. Our 3 in 1 babywearing jackets are the perfect example – the work with your bump through pregnancy, adapt for babywearing & can be worn long afterwards too as a regular coat!

Later, my experience of being a busy mum in an age where we put a great deal of pressure on ourselves to be great both at home and at work, has given me the edge for innovation. I take great satisfaction in continually revolutionising the modern maternity wardrobe to be really hardworking.

As an expectant mama yourself, what are your personal must-have pieces – the ones you get the most wear out of?

Chelsey Oliver and her son

There are some pieces that I swear I wear whenever they are clean! My favourites through the work week are the two-piece dresses – most of which will see me well into the spring and for nursing.

Great lingerie is a must, and on the weekends I live in our dungarees. I must admit, I never wore dungarees pre-motherhood, but I find they are the perfect piece for being active with my kids – with or without a bump!

What are your top recommendations for:

Chelsey Oliver, Brand & Creative Director at Seraphine Maternity

1st Trimester

Invest in comfy lingerie – it’s important to have a good selection that you can wear as your body changes – a growing bustline is one of the first areas we see change.

2nd Trimester

I don’t have a specific product here, almost everything we design will give great use from this point onwards! A pair of maternity jeans, a great dress and some leggings are all a must!

3rd Trimester

For comfort I’d go for the maternity dungarees + some great nursing tops to layer under them.

Hospital Bag

For this one, my ideal list would be a bit endless – but don’t forget, everything you buy for the hospital bag will equip you well into your nursing journey! Don’t miss your skin to skin top and a two pack of button-down nighties for the hospital.

4th Trimester

The 3 in 1 babywearing hoodie is a must-have for evening strolls. Also, I’ve had 2 caesareans so the post maternity shaping jeans are a personal favourite of mine – they give me great support once I’ve fully healed, which is great for babywearing!

And finally, as a working mother, do you have any tips for balancing work & family life?

Chelsey Oliver with her children

Don’t be afraid to ask for help! It seems an obvious one, but so many of us take on too much. I’m guilty of assuming that those around me just ‘know’ what I need from them, and so often a little more communication goes a long way!

Similarly with your doctor or midwife, if anything ever just doesn’t feel right, or if you have a gut instinct something is wrong, listen to it and insist on getting the help you need – taking care of yourself is as important as taking care of your family!

Nobody Tells You: The Must-Have New Book for Pregnancy & Parenthood

Pregnancy & postnatal expert & mother of two, Becca Maberly is the Founder of A Mother Place, a site which offers antenatal courses designed to prepare parents for pregnancy, birth & life with a new baby. This week her brand new book – Nobody Tells You – hit the shelves, so we caught up with her to find out more…

We had an early sneak peak & we can tell you, it’s an absolute gold mine of info, anecdotes & reassurance – a must-have for new or expecting parents!

Becca Maberly - Author of Nobody Tells You

First, tell us a bit about A Mother Place – What’s the Mission?

When I was pregnant with my first son, I was so lucky to have my dad, an Obstetrician at the end of the phone. It was amazing to have expert advice on tap throughout every trimester and to prepare me for my birth. I was like an A Grade student going in to ace my exam!  However, there was a bit of a gap in my knowledge as I failed to prepare myself for what came after the birth!

I created A Mother Place because I wanted to make sure that no mother felt as alone as I did in those first few weeks, months and years. When I first had my son, I was so confused and angry that there seemed to be so much stuff surrounding birth and the postnatal period that nobody had told me about. Everything seemed to be shrouded in secrecy until you were actually a proper part of this mystical mum gang…and then suddenly people are dying to talk to you about their piles and postnatal depression! That’s great, but I wanted to know about this kind of thing before hand, so I could be prepared!

I created online courses to help prepare women and their partners. My wish is that new mums coming behind us embark on their parenting journey with their eyes wide open and armed with all the information and advice they need to for the nerve-wracking times ahead!

Now tell us about the book!

Nobody Tells You (book cover)

It’s called ‘Nobody Tells You’ and it’s a collection of over 100 honest stories about pregnancy, birth and parenthood. It covers everything that Nobody Tells you from infertility and miscarriage right through to giving birth and eventually going back to work AND everything in between! We have some amazing, brave, funny, sad and wonderful stories from the likes of Megan Rose Lane, Clemmie Telford, Anna Mathur and Cat Simms and amazing expert advice from Obstetrician Roger Marwood, who happens to be my dad!

It is inspired by my own frustration at the lack of honest information out there and I really hope it will become an invaluable guide to those who are thinking about becoming parents, already pregnant or have become parents recently.

There is no scaremongering, no sugar coating, just reassuring and practical advice alongside personal stories that prove there is no “right way” to do it!

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We love the bite-size format – perfect for dipping in & out of when you have a spare 5 minutes…

There are more than 100 different stories from men and women covering just about EVERYTHING  you can think of from trying to conceive right through to going back to work after having a baby, and everything else in between! 

Each story is accompanied by expert advice that explains any issues that are raised in the story and information about where to get help if you need it.  Despite the difficult and sometimes heart-breaking subjects we cover, the book is very positive, uplifting and funny too!

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How did you go about compiling the stories?

We have an absolutely amazing community on Instagram, @amotherplace, and everyone is so generous with sharing their stories, whatever the subject.  When I decided to write the book I asked people to submit their stories and they just flooded in! 

Did any of them hit particularly close to home for you? (Aside from your own, of course!)

Yes, the breastfeeding stories really hit home for me. I had a particularly difficult time feeding my babies and it was very emotional for me to read about the struggles that others went through too. I also suffered from a ruptured ectopic pregnancy a few years ago which went undiagnosed and almost killed me, so the story that we share about that is very personal to me.

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Having delivered over 5000 babies in his time, Roger Marwood provides invaluable medical insights to accompany the stories in the book. What was it like navigating your own pregnancies with him on the end of the phone?

I felt so lucky and so privileged to have access to such expert advice 24-7. All my friends were always on the phone too – they still are when they have any pregnancy related questions!  When I set up our Online Antenatal Classes on A Mother Place, it was because I wanted to be able to share this resource with everyone else. I wanted everyone else to feel as confident and prepared as I did when I went into labour. And the online Postnatal Courses I launched more recently to help new mums in that nerve-wracking first year!

Becca Maberly & Roger Marwood - the authors

Lastly, any advice to share with new & expecting mamas?

It’s wonderful but it is also VERY hard work, but I think if you know about the tough stuff and you expect this, then often it will be better or easier than you thought. So be prepared, do your research. Understand how the human body is meant to work and how we are designed to give birth, but also understand that Mother Nature doesn’t always get it right, and if this happens to you then you do not need to be afraid. We have amazing doctors and nurses who can help deliver your baby safely.

You need to appreciate that your body and mind will change, not for the worse, but things will be different. If things don’t feel good for you after you have had a baby, then again, you do not need to worry as there is help and support out there for you whatever issues you are having. And above all, remember that however you are feeling, whatever you are going through, you are not alone.


You can find out more about Becca’s book & order your copy of ‘Nobody Tells You’ here.

At Serphine, we pride ourselves on offering innovative solutions to support new & expecting parents at every stage of pregnancy & early parenthood. You can shop our full collection online here

How to Achieve Self-Love with Silatha Founder Veroniek Vermeulen

Founder of meditation app Silatha, Veroniek Vermeulen is on a quest to break women’s mental health taboos and help busy mamas to harness the power of self-love through meditation: www.silatha.com

Today on the blog, she takes us through a set of exercises to help you on your journey to achieve true self-love… think of it as a little Valentine’s gift to yourself!


Valentine’s is a time to think about love. Often, we automatically think about others. Your partner, kids, parents, close friends and family. But what about loving yourself?

Self-love is accepting yourself as you truly are, flaws and all. Becoming your own best friend. This means, that you first need to take an honest look at who you are: all your positive qualities, your strengths, your super-powers (yes everyone has them!), but also your darker sides. This isn’t easy and doesn’t happen overnight, but don’t worry – it’s a journey.

1. Get to know yourself

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Start by making a list of all your positive traits. And be honest, you have many more than you think. It can help to ask people close to you what they value in you. Take the time to list it all. It should become a long list, which will keep growing as you evolve over time.

Then start with your less beautiful parts. How do you respond when you do not like something? Are you comparing yourself to others? How do you handle fears and worries? List them down for yourself. Again, be honest – without full honesty, it doesn’t work.

When you’re done you should have two lists, hopefully of a similar length. If not, likely you have missed a few in the shorter list.

2. Embrace yourself

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Congratulations! You made a big step in being honest and open with yourself. It’s time to give yourself a big hug. Speak out loud that you love yourself, use your name when you do this, even though it might seem odd. Do this for as long as it feels comfortable.

While you literally embrace yourself, start to welcome all that is you, let it all be and know that all you listed is beautiful and okay.

3. Forgive yourself and others

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The key now is to forgive yourself, for all you feel you did wrong in the past, for what you perceive as your faults in the present and for all that you will do in the future. Know that you are perfect as you are and forgive yourself for all that you are holding against yourself.

This goes for others too. Let go of any negative thoughts you have on others and know that they are perfect as they are. They do the best they can. Know that if you were them with their upbringing and life, you would act the same way. So let go of judgement and love and embrace everyone in your life. Now and in the future.

4. Set boundaries

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Knowing what your boundaries are allows you to truly see what you’re ok with and what you’re not ok with. And once these are fixed in your mind you can start to implement them. To have the courage to say no, even though it may not feel good to you in that moment. Even though this ‘no’ may not be to the liking of others. The most important thing is to be true to yourself. Realise that you are not responsible for others’ reactions or feelings. No matter what their response is, it is theirs to deal with and not yours.

The same applies to you: Remember that you are in charge of how you react. What’s important is that you care for yourself and whatever boundaries you have.

Take some time to reflect on what your boundaries are.

5. Set positive affirmations

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It may help to develop affirmations that you can repeat for yourself every day and that will support you in your journey towards deeper self-love. For example:

  • I am enough.
  • I am compassionate.  I forgive myself.
  • I am perfect as I am.
  • I know how to care for myself and love myself unconditionally.

These should be personal, so take time to create your own.

6. Meditate on Self-love

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Meditation is a great way to connect to yourself. We recommend the Silatha Self-love meditation series on the Silatha app. There are over 50 meditations on the Silatha app, designed to guide you in growing your self-love. To get a taster of Silatha meditations you can follow this practical self-love meditation session.

It’s a journey

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Remember that building self-love doesn’t come overnight. Be patient with yourself. Notice when you act in ways ‘not in line with the core of your self-love’. By becoming more aware, you have a good chance of acting differently next time. Just acknowledging it, is already a great step on your journey.

For more information on Silatha, check out their website and socials

To explore how self-love meditations can enhance your life, download the Silatha app here:

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