Seraphine founder and creative director Cecile Reinaud met with Heidi Murkoff, author of the world’s best-selling pregnancy and parenting series, What to Expect, that began with the book What to Expect When You’re Expecting (written when she was pregnant with her first child!) to celebrate the launch of their new site What To Expect UK.
Not able to find the answers to all the questions she faced, Heidi Murkoff conceived the idea for What To Expect When You’re Expecting during her first pregnancy. With the aim to write a guide that would help other expectant parents sleep better at night, Heidi delivered the book proposal hours before delivering her daughter Emma! Emma is now a new mother herself and Seraphine’s number one fan. With a maternity wardrobe made up exclusively of Seraphine clothes, find out how here love for the brand begin here.
Over 20 years later, the What To Expect brand has grown tremendously and Heidi is now also the founder of the What To Expect Foundation, as well as one of Time Magazine’s 100 Most Influential People in the World for 2011.
The book has also been turned into an incredibly entertaining film featuring the likes of Cameron Diaz, Jennifer Lopez and Elizabeth Banks.
Have you read the book or watched the film? Let us know your thoughts.