Last week we celebrated the opening of our flagship New York boutique with a glamorous store launch party!
Indulging in champagne, mocktails, delicious blended Kusmi tea and adorable mini cupcakes from Baked by Melissa; guests took the opportunity to explore the new store, browse our latest maternity collections, and chat with Seraphine founder Cecile Reinaud.
We were delighted to welcome a truly glamorous crowd to the event, including several stylish New York mamas, as well as some of the lovely ladies & gents of the press representing publications including People.com and NewYorkFamily.
We also welcomed special celebrity guest – Broadway star and proud new mama Megan Hilty, who looked stunning in our Plum Lace Maternity Cocktail Dress, just two months after giving birth to her daughter Viola Philomena! Megan has been a huge Seraphine fan throughout her pregnancy, wearing the blue version of the lace cocktail dress to perform at the National Memorial Day concert. She loved the new Seraphine boutique saying:
“The store looks amazing! It’s so great to have you guys here in the US!”
The new location at 464 West Broadway in New York is our flagship US store, and our largest ever boutique with over 1,700 sq ft dedicated to stylish maternity fashion. With wonderful high ceilings, this spacious store is glamorously appointed with chic European furnishings and a beautiful crystal chandelier: An exciting new fashion destination for the stylish mums of New York and the perfect setting for our launch party.
Megan was one of the first to test out our beautiful pop-up photography area, organised by Lexi & Jacqueline at The Lavish Living Room, who were there on the night to capture all the glitz and glamour of the evening.
The new store is located right in the heart of the stylish SoHo district – a favourite shopping hub and celebrity hotspot that’s perfect for a glamorous pre-baby shopping spree. So if you’re planning a babymoon city break to New York, the Seraphine boutique is an essential fashion destination!
All images by Jacqueline at Injoy Imagery
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