Seraphine Maternity at Macy’s: We are Open in New York & LA!

London, Paris, New York & LA to Dubai, New Delhi & Hong Kong… Seraphine maternity boutiques & concessions can be found in fashion capitals all across the world.

And right now we are thrilled to announce that we are expanding in the US… You can now shop Seraphine maternity clothes in selected Macy’s stores!

Seraphine in New York

The largest department store in the US and one of the largest in the world, Macy’s Herald Square is home to over 2000 sq. ft. of maternity fashion & that now includes all your favourite Seraphine styles!

Conveniently located in Midtown Manhattan, right on the edge of NYC’s world-famous garment district, it’s a must-visit for mamas & mamas-to-be.

Macy's Herald Square in New York

Plan your visit

Along with our 2 flagship Seraphine stores, on West Broadway in SoHo & on Madison Avenue, NYC is the perfect destination for a pre-baby shopping trip on the East Coast!

Visit us in store in New York

Seraphine in LA

Pregnant woman wearing Seraphine dress in LA. Seraphine is now at Macy's South Coast Plaza

If you’re closer to California, you can now shop Seraphine maternity clothes at the Macy’s in South Coast Plaza in Costa Mesa. The South Coast Plaza is the largest shopping mall in California, and home to some of the biggest names in designer fashion, so it’s a natural home for the Seraphine collection.

Plan your visit

Whether you’re looking for statement maternity dresses, everyday essentials for pregnancy & nursing or even the perfect pair of maternity jeans, you’re sure to find it in the Seraphine corner at Macy’s!

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We can’t wait to see you in store soon, mama!

Maternity Fashion From Runway to Wardrobe | New York Fashion Week

It’s that time again mamas… Fashion Month is here! 4 glorious weeks dedicated to great style, new design and incredible creativity. This week saw New York kick off proceedings in true NYC fashion with a string of inspiring shows, covetable collections and plenty of ideas to translate into your maternity fashion repertoire!

While they continue to strut their stuff on the catwalks over the weekend, showing us what’s to come next autumn, we thought we’d turn our attention to the slightly nearer future…

These are our top runway-to-wardrobe maternity fashion looks to look out for this spring!


Stunning Stripes

Spring 2017 fashion trend: Striped dresses, maternity fashion

The Designers: Carolina Herrera, Lacoste, Alexander Wang

From vertical to horizontal, monochrome to multi-coloured, all in every conceivable combination, stripes are set to steal the show this season! We love the way designers mixed their stripes to flatter the figure, contrasting vertical with horizontal or diagonal for added impact.



Seraphine’s Top Tip: Don’t be afraid of horizontal stripes in maternity fashion! Far from making you look wider, they can actually work to slim your silhouette by highlighting your gorgeous baby bump!

The Maternity Dresses:

Nautical Cotton Maternity & Nursing Dress

Cotton Stripe Maternity & Nursing Dress

Nautical Maternity Maxi Dress


Every Shade of Blue

Spring 2017 fashion trend: blue dresses, maternity fashion

The Designers: Tibi, Victoria Beckham, Delpozo

Whether it’s fresh blue florals, geometric prints or stunning solid shades, this spring the designers have us craving everything in stunning shades of blue. From the deepest navy to the softest pastel shade and everything in between, blue is a colour that works with every skin tone and we can’t wait to start rocking the trend!

The Maternity Dresses:

Sky Blue Floral Woven Maternity Dress

Short Sleeve Bubble Print Maternity Dress


Shirt Dresses

Spring fashion trend 2017: Shirt dresses, maternity fashion

The Designers: DKNY, Mara Hoffman, Altuzarra

From deconstructed Oxfords to elegant printed pieces, the classic shirt is set to be big news next season, but not in the way you might expect. Shirt dresses took the runways by storm everywhere from Alexander Wang to Mara Hoffman and we couldn’t be more in love with this trend. The ultimate easy-to-wear piece, a classic shirt dress will always offer that feeling of paired back luxury – perfect for the office, or a chic weekend brunch.

The Maternity Dresses:

White Maternity Shirt Dress

Printed Maternity Shirt Dress

A Little Black Maternity Dress to Suit Every Fashion Capital

Ah, fashion month… 4 glorious weeks in the season dedicated to style, glamour, fantastic design and incredible creativity. Watching the wonderful styles coming down the runways got us to thinking… What if each of the fashion capitals was a little black maternity dress? – Ok yes, we are a bit obsessed…


New York

Seraphine black maternity dress - New York

The Designers: Calvin Klein, Donna Karan, Kate Spade, Ralph Lauren, Alexander Wang

The Vibe: New York is all about styles you can take from the runway directly out to the real world. It’s cool, casual fashion you could see fitting into your lifestyle. So it’s really no surprise that they pioneered the “See Now Buy Now” concept – thank you, New York!

The Dress: Black Maternity Shift Dress



Seraphine black maternity dress - london

The Designers: Stella McCartney, Burberry, Temperley, Vivienne Westwood, Alexander McQueen

The Vibe: New York’s free-spirited, ever so slightly irreverent sister, London is the wild child of the fashion family. Pushing style to the limits and beyond; take a closer look at seemingly-straight-laced London & you’ll find a hotbed of creativity, where quirks are coveted and originality is the order of the day.

The Dress: Woven Printed Maternity Dress



Seraphine black maternity dress - Milan

The Designers: Armani, Prada, Valentino, Gucci, Versace, Dolce & Gabbana

The Vibe: Milan is synonymous with quality craftsmanship and contemporary sex appeal. The epicentre of opulence and the spiritual home of luxury – in Milan there is no such thing as too much, and over-the-top doesn’t go far enough. Think high-octane glamour, then dial it up 10 notches!

The Dress: Off The Shoulder Black Maternity Dress



Seraphine black maternity dress - Paris

The Designers: Chanel, Louis Vuitton, Hermes, Yves Saint Laurent, Christian Dior

The Vibe: The last stop on the sartorial world tour, and arguably the most hotly anticipated. Paris needs no introduction. The city is so closely related to the concept of chic that it gave its name for the cause. Think classic, paired back elegance and effortless style – this is the kind of glamour that comes naturally, like breathing. It is never contrived.

The Dress: Black Zip Detail Maternity Dress


Discover plenty more stunning maternity dresses online today!


Olivia Wilde Rocks Seraphine Maternity Clothes in NYC: Grey is the New Black

Hollywood star Olivia Wilde looked stunning in Seraphine maternity clothes this week as she strolled through sunny NYC.



The actress styled our Grey Space Dye Maternity Maxi Dress with a cute blue jacket, sandals and sunglasses along with a gold pendant necklace – simple yet stunning.

Grey maternity clothes


The picture captures her radiant pregnancy glow perfectly, and she has every reason to smile! She is currently expecting baby number two with her actor comedian fiancé Jason Sudeikis – a little brother or sister for their two year old son Otis.



This isn’t the first time Olivia has been spotted in Seraphine – in fact we detect a trend! She has been a fan of our maternity clothes throughout both of her pregnancies, and back when she was expecting Otis she looked cool and collected in our Luxe Grey Maternity Skinny Jeans.


Olivia Wilde wears grey maternity jeans - get the look


Looks like grey really is the new black! Looking good Olivia – keep up the great style!

Seraphine on Screen: Paris . New York . Miami . LA

Every mum-to-be wants to look her best through pregnancy, but with the added pressure of being in the public eye, these on-screen mamas have been putting their fashion faith in Seraphine maternity clothes!

From Paris to New York, Miami & L.A., we’re taking a look at some of the TV star mums who’ve styled their bumps in Seraphine.



Starting the tour through TV-land in Seraphine’s spiritual fashion home – Paris; Stunning French TV presenter Vicky Bogaert has been looking stunning in Seraphine maternity dresses throughout her pregnancy. We loved her in our Double Zip Maternity Dress – an ultra chic choice, which she styled beautifully with soft blonde waves and a bold red lip.


A photo posted by Sara Haines (@sarahaines) on


In New York, Good Morning America lifestyle anchor Sara Haines rocked our Circle Print Maternity Dress live on The View, and posted this fierce fashion shot with co-host Raven Symone.

We love the way she toughened up the fitted maternity dress with a cute biker jacket and heels. And her chic monochrome style makes a great contrast to Raven’s signature eclectic look.


A photo posted by Amy Davidson (@amy_davidson) on


Over in LA, TV star & lifestyle blogger Amy Davidson looked stunning in our Chevron Print Maternity Dress at the baby shower thrown for her by 8 Simple Rules co-star & on-screen sister Kaley Cuoco! The dress set off her gorgeous red hair perfectly, and fit the nautical baby shower theme to a tee.


A photo posted by Amy Davidson (@amy_davidson) on


The mum-to-be was a huge fan of this dress, wearing it and taking stunning pictures in it several times throughout her pregnancy. She posted this gorgeous pic on Instagram shortly before her son was born with the caption: “I’ve been obsessed with this @seraphinematernity dress!” and we can’t get over how stunning she looks in it!


A photo posted by Roxanne Vargas (@roxynbc6) on


Moving on to Miami now, where NBC6 entertainment reporter and host Roxanne Vargas has been styling it out on screen in Seraphine maternity dresses. The stylish mum-to-be looked gorgeous in our Circle Print Maternity Dress to interview Eva Longoria on NBC6 in the Mix.


A photo posted by Roxanne Vargas (@roxynbc6) on


Roxanne also chose our best-selling Fuchsia Knot Front Maternity Dress to chat to classical music group The Tenors. This is the same dress chosen by The Duchess of Cambridge for her first official photos with Prince George back in 2013.



Maternity Coats: The International Collection – London, Paris & New York

With colder weather just around the corner, now is the perfect time to introduce our internationally inspired collection of winter maternity coats. From London to Paris and New York, a fantastic maternity coat is the linchpin of every stylish mama’s winter pregnancy wardrobe…


London Maternity Coats

Get the Look: Natasha Cashmere Blend Coat

The first stop on our sartorial world tour is Seraphine’s hometown, London. The London collection is all about iconic design, beautiful cuts and the very finest fabrics. Loved by the Duchess of Cambridge herself, these smart winter coats offer classic style that’s perfect for every occasion.


Get the Look: Marina Maternity Coat

While she was expecting Princess Charlotte, the Duchess wore the Natasha Cashmere Blend Coat for a day of official royal engagements in London, and she looked stunning in our Marina Maternity Coat when she and Prince William arrived for their first official royal visit to New York.


Parisian Chic Maternity Coats

Parisian chic maternity coats by Seraphine

Get the look: Cashmere Wrap Maternity Coat

Next, we’re moving on to the French fashion capital – Bienvenue a Paris! This collection showcases the very best of classic French chic, epitomised by our elegant cashmere wrap maternity coat. Parisian women have long since mastered the art of effortless elegance, and these timeless pieces are designed to be treasured season after season.


New York Style Maternity Coats

Get the Look: Super Warm Down Maternity Coat

And last on our list is the city that never sleeps – New York, New York! The fashion capital across the Atlantic inspires this collection, offering heavy duty down coats designed to keep you warm through even the coldest winter.


Get the Look: Men’s Parka with Baby Pouch

We even have a coat for dad! Based on our popular 3 in 1 maternity parkas, The men’s parka comes with a detachable baby pouch, designed to zip up over a baby sling or front carrier. Staying stylish through the sub-zero New York winters is no joke, but with these Seraphine coats in your winter style arsenal, you, your partner and your baby will all be toasty warm and totally on trend.


Seraphine on Screen: London . Paris . Tokyo . New York

Whether in London, Paris, Tokyo or New York, every mama wants to look her best through pregnancy. And these stylish ladies have been working their curves live on screen in Seraphine!

Meet some of our favourite TV star mums & their top Seraphine styles:


New York

Stunning mama-to-be Ginger Zee is the chief meteorologist for abc news, and the weather anchor on Good Morning America. This week she positively glowed in our Natasha Cashmere Blend Coat – the same one loved by the Duchess of Cambridge when she was expecting Princess Charlotte.


A photo posted by ginger_zee (@ginger_zee) on


Ginger also loves Seraphine maternity dresses and has rocked quite a selection on screen – she looked fab in our Polka Dot Cotton Sateen Maternity Dress, our Cerise Dot Maternity Dress, and the Berry Colour Block Nursing Dress!


A photo posted by ginger_zee (@ginger_zee) on



San Diego

Gorgeous Heather Lake is the features reporter on Fox 5 San Diego Morning News, and she loves her Seraphine maternity dresses. Here she is filming on location looking super chic in our Circle Print Maternity Dress.



She’s also worn our Zip Detail Maternity Dress and our Graphic Floral Maternity Dress live in the studio.







Over on the other side of the world, the beautiful Takako Zenba, news reader on the Japanese network News 23 TBS, is also a fan of Seraphine maternity dresses. She looked stunning in our Geo Print Maternity Wrap Dress and in our Bubble Print Maternity Dress, styling them both with a simple maternity camisole.





Here in London the lovely Holly Willoughby looked radiant in the Turquoise Knot Front Maternity Dress on This Morning while expecting her youngest Chester.





And in Paris the incredibly chic Anne-Claire Coudray, news reporter on French network TF1 chose our Knot Front Maternity Dress in Royal Blue.


Keep up the good work mamas – we are loving your on-screen style!

Seraphine in NYC: Meeting Fortune Magazine & Vanity Fair

The city that never sleeps lived up to its name this week, as Seraphine founder Cecile traveled to New York for interviews, photo shoots and styling sessions, ahead of the opening of our brand new Seraphine maternity store on Madison Avenue!


The fashionable mums of New York have fallen head over heels for our flagship US store on West Broadway in New York, so now we are bringing our stylish Seraphine maternity clothes to the Upper East Side. We are proud to announce that the Madison Avenue Maternity Store is coming soon!


Cecile at Fortune mag


With growing business, Seraphine’s recent win at the Queen’s Awards for Enterprise, and an impressive celebrity following; journalists are always keen to sit down with Cecile to find out exactly what it takes to run & grow a successful international business. While in New York, Cecile shared some of the secrets to Seraphine’s success in an exclusive interview with Fortune magazine, the prestigious business publication behind the annual Fortune 500 list.



But it wasn’t all work and no play on this trip; Cecile was delighted to meet Vanity Fair editor Katherine Goldstein, who popped into our New York store. Katherine was looking for some fashion forward maternity clothes to wear into the office, and came in for a personal styling session with Cecile. She loved the smart casual work outfit Cecile put together for her, styling our Polka Dot Cropped Maternity Trousers with the White Flutter Sleeve Maternity Blouse & finishing off the look with a smart blazer and a stylish pair of ShoeTherapy Black Loafers.


Watch Cecile’s Interview with Fortune Magazine



If New York is a little far to go for maternity fashion, why not try one of our London boutiques, or pay a visit to our brand new Leeds maternity store!



Celebrations at Seraphine’s Flagship New York Launch Party

Last week we celebrated the opening of our flagship New York boutique with a glamorous store launch party!

Indulging in champagne, mocktails, delicious blended Kusmi tea and adorable mini cupcakes from Baked by Melissa; guests took the opportunity to explore the new store, browse our latest maternity collections, and chat with Seraphine founder Cecile Reinaud.

Shop Seraphine

We were delighted to welcome a truly glamorous crowd to the event, including several stylish New York mamas, as well as some of the lovely ladies & gents of the press representing publications including and NewYorkFamily.

We also welcomed special celebrity guest – Broadway star and proud  new mama Megan Hilty, who looked stunning in our Plum Lace Maternity Cocktail Dress, just two months after giving birth to her daughter Viola Philomena!  Megan has been a huge Seraphine fan throughout her pregnancy, wearing the blue version of the lace cocktail dress to perform at the National Memorial Day concert. She loved the new Seraphine boutique saying:

“The store looks amazing! It’s so great to have you guys here in the US!”

Shop Seraphine



The new location at 464 West Broadway in New York is our flagship US store, and our largest ever boutique with over 1,700 sq ft dedicated to stylish maternity fashion. With wonderful high ceilings, this spacious store is glamorously appointed with chic European furnishings and a beautiful crystal chandelier: An exciting new fashion destination for the stylish mums of New York and the perfect setting for our launch party.

Megan was one of the first to test out our beautiful pop-up photography area, organised by Lexi & Jacqueline at The Lavish Living Room, who were there on the night to capture all the glitz and glamour of the evening.

Megan Hilty at the Seraphine New York Store Launch

The new store is located right in the heart of the stylish SoHo district – a favourite shopping hub and celebrity hotspot that’s perfect for a glamorous pre-baby shopping spree. So if you’re planning a babymoon city break to New York, the Seraphine boutique is an essential fashion destination!


All images by Jacqueline at Injoy Imagery



Other Articles You May Like:

Find your NYC style: Are you a SoHo mama or a Brooklyn babe?
Introducing our new Battersea maternity store on Northcote Road
Zoe Saldana’s Seraphine style: Casual chic to Hollywood glam

Find Your NYC Style – Are you a SoHo Mama or a Brooklyn Babe?

New York is one of the true fashion capitals of the world: It’s home to the glamorous, the quirky, the fun loving and the fashionable, and each neighbourhood has its own distinct personality. But where would you and your style fit into the NYC fashion milieu?

Soho maternity style

The ultra fashionable SoHo district is one of the most stylish shopping hubs in the city. Home to big name fashion houses as well as glamorous independent boutiques, this is the premier choice for a day of serious retail therapy.  A stylish Soho mama is always on top of the trends, and knows how to flatter her shape.

For a shopping spree in Soho, style our Blue & Black Striped Cowl Neck Maternity Tunic  with our Faux Leather Detail Maternity Treggings.


hipster maternity style

A hipster haven; Brooklyn is home to all things alternative and edgy. Food here is amazing – made with flavours that are globally inspired, and ingredients that are locally grown. And when it comes to fashion, the hipster mamas have mastered the art of quirky cool.

Team our floaty Floral Print Maternity Dress with coloured tights, boots and a big woolly scarf to walk the hipster walk in style.


Wall Street Maternity Style

Right at the heart of the financial district; there’s nothing like the buzz of Wall Street – where fortunes can be made, lost, traded and won back all in the course of half an hour! If you like to live life in the fast lane this is without a doubt the place to be!

Work a sleek professional polish in our Black Roll-Over Maternity Skirt, teamed with the White Secret Support Maternity Vest and our Black Super Stretch Maternity Blazer. Tell the Wolf to stand aside –  The Fox of Wall Street has arrived!


Greenwich Village Maternity Style

The leafy meandering streets of Greenwich Village have inspired artists, writers and other bohemian spirits for decades. Defying the rigid grid structure that dominates the rest of the city, this is the perfect setting for a relaxing Sunday stroll.

Opt for a romantic floaty dress like our Midnight Blue Tiered Maternity Dress , and pair it with tights, boots and some dreamy bohemian accessories to look the part in the Village.


Sporty maternity style

Whether you’re into basketball, baseball, hockey or American football, world class sports is not hard to find in New York – and Madison Square Garden is a great place to start! Catch a Knicks game, or watch the New York Rangers in action on the ice!

Combat the cold NYC winter with our Black Maternity Puffer Jacket . This sleek and sporty style will keep you and your bump cosy, rocking a chic après ski vibe. Pair it with our Black Roll Neck Knitted Nursing Jumper and skinny jeans to style it out at the big game.



Other Articles You May Like:

Scandi fashion maven Sanna stays true to her style through pregnancy
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Seraphine opens it’s flagship New York store

Seraphine Opens its Flagship New York Store!

That’s right – Seraphine is crossing the Atlantic and setting up a brand new flagship store in NYC!

We are taking our European-chic maternity fashion across the pond to the yummy mummies of New York – they fell in love with our stylish maternity clothes on line, and now it’s time to shop in store!


We are setting up our first ever US boutique on 464 West Broadway, in the ultra fashionable SoHo district – a celebrity hotspot, and one of the most stylish shopping hubs in the city. With its vibrant commercial culture and creative legacy, this neighborhood is the perfect place for a Seraphine boutique.

Right now, we are working on getting our beautiful new store ready for its grand opening on the 21st of November. So if you’re thinking of planning a New York city break over the holiday season, make sure the flagship Seraphine store is on your must-visit hit list!

Seraphine's flagship New York store


Read Seraphine founder Cecile’s story, and all about her plans for expansion in America:


With our Parisian design heritage and London home, there was only ever one option for our flagship US Seraphine store: It had to be New York!



Other Articles You May Like:

Introducing our new Battersea maternity boutique on Northcote Road
Pregnant Pussycat Doll Kimberly Wyatt loves the Battersea Boutique
Introducing our new London maternity store on Marylebone High Street

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