Happy New Year Mamas! As we look forward to the new adventures that 2016 has to offer, now seems like the perfect time to review what has been another remarkable year in maternity fashion at Seraphine.
Celebrity Maternity Style
2015 was truly the year to see and be seen in Seraphine. Top models Coco Rocha and Karolina Kurkova were firm Seraphine fans – Coco looked stunning in our stylish dresses for pregnancy and Karolina loved our White Cropped Maternity Jeans. Singer Sophie Ellis-Bextor wore several Seraphine maternity dresses, and mezzo soprano Katherine Jenkins relied on Seraphine LUXE maternity evening gowns for live performances, while stylistas Tamsin Egerton and Jaime King were both spotted in Seraphine maternity styles. We dressed Hollywood royalty: Isla Fisher and Fearne Cotton both fell for our Ripped Skinny Maternity Jeans, and Zooey Deschanel rocked one of our chic nursing dresses to debut her baby daughter Elsie.
We were also honoured to dress members of the royal family, both at home and abroad; Swedish Princesses, Victoria and Madeleine both commissioned bespoke Seraphine pieces. While The Duchess of Cambridge stepped out in several Seraphine styles while expecting Princess Charlotte, including the Marina Maternity Coat, the Natasha Cashmere Blend Maternity Coat, The Vanessa Roll Neck Maternity Dress and the Florrie Floral Print Maternity Dress.
And The Award Goes To…
This year, we were honoured to win The Queen’s Award for Enterprise 2015, in recognition of outstanding achievements in international trade. Seraphine Founder, Cécile Reinaud was invited to Buckingham Palace to meet the Queen and to receive the prestigious award in person. We were also named the ones to watch on Richard Branson’s Sunday Times Fast Track 100 list.
New Seraphine Maternity Stores
This year we opened a new maternity store in the historic Victoria Quarter in Leeds. Our Flagship London Store re-located to a glamorous new space on Kensington High Street, with a star-studded launch party to celebrate. And we opened our second New York maternity boutique on Madison Avenue.
This year we re-kindled our relationship with Tommy’s the baby charity by launching a nationwide charity T-shirt campaign. Singer Sophie Ellis-Bextor spearheaded the campaign in the press, and profits from The Love Tee go to Tommy’s – helping them to set up the UK’s first medical research centre dedicated to preventing early miscarriage. Check out our gorgeous online gallery, and get your Love Tee now.
Watch the Video & Discover the Collection
In November, we were proud to launch The Diana Collection – a brand new range of baby wear, available exclusively at Seraphine, featuring the Princess Diana Pastel Tartan. We officially launched the collection at the Global Gift Gala charity auction, attended by a slew of A-listers including Eva Longoria and Victoria Beckham. 12% of the price of each piece in the Diana Collection goes to The Diana Award – a charity set up in memory of Diana, Princess of Wales.
As we look forward to the exciting times ahead, we’d like to take this opportunity to Thank You for being with us on this journey, and for choosing Seraphine to join you on yours at such a special time in your life. Each and every success, however big or small is dedicated to you, our wonderful mamas-to-be.
We couldn’t have done it without you!