Seraphine founder Cecile’s online shopping insights in Drapers

Drapers - The Fashion Business

Here at Seraphine, we love to keep up with all the latest digital advances and are always looking for ways that we can improve your online shopping experience. In 2011 we even won the prestigious Drapers award for Best Specialist Etailer! Check out this great article in Drapers about how the latest technologies have been affecting retail businesses (and look out for a comment from Seraphine Founder and Creative Director Cecile)!


Read the full article here for a fashion industry insider’s perspective on the latest technologies hitting the high streets, and designed to make your shopping experience easier, quicker and more convenient!


At Seraphine, our business began in 2002 with our beautiful flagship boutique in Kensington, but as we grew, we quickly expanded into the e-commerce world!

You can now browse and buy our stylish maternity clothes online via PC, tablet or direct from your smartphone! Though of course if you’d rather come in person you can visit any one of our three London stores, or one of our concessions at John Lewis or Peter Jones department stores.

And that’s not all – there’s a whole digital world out there! You can find us on Facebook, Twitter, Pinterest, Google+ and right here on the blog, keeping you up to date with all the latest pregnancy news, celebrity gossip and fashion trends!


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