Ever wanted to know a little more about the story behind your favourite maternity brand? Last week Seraphine maternity founder Cecile Reinaud talked to Dominic Frisby on Richard Branson’s Virgin Podcast. She opened up about how Seraphine went from a single boutique to revolutionising the maternity fashion industry, going on to become an internationally renowned brand, a celebrity favourite and the preferred maternity brand of the Duchess of Cambridge… all in just over a decade!
Listen online now
From Demi Moore’s nude Vanity Fair cover shot to the rise of the yummy mummy; from inspiration at the royal wedding to dressing the Duchess of Cambridge. Cecile charts Seraphine’s growth against changing attitudes towards pregnancy and maternity fashion, and the astronomic rise of online shopping.
Of course this isn’t the first time that Seraphine Maternity has been recognised by Richard Branson & the Virgin Group. In 2014 we were named the ‘Ones to Watch‘ on his Sunday Times Fast Track 100 list alongside other rapidly growing British brands. And in 2015, Richard’s Branson’s daughter Holly Andrewes was a huge Seraphine fan while expecting her twins Etta & Artie.
Listen online now for the full Seraphine story and some invaluable advice from Cecile to other aspiring entrepreneurs.