Seraphine & Cecile Reinaud Raise Over £4,500 for Charity this October

Here at Seraphine we have been busy raising money through October for two fantastic charities – Breast Cancer Care & Shelter.


Thinking Pink for Breast Cancer Care


October was breast cancer awareness month, so last Friday we all donned our pinkest outfits to raise money for Breast Cancer Care.

Everyone got involved, from head office to store staff, and together we raised over £400!


Spot the Seraphine styles on our lovely store staff 

Seraphine store staff wear pink for charity


Breast cancer care is a UK-based charity, which provides support and information to anyone diagnosed with breast cancer, and we are delighted to support their wonderful work.

Find out more about Breast Cancer Care



Cecile’s CEO Sleepout for Shelter

A post shared by Cecile Reinaud (@cecilereinaud) on


And on Monday, Seraphine Founder & CEO Cecile Reinaud braved the freezing temperatures to spend the night sleeping outside as part of the CEO Sleepout in London.

Cecile was one of the top 3 fundraisers in the group, raising over £4000 for Shelter!



Shelter is a fantastic charity providing advice, support & legal services to people struggling with homelessness or bad housing, as well as campaigning at the government level to tackle the causes and consequences of the housing crisis.

Find out more about Shelter


NCT’s #HiddenHalf Campaign


Cécile has also spoken out in support of NCT’s #HiddenHalf campaign this month, which aims to get postnatal mental illness out of hiding.

Find out more here


We are so proud of everyone’s efforts this month to raise money & awareness for such fantastic causes.


Diana Award: Prince William & Prince Harry Pay Tribute to Their Mother’s Legacy

Prince William and Prince Harry joined together at the inaugural Diana Award ceremony to pay tribute to their late mother’s legacy and to present The Legacy Award. Read on to find out more about this amazing charity, and the beautiful baby clothes that donate 12% of their price to the cause.


A post shared by Carmel King (@carmelkingphoto) on


As a great supporter of the charity, Seraphine founder Cecile Reinaud was delighted to attend the inspiring evening held at St James’ Palace.

She said: “I am so proud to support The Diana Award – especially on a night like tonight, when it’s clear to see the amazing good that it encourages and recognizes. We are delighted to donate 12% of all sales of our Diana Collection baby clothes to this amazing cause.”



The Diana Collection, our range of adorable baby dresses, cardigans, baby grows, accessories and baby blankets is made in the softest cotton and cashmere, and is available exclusively at Seraphine. Prices start at just £15, and 12% of each purchase is donated directly to The Diana Award. These charming baby outfits are not only cute and comfy for your little ones, but they help support a truly worthy cause!



The Diana Award is the charity set up in memory of Princess Diana, which works to keep her legacy alive by recognizing outstanding young people who are making a difference within their communities.


A post shared by The Diana Award (@dianaaward) on


Prince William made a touching speech on the night, saying:

“This summer marks 20 years since our mother died. She achieved so much in her life. From helping to shatter the stigma around aids, to fighting to ban landmines and supporting the homeless — she touched the lives of millions. The truth is, though, that she was taken at only 36, just slightly older than I am today. But of course, we can never know what our mother would have gone on to do. But in one sense, Harry and I feel that our mother lives on in the countless acts of compassion and bravery that she inspires in others.”


Watch the video to find out more


Prince Harry echoed his brother’s sentiments, adding:

“Our mother once said that if we all play our part in making our children feel valued, the result will be tremendous. This result was tremendous.”


We couldn’t agree more.


Seraphine Founder Cecile Reinaud Talks About Dressing Royalty & A-Listers

Ever wanted to take a look inside the wardrobes of the glamorous and famous? Well this week, Seraphine founder Cecile Reinaud was interviewed for an ITVBe documentary which offered a sneak peek inside the wardrobe of one of the biggest style icons of our time – The Duchess of Cambridge!


Watch the Video


Cecile Reinaud was interviewed alongside other celebrity stylists and royal fashion experts to give her insights for ITVBe’s exclusive new documentary, Kate’s Wardrobe Secrets.



Speaking from the Seraphine head office in Notting Hill, Cecile opened up about what it was like to dress the Duchess through her pregnancy, sharing her memories of the day that those beautiful first official pictures with Prince George were released – The Duchess smiling and looking utterly radiant in our signature knotted dress.

You can buy the Duchess’s famous Fuchsia Knotted Maternity Dress or her Blossom Knot Front Maternity Dress here.



Here at Seraphine, we are known for dressing all the top Hollywood celebrities through their pregnancies – everyone from Gwen Stefani, Anne Hathaway and Mila Kunis to Kate Winslet, Jessica Alba and Marion Cotillard are fans of our maternity clothes. But none of these stars has anything like the same selling power as the Duchess. Cecile shares her insights as to why this might be:

“Kate is an icon – she’s almost like a myth, so everybody wants a little piece of that Princess fairy tale. By buying what she’s wearing, you get that fairy tale in your wardrobe, and I think that is why the Kate effect is so strong and unparalleled by any other celebrities.”



The Duchess of Cambridge invested in Seraphine styles several times throughout both of her pregnancies, choosing flattering summer maternity dresses while she was expecting Prince George, and classic maternity coats through her winter pregnancy with Princess Charlotte. The Marina Maternity Coat was a particular favourite of hers, which she chose for her iconic arrival in New York on the royal couple’s first official visit to the States.



Watch the clip here or check out the full documentary on itv catch up.

Find out more about The Duchess of Cambridge’s maternity style:

The Duchess of Cambridge Celebrates her Birthday

The Duchess of Cambridge Meets the Woman who Dresses America


Mother’s Day Special: This Week’s Events, Offers & Exclusives!

You mothers are amazing. Creating brand new tiny humans and then caring for them 24/7 is exhausting, and yet there you are at all hours of the day and night, giving your all – mind, body & soul – for your precious little ones. And the best part is… you probably wouldn’t have it any other way!

You deserve to be celebrated every single day, and with Mother’s Day coming up this weekend we have plenty planned in honour of the occasion! From a fabulous special offer, to in-store events across the UK, to an exclusive Facebook Live interview with Seraphine founder Cecile Reinaud!


Seraphine Maternity Store Events


Pay a visit to one of our four UK maternity stores this Saturday 25th of March for a special pre-Mother’s Day treat! There’ll be complementary drinks and nibbles on offer, making it the perfect opportunity to take advantage of the 20% off dresses offer. AND as a one-day-only, in-store exclusive, we’re offering 10% off the rest of the collection too!

If you’re a London local, and are able to pay a visit to our flagship maternity store on Kensington High Street, there will be a few extra treats on offer. Drop in for a complimentary manicure, courtesy of Timi Beauty, and don’t forget to pick up your free goody bag when you spend over £75!


Cecile Reinaud Goes Live

A post shared by Cecile Reinaud (@cecilereinaud) on


All this week, Hello! Magazine have been staging an array of special events and interviews to celebrate Mother’s Day, and Seraphine founder, Cecile Reinaud kicked off proceedings in style with an exclusive interview on Facebook Live.


Watch the Interview Now


Cecile shared her expert maternity fashion tips for pregnant mamas, and talks about her experience of dressing The Duchess of Cambridge along with other celebrity mamas including Marion Cotillard, Gwen Stefani & Anne Hathaway.



She also opened up about how her own two pregnancies helped her to hone her ideas for Seraphine maternity clothes. Testing out new products on herself while expecting her two boys really allowed her to focus in on the things that pregnant women are looking for in their maternity clothes: comfort, fit and fashion!



Happy shopping mamas – wishing you all a wonderful Mother’s Day!

Maternity Fashion Tips from Harper’s Bazaar Arabia’s Editor in Chief

It’s not every day you get to pick the brains of one of the most influential fashionistas in the Middle East. So when Seraphine founder Cecile Reinaud met the Editor in Chief of Harper’s Bazaar Arabia, Louise Nichol, she took the opportunity to sit down and quiz her on her approach to maternity fashion.



Alongside her duties as Editor in Chief of one of the most glamorous glossy magazines around, Louise is mama to 4 year old Leo and 1 year old Fox, and is expecting baby number 3 – a boy! – in the autumn. In May she attended the launch of our new flagship maternity store in Dubai’s famous Festival City Mall, and was thrilled with what she saw, saying:

“The store looks incredible – I love the Seraphine brand, so it’s wonderful to have you here in Dubai!”


Watch the Interview Now

Louise wears:

White Flutter Sleeve Maternity Shirt

Premium Under Bump Maternity Skinny Jeans

Special Occasion Maternity Coat


Fashion Editors Love Seraphine Maternity Clothes



And of course Louise isn’t the only fabulous fashion editor to love Seraphine! This week we were delighted to see the stunning Candice Lake, Style Editor at Vogue Australia rocking our Black Summer Maternity Trousers. She styled them with a cute Breton maternity top, a stunning camel coat and bright white sneakers for an effortless dressed down look.


A photo posted by Candice Lake (@candicelake) on


And the gorgeous Rosie Nixon, Editor in Chief of Hello! Magazine was a huge fan of Seraphine maternity wear throughout both of her pregnancies. We loved her in our Claret Lace Maternity Cocktail Dress, which she wore to last year’s GQ Awards. She was also spotted looking stunning in our Black Lace Detail Maternity Evening Gown at the London Olympic Ball!


A photo posted by Rosie Nixon (@rosiejnixon) on


Whether in London, Sydney or Dubai, it is always a pleasure to see stylish fashion mamas looking so well in Seraphine maternity clothes!


Click to find out more about our brand new flagship maternity store in Dubai!



The Cointreau Awards: Super Models, Signature Cocktails & Seraphine

The venue: Liberty of London. The guest list: VIP. The signature drink: Cointreau fizz – what else!

Always keen to encourage aspiring entrepreneurs, Seraphine founder Cecile Reinaud joined a glamorous crowd this week at the Cointreau Awards for creativity and innovation.



Cecile spent time chatting with British super model and winner of the ‘true icon award’ Lily Cole, who loved Seraphine maternity clothes while she was expecting her daughter Wylde, and revealed to Cecile that she now can’t get enough of our nursing clothes.



The judging panel offered a seriously stylish line-up. Breath-taking French super model Laeticia Casta, who has been the face of innumerable fashion houses – Chanel, Yves Saint Laurent and Jean-Paul Gaultier to name but a few, took her seat on the panel. While the inspirational Guila-Clara Kessous, a French human rights artist and UNESCO artist for peace, looked stunning in our Emerald Silk Maternity Evening Dress.



Much like Seraphine, The Cointreau Awards fused French chic and British innovation, taking the best bits from both sides of the channel and wrapping them up in one glamorous package. The awards celebrate entrepreneurial individuals who dream big and dare to create, and everything about the fabulous event reflected these ideals.



Maternity Fashion Headlines – 14 Years of Seraphine in the Press

Did you spot Seraphine on the cover of Pregnancy & Newborn Magazine this month? This is the latest in a glamorous string of maternity fashion cover shots, exclusive features and articles about Seraphine maternity clothes in the press.

In case you missed any, here are just a few of our all-time favourites…


Pregnancy & Newborn



Styled with a funky yellow top and chic pendant necklace, the gorgeous model looks super cool in our must-have Khaki Summer Maternity Trousers on the cover of Pregnancy & Newborn this month.


Mother Baby & Child



Earlier this month, Seraphine Founder Cecile Reinaud made the cover of the UAE’s most popular parenting magazine Mother Baby & Child! Celebrating the launch of our brand new Seraphine maternity store in Dubai’s glamorous Festival City Mall, the beautiful shot shows Cecile with her two boys Lorenz (12) and Florian (7). Inside the magazine there’s an exclusive interview with Cecile all about motherhood, maternity fashion and the new Dubai maternity store.


World Wide Headlines



Nothing quite compares to seeing our Jolene Fuchsia Pink Maternity Dress making headlines around the world! Back in 2013 the Duchess of Cambridge looked stunning in our dress in the first official pictures with Prince George. Within hours of their release, those beautiful pictures had been beamed around the world, and our knot front maternity dress had completely sold out!


Absolutely Mama Magazine


A photo posted by Cecile Reinaud (@cecilereinaud) on

Stunning singer Sophie Ellis Bextor rocked our charity maternity tee on the cover of Absolutely Mama Magazine back in March. She looked utterly gorgeous in the t-shirt, designed to raise money for Tommy’s the Baby Charity, helping them to open the UK’s first medical research centre dedicated to early miscarriage.


Pregnancy & Newborn

Seraphine on the cover of Pregnancy & Newborn

Last spring our stunning Floral Silk Maternity Maxi Dress was featured on the cover of Pregnancy & Newborn. Made in flowing silk with a beautiful abstract floral print, it’s the perfect style for spring weddings and glamorous summer parties – and it looked gorgeous on the cover!


Here’s to many more glamorous maternity fashion cover shots to come!



Seraphine Maternity Founder Cecile Reinaud Makes the Cover in Dubai!

This week Seraphine Maternity founder Cecile Reinaud made the cover of the UAE’s top parenting magazine Mother Baby & Child! The gorgeous cover shot shows Cecile with her two sons Lorenz (12) and Florian (7), and celebrates the opening of our brand new flagship Seraphine maternity store in Dubai.



In honour of our beautiful new maternity store in Duabi’s Festival City Mall, the magazine featured a full 6 page spread including an exclusive interview with Cecile about motherhood, maternity fashion and dressing the Duchess of Cambridge. Read the full article below – click the button at the top right to view it on full screen.



Cecile said: “I am thrilled to be featured in Mother Baby & Child – surely being a cover girl is every fashionista’s secret dream! I am also delighted to be opening our new store in Dubai – this is such an exciting part of the world for fashion right now, and it’s wonderful that Seraphine Maternity will now be a part of it.”



Photo Credits: Imagethirst

Maternity Style in Dubai: Introducing our new Store in the UAE

This week Seraphine is delighted to introduce its brand new store in glamorous Dubai! London, Paris, New York, Hong Kong and now Dubai – Seraphine maternity style can be found in stores across the world’s top fashion capitals.



The fashion Mecca of the Middle East, Dubai is known for its discerning tastes and high end shopping culture, and we are thrilled to announce that our new store has opened its doors in Festival City Mall – one of the best shopping complexes in the Emirates.


Seraphine Dubai Store


Slotting in alongside some of the finest luxury European brands including Rigby and Peller, Twinings Tea and high end children’s wear retailer Petit Bateau, the new Seraphine maternity store is ideally situated for a pre-baby shopping spree.


Standing at 2,500 square feet, this is our largest flagship store, and our most glamorously appointed! Featuring a luxurious seating area in purple velvet, a VIP changing area and our signature crystal chandelier, this store offers a truly deluxe shopping experience, perfectly in keeping with the glamorous local lifestyle.


Seraphine Dubai Store

Seraphine founder Cecile Reinaud travelled to Dubai to oversee final preparations before opening the store to the public:

“I am delighted to be opening our beautiful new store in Dubai. This is such an exciting part of the world for fashion right now, and I am thrilled that Seraphine will be a part of it.”


The full complement of Seraphine maternity style is available to browse and buy; you’ll find stylish maternity dresses, essential maternity jeans, tops, lingerie, maternity swimwear and more, with a special focus on the glamorous maternity evening gowns and cocktail dresses of the Luxe Collection. And for after baby is born The Diana Collection, the new range of luxury babywear is also fully stocked.



Her Majesty Queen Elizabeth celebrates her 90th Birthday

Here at Seraphine, we would like to wish many happy returns to Her Majesty Queen Elizabeth, who celebrates her 90th birthday this week!


This week kicks off what is set to be a full program of celebrations across the UK to mark this milestone year. The Queen and Prince Philip will carry out a series of visits near their home in Windsor. And on Thursday evening The Queen will light the first in a chain of over 900 beacons across the UK and worldwide to mark the occasion, followed by a lavish private dinner party thrown by Prince Charles and The Duchess of Cornwall.

Seraphine wins the Queen's Award for Enterprise

Of course the celebrations don’t stop there! In May Queen Elizabeth will invite members of the public to her private gardens at Windsor Castle for a ticketed horse pageant. And in June Her Majesty will celebrate her official birthday on the 11th with the traditional Trooping of the Colour Parade, followed by a giant street party on The Mall the next day.


Here at Seraphine we love the Royal Family. Last year Seraphine Founder Cecile Reinaud was honoured to be invited to Buckingham Palace to meet the Queen and Prince Philip. The invitation was extended by royal decree in celebration of Seraphine’s acceptance of The Queen’s Award for Enterprise.

The winners of the Queen’s Awards are chosen and presented by Her Majesty Queen Elizabeth herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it was a great privilege to be selected.

Cecile Reinaud accepts the Queen's Award

Cecile said of the award; “It is a huge honour to receive this award and a tribute to how Britain nurtures and encourages entrepreneurship and international trade. Seraphine has gone from strength to strength over the past few years in pioneering fashionable maternity wear, and we can’t wait to continue this growth in years to come.”


Happy Birthday Ma’am!

Seraphine Maternity: Discover The Full Story on the Virgin Podcast

Ever wanted to know a little more about the story behind your favourite maternity brand? Last week Seraphine maternity founder Cecile Reinaud talked to Dominic Frisby on Richard Branson’s Virgin Podcast. She opened up about how Seraphine went from a single boutique to revolutionising the maternity fashion industry, going on to become an internationally renowned brand, a celebrity favourite and the preferred maternity brand of the Duchess of Cambridge… all in just over a decade!


Listen online now

Seraphine on the Virgin podcast



From Demi Moore’s nude Vanity Fair cover shot to the rise of the yummy mummy; from inspiration at the royal wedding to dressing the Duchess of Cambridge. Cecile charts Seraphine’s growth against changing attitudes towards pregnancy and maternity fashion, and the astronomic rise of online shopping.


Cecile Reinaud on the Fast Track 100 list



Of course this isn’t the first time that Seraphine Maternity has been recognised by Richard Branson & the Virgin Group. In 2014 we were named the ‘Ones to Watch‘ on his Sunday Times Fast Track 100 list alongside other rapidly growing British brands. And in 2015, Richard’s Branson’s daughter Holly Andrewes was a huge Seraphine fan while expecting her twins Etta & Artie.


Seraphine Founder Cecile Reinaud and Holly Branson




Listen online now for the full Seraphine story and some invaluable advice from Cecile to other aspiring entrepreneurs.



Discover Amazing Self-Heating Coats from New Luxury Brand Emel + Aris

Seraphine founder Cécile Reinaud is passionate about entrepreneurship, and as a female entrepreneur herself, she has a special interest in encouraging and supporting other women in what can at times feel like a man’s world.

So with this in mind, Cécile is thrilled to introduce Rana Nakhal Solset: a fellow female entrepreneur who is preparing to launch her brand new British luxury label Emel + Aris – home of the self-heating coat!


Emel + Aris women's coats


A self-heating coat!” we hear your cry “Amazing! Why has nobody thought of this before?”… Well we’re just as baffled as you – but so pleased that somebody has finally seen the light and invented the ultimate in wearable tech.

And they’re ultra-stylish too! Emel + Aris is set to launch with 2 beautiful coats for women – a lightweight cotton trench and a luxurious winter wrap coat in wool and cashmere. Each will be made entirely in Europe, and equipped with innovative in-built technology allowing them to offer infrared heat to keep you cosy without sacrificing your style.


Here’s Rana Herself to Explain How it Works:


The core aim of staying stylish whatever the weather is one that we share here at Seraphine; offering fabulously fashionable maternity clothes to flatter your changing figure and keep you comfortable through pregnancy without ever compromising on style.


The beautiful Emel + Aris wrap coats would make the perfect post-pregnancy pieces – ideal for strolling around town with your beautiful new baby or running errands with the older kids.


Rana is launching her Kickstarter campaign on the 11th of March – this is your opportunity to be an early investor in this new luxury brand and to ensure that you are among the first to own one of these amazing smart coats! To stay in the know about all their latest developments, register for their newsletter at and follow them on Instagram @emel_and_aris.

Until then, why not browse our maternity coats and jackets online. You’re sure to find something equally stylish (if not quite so tech-savvy)!



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