Category: Featured

Find your perfect pair of maternity jeans at the Seraphine Denim Boutique

You know that fantastic feeling, when you slip on your favourite pair of jeans?

They fit like a glove, flatter your curves in all the right places, look great however you style them, AND are unbelievably comfortable.

Well now, you can hold on to that feeling right the way through your pregnancy with the perfect pair of maternity jeans!

Our award winning collection of specialist maternity jeans has something for everyone. Whether you’re after over-bump or under bump, bootcut, straight leg, cropped or skinny, you are sure to find your perfect fit.

The only problem is, that with so many options out there, it can be tricky to know which style to go for!

We’ve put together a few handy pages to help you explore the different options, and decide which style of maternity jeans will be right for you.

For more information on the different denim styles on offer, check out our Maternity Jeans Style Guide

If you aren’t sure whether to go for over-bump or under-bump jeans, check out our Bump Band Fit Guide

To see which celebs love which pair of Seraphine maternity jeans, visit our Denim Loved by Celebs Page

To start exploring our award winning denim range, shop our chic collection of Maternity Jeans!

 

 

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Pregnancy style Q&A with Glamour editor Natasha McNamara

Natasha McNamara has been editor of Glamourmagazine.co.uk for five years, she lives in London with her partner and 2 daughters and is currently 7 months pregnant with her third child. For more from Natasha, you can find her tweeting at @Shadyalabama

Glamour editor Natasha McNamara is one of the most fashion savvy women in journalism, and currently expecting her third child. We caught up with her last week to ask about her own personal pregnancy style, and to see if she had any tips to share about how to dress for a growing bump. Here’s what she had to say:

‘Seraphine has been a revelation for me recently. Well-made, classic and stylish pieces alongside – meaning I’ve actually had choice in what I wear over the last 9 months.  Highly-recommended first stop after the positive pregnancy test!’

 
1. Describe your personal style?

I think the 90s had a big hand on turning around pregnancy do’s and don’ts for me – the pregnant Spice Girls and All Saints with their tight dresses and exposed midriffs opened the door somewhat for ‘normal’ dressing (although not sure exposed midriffs is normal for anyone). When I was pregnant with my first daughter in 2005/2006 I bought big baggy maternity jeans  that I ADORED, however with baby number two it was all about the skinny jeans so the baggies had to go.

This time around I’m still loving the skinny but these soft denims with a gentle bootleg from Seraphine are a perfect compromise.

I’m a big fan of jeans, leather, t-shirts and sweaters so my maternity style now is almost the same as when I’m not pregnant. The only thing I have to sacrifice is my love of vintage dresses, but vintage boots, bags and jewellery are doing sterling work.

 

 

2. What is your fail-safe outfit?

A leather skirt, t-shirt and Seraphine’s Black Knitted Maternity Cape. Stylish, warm and Sienna Miller wears one, so of course I feel instantly fabulous wearing it.

 

3. What is your favourite Seraphine piece?

This stunning Black Lace Seraphine Luxe dress which I wore to an event (the BSME awards) recently and felt sexy AND elegant for the first time in months.


4. What is the one style tip you want to share with other pregnant women?

Don’t sacrifice your personal style just because you’re dressing a bump but do invest in some key maternity pieces. Comfort is everything when every day feels like you are climbing a mountain. Good maternity jeans and a pretty dress for parties are a staple for me.

 

Other Articles You May Like:

Hello! Magazine and Glamour.co.uk editors sparkle in Seraphine
15% off maternity party wear for the festive season!
Dressing for your new pregnancy shape – by TV presenter Laura Hamilton

Christmas Lights, Mummy Bloggers & the Marylebone Maternity Store

Marylebone High Street was transformed last night into a magical winter wonderland, and we are so glad that we were there to see it! Seraphine joined in to celebrate the switching on of the Christmas lights, and the whole street got into the festive spirit. The atmosphere was amazing, and it was fabulous to get a little taste of Christmas – complete with market stalls, snow, a wonderful choir and real live reindeer!

At our new Marylebone store, our very own Seraphine Christmas elves joined in with the festive fun, spreading some joy to the children of London by giving out gifts from Galt Toys!

 

The Mummy Bloggers on the Marylebone Store

The lovely ladies of London turned out in force to investigate our new maternity boutique on Marylebone High Street when it opened a few weeks ago, and since then, they have been busy blogging!

See below to find out what they all thought of the our new store and its fabulous location, and to see which Seraphine maternity styles have made it onto their Christmas wish lists this year.

 

The Glam Mummy fell in love with our Cashmere Wrap Maternity Coat and Olive Faux-Fur Stole. She was also very impressed by our LUXE collection of maternity occasion wear fabulous ShoeTherapy range of comfy ballerina pumps and loafers, which help to improve your posture and combat back pain!

LUXE Collection

 

 

 

 

 

 

 

 

 

 

 

 

 

Read Glam Mummy’s write up here

 

 Mama Myself & I  has added our Cashmere Wrap Maternity Coat and Grey Bamboo Nursing Shawl to her own personal Christmas wish list!

Read Mama Myself & I’s write up here

 

Coco Mama Style (who has guest blogged for us before) enjoyed meeting Cecile – the woman behind the brand, and loves our new location on Marylebone High Street.

See below for a list of her top maternity styles from Seraphine.

 

Coco Mama meets Seraphine Founder Cecile

 

Coco Mama’s top Seraphine styles:

Black Bamboo Lounge Pyjamas
Lace Print Scarf
Olive Green Faux-Fur Stole
Houndstooth Knitted Maternity Skirt
Leopard Print Ballerinas
Double Zip Wool Maternity Coat (also loved by Gwen Stefani)

Read Coco Mama’s write up here

 

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Introducing our new London maternity store on Marylebone High Street
15% off party wear for the festive season!

 

 

Behind the scenes look at our Marylebone maternity boutique press day

The latest addition to the Seraphine family – our brand new Marylebone maternity boutique – opened its doors to the lovely ladies of the press this week!

The new store played host to a glamorous press event complete with tea and Danish pastries, where we were delighted to welcome representatives from all over media land including Hello! Magazine editor – Rosie Nixon (who has guest blogged for us in the past), You Magazine‘s Victoria Woodall, Liz Skone James from  Fabric Magazine, Baby London‘s Jessica Way, Sarah LaFarge from Mother and Baby, and TV presenter and i-Village journalist Kirsty McCabe.

Watch our behind the scenes video for a sneak peak inside the new store, and to see what some of the most glamorous women in media made of the store and our fabulous maternity clothes!

See below for a full list of maternity styles featured and mentioned in the video.

 

Styles featured in the video
Black Shift Maternity Dress – Loved by Hello! Mag editor Rosie Nixon
Navy Shoulder Lace Maternity Shift Dress – Worn by Hello! Mag editor Rosie Nixon
Printed Silk Front Wool and Alpaca Maternity Jumper 
Cornflower Blue Multiway Maternity Dress 
Reversible Knitted Maternity Cape – Worn by You Mag’s Victoria Woodall
Indigo Wrap Front Maternity and Nursing Jumper – Worn by TV presenter Kirsty McCabe

 

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Introducing our new London maternity boutique on Marylebone High Street
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Hello! Magazine and Glamour.com editors sparkle in Seraphine!

Two of the most glamorous women in fashion and lifestyle journalism sparkled in Seraphine at the British Society of Magazine Editors Awards this week!

The ceremony was held in the opulent Grand Ballroom at the London Hilton Hotel, and naturally the luxurious surroundings and glitzy occasion called for a pair of very glamorous maternity cocktail dresses!

Here at Seraphine, we stock a wide range of maternity dresses, from simple shift day dresses, through to lavish maternity cocktail dresses and evening gowns in our LUXE collection.

Glamourmagazine.com editor Natasha McNamara was nominated for the Consumer Web Editor of the Year Award, and looked stunning in our Black Lace and Sapphire Maternity Cocktail Dress.

The glamorous maternity cocktail dress (pictured left) is made with exquisite black stretch lace, laid over a vibrant sapphire blue dress in silky soft stretch jersey, and tied at the empire line with a black sash in pure silk. Natasha styled the striking maternity dress perfectly with some black maternity tights and a pair of simple gold pendants.

Hello! Magazine editor Rosie Nixon (who has guest blogged for us in the past) was nominated for the Women’s Brand of the Year Award, looked incredibly chic in our edgy Navy Shoulder Lace Maternity Shift Dress.

This flattering navy shift dress is stylishly ruched at the sides, and swathes the shoulders in intricate floral black lace to achieve a stunning contrast.

This gorgeous navy blue maternity cocktail dress was a great choice for Rosie, as it worked so well with her skin tone and glossy blonde hair.

 

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Dressing for your New Pregnancy Shape – by TV Presenter Laura Hamilton

Hi, I am Laura Hamilton.

Some of you might remember me from the 2011 series  of ‘Dancing on Ice‘ when I was crowned runner up.  I currently present ‘A Place in the Sun‘ for Channel 4, ‘Fort Boyard‘ for ITV and I have a new show airing on Channel 4 from the 4th November called ‘Beat my Build‘.  My biggest production to date however is my first baby, which is due early November!

Throughout my pregnancy I have been filming both in the UK and abroad and I have also been attending lots of red carpet events.  The hardest thing of all was keeping my pregnancy a secret for four and a half months until it was exclusively announced in Hello! Magazine.

 

 

I had to ensure I dressed in the right way to cover my growing belly, and it was important for me to look glam rather than frumpy! I’ve learnt (through working with a stylist) that whether you are pregnant or not, dressing for your shape is key.

When you are pregnant your ‘new waist’ (the smallest part of you) is underneath the bust so wearing a belt or a dress that draws attention to this area really helps.

Seraphine have some beautiful belts and some fantastic dresses in their Luxe collection that do just this and they are perfect for any parties or special occasions when you want to glam up.  My favourite is the maternity cocktail dress in black lace.

As my bump has grown, I have been keen to show it off. Over the Summer I wore a lot of fitted maxi dresses.  A lot of people will say they feel more confident about their body when they are pregnant and they embrace their changing shape.  I would definitely say I have embraced it and I have tried to maintain a style that is elegant and classy. Just because you are pregnant it doesn’t mean you can’t be stylish.  Gone are the days of wearing smock dresses!

 


As Winter approaches, I’m loving the layering look and wearing cosy knits.   Knits look fab over skinny jeans and the good thing is you can still wear these kind of clothes after you have given birth and gradually get your pre-pregnancy shape back.

My maternity skinny jeans are probably currently one of my favourite pieces in my ‘new’ wardrobe. I would say they are a maternity wardrobe must have!  Skinny jeans can be ‘dressed up’ with a glam top or cardigan, or ‘dressed down’ with a gorgeous knit and yet you can maintain that stylish look.  Accessories are key too when it come to dressing up an outfit.  I love wearing a statement necklace or a bold and bright coloured lipstick, both of which are perfect for adding that extra touch of glamour.

Being pregnant is such an incredible experience and discovering a brand like Seraphine just makes it even more enjoyable.  If you are an expectant mother I wish you all the best, and hope you enjoy the journey.

 

 

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Introducing our new London maternity store on Marylebone High Street!

The Seraphine family is growing!

Here at Seraphine we are delighted to announce the opening of our brand new maternity boutique on Marylebone High Street!

Marylebone will be our third London boutique, joining Kensington and Hampstead, and we can’t wait to start welcoming you all to our new store.

To celebrate the opening of our Marylebone boutique, we are offering 15% off in store* to our readers from now until the 13th. 

Simply mention at the check out that you heard about the store through our blog and they will be happy to apply the discount.

The new location is perfect for us, nestled in the heart of fashionable Marylebone High Street along with a whole host of high end children’s fashion brands including Petit Bateaux, The Little White Company, Bon Point and Rachel Riley.

Inside the Store

 

We couldn’t be happier with our new neighbours – high end fashion and home ware retailer Toast, and luxury leather goods brand Aspinal of London. We’re even within easy walking distance of the Portland Maternity Hospital – perfect for a quick visit to treat yourself after your check up!

And while you’re in the area, Marylebone itself is a labyrinth of quirky side streets flanked by Oxford Street to the South, and is simply bursting with exclusive high end boutiques offering everything from Stradivarius violins to high quality ribbons and trims at the prestigious VV Rouleaux – suppliers to some of the top fashion designers in London! You can easily lose yourself for an entire blissful day in this charming shopping district.

 

The new store features our signature high end fittings with French parquet flooring and plush purple accenting, all presided over by an impressive crystal chandelier.

It will stock a hand picked selection of our most popular maternity styles for you to browse and buy. Whether you are looking for the perfect fitting pair of ultra-chic maternity jeans, a gorgeous nursing dress for post-pregnancy style, or a glamorous maternity outfit for an elegant evening event, you are sure to come away with something that makes you look and feel incredible.

Our team of maternity fashion advisers, headed up by Store Manager Aisling, will be on hand to advise you on fit and maternity styling, so drop in and pay them a visit soon!

Check back here next week to hear all about what the press and the mummy bloggers of London think of our new Marylebone store!

Shop our maternity styles

 

 

*This offer is valid on purchases made at the Marylebone store only from 6/11/13 until 13/11/13. The offer is not applicable on items on sale or on non-Seraphine branded items.

 

Other Articles You May Like:

Seraphine’s video guide to nursing clothes with Jocette and baby Roxette
Our top 3 maternity coats
Prince George’s christening has us thinking about maternity occasion wear

 

Meet our top 3 winter maternity coats

With all the crazy weather we’ve been having recently, and more on the way, it’s more important than ever to make sure that you and your growing bump are wrapped up warm in a cosy winter maternity coat!

Here at Seraphine we have a fabulous selection of warm and stylish maternity coats to suit every outfit, and we thought it was about time that you all got to know them a little better.

 

Here are our top 3 maternity coats :

 

Double Zip Wool Maternity Coat

1) Double Zip Wool Maternity Coat 

This stylish maternity coat in a super soft grey wool blend is a trans-trimester master and has been worn and loved by style icon Gwen Stefani! Designed with an innovative double zip function, you can adjust this versatile coat as your bump grows throughout your pregnancy. Once your baby is born, you can readjust it to fit your new slimmer self, or you can even fasten it up over a baby carrier to keep your new born warm and cosy. Made in an ultra-warm wool blend, and fully lined in super soft fleece, this cosy maternity coat will be your best friend in the colder months, and the stylish cut and soft feminine drape of the collar is perfect to team with our stylish leopard print scarf, and will have you looking as great as you feel!

 

2) Navy Wool and Cashmere Short Maternity Coat

This beautifully structured maternity coat will keep you wonderfully warm through your winter pregnancy and looks fabulous teamed with our Blue Lace Printed Scarf. Designed with your growing bump in mind, this fully lined maternity dress coat, made in a luxurious wool and cashmere blend, fastens across your bust with a double layer of discreetly concealed poppers which you can adjust as you grow. It falls from your empire line in a flattering A line style which skims over your curves to keep your hips neatly covered. Deep lined pockets are perfect for keeping your hands warm of a winter’s evening and chic black leather detailing and buckles add a fashion edge. The back of the coat is also flatteringly structured – with a triple pleated empire line band and a stylish box pleat – to emphasise your feminine curves.

 

Black Wool and Cashmere Wrap Coat3) Black Wool and Cashmere Wrap Maternity Coat

Made in a lavish wool and cashmere blend, complete with a luxurious silky purple lining, this versatile wrap maternity coat can be buttoned under the collar and worn in a pregnancy friendly trapeze shape with the cosy collar pulled up high to keep out the cold – perfect for a chilly January day! Alternatively, you can tie the matching belt above the bump to create a chic empire line style, or replace the belt with our Black Leather Japanese Belt for a more fashion forward style. This classic black wrap coat will grow with your throughout your nine months, and will stay with you long after pregnancy.

 

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Seraphine’s video guide to nursing clothes with Jocette and baby Roxette

Watch beautiful baby Roxette helping mummy – gorgeous Seraphine model Jocette – to share her favourite things about our chic nursing clothes!

Discover all the fantastic hidden features in our stylish nursing range – breastfeeding really can be simple and stylish.

Lovely little Roxette made a successful modeling debut and was as good as gold on set.

See below for a full list of styles featured in the video.

Styles featured in the video:

Grey Maternity and Nursing Jumper
Brown Maternity and Nursing Jumper
Grey Nursing Shawl
Brown Nursing Shawl
Grey Wrap front Maternity and Nursing Jumper
Blue Wrap Front Maternity and Nursing Jumper
Latte Long Line Popper Nursing Top
Black Long Sleeved Pleated Nursing Top
Nude Seamless Nursing Vest

 

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TV Presenter Laura Hamilton loves our Maternity Cape!

TV presenter and Hello! Magazine mummy blogger, Laura Hamilton looked incredibly chic in Seraphine at a Chicco press event on Wednesday!

She teamed our urban Black Knitted Maternity Cape with a pair of our slimming Black Skinny Maternity Jeans for the perfect autumn look for a yummy-mummy-to-be.

Laura has always been interested in fashion, and has been embracing her new curves throughout her pregnancy – even if it hasn’t always been easy: “Despite feeling pretty big and slightly uncomfortable, I am still fashion conscious when I’m attending events and being photographed. I decided to wear a gorgeous cape and some skinning jeans from the maternity brand Seraphine – perfect for the blustery winter weather!”

 

Laura Hamilton in our Maternity Cape

Black Knitted Maternity Cape

Our luxuriously weighted knitted maternity cape, made in a luxe lambs wool blend is fabulously warm for winter and feels extra soft to the touch.

The perfect length to cover your hips and thighs this classic cape epitomises this season’s most sought after outerwear look and is perfect for pairing with skinny jeans.

With a center front zip that protects you from the cold weather, this fashion forward maternity cape features chic leather and metal detailing at the neckline. The urban trapeze cut balances out the pregnant shape and contrasting grey trim detailing adds a fashion edge.

Black Maternity Skinny Jeans

Our chic black maternity skinny jeans are designed to fit your new shape perfectly! Made in extra stretch denim, they will fit and flatter throughout your pregnancy, and will retain their shape wash after wash.

The low waist cut features a discreet stretch jersey maternity band at the front, allowing your bump room to grow whilst retaining all the features of a stylish pair of designer jeans.

With our signature embroidery on the back pockets and a cut renowned to lift and shape your bottom, these jeans are a maternity must have.

To check our Laura’s blog for Hello! Magazine, click here.

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Seraphine designer cecile’s top autumn styles

Seraphine designer Cecile shares her favourite autumn maternity styles

Seraphine founder and designer, Cecile Reinaud has delved into her own stylish wardrobe to share with us a few of her maternity favourites that will look sensational throughout your pregnancy and for years afterwards!

As well as being perfect for your pregnancy, these stylish separates and accessories are fantastic for mixing and matching with your regular clothes after pregnancy!

These are all styles that Cecile has in her own personal wardrobe, and still loves to wear even now that she is not pregnant.

See below for Cecile’s styling tips!

Cecile's autumn maternity picks

Cecile’s tips clockwise from top left:

Blouse – Side Pleat Woven Maternity Blouse 

I love the lace details at the neckline, and you can adjust the fit with the side ties, so it looks just as great now as it did when I was pregnant!

Coat – Navy Wool and Cashmere Short Maternity Coat

The shape of this coat is very Parisian chic – the perfect winter cover up.

Jacket – Ivory Cropped Peplum Maternity Jacket

So stylish – this jacket looks great whether you pair it with a little black dress, or your favourite skinny jeans.

Bag – Navy Seraphine Tote Changing Bag

A must have for any mums – I use mine all the time.

Shoes – Quilted Ballerina Pumps 

These are so comfortable and elegant too – who doesn’t love a quilted style!

Belt – Double Wrap Skinny Waist Belt

The right accessories can really lift your outfit and this great little belt is so chic

Skirt – Black Knitted Maternity Skirt

I love this skirt because you can wear it at whatever length suits you. Wear it over your bump or under the bump for your comfortable fit!

5 top tips for post-pregnancy style – by Personal Stylist, Daniella Marks

Daniella Marks is a freelance Personal Stylist with over ten years experience in the industry. In 2012 she founded a bespoke personal styling service and recently launched a Yummy Mummy Styling Experience. For further details visit her site: www.daniellamarks.com

With the arrival of your precious newborn baby, making time for yourself and your appearance often becomes a thing of the past. Having spent the last nine months coping with the challenge of your growing bump and experimenting with different maternity styles, the greatest challenge lies ahead: how to maintain a fashionable yet practical post-baby look whilst juggling the demands of motherhood.

 

Here are my 5 top tips for post-pregnancy fashion survival this winter:

 

1. Organise a Colourful Capsule Wardrobe

When time is of the essence it is important to have a capsule wardrobe of trusted outfits at the ready. Cupboards full to bursting point will only leave you feeling overwhelmed and spoilt for choice. Before the baby arrives, arrange a wardrobe detox so that you are left with an edit of essential pieces which fit perfectly, ready for your new lifestyle, saving you time and effort when choosing what to wear each day. Make sure there is plenty of colour in your wardrobe too;  it not only adds warmth to your complexion but cleverly disguises fatigue!

 

2. Understand Your New Shape

Heading somewhere sunny for the #Easter break? ☀️ Make sure you’ve packed the perfect styles #SeraphineMaternity

A post shared by Seraphine Maternity (@seraphinematernity) on

Don’t panic if existing clothes no longer fit or flatter in the same way, even if you snap back to your former dress size. Pregnancy and breast-feeding can result in a change to your body’s proportions. It is important to understand your current body shape and experiment with different cuts and styles so that your clothes are comfortable, well fitting and complementary to your figure.

 

3.Use Clever Tailoring for Definition

When you feel ready to make the transition from maternity clothes to general wear, steer away from loose, unstructured shapes and opt for more close-fitting styles that allow you to show off your figure. Tailored pieces will help to highlight your shape, define your waist and offer good support where needed.

 


4. A Luxe Layered up Look is Perfect for Winter

Layering is the key to keeping warm this winter and offers a practical styling solution for looking chic and being prepared in this unpredictable climate! Make sure to choose layers which flatter your post-pregnancy shape instead of masking it; structured fabrics are best at framing the figure and creating a smooth silhouette. Seraphine’s clever Coatigan design is the perfect example of a versatile piece that can be easily layered and worn multiple ways throughout the autumn/winter season.

 


5. Accessorise Accessorise Accessorise!

If you are depriving yourself of new clothes until you reach your ideal post-baby shape then invest in key accessories to uplift your existing wardrobe and help you to stay on trend for the new season. Seraphine’s animal print scarf, which also doubles as a breastfeeding shawl, is the ideal accessory for injecting some fun into your outfits and the busy print helps to draw the eye away from any problem areas you may be conscious of. When the time comes to invest in a new wardrobe, these accessories can be carried forward and re-styled to complement your new look.

 

Articles You May Also Like:

Cecile featured in Hello! Magazine – Pick up your copy this week!
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Our top tips for a better night’s sleep during pregnancy

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