Category: Fashion

Lockdown Looks from Seraphine Mamas Around the World

Remember travel? Hopping on a plane & turning up in a brand new city, luggage in hand, ready to explore…

Well today on the blog, we’re taking you on a whistle stop tour around some of the world’s top fashion capitals, to see what new & expectant mamas in London, Paris, LA, Melbourne & beyond have been wearing while staying safe at home.

LONDON

Get the look: Black Lace Trim Maternity & Nursing Bra

Lingerie is one thing many of us have changed our ways on through lockdown, ditching the uncomfortable under-wired ones & replacing them with softer, more comfort-focused bras.

We love this pic of first-time mama Elizabeth wearing our lacy black lingerie set – the bra offers a comfy non-wired fit through pregnancy & easy nursing access afterwards.

Get the Look: Denim Maternity Dungarees & Striped Cotton Maternity & Nursing Top

We think this look by first time mama-to-be Emily is the perfect way to brighten up a grey lockdown day. Our comfy dungarees + a bold red lip… we are here for it!

Get the Look: Black Denim Maternity Dungarees

And if you prefer a more monochrome take on the look, Cate has got you covered. She teamed our black denim dungarees with a cosy grey knit & sneakers, matching beautifully with her décor!

PARIS

Get the Look: Bamboo Maternity & Nursing Bras & Knitted Maternity Joggers

Parisian mama Nicole made the best of her lockdown pregnancy in our softest basics… we can’t get enough of these pics!

The bra is made in ultra-soft bamboo & the knitted joggers are an at home essential.

Get the Look: Maternity & Nursing Tops – Twin Pack

Soon to be mama of two Melanie kept things cool & casual in a pair of our ripped jeans & one of our basic white tanks. We love the classic look.

LA

Get the Look: Black Midi Wrap Maternity Dress

Over in LA, mama of two Laura loved our black floral midi. The soft woven fabric & easy wrap fit are ideal for warmer weather – perfect for relaxing around the house or heading out & about.

Get the Look: Mama & Mini Sweatshirts

First time mama Jacqueline & baby Lua are perfectly showcasing our mama & mini sweatshirts.

Made in a super-soft cotton blend & featuring easy nursing access, we think this set is the perfect gift for a new or expectant mama.

HAMBURG

Get the Look: Bamboo Nursing Bras – Twin Pack

Seraphine model & first time mama Christina was a complete convert to our bamboo nursing bras.

She said: ‘God bless Seraphine, the clothes are so functional and comfortable I wear them every day. Totally changed my views on maternity clothes.’

MELBOURNE

Melbourne mama Catherine was another fan of our black floral midi dress, which is also available in red & navy blue!

She teamed it with a cute leopard print mask & shades to take advantage of the perfect picnic weather.

SINGAPORE

Get the Look: Cotton & Lyocell Maternity & Nursing Shirt Dress

Singapore mama of two Cynthia rocked our Cotton & Lyocell Wrap Dress while out getting her essential groceries.

The cool cotton fabric & breezy design make this one perfect for warmer climates – we love her styling with classic white sandals & a matching mask!

We love your lockdown looks mamas – share yours with us on Insta @seraphinematernity & see more here.

Seraphine Maternity at Macy’s: We are Open in New York & LA!

London, Paris, New York & LA to Dubai, New Delhi & Hong Kong… Seraphine maternity boutiques & concessions can be found in fashion capitals all across the world.

And right now we are thrilled to announce that we are expanding in the US… You can now shop Seraphine maternity clothes in selected Macy’s stores!

Seraphine in New York

The largest department store in the US and one of the largest in the world, Macy’s Herald Square is home to over 2000 sq. ft. of maternity fashion & that now includes all your favourite Seraphine styles!

Conveniently located in Midtown Manhattan, right on the edge of NYC’s world-famous garment district, it’s a must-visit for mamas & mamas-to-be.

Macy's Herald Square in New York

Plan your visit

Along with our 2 flagship Seraphine stores, on West Broadway in SoHo & on Madison Avenue, NYC is the perfect destination for a pre-baby shopping trip on the East Coast!

Visit us in store in New York

Seraphine in LA

Pregnant woman wearing Seraphine dress in LA. Seraphine is now at Macy's South Coast Plaza

If you’re closer to California, you can now shop Seraphine maternity clothes at the Macy’s in South Coast Plaza in Costa Mesa. The South Coast Plaza is the largest shopping mall in California, and home to some of the biggest names in designer fashion, so it’s a natural home for the Seraphine collection.

Plan your visit

Whether you’re looking for statement maternity dresses, everyday essentials for pregnancy & nursing or even the perfect pair of maternity jeans, you’re sure to find it in the Seraphine corner at Macy’s!

 
 
 
 
 
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We can’t wait to see you in store soon, mama!

Fashion Week 2020: Pregnant Models, Matching Face Masks & More

Cancelled catwalks, masked models, digital shows & socially distanced front rows…. Fashion Week has looked a little different this year.

But if there’s one person we can count on to bring the spectacle, it’s super model, Seraphine fan & expectant mama Coco Rocha… and she did not disappoint!

7 months pregnant with baby number 3, Coco had the finale look at Christian Siriano’s fantastically escapist NYFW show.

Coco’s stunning red gown worked perfectly with her bump & the huge high-low ruffle skirt & train added major drama. The striking monochrome look in scarlet red was finished off with matching heels, hat & of course, face mask!

Safety was a top priority at the show – it was held out in the open in the back yard of Christian’s Connecticut home, all audience members were socially distanced & our favourite part – all the models were wearing masks to match their gowns.

Match your Mask to Your Maternity Dress

Fashion Week style: Matching Face Masks

Get the Dress: Navy Heart Maternity & Nursing Dress

Get the Mask: Cotton Face Mask – Twin Pack

We absolutely love this trend! We made our own re-usable cotton face masks to match with one of our signature new season dresses, so you can work the fashion week look for yourself!

Watch Coco’s Behind the Scenes Video (Part 1)

Fashion Week Behind the Scenes (Part 2)

To finish off the landmark 2020 show, Coco made a splash (if you’ll excuse the pun!) by strutting straight into Christian’s pool! While we don’t usually condone ruining designer dresses, the moment certainly brought a touch of the drama & whimsy that we love about fashion week!

Coco Rocha’s Maternity Style

Shop Coco’s Look: Knitted Maternity Dress with Collar

Coco has long been a fan of Seraphine maternity clothes, having worn our styles through both of her previous pregnancies, while expecting her daughter Ioni (5) and son Iver (2). She was a particular fan of our little black maternity dresses.

Find out more about Coco Rocha’s maternity style here

Coco Rocha is Expecting Baby Number 3! Meet her Fave Maternity LBD

Super model & super mama, Coco Rocha announced this summer that she’s expecting baby number 3 – a little girl!

Mama to five-year-old Ioni & two-year-old Iver, Coco debuted her blossoming bump on Instagram at the end of July.

Shop Similar: Light Chambray Belted Maternity Dress

Coco Rocha has been a big fan of Seraphine maternity clothes through both of her previous pregnancies.

But there was one ultra-versatile little black dress that she just couldn’t get enough of…

Today we’re taking a look at all the ways she wore it!

Casual Chic

Get the Look: Black Maternity Shift Dress

Our shift dress is made in the softest stretch jersey, making it incredibly comfortable – perfect for relaxing at home.

Coco styled it simply with slicked back hair & killer heels for her nursery reveal while expecting Ioni.

Cool & Grungy

Biker boots, a leather jacket & beanie toughened up the look for a moody outdoor shoot near her home.

Coco perfectly demonstrates the versatility of this classic LBD, which is included in our BUMP KIT. 4 essential styles (the LBD plus a vest, leggings & skirt) designed to help you kickstart your pregnancy style.

All in classic black & white, they’re perfect for mixing & matching with pieces from your regular wardrobe.

Shop the Bump Kit

Sleek & Polished

Stilettos, black tights & a jacket of her own design bring the perfect polish to this look. We love it for a date night or smart work event.

Simply Sexy

And this shot has to be our favourite – just look at that gorgeous bump! This time she kept things simple, just adding chunky boots & the perfect mood lighting!

Get the Look: Knitted Maternity Dress with Collar

Of course there were other Seraphine styles she loved – like this cute knitted dress she wore on holiday in the Alps.

But the LBD was without a doubt, her top choice.

We can’t wait to see how she styles her bump for baby number 3!

READ NEXT

Coco Rocha’s Pregnancy Style

Styled by You: Seraphine Maternity, Worn Your Way

You mamas are our greatest source of inspiration – everything we design is with you & your gorgeous bumps & babies in mind.

This week on the blog we thought we’re sharing a few of our favourite shots of you lovely lot rocking your Seraphine styles.

Get the Look: Red Midi Maternity Wrap Dress

Mama-to-be Jade is completely stunning in our red midi dress… when they talk about the pregnancy glow, this is what they mean!

Get the Look: White Cotton Maternity Maxi Dress

Now the proud mama of 2 boys, Rachel welcomed her new little one earlier this month.

We absolutely love this shot she shared in our white cotton maxi dress earlier this summer – it’s the perfect piece for warm weather.

Lovely in Lingerie

Get the Look: Bamboo Nursing Bras – Twin Pack

Christina is a first-time-mama, who also welcomed her little one at the start of July.

She loved our soft bamboo bras through pregnancy & is getting plenty of use out of them now she’s nursing.

Get the look: Ivory Lace Maternity & Nursing Bra

Nicole is expecting her first baby this summer.

We can’t get over how gorgeous she looks in our ivory lingerie!

Skin to Skin

Get the Look: Blush Skin to Skin Top

Gaelle is a super-mama who recently welcomed her 4th baby!

She & baby Timo love our skin to skin top – it’s ideal for soothing & bonding in the early days.

Get the Look: Blue Skin to Skin Top

Lucivina is expecting her second baby at the end of summer.

She’s proof that our skin to skin tops are not just for after baby arrives – they work perfectly through pregnancy too!

Easy at Home

Get the Look: Grey Maternity Joggers

This mama is taking self-care to a whole new level & we are loving her vibe!

Keeping super comfy in our bamboo bra & soft grey joggers.

Get the Look: Bamboo Over Bump Maternity Leggings

Pro-athlete & first-time mama to be Eboni staying comfy at home with our bamboo over bump leggings. Super-soft & stretchy, they’re a firm favourite!

Trending Now: This Summer’s Signature Maternity Midi Dress

With blue skies on the horizon & summer just around the corner, now’s the time to talk summer dresses. Specifically, this season’s signature maternity midi dress.

These are the fabulously floaty wrap dresses we’re tipping for greatness this season – which one is your fave?

The White One

Mums-to-be wearing a white maternity midi dress

Get the Look: Monochrome Midi Wrap Maternity Dress

A little white dress is a summer style classic, and this one is the perfect choice for pregnancy.

The wrap design (featured on all of these midis) helps to highlight your empire waist & allows for a fully adjustable fit.

The Red One

Pregnant woman wearing a red maternity midi dress

Get the Look: Red Midi Wrap Maternity Dress

Make a statement in the little red midi! This customer favourite is bright, bold & designed to make a big impact.

It’s perfect for soaking up the sunshine & showing off your bump.

The Navy Blue One

navy blue maternity midi dress for a baby shower

Get the Look: Navy Blue Midi Wrap Maternity Dress

In smart navy blue, this is the ideal choice for working the trend in any setting – from summer at the office to relaxing at home in the garden.

Made in ultra-soft woven viscose, the style feels beautifully comfortable & lightweight – perfect for all day wear.

The Pink One

Blush pink maternity midi dress for a baby shower

Get the Look: Blush Pink Midi Wrap Maternity Dress

This is our most feminine option in soft blush pink, featuring pretty flutter sleeves, a delicate floral print and a tiered frill hemline.

It’s a beautiful choice for a virtual baby shower or even a sip n see party after the little one arrives.

The Black One

Little black maternity midi dress

Get the Look: Black Midi Wrap Maternity Dress

And last, but certainly not least, we have the ultimate little black dress for summer. A lightweight, feminine take on the sophisticated style classic.

We think this one’s perfect for date nights.

A Midi Maternity Dress for Now & Later

And the great thing is, these dresses will flatter your figure whether you’re pregnant or not – as rather glamorously demonstrated here by new mama @jesta_hillmann & little Juliann with her gorgeous before & after shots.

#HomeWithSeraphine We Love Your At Home Style Mamas!

This week on the blog we’re celebrating all things AT HOME & sharing some of the beautiful pictures you mamas have been posting.

From cosy loungewear & pjs to easy everyday dresses – we love seeing you styling your Seraphine while keeping safe at home.

Don’t forget to tag us in your pics & use the hashtag #homewithseraphine for your chance to be featured!

Get the look: Luxury Maternity & Nursing Wrap

This changeable spring weather is all about layering up, and our luxury wrap is perfect for that!

 Gorgeous mama Jaime, who recently welcomed her second baby, loved hers through pregnancy & is now using it to snuggle up with her new little one.

Quality Family Time

Get the Look: Ultra-Soft Maternity & Nursing Pyjamas

The lovely Deborah is making the most of quality time at home with her eldest before her new baby arrives.

Story time on the sofa in the absolute softest PJs… looks like heaven to us!

Documenting the Bump

Get the Look: Black Midi Wrap Maternity Dress

Mama of one with a little boy on the way, Laura is looking gorgeous in our black printed midi & offering anxiety-easing advice for other mamas-to-be:

“Take this as an opportunity to allow your body to rest & grow your baby: sleep in, take a nap, more skincare, no makeup, baths, books, etc.”

Get the Look: Maternity & Nursing Maxi Dress

French mama-to-be Stessie is absolutely rocking her bump in our burgundy maxi dress.

Whoever said you needed someplace to go to get all dressed up – date night at home anyone?

Matching with your Mini

Get the Look: Mama & Mini Sweatshirts

Model & new mama Belle Lucia & her little one are keeping things comfy & casual in our matching mama & mini sweatshirts.

They’re the perfect easy piece to team with boyfriend jeans or leggings. AND the mama top offers easy access for nursing!

Get the Look: Mama & Mini Tees

Mama of 4 Georgie Fizz is matching with new baby Koa in our organic cotton mama & mini tees.

They’re perfect for easy at home days, especially now the weather is starting to warm up.

Welcoming Your New Baby

Get the Look: Bodycon Black Maternity Dress

What a difference a week makes!

We absolutely love seeing bump to baby shots like this – new mama Melanie welcomed her little boy in mid-March & has continued to rock this little bodycon dress before & after!

The Maternity Dungarees – This Season’s Must-Have Denim

Breathe a sigh of relief mamas, we’d like you to meet the maternity dungarees!

The ultimate easy all-in-one outfit, Dungarees have been enjoying a fashion moment for a while now & we have got the perfect pair for pregnancy.

Get the Look: Denim Maternity Dungarees & the Organic Cotton Mama & Mini Tees

Expertly tailored to grow with your bump, they’re made in soft stretch denim & feature adjustable panels at the sides for a flexible fit.

They take all the best things about the perfect pair of dungarees, and just make them… well… better!

With no restrictive waistband in sight, dungarees are a dream to wear while you’re rocking a bump and are even better afterwards, giving your body the time & space it needs to settle back into shape.

AND they make for the CUTEST matching mama & mini outfits!

Fashionistas Love Seraphine Maternity Dungarees

 
 
 
 
 
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Get Millie’s look: Team the dungarees with our Nautical Maternity & Nursing Top

Fashion icon & former Made in Chelsea star Millie Mackintosh is expecting her first baby this spring with former MIC co-star Hugo Taylor and she is a big fan of our dungarees!

Classic & super-comfy, she teamed them with a simple striped top & sneakers for her big house move at the start of the year. We think they were the perfect choice for moving day.

She also styled them with a cute grey top for a DIY day, getting her new home ready for the arrival of baby!

Ginnie Chadwyck-Healy, the Sunday Telegraph’s Style Columnist and Former Vogue Editor, dared to double-denim, pairing our dungarees with a crisp white shirt & an oversized patchwork denim jacket.

Get Olivia’s Look: Team the dungarees with our White Pleated Maternity Blouse

British sports journalist Olivia Wayne is another big fan of our dungarees. She teamed them with a chunky yellow knit for a cosy winter look & with a statement white blouse, sneakers & shades for a more spring oriented outfit.

However you style them, shop the maternity dungarees now & they’ll keep you cool & comfy through every stage of pregnancy & beyond.

How to Wear Pantone’s Colour of the Year 2020: Classic Blue

The secret’s out – the Pantone colour of the year is… *drumroll please* Classic Blue!

Described as a timeless and enduring blue hue, Classic Blue offers elegance & simplicity.

Suggestive of the evening sky, it’s a reassuring shade that is said to highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era – whether that’s from one decade to another or from pregancy into motherhood!

 
 
 
 
 
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Get the Look: Marlene Maternity Cocktail Dress

Leatrice Eiseman, Pantone Color Institute’s Executive Director explains what inspired this year’s choice:

“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation.”

Find out more at Pantone.com

How to Wear Classic Blue

classic blue maternity dresses

L to R: Maternity Shift Dress,  Ribbed Maternity & Nursing Midi Dress, Modal Bodycon Maternity Dress

Our favourite thing about Pantone’s choice this year is that it’s SO easy to wear!

It’s such a dependable shade, you can wear it anywhere. Whether at work, at home, or even for special occasions, a classic blue dress will never be out of place and we have plenty of gorgeous options for your maternity wardrobe.

Classic Blue Style

L to R: 2 in 1 Cotton Maternity & Nursing Dress, Pleated Maternity Dress, Crossover Maternity & Nursing Sweater

It’s also the perfect shade for an accent accessory to complete your outfit. Add a blue bag, scarf or even a statement pair of boots for a truly eye-catching addition.

Classic Blue maternity fashion

L to R: Bouclé Maternity Shift Dress, Knot Front Maternity Dress, 3 in 1 Down Maternity Coat

During pregnancy your body is changing so quickly, that turning to such a dependable shade can be a wonderful way of feeling more comfortable & confident in your new curves.

A Christmas Prince, The Royal Baby – Spot the Seraphine Styles!

Nothing says royal baby quite like a Seraphine maternity dress – we were the preferred maternity brand of the Duchess of Cambridge throughout all three of her pregnancies after all!

So we weren’t surprised to spot a few Seraphine styles (and even some Seraphine look-a-likes!) in Netflix’s latest ‘A Christmas Prince’ movie, all about a royal baby.

Royal Style Inspiration

A Christmas Prince - red maternity dress

Get the Look: Scarlet Peplum Maternity Dress

This red dress from the official promotional photos looks rather a lot like our Scarlet Peplum Dress, which was in fact worn by real-life royalty.

Crown Princess Victoria of Sweden wore it when she was expecting her second baby, Prince Oscar.

A Christmas Prince - cerise dot maternity dress

Get the Look: Cerise Polka Dot Maternity Dress

This gorgeous festive maternity dress is one of ours – we think it’s a perfect choice for Holiday parties.

A Christmas Prince - Seraphine Marlene Maternity Dress

Get the Look: Seraphine Marlene Maternity Cocktail Dress

This blue lace dress is inspired by one of ours, which was worn by Kate Middleton, The Duchess of Cambridge when she was expecting Prince Louis.

She wore our gorgeous lace dress to meet the King and Queen of Norway on her official royal tour of Scandinavia back in 2018.

Kate’s Top Maternity Coats

Seraphine maternity coats loved by the Duchess of Cambridge

Our Wool Maternity Coat in camel is also featured in the movie, which makes sense – the Duchess of Cambridge was a big fan of our maternity coats while she was pregnant.

She wore our Natasha Cashmere Blend Maternity Coat during both her second & third pregnancies. She also looked stunning in our Marina Maternity Coat as she arrived in New York at the start of her first official royal visit to the US.

There’s nothing like a festive movie night this time of year, so why not give it a watch over the Holidays & play spot the Seraphine style!

Fourth Trimester Faves – Skin to Skin, Nursing, Babywearing & More

Nothing compares to those precious fourth trimester days with your new baby – getting to know each other, learning to pick up on their cues and falling head over heels in love!

Here are our top must-haves for that special post-pregnancy phase…

1. Skin to Skin Top

Skin to skin top - fourth trimester must-have

The benefits of bonding skin to skin with your new baby simply can’t be overstated. From the moment they arrive, a simple skin to skin snuggle has the power to soothe, regulate their temperature & even boost your milk supply!

Our signature tops allow you to enjoy all the benefits of skin to skin while keeping your hands free!

Read more about the benefits of skin to skin

Shop Skin to Skin Tops now

2. 3 in 1 Babywearing Coat

3 in 1 babywearing coats - perfect from the first to the fourth trimester & beyond

Getting out & about with your new little one during the fourth trimester is so important, and babywearing is the perfect way to do it. A stroll around the park with your baby strapped on will help to boost your mood & ease you back into your active lifestyle.

Featuring an innovative zip-off pouch at the front, our 3 in 1 coats & hoodies are designed to provide a flexible fit through pregnancy, and then zip up over a baby carrier after baby is born.

See real mamas rocking their 3 in 1 coats

3. Post Pregnancy Support

Fourth trimester support jeans

When it comes to clothes, comfort & support are sure to be high on your priority list after welcoming baby.

Our Post Pregnancy Shaping Leggings provide the perfect level of 360° compression, optimised for the fourth trimester. And for when you want to feel a little more put together, our Post Pregnancy Shaping Jeans do the same job!

4. Nursing Clothes

Fourth trimester nursing clothes

If you plan to breastfeed, then a good collection of nursing clothes & nursing bras is a must.

Many of our maternity dresses & tops are made with discreet built-in nursing features, so you may find that you can keep wearing many of the pieces you bought for pregnancy!

5. Nursing Shawl

Nursing shawl for the fourth trimester

And last but not least, there’s nothing quite like being snuggled up with your little one in a knitted nursing shawl while you feed.

Our soft shawls are designed to keep you covered up in public & cosy at home.

Most importantly, enjoy this special time mama – the fourth trimester flies by & they grow so fast!

Autumn Babywearing Club: You Mamas Are Rocking our 3 in 1 Coats!

Autumn has to be our favourite season for getting outside into nature. Nothing beats bundling everyone up in cosy coats & wellies for a big family adventure.

Our 3 in 1 babywearing coats are the perfect choice – discover the full collection online.

We love seeing where you’ve been rocking your 3 n 1 coats mamas – these are just a few of our favourite pics…

Get the Look: Khaki 3 in 1 Winter Maternity Parka

New mama, Kim and her little one Linnea have been getting outside in their khaki 3 in 1 coat.

Seraphine model & mama of 2, Gabie loves our 3 in 1 range – she’s tried them all & has worn them with both her little ones, 3 year old Kaia & 1 year old Mason.

Get the look: 3 in 1 Rain Resistant Pack Away Maternity Coat

‘Torn’ singer Natalie Imbruglia & her new little boy Max put our 3 in 1 rain mac to good use on a country walk in the September sunshine.

Kim & baby Linnea also rocked their 3 in 1 for a sunset stroll along the beach – we think this picture of the two of them is just gorgeous.

Get the Look: Black 3 in 1 Winter Maternity Parka

Gabie & baby mason took the black parka out for a spin around Richmond – looking super cool mama!

Get the Look: Slate 3 in 1 Winter Maternity Parka

New mama Charlie & baby Jessie love the slate parka – she had only good things to say…

“Cannot recommend this baby wearing parka enough! So warm and snug, Jesse loves it and I can just remove the panel for when he’s running around the park in years to come”

Lauren & baby Orla enjoyed a fun family day out in Huddersfield, keeping cosy in their black parka.

And last but by no means least, we thought we’d leave you with this adorable little cheeky face!

Meet baby Ellie – isn’t she just gorgeous!

A big thank you to you all for sharing your pictures @herzenslust.k @natalie_imbruglia @charliegornall91 @lauren.mckelly @mymamawifelife @gabiemilyassis

don’t forget to tag us if you’d like to be featured in future posts!

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