We Donate £1 for Every Bra Bought this Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and here at Seraphine, we are donating £1 for every Seraphine maternity bra bought.*

According to the charity Breast Cancer Now, 1 in 8 women in the UK will face breast cancer in their lifetime. And every 45 minutes, another woman dies from the disease.

Breast Cancer Now is the UK’s largest breast cancer research charity and they are dedicated to funding research into this devastating disease.

Click to find out more about Breast Cancer Now

So How Can We Help?

Seraphine donates £1 for every bra sold through Breast Cancer Awareness Month

Throughout October, every time one of you lovely mamas buys a Seraphine maternity & nursing bra, we’ll donate £1 to Breast Cancer Now.

Whether it’s a sports bra, sleep bra, soft everyday bra or something special with a touch of lace – your purchase will help support this fantastic cause.

Seraphine is a company run by women, for women, so this is an issue that’s very dear to our hearts. Everything we do is geared towards supporting you throughout your journey.

Buy a bra this month & help us to raise money for Breast Cancer Now to continue their life-saving research.

While you’re here – check out when the office went pink for Breast Cancer Awareness Month last year!

*With every purchase of a Seraphine bra made between 01/10/19 & 31/10/19, Seraphine will donate £1 to the charity Breast Cancer Now. Valid on Seraphine brand bras only.

Seraphine & Cecile Reinaud Raise Over £4,500 for Charity this October

Here at Seraphine we have been busy raising money through October for two fantastic charities – Breast Cancer Care & Shelter.


Thinking Pink for Breast Cancer Care


October was breast cancer awareness month, so last Friday we all donned our pinkest outfits to raise money for Breast Cancer Care.

Everyone got involved, from head office to store staff, and together we raised over £400!


Spot the Seraphine styles on our lovely store staff 

Seraphine store staff wear pink for charity


Breast cancer care is a UK-based charity, which provides support and information to anyone diagnosed with breast cancer, and we are delighted to support their wonderful work.

Find out more about Breast Cancer Care



Cecile’s CEO Sleepout for Shelter

A post shared by Cecile Reinaud (@cecilereinaud) on


And on Monday, Seraphine Founder & CEO Cecile Reinaud braved the freezing temperatures to spend the night sleeping outside as part of the CEO Sleepout in London.

Cecile was one of the top 3 fundraisers in the group, raising over £4000 for Shelter!



Shelter is a fantastic charity providing advice, support & legal services to people struggling with homelessness or bad housing, as well as campaigning at the government level to tackle the causes and consequences of the housing crisis.

Find out more about Shelter


NCT’s #HiddenHalf Campaign


Cécile has also spoken out in support of NCT’s #HiddenHalf campaign this month, which aims to get postnatal mental illness out of hiding.

Find out more here


We are so proud of everyone’s efforts this month to raise money & awareness for such fantastic causes.


Seraphine & Celebs Think Pink for Breast Cancer Awareness Month

This October is breast cancer awareness month, and everyone is thinking pink to raise awareness and funds for this fantastic cause. Here at Seraphine, we are donating £2 from every sale of our pretty in pink maternity & nursing nightie to help fight Breast Cancer.

According to statistics, 1 in 8 women in the UK will develop breast cancer in their lifetime. As a maternity brand, the health, happiness & well being of women is at the centre of everything we do. That is why we have chosen to support Breast Cancer Care, a wonderful charity which raises awareness of the disease, and provides much needed help and support to mothers, daughters, sisters and friends suffering with breast cancer.


And we’re not the only ones…


Breast Cancer Awareness


Fashion and beauty brands, designers and celebrities around the world are joining the fight against breast cancer. There are a whole host of promotional pink fashion & beauty products you can get your hands on, and a percentage of the profits will be donated! Why not try legendary designer Stella McCartney’s special edition charity lingerie, as modeled above by the original it-girl Kate Moss? Or you could emulate Hollywood mother-daughter-duo Kate Hudson and Goldie Hawn, who have both streaked their hair pink to raise awareness!


A photo posted by Kate Hudson (@katehudson) on

Or you could get involved by treating yourself to our little pink nursing nightie! All this month, Seraphine are supporting Breast Cancer Care by donating £2 from every sale of our Pink Maternity & Nursing Nightie. Shop the style now and join the fight against breast cancer!


Think Pink - Buy the Seraphine charity nightie


Made in ultra soft stretch viscose, this stylish little nursing nightie is designed to bring relief to sensitive skin, ensuring a truly better night’s sleep. The soft, blush pink and feminine fluted hemline with black ribbon detailing will have you feeling pretty in pink, and the stylish crossover v neckline features a simple double layer opening system for easy access nursing. Treat yourself to this lovely little maternity & nursing nightie now, and help us support this fantastic cause!



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