Seraphine Ballet Pumps: Founder Cecile Reinaud Presents the Collection

Allow me to introduce you to my little style secret… The Seraphine Ballet Pumps!

Yes, they’re gorgeous, but that’s just the beginning…


Meet the Best Maternity Shoes!


While pregnant with my youngest, Florian, I suffered with terrible back pain and was advised to try orthopaedic shoes. When I saw the sorry selection on offer, I knew that I had to do something.


In Town With Elly Brown styles the Seraphine ballet pumps


I designed the iconic Seraphine ballet pumps to be a stylish alternative with real health benefits. They support your body’s natural alignment and massage your feet as you walk, helping to boost circulation and relieve aches and pains. And of course it goes without saying that they pair beautifully with our range of stylish maternity clothes – perfect for pregnancy!


Seraphine ballet pumps in different colours


The Science Behind the Shoes

The patented technology features a hot pink insole with raised elements, designed by a leading orthopedic surgeon. It supports & massages your feet as you walk, optimising balance and posture, and minimising muscle strain, while the ergonomic integrated wedge heel provides fantastic bounce and support.


Seraphine ballet pumps are flat out fabulous


Basically, these shoes will help to ease aches & pains, boost circulation, improve your posture and can even help to tone your legs & minimise cellulite!


Fashion bloggers style the Seraphine ballet pumps


And of course you don’t have to be pregnant to enjoy the amazing posture correcting comfort of Seraphine ballet flats – they’re perfect for days on-the-go running around after the little ones. Team them with one of our stylish designer changing bags for an easy everyday look.


Seraphine python ballet pumps


Since launching in 2011, these shoes have had rave reviews from fashion editors, bloggers, mums & medical professionals alike. These stylish ballet flats & loafers offer a comfy option with real health benefits – perfect for before, during & after pregnancy.


Seraphine ballet flats


Give the Seraphine ballet pumps a try & I promise they’ll put a spring in your step!

Cecile X



Wave Goodbye to Back Pain with Brand New ShoeTherapy Loafers

New in for Autumn – discover the stylish ShoeTherapy Loafers set to seduce discerning fashionistas this season!

If you’ve already discovered the miraculous back pain combating power of ShoeTherapy, then we don’t need to tell you how they can revolutionise the way you walk. And this season ShoeTherapy are branching out with a stylish new collection of loafers!

Ergonomically engineered with the patented ShoeTherapy sole, these ultra comfy loafers are designed to improve your posture and boost circulation; easing back and joint pain, and taking the strain out of walking. They are a real must-have for any stylish woman who spends her days on her feet, and are especially perfect for pregnancy!

ShoeTherapy Loafers

Made and lined in premium soft leather, the new loafers are available in classic black, on-trend python and an edgy studded style, and are all lined in hot pink leather which looks as good as it feels on your feet. The outer sole and optimal low heel made in supple rubber will put a spring in your step, and will keep your feet well insulated against the coming winter weather.


Discover the ShoeTherapy Range


Don’t put up with pregnancy aches and pains – The ShoeTherapy loafers have got your back!



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Spring feet – Welcome in the new season in stylish pumps and loafers!

Spring is here and the weather is starting to warm up, so now is the time to switch those winter boots for a couple of pairs of pretty flats!

Ballet pumps and loafers are stylish, comfy, easy to wear and the perfect choice for those spring days when it’s too hot for boots but not quite warm enough for sandals.

Our super stylish ShoeTherapy flats come in a range of colours, patterns and styles from plain black ballet flats for the office, and chic snakeskin ones to style with jeans, to studs, bows and leopard print – there is a style to suit your every mood.

And that’s not all: Not only are these stylish little shoes the perfect addition to your spring wardrobe, but they are ergonomically designed to improve your posture and boost your circulation, minimising back and joint pain often experienced during pregnancy! These clever little miracle shoes will allow you to get on with your day without that constant ache in the background, and they won’t force you to compromise your style!

Right now, we are offering you a fantastic 15% off across our entire range of miracle back ache busting pumps and loafers, so you can try them out for yourself!

How it works

Shop ShoeTherapy


From the Designer

Being able to offer a fashionable looking shoe that has real health benefit is very exciting and I hope you will enjoy wearing them as much as I enjoyed developing this new venture. The creation of ShoeTherapy meant a lot to me, as I myself have experienced the discomfort of back ache and how incapacitating it can be.” –  Cecile Reinaud


Tried & Tested

These shoes are made with patented technology, and are clinically proven to reduce back ache and joint pain, but don’t take our work for it – they are loved by doctors and fashion editors alike:

Your shoes saved my life. I had forgotten my flats and having walked down Baker St in my 6 inch stacks, I was in need of help. I have been wearing them as my in-betweeners ever since. I love them, they are comfy and cute and I like the sneaky yet supportive heel. I think the trendy pregnant patient will also love them.” – Pixie Mckenna – Doctor and Channel 4 TV presenter

These ShoeTherapy pumps are so comfy it feels like you are wearing trainers not ballet pumps! Perfect for later pregnancy when the thought of wearing heels doesn’t go beyond the thought! However these aren’t just a pregnancy purchase; they are perfect when you have to walk far but want to arrive in something stylish. I will be walking miles with my buggy in these.” – Ali Hall – Editor Look magazine


So go on, treat yourself to a gorgeous new pair of flats for spring – You deserve it!


Other Articles You May Like:

Discover London Fashion Week’s big color trends
Hello! Mag editor Rosie Nixon’s video guide to maternity jeans
Gwen Stefani’s secret weapon – the maternity LBD


Our top 5 tips for maternity dressing to stay cool in a heat wave

The sun has finally arrived! After battling through one of the coldest, wettest, most miserable winters we can remember, we are finally through to the other side and now find ourselves in the middle of a glorious heat wave! We all love a bit of sunshine – BBQ season is now well underway and we’ve taken to having regular ice cream breaks in the office to keep us all going, but of course when the summer creeps up on us all of a sudden after 6 months stuck in an overcast limbo, it can be difficult to adjust – and being pregnant just makes it that little bit more tricky.

There is a tendency here in the UK, to get over excited and abandon all common sense, not to mention fashion sense, and strip off to the bare minimum of clothing as soon as the sun makes an appearance. It’s almost as if a secret competition is launched to see who can wear the tiniest pair of shorts or the tightest little vest top. Now it may seem counterintuitive, but this kind of dressing is actually likely to make you feel hotter! Not to worry though, we have put together a list of our top five fail safe tips for staying cool and looking fabulous in the heat.


1.      Loose fitting clothing

Always avoid tight fitting styles in the heat! Wearing long, flowing, loose fitting clothes allows air to pass through underneath. Creating air flow between the fabric and your skin keeps you well ventilated and cools you down. So embrace those feminine floaty tops and dresses when the sun comes out and you will look and feel fabulously cool and breezy! A good maxi dress is the ideal choice at this time of year – why not try this floral patterned maxi, worn by Jessica Alba to stay cool in the LA sun.


2.      Natural fibres

Natural fibres such as cotton, muslin or silk will always keep you cooler than synthetic ones will. This is because they have the ability to ‘breath’ – that is, unlike many synthetic fibres which trap sweat and make you feel sticky, they wick the sweat away from your skin and release it into the air, keeping you feeling cool and fresh. Not only this, but they are environmentally friendly and kind on sensitive skin too – what’s not to like! Many of our maxi dresses, such as this patterned coral maxi are made of 100% cotton which is prefect for keeping you cool and dry in the heat. Or if you are after something for a special occasion, you will find plenty of silk options in our Luxe collection.


3.      Avoid dark colours

Dark colours absorb heat from the sun and trap it, making you feel hot and uncomfortable – imagine, sabotaged by your own clothes! So always stick to light colours in the heat. Shades of white and cream reflect heat away from you to keep you feeling cool while all around you are getting hot and bothered. Why not try our white cotton maxi dress with a lace trim for a pretty option to combat the heat.


4.    Patterned clothes

In heat like this it is often the case that no matter what you do, you will be sweating. It is a sad fact, but of course sweat is your body’s way of cooling you down, so it is a good thing really… even if it doesn’t feel like it at the time! For those days when sweat is inevitable, a nice busy pattern on your clothes not only looks great, but is much more forgiving than a solid colour when it comes to disguising those embarrassing wet patches. Our gorgeous blue patterned cotton maxi dress worn by Alyson Hannigan to stay cool in LA is a great option.


5.     Flat shoes

Flat shoes are generally a good idea during pregnancy to avoid straining your back with the extra baby weight, but in this heat they are more important than ever! Your feet and ankles will naturally swell as your bump grows, but the heat will only exacerbate things, so make sure you invest in a comfortable pair of flat shoes to protect your legs and back from unnecessary strain. Our range of Shoetherapy ballerina pumps and loafers are medically proven to optimise posture, improve circulation and combat back pain and cellulite – and they look great too!


So with this in mind, grab the sun cream and get out there and enjoy the sun!

Heels – How high is too high when you’re pregnant?

There are certain discussions about pregnancy fashion that seem to crop up time and again. One is whether it’s acceptable to carry on wearing figure-hugging dresses once your bump begins to show (of course it is) – and the other relates to heel height. Every time a pregnant celebrity is spotted wearing shoes of any kind, debate erupts over their suitability. If they’re stilettos the commentary is usually especially fierce, but flip-flops and even boots can result in newspapers dedicating column inches to analysing their pros and cons.


So, how high is too high when it comes to pregnant women and heels? Should we go straight to flats, or is it acceptable to put on heels sometimes? The answer seems to be that while the odd pair of heels may be acceptable for a special occasion, you shouldn’t be teetering around in them for the whole nine months. This is despite the fact that you probably saw Rachel Zoe, Kim Kardashian and Victoria Beckham wearing stilettos even into the late stages of their respective pregnancies. However, Posh may actually have acted as a good advert for stepping away from the Manolos – as she suffered with a slipped disc after sticking to her designer heels even when she had a really big bump.


Why can heels be dangerous when you’re pregnant? The main thing to consider with heels is that they throw your centre of gravity off-kilter even when you’re not expecting, so this effect is underlined when you’ve got extra weight in your tummy to contend with. You might feel more wobbly and unable to keep your balance – and the last thing you want to do with a baby on board is fall over.


High shoes can also cause you real pain in your back and joints. The hormone relaxin is produced during pregnancy in order to loosen the joints in preparation for labour, but it also has an effect on the legs as it passes through them. If you wear precarious shoes while your ankles are weaker than usual, you can increase your risk of a sprain and even do permanent damage to the ligaments, not to mention causing your spine even more stress by contorting it into unnatural positions.


Expert organisations such as The Society of Chiropodists and Podiatrists recommend switching to supportive footwear as soon as you can after your bump begins to show, as it’s best for your body and for the safety of the baby. If you think flats can’t be stylish and supportive, then check out our ShoeTherapy range and prepare to be proven wrong!


Founded by Cecile, the revolutionary shoe brand ShoeTherapy is a line of stylish shoes that are medically proven to alleviate back ache, and is the first patented shoe that’s recommended during pregnancy. In the shape of cute ballerinas and our new fashionable loafer styles, the footwear collection is the perfect match to our stylish maternity wear. Loved by Cathy Butterworth, Fashion & Booking Editor at Elle Magazine and Brigid Moss, Health Editor at Red Magazine, these pumps are a must have for your maternity wardrobe. You’ll love them so much you’ll be wearing them long after your pregnancy too.


If you can’t go without your heels for long, try to keep them only for special occasions. Don’t forget that even celebrities won’t be wearing their Louboutins all the time – you only see them when they’re really dressed up and they probably put their trainers on as soon as they get out of paparazzi range!


Wedges can be a happy medium as they’re easier to walk in … but why not follow the good example of Kristin Cavallari and others and go for pumps instead? Even dedicated heel-wearer Jessica Simpson eventually changed her mind and opted for less vertiginous footwear before she gave birth, so you can too and still look great.


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