Maternity fashion dilemma : Flat shoes as glamorous as heels?

If you religiously watched TV programmes like Sex and the City or Desperate Housewives, you’d be forgiven for thinking that the only acceptable footwear for fashionistas features a sky-high heel. However, this mindset is increasingly being challenged by women who are fed up with tottering around with the balls of their feet burning like mad – and it’s great news for your maternity fashion options when it comes to special occasions.


We don’t know about you, but we’ve spotted lots of celebrities wearing flat shoes lately and they look no less glamorous than those who have donned Louboutins – in fact, we think they look even more chic.


The most recent and probably best case in point is Keira Knightley, who wore flat shoes for her wedding to James Righton in Provence last weekend. She donned a beautiful short Chanel gown from the spring/summer 2006 range, which was very similar to a Rodarte dress she sported pre-Baftas in 2008. It was accessorised simply with a band of flowers in her hair and a sweet bolero jacket, while her feet were kept comfortable and true to her usual style in a pair of nude ballet pumps. The outfit really suited the down-to-earth ceremony and intimate party afterwards and it just goes to show that you don’t have to be dressed up to the nines to look fabulous. Sienna Miller also recently wore flat red shoes for the red carpet of a film festival to great effect.


There is even more of a reason to make sure your shoes are supportive once you become pregnant though, aside from just the fashion side of things – it’ll save your body a lot of strain and pain. Heels cause the balance of the body to be disrupted and your weight to be thrown forwards, which affects the spine, knees, calves and ankles at a time when they’re already under pressure from the baby weight, while research from the US also recently found that your feet can grow between two and ten millimetres during pregnancy.


This will make cramming your feet into stilettos even more uncomfortable, so it’s important to choose pregnancy shoes that will look after your feet while also complementing your maternity wardrobe for special occasions – and fortunately, we can help you out here at Seraphine. We have designed our own range of maternity footwear specially made for pregnant women, ShoeTherapy, which features an array of elegant and fashionable flat styles that also have ergonomically engineered soles to stimulate circulation and correct posture. There is just a tiny heel to prevent fallen arches, back and joint pain, but you won’t notice it because it is moulded into the base of the shoe so there’s no wobbliness.


Better still, they will look just as good with your maternity dresses as any heel this summer. Try colour-blocking by wearing the red ballerina with a bow alongside our gorgeous purple peplum dress, or complement our bestselling blossom printed dress with a pair of python ballerinas with suede bows.


We think you’ll be reluctant to go back to heels once you’ve tried our ballet flats – and you’ll look just as great as Keira!



Cannes 2013 Red Carpet Style: Get the Look

We love it when Cannes Film Festival time arrives, it’s always full of our favourite A-list celebrities is fabulous red carpet style, and great for maternity occasion wear inspiration.

The stars turned out in force to celebrate 2013’s biggest silver screen offerings and we spotted lots of fabulous outfits, as well as some definite trends for this year’s summer season.

Here’s a quick round up in case you missed any of them.

Very vintage

The forthcoming arrival of The Great Gatsby in cinemas has had a huge impact on fashion for 2013, with 1920s style beading and dropped waistlines appearing everywhere. At opening night of Cannes on Wednesday (May 15th), you couldn’t move for vintage inspired outfits and we’re already eager to emulate some of them.

Carey Mulligan dazzled in a flowing gown that was the palest possible shade of pink and set off her creamy complexion perfectly, while Freida Pinto carried on the theme the following evening in a gorgeous flapper inspired gold dress.

Even the rain didn’t put them all off taking to the red carpet for photos, although it was umbrellas at the ready to prevent the frocks and hairdos getting ruined!

•    Get the look: The Embellished Butterfly Sleeved Gown from Seraphine’s Luxe collection is pure Great Gatsby and is perfect for all your big events this season.

Marvellous monochrome

The screening of The Bling Ring took place last night (May 16th) and the celebrities had mirrored its glamour by opting for a mixture of black and white outfits, with Chanel and Dior in particular hitting the headlines.

Homegrown talent Emma Watson is one of the stars of the movie and she looked beautiful in a long gown with a black bodice that had just a few straps on the back and a complementary white skirt.

Indeed, almost all of her co stars were wearing black and white, so it lent a very prom like, formal feel to the proceedings.

•    Get the look: Our Two Tone Empire Line Cocktail Dress is perfect for emulating Emma and co with sexy sophistication.

Stand out favourites

Of course, there were lots of different looks outside these themes and we had some definite favourites after spotting them in photos. One was worn by Isla Fisher, who went for a beautiful scarlet dress covered in feathers all over the skirt.

Totally different was the lovely Cindy Crawford in a white gown that was almost bridal with a huge train that she had to scoop up in her arms to avoid the rain.

Among the monochrome crowd, we loved Taissa Farmiga’s beautiful dress, which was almost Edwardian with its fitted skirt and lacy top, while Zhang Ziyi stood out in a Carolina Herrera dress covered in a brush stroke style pattern.

However, if there was a top prize for style we would give it to Nicole Kidman, who shone on opening night in a midi length gown that had a full skirt and was overlaid with gorgeous embroidered pastel flowers.

•    Get the look: Our Silk Printed Maxi Dress is a dead ringer for Zhang Ziyi’s frock and we have lots of floral prints in stock if you loved Nicole Kidman’s country garden vibe. To copy Cindy Crawford in white, why not pick Seraphine’s Silk Halter Neck Wedding Gown? Nobody will know it’s bridal wear, especially if you accessorise it with plenty of gold jewellery like she did.

As you can see, our spring and summer collection is full of Cannes celebrity lookalike maternity dresses so although you may not have had the chance to get to Cannes this year, you can easily get the look with some savvy shopping!

Heels – How high is too high when you’re pregnant?

There are certain discussions about pregnancy fashion that seem to crop up time and again. One is whether it’s acceptable to carry on wearing figure-hugging dresses once your bump begins to show (of course it is) – and the other relates to heel height. Every time a pregnant celebrity is spotted wearing shoes of any kind, debate erupts over their suitability. If they’re stilettos the commentary is usually especially fierce, but flip-flops and even boots can result in newspapers dedicating column inches to analysing their pros and cons.


So, how high is too high when it comes to pregnant women and heels? Should we go straight to flats, or is it acceptable to put on heels sometimes? The answer seems to be that while the odd pair of heels may be acceptable for a special occasion, you shouldn’t be teetering around in them for the whole nine months. This is despite the fact that you probably saw Rachel Zoe, Kim Kardashian and Victoria Beckham wearing stilettos even into the late stages of their respective pregnancies. However, Posh may actually have acted as a good advert for stepping away from the Manolos – as she suffered with a slipped disc after sticking to her designer heels even when she had a really big bump.


Why can heels be dangerous when you’re pregnant? The main thing to consider with heels is that they throw your centre of gravity off-kilter even when you’re not expecting, so this effect is underlined when you’ve got extra weight in your tummy to contend with. You might feel more wobbly and unable to keep your balance – and the last thing you want to do with a baby on board is fall over.


High shoes can also cause you real pain in your back and joints. The hormone relaxin is produced during pregnancy in order to loosen the joints in preparation for labour, but it also has an effect on the legs as it passes through them. If you wear precarious shoes while your ankles are weaker than usual, you can increase your risk of a sprain and even do permanent damage to the ligaments, not to mention causing your spine even more stress by contorting it into unnatural positions.


Expert organisations such as The Society of Chiropodists and Podiatrists recommend switching to supportive footwear as soon as you can after your bump begins to show, as it’s best for your body and for the safety of the baby. If you think flats can’t be stylish and supportive, then check out our ShoeTherapy range and prepare to be proven wrong!


Founded by Cecile, the revolutionary shoe brand ShoeTherapy is a line of stylish shoes that are medically proven to alleviate back ache, and is the first patented shoe that’s recommended during pregnancy. In the shape of cute ballerinas and our new fashionable loafer styles, the footwear collection is the perfect match to our stylish maternity wear. Loved by Cathy Butterworth, Fashion & Booking Editor at Elle Magazine and Brigid Moss, Health Editor at Red Magazine, these pumps are a must have for your maternity wardrobe. You’ll love them so much you’ll be wearing them long after your pregnancy too.


If you can’t go without your heels for long, try to keep them only for special occasions. Don’t forget that even celebrities won’t be wearing their Louboutins all the time – you only see them when they’re really dressed up and they probably put their trainers on as soon as they get out of paparazzi range!


Wedges can be a happy medium as they’re easier to walk in … but why not follow the good example of Kristin Cavallari and others and go for pumps instead? Even dedicated heel-wearer Jessica Simpson eventually changed her mind and opted for less vertiginous footwear before she gave birth, so you can too and still look great.


What’s your maternity style? – Annabel Kerman

Annabel trained in costume, and worked in television and stage design before moving into fashion styling. She worked as Fashion Editor of a national newspaper for 15 years from age 21, and now primarily styles celebrity clients, editorially, for television, and personally.


1.  Describe your pregnancy style

I have tried various styles throughout my 3 pregnancies, during the first two I wore a lot of empire line and bodycon dresses, showing off my bump.  This time around I’m having a bit of a ‘Victoria Beckham’ moment:  I’m not wearing so many figure hugging pieces, prefering outfits that just skim, rather than shouting out ‘I’m pregnant!’ I’m also bigging up the accessories with statement bags etc.    I’m trying to achieve the idea that my bump is not the main focus of my style.


2.  What is your fail-safe outfit?

 A couple of failsafe outfits are a mini smock dress, or a stretch mini dress with a statement looser top worn over.  Then a statement bottom covering coat to cover any sins.   I am also NEVER without some bump covering thick black opaques or leggings


3.  What is your favourite piece from Seraphine?

I am  currently LIVING in my denim hotpants from Serephine- they work well with my pre pregnancy style- I team them with studded ankle boots , black opaques and a looser top. However I’m just off on holiday, and looking forward to wearing a beautiful black jersey maxi dress  from the summer collection with a deep v and cap sleeves.


4.  What is the one style tip you want to share with other pregnant women?

Concentrate on showing off your best bits, and don’t think that you have to wear a generic ‘maternity’ style just because you’re pregnant, try to adapt your pre pregnancy style which will always suit you best. Plus make maternity bump covering tights and leggings your friends.


Fashion and Celebrity Stylist and Consultant

Find me on twitter @akermanstylist

What’s your maternity style? – Katie Lester

Katie Lester is the Fashion Editor at You Magazine, the hugely successful colour supplement to the Mail on Sunday. Having worked her way up the Fashion Department for the last 10 years, she edits the magazine still life pages and also styles and directs main fashion stories leading her to travel the world and work with some of the best known models and celebrities including Cheryl Cole, Mary-Kate Olsen and Behati Prinsloo. Katie helped launch and continues to work on Inspire Magazine, the Mail’s luxury bi-annual magazine

Katie has appeared on television, most notably BBC Breakfast and ITV’s This Morning as a Fashion Expert and her commercial clients include marks and Spencer’s, Boden and Next

Katie is married and has a two and a half year old son, Saul and a ten week old daughter, Sylvie


Describe your pregnancy style?

My pregnancy style pretty much mimicked my non pregnant style.

I lived in skinny jeans. I found a black pair that flattered me and teamed them with blouses and neat jackets for work with statement necklaces and cashmere jumpers and patterned scarves for the weekend.


What is your fail-safe outfit?

My seraphine black skinny jeans, white blouse top and Zara long-line tweed jacket (it doesn’t fasten over the bump but still looks great) with a pair of ankle boots.


What is your favourite piece from Seraphine?

I love the burgundy knit with zip details on the shoulder. Such an on trend colour and flattering shape whilst being really practical too.


What is the one style tip you want to share with other pregnant women?

Invest in some great support vests. Whatever I’m wearing I like to wear a comfy long-line vest underneath. These staples give a good silhouette making clothes more flattering. And the best bit is that you can continue to wear them after.



Timeless Maternity Pieces – By MyChicBump

If you are anything like me, when you found out you were pregnant you had a million questions and knew that life would never be the same. Strange cravings, hormonal roller coasters, and the fear of losing that body you worked so hard for… And then the moment comes… you’re pulling on your favorite pair of skinny jeans, ready to head out with your hubby and something just isn’t working. GASP! That’s when you realize that your regular clothes just wont cut it anymore. So now what do you do?


Don’t worry, just because your body is changing and your skinny jeans don’t quite fit like they used to, doesn’t mean you need to replace your whole wardrobe. The key is to invest in the right kind of clothes that will work for you during and even after your pregnancy. When deciding where to spend your money, look for clothes that are classy, that accentuate your body (more posts on that soon!), and that will last for years to come. Maternity clothes don’t have to be baggy and frumpy, in fact, since giving birth in November I’ve worn each of the pieces below on multiple occasions.


Here are the top three items that are definitely worthy of investment and that will last you through pregnancy, nursing, and beyond:


1. The Tunic

It’s the perfect balance between comfort and style. A tunic is flattering on most bodies, pregnant or not. Pair it with black leggings or opaque tights for an extra slimming look.


2. The Tregging

This super functional pant is more than just a pair of leggings. Because of its quality fabric, belt loop, and tailored fit the tregging can be worn as a regular pant or trouser! They are so comfortable you will want to wear them well after you give birth. Definitely a must-have in your maternity wardrobe!


3. The Shawl

One of the most, if not, the most versatile pieces I own in my closet! You can wear it over your shoulders to keep warm, as a nursing cover for stylish functionality, or a scarf to perk up any outfit! And its so incredibly soft and delicate you will want to wear it over and over again.


Read more about Karen Zaro’s fashion and lifestyle tips on her blog

Follow her on Twitter here.



What’s your maternity style? – Modern Mummy

Describe your pregnancy style?

Casual, comfortable, and a bit bohemian!


What is your fail-safe outfit?

Over the bump skinny jeans, ShoeTherapy ballerina pumps and a loose fitting cotton top or shirt.


What is your favourite piece from Seraphine?

My maternity denim shorts. I wore them all summer and into the autumn too (with leggings underneath!) They were so comfortable and flattering and I received so many compliments on them.


What is the one style tip you want to share with other pregnant women?

Invest in a decent pair of maternity jeans/trousers. Seraphine have a huge selection of uber stylish ones to choose from. Do not be put off by the elasticated waistbands, comfort is of utmost importance, especially when you’re really heavily pregnant! Most maternity trousers are available with either elasticated insert panels (just sections, usually above the pockets), with narrow jersey waistbands or with full over the bump waistbands. Don’t be afraid to spend a bit of money on these as it is likely that you will still wear them once you’ve given birth! Plus they are handy for when you want to visit the eat-all-you-can Chinese buffet



Katy is mum to two girls; Daisy, aged three, and Evie, three months.  She loves food, fashion, festivals and photography (even though that doesn’t begin with an F) and blogs at 

Follow Katy on Twitter @ModernMummyUK

Bye bye heels – by Modern Mummy

This week I have had to come to terms with something. I knew it would happen one day, although I didn’t expect it to be so soon. I’m only 32 29 for god’s sake! But yes. It has happened. Already. It’s official.

I can no longer wear high heels.


Before I got pregnant with Daisy, I was one of those women that had to wear them. I mean I really did. I physically couldn’t walk in flats – they made my feet ache and I’d trip up over myself. In heels I could power walk through Mayfair like no-one’s business (which was handy because I was late for my meetings 95% of the time). Four inch killer heels were a standard part of my daily attire.

When I found out I was expecting, I didn’t stop wearing them immediately. In fact I carried on wearing my beloved heels until I was 7 months gone and started suffering from SPD. Even then I would still wear them to my meetings and would wear trainers for the walk to and from the tube and bare feet in the office. I thought flats made my calves look chunky, there was no way on earth I’d give in and start wearing them. Just because I was going to become a mother imminently, that was no reason to start dressing like one!

Fast forward three years and now, as a mother of two under three, I wonder how I ever managed to get the bloody things on, let alone walk in them! On a rare night out over Christmas I donned a relatively demure pair (only 2.5inchers – ones that were well worn in and ‘comfortable’ and had chunky heels too) and an hour into the evening I felt like my feet were BLEEDING. I spent most of the night sat down with my shoes kicked off. Most unlike me. This mama likes to DANCE!

I’ve tried a few different pairs of flats over the past few years but have never found a brand or style I liked. They have always pinched or I’ve had to cling on to them with my toes whilst I walk so they don’t slip off. Or they’ve just been plain ugly! Plus there’s always been the achey arch of my foot that has made me prefer heels to pumps in the past. I’ve spent a fortune trying out different varieties from different shops to no avail.

I bet you can imagine how over the moon I was to discover a pair of flat shoes that are stylish, comfortable AND affordable!

Introducing SHOEtherapy!

Quite possibly the most amazing shoes I have ever worn. And being a self confessed shoe addict, I have worn a fair few pairs.

These ballerina pumps and loafers have been clinically tested (after ten years of medical research, no less!) to correct your body posture, relieve back and joint pains and stimulate tired and aching legs.

Not only are they completely and utterly BEAUtiful, check out the uber innovative design!

I can honestly say that I was SO excited waiting for these to arrive and can confirm that they are the very first pair of flats that have got me all a-fluster. It’s easy to see why though, eh? I opted for the purple leopard print ballerina shoes which are made and lined in top quality leather. I thought these would make perfect all rounders – smart with a work suit or party dress, or casual with leggings or skinny jeans. I needn’t have worried about them working with every outfit though as I fully intend to purchase another couple of pairs, I adore them that much. No one would ever think that these gorgeous shoes are designed to better your health!

I have been wearing mine ever since their arrival. They are super comfortable and super supportive – I even wore them on a 5.5km round trip doing the school run and walking into town.

SHOEtherapy are available from Seraphine here. There are heaps of styles to choose from and range in price from £65 to £85. If you are pregnant (these shoes are actually recommended during pregnancy), or running around after small children on a daily basis, and want some shoes that work hard to support your body but don’t want to compromise on style then these beauties are most definitely for you.


Katy is mum to two girls; Daisy, aged three, and Evie, three months.  She loves food, fashion, festivals and photography (even though that doesn’t begin with an F) and blogs at 

Follow Katy on Twitter @ModernMummyUK



Pregnancy Style – by Modern Mummy

It is said that every pregnancy is different and, from my experience, I most definitely agree.

My first pregnancy was an absolute breeze; I had no symptoms whatsoever apart from my growing belly. I glowed through all three trimesters, enjoyed being made a fuss of and embraced my weight gain – all four stone three pounds of it.

My second pregnancy was a different story altogether. It started with severe morning sickness, which was superseded by heartburn and SPD. I then developed varicose veins and suffered from chronic insomnia. Running around after my two year old left me extra exhausted. To top it all off I was huge. GINORMOUS in fact. Despite only putting on half the weight that I gained first time round, my bump was twice the size. I got asked ‘are you sure there’s only one in there?’ more times than I care to remember. Overall I felt pretty wretched, both emotionally and physically.

My approach to style was also completely different with each pregnancy.

Pre-children I was fashion obsessed and thought maternity clothes were boring and middle aged and swore I’d never wear them. When I fell pregnant for the first time I lived in leggings and smock tops, both of which were on trend at the time, and which were just so EASY. I carried on shopping in my favourite high street shops and when I couldn’t squeeze into my regular clothes anymore I just bought the same ones in bigger sizes. I was uncomfortable, yes, and, let’s be honest here, there is nothing flattering about wearing clothes that are too big for you in some places and tight in others. I wasn’t happy with the way I looked but I WAS GROWING A BABY! – and I just couldn’t see the point in buying clothes that would only last six months. When I eventually saw the light and realised that maternity wear really was the way forward, I was 35 weeks pregnant and it was pretty much too late.

Second time round I decided to put together a full maternity wardrobe even before I got my positive pregnancy test. I didn’t want to look like a frump again and decided I would show off my bump with well fitting, stylish clothes and make myself feel glamorous and womanly.

When I found out I was pregnant, I spent an evening on the laptop browsing online maternity stores and discovered Séraphine. Stylish and affordable maternity wear that I had no idea existed! I then went on the shopping spree to end all shopping sprees and invested in everything, from underwear to every day jeans, t-shirts and knitwear – and even a cocktail dress. I didn’t spend a small fortune either, although I would have done quite happily and could have done quite easily. A couple of hundred pounds was a small price to pay for nine months plus of happiness, confidence and comfort as far as I was concerned.

And I was right. Some days, especially when sleep deprivation had got the better of me, it would have been all too easy to just stay in my pyjamas and feel sorry for myself. But wallowing in self-pity makes you feel ten times worse. Getting up and about, looking after yourself and making sure you’re comfortable really does make a difference. And if you’re looking a million dollars at the same time, that’s even better!

My top picks:

1. Comfy, over the bump straight leg jeans are a maternity essential.

2. Black tie front maternity blazer is smart and stylish – a must for all working mamas-to-be.

3. Nursing jumper is great for the later stages of pregnancy, as well as nursing.

4. Two tone body-con cocktail dress is the ULTIMATE date night dress, so glamorous!

5. Pink/Mocha nursing bra, because nursing underwear can be sexy too!

 Katy is mum to two girls; Daisy, aged three, and Evie, three months.  She loves food, fashion, festivals and photography (even though that doesn’t begin with an F) and blogs at 

Follow Katy on Twitter @ModernMummyUK

What’s your maternity style? – Jocette Coote

Describe your pregnancy style?

Rock chic mummy!


What is your fail-safe outfit?

A black ballerina dress with leggings. Classic and comfortable.


How has your beauty & fitness regime changed since you became pregnant?

I walk and swim now, no more running.


What is your favourite piece from Seraphine?

The knitted cape that Sienna Miller wore. Beautiful design and I plan to wear it after the baby has been born too!


What is the one tip you want to share with other pregnant women?

Enjoy it! And rest when you need it!



Second Time Around – by Linda Mngwali

There is something different about my second pregnancy, not only am I sharing this experience with my partner, but also my six year old son. My son seems more excited than I am. Can’t wait for the baby to be born! He wants it to come now! I remember telling him I was pregnant when I was three months but he wouldn’t believe me – “Mummy, where is the baby? You don’t have a fat tummy!” At that point I wasn’t showing much at all. He believes me now.

Before our son was born, it was just my partner and I. I was very happy the moment we found out that we were having a baby boy and decided to call him Prince. A name that suited him to a capital T! We were eager to find out the sex the first time but with my second pregnancy there’s definitely a difference.

With my first I was nervous about the whole pregnancy experience. Being a first timer, I didn’t know a lot about dealing with a newborn and secondly I didn’t have any morning sickness feeling. Now with my second pregnancy I certainly feel a difference – I know what to expect once the baby is born, the feeding, sleepless nights, the crying – what to look for when they cry and so forth.

In my first trimester of this pregnancy I had a bit of heartburn, which was new and uncomfortable. Tried almost everything that my GP recommended but none of the medication worked. Soon found out my only cure was drinking very cold water, and by very cold I mean minus temperatures. Surprise surprise it was the only thing that did the trick! It hasn’t been a walk in the park like the first time. It was so easy. No sickness of a sort! However the heartburn has finally ended thank goodness! Now I can enjoy the next stages of my pregnancy.

Another big difference is my maternity wardrobe. My fashion has also changed a lot compared to my first pregnancy.

I’m more fashion conscious now, maybe because there is a lot more maternity clothes available so I have no excuse! When I was pregnant with my first I wasn’t so stylish. Friends had advised me that there was no need to buy maternity clothes as you only wear them for a short while and all you need is loose fitting pieces. Wrong!

My thinking process has changed with my second pregnancy. I want to make the most of this time and to look fabulous whilst pregnant, because you are only in this for a short period and your body has changed dramatically. This is the period when you have amazing skin, hair glows, nails and your curves changes to suit the growth of the baby. Loving the new me!!!

So to fit with my new body changes I want more vibrant pieces. Maternity clothes that make me stand out! Pregnancy doesn’t mean I should not pay attention to fashion and what I put in!

The first time I didn’t pay too much attention to the outfits I wore. Now there are so many brands and great maternity clothes out there which are passionate about embracing the different changes to women’s bodies (and amazing changes may I say!) I feel more passionate about my pregnancy style.

Working in the maternity fashion industry I can see amazing pieces for pregnant women. I take great pleasure in wearing clothes from Seraphine as I know how much thought goes into the design process. Not only am I selling these to my clients, but I can also recommend the right pieces with confidence as I’m also wearing them myself! – The beauty about the clothing is that they are comfortable, good quality, very durable and very transitional as you can wear them during and after without breaking the bank!

My concerns when I had my first son was why buy all those pieces when I’m only going to wear them only for nine months, so I didn’t spend much on my maternity wardrobe on my first child! With this pregnancy I so want to look great plus feel beautiful during my journey!

Seraphine makes clothes that you can wear for pregnancy and beyond. I’m excited to be sharing this with all my wonderful mothers to be!!!

Enjoy your pregnancy!!!!!!

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