Wave Goodbye to Back Pain with Brand New ShoeTherapy Loafers

New in for Autumn – discover the stylish ShoeTherapy Loafers set to seduce discerning fashionistas this season!

If you’ve already discovered the miraculous back pain combating power of ShoeTherapy, then we don’t need to tell you how they can revolutionise the way you walk. And this season ShoeTherapy are branching out with a stylish new collection of loafers!

Ergonomically engineered with the patented ShoeTherapy sole, these ultra comfy loafers are designed to improve your posture and boost circulation; easing back and joint pain, and taking the strain out of walking. They are a real must-have for any stylish woman who spends her days on her feet, and are especially perfect for pregnancy!

ShoeTherapy Loafers

Made and lined in premium soft leather, the new loafers are available in classic black, on-trend python and an edgy studded style, and are all lined in hot pink leather which looks as good as it feels on your feet. The outer sole and optimal low heel made in supple rubber will put a spring in your step, and will keep your feet well insulated against the coming winter weather.

 

Discover the ShoeTherapy Range

 

Don’t put up with pregnancy aches and pains – The ShoeTherapy loafers have got your back!

 

 

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Team Seraphine Smashes Fundraising Targets in Aid of Care International

We couldn’t be prouder of our Seraphine team members who took on the Prima Solutions Adventure Charity Challenge last weekend in aid of Care International.

Not only did the Seraphine team complete the grueling day-long charity challenge in good time, but together they raised £2946 for the charity Care – smashing their £2000 target, and earning them the award for the highest fundraising team!

 

The event took place in the stunning surroundings of Exmoor National Park in Somerset. Teams from all across the fashion industry arrived to idyllic views of rolling hills, lush green forest and gentle babbling brooks; but this was no relaxing countryside ramble… The fashion industry teams had come to complete a marathon distance in a day: 17k on foot, 16k by bike and 9k in a canoe! … (yes we think they’re mad too!)

 

Check out the video from last year’s event to see the kind of thing they got up to…

 

The Seraphine team leader, Finance Director John Bailey had this to say:

“It was definitely a challenge to complete the course, but our determination and teamwork kept us going – along with a ready supply of chocolates and biscuits to keep up our energy! We are proud to have been the team to raise the most funds for Care – a charity that works within the fashion sector improving the conditions for the women who work in our industry supply chain. It’s a worthwhile cause and an enjoyable challenge, so Seraphine will be looking to compete again next year.”

 

The charity Care International supports some of the world’s poorest people, setting up grassroots level projects to help fight poverty. Money raised by last week’s challenge will go towards projects to help poor garment workers, shoe makers and tailors around the world to start to expand their small businesses and work their way out of poverty. As part of the fashion industry, this work is dear to our hearts, and we are so pleased to be able to help.

Shop the latest Seraphine Styles

It’s not too late to donate!

The team exceeded their target of £2000 by almost 50%, and donations are still coming in. If you’d like to donate to this worthy cause, simply visit our Just Giving Page and give what you can.

 

 

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Fun, French Pastries & Maternity Fashion at the Battersea Boutique

Everybody’s talking about our brand new Battersea boutique on Northcote Road!

 

This week our new South London store played host to a glamorous opening event, complete with heavenly French meringue treats by Aux Merveilleux and luxurious aromatherapy massages provided by our Northcote Road neighbours Neal’s Yard. A wonderful time was had by all; as guests took the chance to relax and mingle while exploring the new store and browsing our latest maternity collections.

Visit the Battersea Boutique

We were delighted to be joined by some of the lovely ladies of the press including; representatives from Mother & Baby Magazine, the editor of Hello! Magazine Rosie Nixon – who brought along her gorgeous baby boy Heath, CocoMamaStyle blogger Helen Canning – who fell in love with our Breton Striped Maternity and Nursing Top, and Channel 4 food presenter Rebecca Seal – who turned up to the event looking stunning in our Charcoal Side Ruched Maternity Dress, and couldn’t resist taking our Cowl Neck Maternity Glitter Dress home with her to wear on TV over the weekend!

 

We were also pleased to welcome representatives from Nappy Valley and Clapham Mums – the online communities for mums in South London. We’ve been up and running at number 102 Northcote Road for just under a month now, and the more we get to know the area, the more we fall in love with it! The local community have been so welcoming, and the friendly, family focused vibe is simply perfect for us. Not to mention the fact that the new store has already managed to attract a celebrity following! Just a week before this event, former Pussycat Doll Kimberly Wyatt popped in to the shop to take a look around, and came away with bags bulging with Seraphine purchases!

See more celebrity styles

Kimberly is wearing the Black Maternity Shift Dress, the Faux-Leather Detail Leggings and the Brown Nursing Shawl

 

We’d like to thank everyone involved with our event last week, and are looking forward to plenty more visits from the lovely locals, and perhaps a few more celebrity sightings!

 

If you’re in the area, make sure to visit the  Battersea Boutique soon!

 

 

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Introducing our New Battersea Maternity Store on Northcote Road

Here at Seraphine we are delighted to announce the opening of our brand new maternity boutique on Northcote Road in Battersea!

The new addition to the Seraphine family joins our glamorous flagship store in Kensington and our popular central London location on Marylebone High Street, bringing a hotly anticipated Seraphine presence to South London.

 

Our new location at number 102 Northcote Road couldn’t be more perfect. The new maternity store slots right in amongst beautiful independent toy shops and baby wear boutiques, and just a few shops over from high end children’s fashion retailer Petit Bateau. This is the perfect destination for a spot of relaxing pre-baby retail therapy!

This thriving market high street is the most stylish shopping hub south of the river, so while you’re in the area, why not make a day of it! Northcote Road is home to a friendly community of young families, as well as a diverse range of boutiques selling everything from aromatherapy treats at Neal’s Yard to gourmet honey at the Hive Honey Shop. And at the fabulous open air market, which runs Monday to Saturday, you can find the freshest fruit and vegetables along with stunning cut flowers, ceramics and vintage accessories! And as if that wasn’t enough, the street also offers a huge indoor antiques market that sprawls over two packed floors!

Once you’ve shopped till you’ve dropped, there are plenty of coffee shops, restaurants and bars around, so you can continue to enjoy the relaxed and friendly vibe of this fabulous shopping street, reviewing your brand new maternity purchases over a delicious artisan coffee.

Visit our new Battersea Boutique

The new Battersea boutique is glamorously appointed with our signature high end finish, including quality French parquet flooring, sleek purple accenting and a beautiful crystal chandelier.

Come in and explore a hand selected range of our most popular Seraphine maternity clothes – offering everything you’ll need for a stylish nine months. Whether you are looking for smart shift maternity dresses for the office, practical nursing tops, or the perfect pair of figure flattering maternity jeans, you are sure to find something that will leave you looking and feeling fantastic!

Pay us a visit soon and our team of friendly maternity advisers, headed up by store manager Valeria, will be on hand to answer your questions and to offer tips on fit and styling.

We are so pleased to become a part of this wonderful family-friendly community, and can’t wait to welcome you in store soon!

 

 

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Celebrate Prince George’s Birthday & win a £200 Seraphine voucher

Can you believe that gorgeous little Prince George is almost a year old? That’s right – the royal baby is now practically a royal toddler! The year seems to have flown by, and yet His Little Royal Highness has already posed for his first official photographs, been around the world on his first royal tour to Australia and New Zealand and taken his first steps!

Just a month after he was born, his father the Duke of Cambridge described George as ‘a bit of a rascal’, and now that he is up and toddling about like a pro (with a little help from mum) we can only imagine the mischief he’ll be getting up to!

 

But of course we all know that baby George isn’t the only little rascal who made his debut in the last year….  So in honour of George’s birthday, we’re asking you to upload a picture of your little prince or princess to our gorgeous online gallery.

When you upload your picture, you’ll be entered into a random prize draw to be in with the chance to win a £200 voucher to spend on Seraphine maternity clothes! *Competition now closed*

And that’s not all… For every picture you upload, Seraphine will donate $1 to the charity Baby2Baby – so one picture of your little one could help other babies in need.

Upload your picture now

There’s no word yet from the Palace on how the little prince will be celebrating his 1st birthday, but we’d guess that it will be a fun filled day spent with close family and friends – maybe even some playtime with his younger cousin Mia Tindall! However he spends the day, we’ll be raising a toast to him on the 22nd, so join us and share a picture of your own royal baby for your chance to win, and to help babies in need!

 

Check out our gorgeous baby Pinterest board for a little inspiration, and get uploading! #MyRoyalBaby

*Competition now closed*

 

 

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Seraphine wins big at the 2014 PayPal Etail Awards!

Break out the bubbly and bring on the cake – Seraphine are celebrating! This week at a glitzy ceremony at one of the top hotels in London, we were named the Best Multichannel Retailer at the PayPal Etail Awards!

See our other awards

 

Judged by some of the biggest names in the ecommerce world, we are so proud to have been awarded this prestigious industry accolade! It just goes to show how far we’ve come since our beginnings with a single maternity fashion boutique in Kensington 12 years ago…. Now you can browse and buy our stylish collection of maternity clothes online, at our 3 London boutiques, or all over the world in department stores like John Lewis across the UK, Galleries Lafayette in France and Destination Maternity in the US!

 

 

Seraphine founder and creative director Cecile had this to say:

“I’m delighted that Seraphine has won Best Multichannel Retailer at this year’s PayPal etail awards! We are passionate about designing fashionable maternity clothes for the UK market and internationally. Online, in our own London stores or within department stores around the world – we strive to offer the very best customer experience.”  

Shop maternity dresses at Seraphine

 

As you can see, our award is already making itself at home around the office!

And in typical cheesy acceptance speech style, we’d like to thank you – our fantastic customers – for loving our maternity clothes and making this all possible!

 

 

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Seraphine are doing it #justforlove

Father’s Day Special #justforlove

They say that a dad is his son’s first hero and his daughter’s first love, and that you never quite know how much you love the father of your children until you see how much he loves them.

This is the month to love him back and celebrate all things dad! With Father’s Day coming up, show how much you and the little ones love the doting daddy in your life by finding or even making the perfect gift! Also, spread the love and upload a cute daddy & baby pic to our online gallery #justforlove. For every picture you add to the gallery, Seraphine donates a dollar to the charity Baby2Baby, helping struggling parents to provide for their children! Do it #Justforlove

 

The Kids Gift

We love the idea of getting the kids to make something for daddy. He’ll appreciate the effort, and getting crafty together is always a fun way to spend an afternoon. Have a look at this great Pinterest board for all the father’s day themed inspiration you’ll need. And for the really little ones, we think there’s nothing cuter than crafty cards and gifts decorated with baby hand or foot prints!

 

The Grown Up Gift

Shop Dave's Book

Photos by Dave Engledow

Of course when it comes to a grown up gift, buying for men often seems to be a tricky business – there’s only so many times he can pretend to get excited over a new pair of socks or a tie! If you’re in need of a little inspiration, check out these great Father’s Day gift guides:

Vivienne Westwood Wallets and Ralph Lauren Robes at Selfridges

Wallet Ninjas and Bathing Bad Bath Salts at Firebox

And if you’re looking for a gift that’s guaranteed to make him laugh, we love Dave Engledow’s hilarious photo book “Confessions of the World’s Best Father.” Check out some of the photos and read this great interview in People Magazine with the man himself.

 

A Moment of Love 

Visit our gallery and upload your picture

Far more important than the cards and the presents, Father’s Day is all about celebrating the dads in our lives.

So this Father’s Day, show how much you and your children love the doting daddy in your life by posting a picture in our online gallery #justforlove.

Our #justforlove gallery is already bursting with beautiful images of mummies and babies, but in honour of father’s day, we’re looking to add a few more adorable dads into the mix.

Your picture could be a special moment between daddy and daughter, or a candid shot of some sweet father and son bonding, or even a gorgeous snap of you and your man – whatever it is, it has to capture a moment of love.

 

Watch the Video for a little inspiration:

 

The best part of all of this is, you’ll be helping families in desperate situations provide the essentials for their children.

For every picture you upload, Seraphine will donate $1 to the charity Baby2Baby!

You give a picture.

We give a dollar.

Simple.

Visit our #justforlove gallery and upload your picture now!

 

Watch the Dad Casting – the “World’s Toughest Job” (It’s almost Father’s Day, so we won’t argue)

P.S. FOR MUMMY’S EYES ONLY: Check out our cheeky Pinterest board of hot daddies with cute babies – the ultimate guilty pleasure!

 

 

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Styling Award Winning Stars – Seraphine at Cannes & the BAFTAs

Making an appearance at two separate red carpet events in just one weekend, our ultra glamorous luxe maternity evening gown is a true international style winner!

 

Cannes

First, we spotted our gorgeous Navy Silk & Lace Maternity Evening Gown at the prestigious Cannes Film Festival, where the lovely Isabelle Cailley simply glowed in it. She was out on the red carpet to support her director husband Thomas Cailley, whose film ‘Fighters’ is up for an award at the festival.

Isabelle looked beautiful in the dress, and though it was Thomas’s day, we can’t help thinking that she outshone her man on the red carpet! The full length gown in pure silk was the perfect choice for the sophisticated glitz and understated glamour of Cannes.

Shop the maternity evening gown

The BAFTAs

Award winner and star of The IT Crowd Katherine Parkinson wowed on stage as she collected her award in one of our most glamorous LUXE maternity dresses!

The expectant mum looked stunning as she picked up the award for best female performance in a comedy programme for her portrayal of Jen Barber in The IT Crowd. As she reached the stage after a quick trot from her place in the audience she couldn’t resist joking – “Sorry that took so long, but there are two of us”!

The dress Katherine wore was our Navy Silk & Lace Maternity Evening Gown – a sumptuous full length gown in pure navy blue silk with an overlaid bodice in intricate black lace. The style suited her perfectly, and she tied the silk sashes at the back to define her empire line, making the most of her blossoming baby bump.  She completed her glamorous look with an elegant up-do, pretty drop earrings and gold bangles.

Katherine and her actor husband Harry Peacock are expecting their second baby later this year – a little brother or sister for their 1 ½ year old daughter Dora.

We are sending huge congratulations to Katherine! With a baby on the way and a BAFTA under her belt, 2014 is shaping up to be quite a year for her, and we are so proud to have dressed her for such a special night!

 

Watch the big moment and an exclusive interview with Katherine!

 

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Seraphine are doing it #justforlove

Join Seraphine’s campaign to help mothers and babies in need – all it takes is a photo!

 

On your travels through the Seraphine site and social media this week, you may have spotted that we’ve been busy launching a brand new app on our US site! For those who haven’t seen it, we’re creating an online gallery of little moments of love, all in aid of the charity Baby2Baby.

The yummy mummies across the pond have made a great start and uploaded some gorgeous snaps, (check out the gallery here) but now it’s your turn to get involved…

All you have to do is upload a picture to our collection.

For every photo you upload, Seraphine will donate $1!

Check out the Gallery

Joining in couldn’t be easier:

1)      Select a photo

2)      Upload

3)      Seraphine donates $1

4)      Share with friends & family #justforlove

 

Your moment could be anything, from a cuddle with your baby to a stylish shot of your blossoming bump.

Follow the link to upload your photo and help us support Baby2Baby – do it #justforlove

Visit the gallery

Jessica Alba – Baby2Baby Board Member

As a mother, I cannot imagine what it must be like for parents who cannot afford the most basic necessities for their babies. No child, regardless of his/her family’s socio-economic status, should ever be without diapers, food, clothing or hygiene items. Our goal is to help alleviate some of the burden on these families by providing them with these essentials.”

 

Join Baby2Baby Angels Jessica AlbaDrew Barrymore and Gwen Stefani in supporting this great cause. All the money we raise together will go to the charity Baby2Baby. Based in the US, they work to support families in need, providing them with essential supplies to help raise their children. This money goes to help those families who can’t afford such basic things as nappies, food and clothes for their children, so a moment of love from you will make a big difference to a young life.

 

Watch the video to learn more about the charity

 

A mother’s love is unconditional and universal. Every mother, whatever her situation, experiences those little moments that make motherhood wonderful, but not every mother is able to provide for her children.

Visit our gallery and upload your photo now – do it #justforlove

Visit the gallery

 

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Celebs, stylists, Seraphine: The best advice my mother ever gave me

“The only love that I really believe in is a mother’s love for her children.” – Karl Lagerfeld

With mother’s day fast approaching we came across this beautiful article on the Hungry for Change blog on a mother’s influence on the health of her daughter. It got us thinking about how influential our mothers can be in all aspects of our life, and how lessons learned young can stay with us forever.

Your mother is your very first teacher. She teaches you how to tie your shoes, how to clean your teeth and how to brush your hair. She guides your discovery of the world, introducing you to the wonderful things and shielding you from the bad until you are strong enough to handle them. The things you learn from your mother are often things that you carry with you your entire life long. Little pearls of wisdom that lift you when you need a boost, ground you when your head is reeling and guide you when you don’t know which way to turn.

In honour of mother’s day, we have gathered all the motherly advice and tips from celebs, stylists and Seraphine girls, asking the question: What is the best advice your mother ever gave you?

 

Cecile Reinaud – Seraphine Founder & Creative Director

Follow your dreams but don’t be a dreamer. What the mind can conceive, the mind can achieve!

Read more about Cecile Reinaud

Rosie Nixon – Hello! Magazine Editor

‘This too shall pass’ – it’s a well known saying, but somehow when mum says it, I believe her. Whether we’re talking baby tantrums, work stress or just a bad day, mum puts it all into perspective with these simple words.

 

Tina Fey

I get my sense of humor from my mom. There are so many quiet times you spend as a mother that aren’t glorified but are a foundation for your kids. No matter what, there was always a thick safety net under this trapeze.

 

Thea Lewis Yates – Freelance Stylist

On life – Always be kind. It’s the most important thing and how everyone will remember you.

On love – Don’t chase. The right person will appear in due course – the people who are meant to be in your life always find their way there.

On babies – If you’re happy, the likelihood is your baby will be happy too. Take plenty of time to nourish your marriage, friendships and life, and your baby’s happiness will follow suit.

 

Jessica Alba

She taught me to give a hundred percent, always. Never give up and, if you believe in yourself, anything is possible. We came from a very modest background — nobody was in the entertainment business. I had a dream to be an actress, and every time I would sort of get devastated she would always encourage me.

 

Alice – Seraphine Copywriter

My mum taught me to find joy in the little things in life, and always to treat others as I would like to be treated.

 

Charlotte Kewley – Freelance Stylist

My mum taught me… how to run my business! She was a head teacher (now retired) and always worked so hard and was super organised. Watching her inspired me to work hard. She also taught me how to create a spreadsheet! Not so fun, but necessary.

 

Jennifer Garner

My mom is a hard worker, she puts her head down and she gets it done. And she finds a way to have fun. She always says, ‘Happiness is your own responsibility.’ That’s probably what I quote from her and live by the most. If you have a tough road in front of you, it’s your responsibility to make it as joyful for yourself as you possibly can.

See more Celebrity Seraphine Styles

 

Catherine Hudson – Beauty and Fashion Writer for Prima Baby and Assistant Web Editor at Juniormagazine.co.uk

My mum has always taught me the great value of making my own mistakes. Growing up, I knew I would always be able to take chances and gain valuable independence without any judgement. I felt safe in the knowledge that she was always watching from the sidelines, celebrating my successes and supporting me when things didn’t quite work out. It has made me an open-minded person who will give (almost) anything a go. And I’m strong, like my amazing mum. I’m never usually one for cringe-inducing clichés, but my mum really did give me wings to help me fly – what better gift can a parent give?

 

Shirin – Seraphine PR

Don’t be afraid to go after what you want, if you don’t ask you don’t get! I wouldn’t have accomplished half of the things I’m proud of without her support.

 

Audrey Hepburn

‘Manners,’ as my mother would say, ‘don’t forget, are kindnesses. You must always be kind.’ — taken from – How to be Lovely: The Audrey Hepburn Way of Life

 

Annabel Kerman – Freelance Stylist

That having children doesn’t mean you have to sacrifice your own personality in the process, and that families thrive on happy, social parents. Also, it’s entirely possible to keep throwing raucous dinner parties with three children asleep upstairs.

 

Kate Hudson

Be happy. That’s the best thing you can tell your kids. Be happy — if not get drunk, and then you’ll really be happy!

 

To celebrate Mother’s Day we are offering you free delivery on orders over £40! Simply enter the code MDFREE at the check out and treat yourself to some beautiful new maternity clothes. After all, you deserve it – advice you offer now will shape lives in the future!

Seraphine founder Cecile’s online shopping insights in Drapers

Here at Seraphine, we love to keep up with all the latest digital advances and are always looking for ways that we can improve your online shopping experience. In 2011 we even won the prestigious Drapers award for Best Specialist Etailer! Check out this great article in Drapers about how the latest technologies have been affecting retail businesses (and look out for a comment from Seraphine Founder and Creative Director Cecile)!

 

Read the full article here for a fashion industry insider’s perspective on the latest technologies hitting the high streets, and designed to make your shopping experience easier, quicker and more convenient!

 

At Seraphine, our business began in 2002 with our beautiful flagship boutique in Kensington, but as we grew, we quickly expanded into the e-commerce world!

You can now browse and buy our stylish maternity clothes online via PC, tablet or direct from your smartphone! Though of course if you’d rather come in person you can visit any one of our three London stores, or one of our concessions at John Lewis or Peter Jones department stores.

And that’s not all – there’s a whole digital world out there! You can find us on Facebook, Twitter, Pinterest, Google+ and right here on the blog, keeping you up to date with all the latest pregnancy news, celebrity gossip and fashion trends!

 

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Seraphine Maternity Dresses Star on US TV – Good Morning Sacramento!

We were so excited to see some of our maternity dresses on US TV this week!  Our dresses were featured on hit breakfast show Good Day Sacramento, on the show’s regular fashion segment with News Anchor Amy Carabba and Sacramento based fashion blogger Phoebe Verkouw of ‘The Dress Fiend’. Phoebe styled our maternity dresses on a budget with some gorgeous shoes and accessories, creating glamorous pregnancy looks for less!

 

Watch the clip and see how Phoebe styled our maternity dresses!

Lets take a closer look at the dresses featured on the show:

Navy Knot Front Maternity Maxi Dress

This gorgeous navy maternity maxi dress is elegantly knotted at the front to draw attention to your empire line – the slimmest part of your body – to really flatter your pregnancy curves. A deep v neckline makes the most of your new found cleavage, and can be pulled aside for easy nursing after baby is born!

Zip Detail Maternity Tunic

This classic black maternity tunic is a pregnancy style must have! Designed to grow with your curves, it will provide a perfect fit at every stage of your pregnancy. Glamorous gold zip detailing at the shoulders gives the look an unbeatable fashion edge, and allows easy access for nursing.

Navy Lace Maternity Cocktail Dress

This luxurious lace maternity cocktail dress is perfect for a glamorous evening event. Fully lined, this beautiful lace dress is designed to drape elegantly over your changing figure, and sash ties in pure silk secure at the back to highlight your empire waist and define your new shape. The delicate peek-a-boo lace sweeps over your arms for a sexy pregnancy style.

Shop Maternity Dresses

Other Articles You May Like:

Seraphine founder Cecile talks business and lifestyle in the press this week
Hello! Mag editor Rosie Nixon’s video guide to maternity style
Seraphine’s top 5 fashion trends to watch out for in 2014

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