Maternity Store in Paris: Introducing Seraphine’s Flagship French Store

Seraphine is delighted to introduce its brand new flagship maternity store in Paris! From London to Paris, New York, Hong Kong & Dubai, Seraphine maternity stores are found across the world’s top fashion capitals.



In the immortal words of Audrey Hepburn… Paris is always a good idea. The spiritual home of style, Paris is home to top fashion houses like Dior, Chanel, Givenchy & more. Located on stunning Place Saint Sulpice, in Paris’ fashionable 6th arrondissement, Seraphine slots in alongside other high-end designers Vanessa Bruno, Comptoir des Cotonniers and the Yves Saint Laurent flagship store. And for those with a sweet tooth, you can find top French pâtisseries, Pierre Hermé & Ladurée close by.



An impressive vaulted glass ceiling floods the space with light, bringing the airy feeling of the plaza inside. The Paris maternity store is spacious and glamorously appointed, with an elegant crystal chandelier bringing a touch of sparkle to your shopping experience.

Seraphine founder Cecile travelled to Paris to oversee final preparations before opening the store. She said: “I am delighted to be opening our new maternity store in Paris. Parisian chic is so much a part of our aesthetic that it feels like coming home.”


Where to Buy Maternity Clothes In Paris

Seraphine maternity styles

The full complement of Seraphine maternity clothes is available to browse and buy in our Paris maternity store. From stunning maternity dresses and jeans to chic accessories and changing bags. For special occasions, our luxe collection of maternity evening wear offers a wealth of glamorous options. And for after the baby is born, you’ll love the Diana Collection, our beautiful range of baby clothes.


Seraphine maternity store in Paris


Paris is the ultimate destination for a romantic weekend getaway, and Place Saint Sulpice is the perfect destination for a spot of retail therapy followed by macarons and a coffee – sounds like heaven to us!


Shop the look: Heart Keys Maternity Wrap Dress


Book Your Personal Shopping Appointment at our Kensington Maternity Store!

Great news mamas! We are now offering a free personal shopping service, available exclusively at the Seraphine Kensington boutique!

Shopping for maternity clothes gives you a unique opportunity to recreate your wardrobe from scratch. This can be fantastic fun, but it can also feel a little overwhelming if you’re not sure where to start. You may need maternity dresses, tops, jeans, pyjamas, even maternity & nursing bras… and that’s just for day to day dressing. What about maternity swimwear, sportswear, work wear, a changing bag or special occasion outfits for events, parties or weddings for pregnancy and afterwards.


Pregnant woman buying maternity clothes - personal shopping at Seraphine


Well that’s where a complimentary session with one of our expert maternity stylists could make all the difference. Our stylists know the Seraphine collection inside out, as well as all the insider tricks when it comes to flattering a baby bump! Your one-on-one appointment will be arranged for after usual trading hours, so you and your stylist will have the whole store to yourselves. She will take the time to get to know you, in order to make personalised fashion suggestions based on your style, your budget and what you need from your maternity clothes.

And the best part? … These styling sessions are completely free of charge and there’s no pressure to buy – it’s a win win!


Pregnant woman and daughter personal shopping at Seraphine


Personal shopping appointments must be made at least a week in advance, and are available at our Kensington maternity store on Mondays, Tuesdays and Wednesdays, beginning at 6.00pm and lasting up to an hour.

So what are you waiting for? A private personal shopping appointment is the perfect way to kick start your maternity fashion collection in a nice relaxed environment. With an expert stylist on hand to offer advice and styling tips, you’re sure to come away with a selection of pieces that are perfect for you.

Click to find out more and to book your personal shopping appointment today!

Maternity Fashion, Mocktails & Manicures at the Kensington Maternity Store!

Last Saturday we were thrilled to welcome a stylish crowd of London mamas to our flagship Kensington maternity store for an exclusive maternity fashion shopping event!



Guests enjoyed delicious mocktails and cupcakes courtesy of Primrose Bakery while they mingled, taking the chance to explore our brand new autumn winter maternity clothes collection.


Pink Maternity Dress


Our new season maternity fashion proved a huge hit on the day, and many mamas simply couldn’t leave without taking home a few of their favourite pieces. Maternity jeans were a popular choice, as were the adorable baby clothes of the Diana Collection.


maternity fashion - daytime chic


Offering the perfect break after a busy morning of retail therapy, our pop-up pampering corner did a roaring trade. Guests were treated to complementary mini-massages courtesy of L’Occitane and manicures by Timi Beauty.


Maternity brochure


To round off the fun, guests who spent over £75 on the day took home a luxury goody bag with fantastic freebies from Kitch, Beaming Baby, Neom Organics, Keri Kit, The Body Shop, L’Occitane, Neal’s Yard & Mama Mio!


maternity fashion - evening wear


You can discover our new collection for yourself at our maternity stores in Kensington, Marylebone, Battersea or Leeds. Or simply shop online and explore the range from the comfort of your own sofa!

Maternity Nightwear: Dream a Little Dream in Seraphine

It’s no secret that sleep can be a little elusive when you’re expecting. With all the excitement and anticipation (not to mention the hormones) that come along with your little bundle of joy – is it really any wonder? But there is hope – Give yourself the best possible chance at a great night’s sleep with some ultra-comfy and super stylish Seraphine maternity nightwear!


Maternity Nightwear


Sleeping in lace always brings the sweetest dreams, and our Lace Maternity and Nursing Nightie is the perfect one for pregnancy & a fashion bloggers’ favourite! Available in blush pink or classic black, it’s made in the softest stretch fabric, with easy access for nursing and a sexy touch of lace at the bust.



A good set of maternity nightwear is guaranteed to bring a smile to your face come bedtime, and ours are designed to be extra soft and comfy to help you drift gently off. our Black Bamboo Lounge Maternity Pyjamas are chic and comfy and a real customer favourite – just check out the glowing reviews online. They are designed for lounging during the day, sleeping at night and are even perfectly respectable for receiving visitors in the early days after the birth.


Chic Maternity Nightwear


And don’t forget the basics for your hospital bag. You’ll need at least a couple of nice comfy maternity nighties – our Midnight Blue Button Down Maternity Nightie is a great option. And you’ll be grateful for some soft & supportive maternity bras with easy access for breastfeeding – perfect for those first precious hours skin to skin with baby.



Sweet dreams mamas!


Choose Your Dream Cot with The Baby Cot Shop

The Baby Cot Shop is an upmarket retailer of baby and children’s furniture and room décor. They’ve been featured in Vogue, Hello! & BBC Good Homes among others, and their impressive client list includes celebrities, presidents and even Middle Eastern royalty.

Their mission is to convert ordinary rooms into luxury whimsical spaces for children, turning the ordinary into the extraordinary and creating a haven of relaxation, tranquillity and creativity for children and parents alike.



The Baby Cot Shop is offering Seraphine blog readers an exclusive 10% off across their entire range through the month of October AND free delivery! Simply enter the code: Seraphine10 at the checkout to redeem the offer. This week on the blog, we’re handing you over to the experts at The Baby Cot Shop to help you select the perfect cot for your little angel.


Choosing a Luxury Cot for your Newborn

One of the most exciting projects you will undertake during pregnancy is creating your baby’s nursery. A quick look online will reveal the huge range of beautiful nursery furniture designs that are available. There are plenty of options out there, but your home décor and personal style will give you an indication of your preferred taste.



If you’re a fan of period décor you’d love The Marseille Cot. Choose baby bedding that is simple, yet rich in quality to match. Metallic wall paper would complement this cot perfectly, and you could even add a feature wall with a mural of baby’s name or an inspirational quote. We love these fairy tale stickers from Bambizi.

Seraphine recommends: The Woven Printed Maternity Dress



For a feminine look, opt for the Chelsea Luxury Cot. Choose soft furnishings in heavy silk and a neutral colour palette. The Layla Cot bedding features layers of soft fabric and will be a perfect choice for this cot. A lambskin rug will add a soft and delicate ambience to the room, and you can add a touch more glitz and glam with a generous lace canopy.

Seraphine recommends: The Cerise Dot Maternity Dress



The Belgravia Upholstered Cot is an ultra-functional option that’s perfect for small spaces. It’s compact and includes an integrated drawer for storing essentials – it even converts into a sofa when baby has grown out of it. Choose a space saving nursing chair to match like the Elias Nursery Glider Chair, which is compact, comfortable and luxurious.

Seraphine Recommends: The Striped Nursing Shift Dress



Clean and sturdy with an air of sophistication, the Eaton Cot is perfect for the contemporary nursery. Choose on trend baby bedding to go with this cot – our Chevron Retro Baby Bedding would be perfect. And if you are sticking with the geometric theme, you could finish off your nursery with one of our new geometric style rugs.

Seraphine recommends: Knitted Zig Zag Maternity Dress



Terms & conditions:
1. Valid till 15th of November 2015
2. Valid on all purchases on the Baby Cot Shop website
3. See individual items for details
4. Cannot be used in conjunction with other discount codes or offers
5. Eligible products must have the same delivery address for promotion to apply
6. Promotion does not apply to any delivery charges. Please check delivery terms and conditions online
7. Any refunds will take into account this discount
8. Higher prices have applied for 28 days or more prior to 1st of October

Star Studded Celebrations at Seraphine’s Kensington Maternity Store

The stars flocked to the flagship Seraphine maternity store this week to help us celebrate the move to our brand new location at 179 High Street Kensington!

The Kensington Boutique

We welcomed a truly glamorous crowd to the event, including celebrities, local mums-to-be and the lovely ladies and gents of the press. We were particularly pleased to be joined by chart topping singer Sophie Ellis Bextor, British beauty & big sis extraordinaire Chloe Delevingne, former tennis champ Anne Keothavong and Gosford Park actress Camilla Rutherford – all looking stunning in their favourite Seraphine maternity dresses!

Luxe dresses

Sophie rocked a colour block look for the event, teaming our Silk Chiffon Polka Dot Maternity Dress with a cute yellow clutch and a statement pair of red heels which she perfectly matched to her lipstick. Chloe opted for a more modern look rocking our new Denim Swing Maternity Dress with a cool pair of shades, while Anne chose a feminine floral number from the Seraphine LUXE Collection, and Camilla kept her look simple and elegant styling our Baby Blue Polka Dot Maternity Dress with a stylish string of pearls.

The Denim Swing Dress

LUXE maternity dress

Polka Dot Maternity Dress

Indulging in champagne and canapés by Sugar and Spice; guests took the opportunity to explore our new flagship store, browse the latest Seraphine maternity clothes, and to meet the woman behind the brand – Seraphine founder Cecile Reinaud.

The Kensington Boutique

Glamorously appointed with our signature shabby chic interiors and a stunning crystal chandelier; our flagship store’s new location on High Street Kensington is London’s largest maternity store, offering 2,000 sq ft of maternity fashion, including our brand new and exclusive bridal showroom for expectant brides-to-be.

Maternity dresses

Polka Dot Maternity Dress

Now set at the heart of the Kensington shopping district; the flagship Seraphine maternity store is a must-visit fashion destination for expectant mamas, and we can’t wait to welcome you in store soon!



Meet the New Maternity Store on Madison Avenue, New York

Here at Seraphine we are delighted to introduce our brand new maternity store at 1321 Madison Avenue, NYC!

New York is the fashion capital of the US, and Madison Avenue is one of the most stylish shopping streets in the city; so the brand new Seraphine maternity store is perfectly located. With high profile designers and luxury department store Barney’s just a little way on up the street, Seraphine slots right in among high-end children’s and babywear designers Bon Point, Baby CZ and Magic Windows – making the Madison Avenue store the perfect destination for a little pre-baby shopping spree in the big apple.

The latest addition to the Seraphine family joins our flagship US store on West Broadway in SoHo, bringing our stylish Seraphine maternity clothes to the fashionable moms of the Upper East Side.

A must visit maternity fashion destination; the Madison Avenue maternity store offers a great selection of our stylish maternity clothes. Whether you’re shopping for summer maternity dresses, smart work wear, comfy nursing clothes or the perfect pair of maternity jeans, you’re sure to find something fabulous at the new Seraphine store.


Take the Grand Tour Now!


Though if New York is a little far to go for shopping, why not try one of our 3 London stores or our brand new boutique in the Victoria Quarter in Leeds! Our team of expert maternity advisers will be on hand to help, offering tips on anything from fit & fabrics to fashion & styling.


We can’t wait to welcome you in store soon!



Introducing the Leeds Maternity Store in the Historic Victoria Quarter

Here at Seraphine we are delighted to introduce our brand new maternity store in Leeds.

Set in the glamorous gilded surroundings of Leeds’ Victoria Quarter, our newest maternity store is located at 10 / 12 Cross Arcade, slotting in alongside other high end retailers including Reiss, Bravado, Sweaty Betty, Space NK and Harvey Nichols – they don’t call it the Knightsbridge of the North for nothing!


Seraphine Leeds Store


The latest addition to the Seraphine family joins our 3 London boutiques & our flagship New York maternity store, bringing stylish Seraphine maternity clothes to the North.


A must visit maternity fashion destination; the Leeds store offers a wide range of Seraphine maternity clothes. Whether you’re after stunning maternity dresses, smart work wear, comfy nursing clothes or the perfect pair of maternity jeans, you’re sure to find something fabulous at the Leeds store.

If you’re in the area, pay us a visit & our team of expert maternity advisers, headed up by store manager Sophie, will be on hand to help, offering tips on anything from fit & fabrics to fashion & styling.


We are delighted to become a part of this historic shopping haven, and can’t wait to welcome you in store soon.



Introducing our New Battersea Maternity Store on Northcote Road

Here at Seraphine we are delighted to announce the opening of our brand new maternity boutique on Northcote Road in Battersea!

The new addition to the Seraphine family joins our glamorous flagship store in Kensington and our popular central London location on Marylebone High Street, bringing a hotly anticipated Seraphine presence to South London.


Our new location at number 102 Northcote Road couldn’t be more perfect. The new maternity store slots right in amongst beautiful independent toy shops and baby wear boutiques, and just a few shops over from high end children’s fashion retailer Petit Bateau. This is the perfect destination for a spot of relaxing pre-baby retail therapy!

This thriving market high street is the most stylish shopping hub south of the river, so while you’re in the area, why not make a day of it! Northcote Road is home to a friendly community of young families, as well as a diverse range of boutiques selling everything from aromatherapy treats at Neal’s Yard to gourmet honey at the Hive Honey Shop. And at the fabulous open air market, which runs Monday to Saturday, you can find the freshest fruit and vegetables along with stunning cut flowers, ceramics and vintage accessories! And as if that wasn’t enough, the street also offers a huge indoor antiques market that sprawls over two packed floors!

Once you’ve shopped till you’ve dropped, there are plenty of coffee shops, restaurants and bars around, so you can continue to enjoy the relaxed and friendly vibe of this fabulous shopping street, reviewing your brand new maternity purchases over a delicious artisan coffee.

Visit our new Battersea Boutique

The new Battersea boutique is glamorously appointed with our signature high end finish, including quality French parquet flooring, sleek purple accenting and a beautiful crystal chandelier.

Come in and explore a hand selected range of our most popular Seraphine maternity clothes – offering everything you’ll need for a stylish nine months. Whether you are looking for smart shift maternity dresses for the office, practical nursing tops, or the perfect pair of figure flattering maternity jeans, you are sure to find something that will leave you looking and feeling fantastic!

Pay us a visit soon and our team of friendly maternity advisers, headed up by store manager Valeria, will be on hand to answer your questions and to offer tips on fit and styling.

We are so pleased to become a part of this wonderful family-friendly community, and can’t wait to welcome you in store soon!



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