Three Ways to Prepare for Labor & Life with a Newborn Baby

Preparing yourself & your home for the arrival of your brand new little one is a great way to ease your mind ahead of labor.

These are our top tips to help you feel as ready as possible.

1) Stock up on Supplies

Embrace those natural nesting instincts & stock up on EVERYTHING.

Batch cooking some easy freezer meals is a great idea, as well as kitting out your pantry.

From pasta & rice to cans, tins & jars… even lightbulbs, laundry supplies & loo roll!

And if you’re planning to breastfeed, it’s a great idea to have some nursing clothes ready to go.

2) Pack Your Hospital Bag

Obvious, but essential.

Getting your hospital bag packed & ready to go a few weeks before your due date is a great way to prepare.

It will help things run smoothly on the day, and knowing that it’s ready is sure to ease your mind as you wait.

Check out our full hospital bag checklist here.

3) Seek out Positive Birth Stories

Get the Skin to Skin Top

For every birth horror story out there, there will also be a positive, empowering one.

If you are feeling anxious about labour, these are the ones to look out for. Never underestimate the power of positivity to help you feel prepared.

Wishing you all the best for the exciting journey ahead mamas!

Maternity Midi Dresses – Perfect for your Sunny Long Weekend

There’s nothing like a maternity midi dress for a sunny spring weekend – they’re on trend, easy to wear & absolutely perfect for pregnancy.

Check out our stylish selection & find yours today!

The Spring Picnic

Get the look: Pinstripe Midi Maternity & Nursing Dress

Make the most of the amazing weather this weekend & get outdoors for a sunny spring picnic.

A chic pinstriped style is the perfect choice – and don’t forget to pack our new 3 in 1 Rain Resistant Pack-Away Maternity Coat in case of April showers!

The Family Gathering

Get the Look from Left to Right:

Floral Midi Maternity & Nursing Dress

Pastel Floral Wrap Maternity Midi Dress

Making time to get together with family is one of the best things about a long weekend – and that time together is even more special when you’re expecting.

Whether you’re hosting a formal family party or meeting up in a more casual setting, we’ve got the dress to suit the occasion.

The Sunny Mini-Break

Get the Look: Red Midi Wrap Maternity Dress

If you’re jetting off somewhere exciting, opt for the perfect pop of colour with our little red maternity midi dress.

It’s an iconic style, & the wrap design allows you to adjust the fit as you grow.

Brunch with the Girls

Get the Look from Left to Right:

Navy Blue Button Down Midi Maternity Dress

Black Midi Maternity Dress

The long weekend is also the perfect time for a catch up with the girls!

Make an entrance in an ultra-cool on-trend look & make them all jealous of your too-cool-for-school maternity style.

Wishing you a wonderful weekend mamas – whatever your plans.

A Free Personal Shopping Appointment to Kit Out Your Maternity Wardrobe

Ever fancied a personal shopping appointment?

Whether you’re looking for something special like a maternity wedding dress, or simply want help putting together a maternity wardrobe that works for you, pregnancy is the perfect time to try it!

Get the look: Nautical Maternity Maxi Dress

Our expert maternity stylists offer relaxed one-to-one personal shopping appointments at all of our UK stores – completely free of charge!

Appointments are arranged outside of usual shopping hours, so you & your stylist will have the run of the store.

She will take the time to get to know you, making personalised suggestions based on your taste, lifestyle, budget & wardrobe needs.

Get the Look: Breton Striped Maternity & Nursing Top

All of our stylists are highly trained and know the Seraphine collection inside out.

They also come with years of experience styling baby bumps and can show you all the tricks to flatter your changing figure.

The appointment is complimentary and there’s no pressure to buy, so really there’s nothing to lose!

What are you waiting for mama? Call at least a week in advance to book your personal shopping appointment now!

Book Your Free Personal Shopping Appointment Today

Kensington Store

179 Kensington High Street, London, W8 6SH

Appointments available: Monday to Wednesday, 6pm – 7pm

Call to book: 020 7937 3661

Northcote Road Store

102 Northcote Road, London, SW11 6QW

Appointments available: Monday to Wednesday, 5.30pm to 6.30pm

Call to book: 020 7223 3370

Marylebone Store

45 Marylebone High Street, London, W1U 5HG

Appointments available: Wednesdays, 6pm to 7pm

Call to book: 020 7224 4193

Leeds Store

10/12 Cross Arcade, Victoria Quarter, Leeds, LS1 6AZ

Appointments available: Anytime, Monday to Friday

Call to book: 0113 244 9868

Top 5 Mother’s Day Gifts for New Mums & Mums-to-be

Here at Seraphine, Mother’s Day is our favourite holiday of the year.

If you’re expecting or have recently welcomed a brand new baby, then this year is guaranteed to be extra special. And with Mother’s Day just around the corner, we’ve picked out 5 perfect Mother’s Day gifts for new mums & mums-to-be.

Feel free to forward this post to your partner to drop a not-so-subtle hint!

1) The Skin to Skin Top

Shop the Skin to Skin Top now – £39

The ultimate must-have for new mums, these innovative tops allows you to enjoy all the benefits of skin to skin contact with your newborn, hands-free!

Simply place baby in position next to your skin & secure the ties to keep him in place, then sit back, relax & enjoy.

2) The 3 in 1 Maternity Hoodie

Shop the hoodie now – £59

Designed for pregnancy & babywearing, our 3 in 1 Maternity Hoodie is perfect for indoor to outdoor styling at every stage.

The style grows with you through pregnancy, then once baby is born, a detachable kangaroo pouch zips up over your baby carrier or sling to keep both you & your newborn cosy.

3) Seraphine Baby Changing bags

Not your average changing bags, these stylish bags are designed to look great while keeping you and your little one organized on-the-go.

We have a wide range to choose from, with styles to suit both mum & dad.

Shop our full collection of changing bags here – from £59

4) Nursing Shawls

Breastfeeding in public can be discreet and stylish with our essential nursing shawls.

They’re a perfect fashion piece for pregnancy & a must-have for nursing afterwards – they can even double as a spare baby blanket while you’re out & about.

Shop our range of stylish nursing shawls online now – from £39

5) The Bump Kit

Shop the Bump Kit now – £89

And if you still have a little while to wait to meet your newest addition, the Bump Kit is the ultimate maternity fashion starter kit.

A classic LBD, a simple white vest, a versatile black skirt & essential pair of leggings – this kit has everything you need to kick start your maternity style, all for one great price!

Discover more Mother’s Day Gifts Online – shop our selection now

Mother’s Day Outfit Ideas

However you’re celebrating this Mother’s Day, let us inspire you with a few of our favourite outfit ideas for one of the most special Sundays of the year…

top left: Sky Blue Floral Woven Maternity Dress – £59

top right: Blush Pink Pleated Maternity Dress – £109

bottom left: Fuchsia Knotted Maternity Dress – £52

bottom right: Boho Lace Detail Maternity Dress – £69

Wishing you all a wonderful Mother’s Day mamas – you deserve it!

Gemma Atkinson Stuns in Seraphine at the Prince’s Trust Awards

The stars were out this week to celebrate the amazing achievements of young people at the Prince’s Trust Awards.

And we spotted one stunning celebrity mum-to-be looking particularly radiant in a Seraphine maternity dress on the red carpet!

Gemma Atkinson Stuns in a Seraphine Maxi Dress

A post shared by Gemma Atkinson (@glouiseatkinson) on Mar 13, 2019 at 9:55am PDT

Get Gemma’s Look: Maxi Wrap Maternity Dress

Hollyoaks Actress Gemma Atkinson was simply glowing in our Monochrome Maxi Maternity Dress.

She and her partner, Strictly dancer Gorka Marquez, announced their pregnancy in February and are expecting their first baby later this year. The stunning mum-to-be styled the dress with nude heels & a silver clutch bag, completing the look with the perfect pair of drop earrings.

A post shared by Clarence House (@clarencehouse) on Mar 12, 2019 at 3:27pm PDT

The glamorous evening, hosted by the Prince of Wales & presented by Fearne Cotton & Philip Schofield saw a whole host of celebrity supporters of the charity walk the red carpet.

The Prince also held a private reception for supporters of the Prince’s Trust at Buckingham Palace with guests including George & Amal Clooney, Benedict Cumberbatch & Chiwetel Ejiofor as well as Josh Hartnett & Tamsin Egerton – who was another big Seraphine fan throughout her pregnancy.

London Baby! Maternity Styling Inspiration with Insta-Star Ana Palette

Looking for a little spring fashion inspiration for this unpredictable weather we’re having?

The lovely Anastasia has been rocking her Seraphine maternity dresses around London & we can’t get enough of her gorgeous pictures!

London Calling

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A post shared by INSPIRATION🌌INSPO FASHION (@ana_palette) on Feb 15, 2019 at 2:37am PST

Get the Look: 2 in 1 Cotton Maternity & Nursing Dress

“I love dresses, especially now when I am pregnant. My first stop was Seraphine Maternity.

Choosing a dress I was worried: what will be the quality? Does the photo correspond to the real product? Are the sizes correct?

And my happiness knew no bounds – dresses are above my expectations!”

Browse our full range of maternity dresses here>>

Stylish at the Sky Garden

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A post shared by INSPIRATION🌌INSPO FASHION (@ana_palette) on Jan 25, 2019 at 6:41am PST

Get the Look: Geo Print Maternity Wrap Dress

Our favourite look has got to be this gorgeous wrap dress.

The wrap style is ultra-flattering for pregnancy and allows you to adjust the fit as you grow – perfect for your nine months!

It’s a versatile look that works perfectly for desk to dinner styling on weekdays and dresses up or down beautifully at the weekend for wherever your day takes you…. Even if you’re lucky enough to be spending it at the Sky Garden!

Trendy on Tower Bridge

Get the Look: Cashmere Blend Maternity & Nursing Dress

And for those chilly London days, Ana teamed our cashmere blend dress with a cute jacket, tights & ankle boots.

She tied the look together with a simple belt at her empire waist, cleverly drawing attention to her slimmest point.

Shop our maternity belts online now>>

“I tried and can sincerely recommend this store to all expectant mothers and nursing mothers.”

Thanks so much for the recommendation Anastasia – we love your looks!

To see more from Ana, follow her on Instagram @Ana_Palette

Spring is in the Air & The New Seraphine Brochure is Online Now!

Spring is in the air mamas, and now is the perfect time to start planning your new season wardrobe with the new Seraphine brochure!

Our SS19 Seraphine Brochure is online now

Click here to browse the brochure

Have a flick through online & simply click on your favourite styles to shop the look – prepping your spring maternity wardrobe has never been so easy.

From stunning floral dresses to super stylish maternity shorts, knits & tees, this collection offers everything you might need for your new season look.

Take a first look at our SS19 Collection

With lighter mornings, warmer days & even the odd intrepid early blossoms bursting onto the scene, we are so ready for spring sunshine & all the gorgeous new styles that come with it!

Browse the Brochure & be the First to Shop Spring

Check out our latest spring looks, perfect for pregnancy here!

Blogger Lily Pebbles Shares her Top Maternity Fashion Picks & Tips

London-based blogger Lily Pebbles is expecting her first baby this spring, and she has been rocking some seriously stylish maternity looks so far.

Here are a few of her favourites…

The Parka

Shop Lily’s Coat: 3 in 1 Winter Maternity Parka

Lily dropped into our Kensington store during her second trimester & treated herself to our 3 in 1 Parka. It’s already a firm favourite of hers.

“This coat is a really good investment because it’s going to fit me this winter and then also next winter and even when I’m not pregnant.”

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A post shared by Lily Pebbles (@lilypebbles) on Jan 25, 2019 at 7:29am PST

Shop our full range of 3 in 1 maternity & babywearing coats

She discovered early on that its’ worth investing in properly tailored maternity clothes, rather than relying on oversized baggy styles.

“The investment isn’t just in the clothes, it’s an investment in your happiness and in feeling good throughout your pregnancy which is so important.”

The Jeans

Shop Lily’s Jeans: Over Bump Black Skinny Maternity Jeans

The perfect pair of maternity jeans is a great place to start when building up your new maternity wardrobe. Lily tried several styles before settling on a favourite fit.

“Finding the right maternity jeans made all the difference to me.

At the beginning I wore jeans with just a stretchy side panel, I then moved to under the bump and now I’m a fully converted over the bump-er.”

The Knit

Shop Lily’s Jumper: Star Maternity & Nursing Jumper

Lily has been a big fan of our maternity jumpers, especially the ones designed to adapt for breastfeeding after baby is born.

We love Lily’s style, and can’t wait to see how she develops her look through her third trimester.

For more maternity tips from Lily, check out her blog post on finding your maternity style and follow her on Instagram @lilypebbles

Self-Care Saturday: 3 Must-Haves for a Bit of Quality Me-Time

Being pregnant is hard work.

Your body is doing the most amazing job growing an entire little person.

So as we head into February & the temperature continues to drop, why not take some time out this weekend for a bit of me-time… you deserve it!

1) The Bump Treat Box

The first step to the ultimate self-care Saturday? A relaxing bubble bath!

Lie back and enjoy a luxurious soak, complete with soothing music, a good book & even some scented candles if you’re feeling fancy.

After your bath, it’s time for a little TLC with the nourishing Unity Beauty products in the Bump Treat Box.

Shop the Bump Treat Box Now

First, massage your bump with the anti-stretch mark oil & cream duo. Then apply the rich body moisturiser to your legs, arms and anywhere else that could do with a hydrating pick-me-up.

2) The Bamboo Maternity Pyjamas

Get the Look: Bamboo Maternity Pyjamas

After all that pampering, it’s time to get comfy.

The best way to do that? Slip into a pair of our stylish lounge pyjamas. Made in natural bamboo viscose, they’re soft, breathable, hypoallergenic and even help to wick away moisture & regulate your temperature.

Also available in a long-sleeved version, these PJs look & feel fantastic – just what you need.

3) The Cosy Shawl

Get the Look: Luxury Maternity & Nursing Shawl

And last but not least, fight back against the blizzard with your favourite fluffy slippers & the perfect cosy wrap.

Snuggle up on the sofa & complete the picture with whatever helps you to unwind. Whether that means your favourite movie, a great book or crafty project, or even just a nice long nap!

Wishing you a wonderfully relaxing self-care Saturday mamas!

Actress Tammin Sursok’s Best Maternity Fashion Moments

Here at Seraphine, we’re sending our best to Pretty Little Liars actress, Tammin Sursok, who is due to welcome baby number two any day now.

This week, we’re looking back at some of her best maternity fashion moments from the past nine months.

A post shared by Tammin Sursok (@tamminsursok) on Nov 2, 2018 at 9:49am PDT

Get the Look: Black Dot Maternity & Nursing Dress

Nothing beats that new dress feeling! Tammin celebrated the start of her third trimester with our little dotty maternity dress.

A post shared by Tammin Sursok (@tamminsursok) on Nov 28, 2018 at 4:35pm PST

Get the Look: Striped Side Popper Maternity & Nursing Top and 3 in 1 Maternity Parka

She looked stylish in Seraphine stripes when visiting her producer husband, Sean McEwen on the set of his latest project.

She also rocked our signature 3 in 1 parka that day – showing the perfect way to wear it through pregnancy.

A post shared by Tammin Sursok (@tamminsursok) on Nov 8, 2018 at 1:10pm PST

Get the Look: Faux Leather Panel Maternity Leggings

She posted a video with her husband on her popular YouTube channel wearing our faux leather leggings.

These leggings are a real celebrity favourite, loved by Gwen Stefani, Anne Hathaway, Carrie Underwood, Marion Cotillard and more!

A post shared by Tammin Sursok (@tamminsursok) on Nov 30, 2018 at 9:33am PST

Get the Look: Burgundy Maternity Shift Dress

Over the holidays, she showed off her beautiful bump in our burgundy shift dress together with her daughter Phoenix.

A post shared by Tammin Sursok (@tamminsursok) on Nov 1, 2018 at 12:20pm PDT

Get the Look: Powder Blue Cable Knit Maternity & Nursing Jumper

These two are just too adorable – wishing Tammin and her family all the best as they prepare to welcome their latest little one.

Award Winning Style: Seraphine Takes Gold at the Absolutely Mama Awards

Here at Seraphine, we are absolutely thrilled to have won the Gold Award for best maternity wear at the Absolutely Mama Awards!

Get the look: Star Maternity & Nursing Jumper

After extensive testing by a panel of experts, as well as a public vote open to all the stylish Absolutely Mama readers, our maternity clothes came out on top & we couldn’t be prouder.

The judges loved the fusion of fashion and function in our range and were also impressed by the scope of our collection.

Get the Look: Knitted Maternity Dress with Collar & Black Dot Woven Maternity Dress

We offer options for every occasion, from classic maternity dresses & jeans to everyday basics, smart maternity workwear and glamorous evening options for special occasions – everything a stylish expectant mama needs for her nine months.

Of course, Seraphine is no stranger to winning awards – we won the prestigious Queen’s Award for Enterprise in 2015 and have been named several times in The Times’ Fast Track 100 list.

A post shared by Absolutely Mama (@absolutelymama) on Oct 22, 2018 at 5:27am PDT

Absolutely Mama is the UK’s leading lifestyle & parenting magazine, providing real-life stories as well as fashion and lifestyle tips for both mamas & little ones.

You can see the full list of winners on their website – absolutely-mama.co.uk

Christmas Baby Names: 10 Stylish Names Inspired by the Festive Season

Looking for Christmas baby names? The holiday season is in full swing & if your little one is due to make an appearance in the next few weeks, you may be feeling inspired by the festive fun!

Check out our top 10 seasonal name ideas now.

Christmas Baby Names for Girls

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Get the Look: Bamboo Maternity & Nursing Nightie

Noelle

This beautiful French name actually means ‘Christmas’. Also spelt Noel for a boy – what could be better for a Christmas baby!

Holly

Holly is one of those traditional nature names that is enjoying a resurgence recently.

Conjuring up images of rich green foliage, bright red berries & festive winter scenes, it’s always a popular choice for December babies here in the UK.

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Get the Look: Nautical Cotton Maternity & Nursing Jumper

Ivy

Holly’s ultra-feminine & ever so slightly quirky sister, Ivy is another beautiful botanical name that’s perfect for December babies.

Beyoncé & Jay Z chose it for their eldest, Blue Ivy, and well, if it’s good enough for Queen Bey…

Clara

Smart & stylish with plenty of vintage appeal, Clara comes from Latin origins meaning clear and bright – perfect for evoking those crisp December nights.

Clara is also the name of the little girl in The Nutcracker – the ultimate festive ballet.

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Shop 3 in 1 Babywearing Coats

Eve

If your little one happens to arrive on the 24^th or even the 31^st of December, Eve could be a beautiful choice.

The Hebrew name, meaning ‘life’, is literally the oldest name in the book and yet, with its sleek streamlined sound, still manages to feel modern.

Christmas Baby Names for Boys

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Shop the Blanket: Cellular Baby Blanket in Organic Cotton

Gabriel

A popular Hebrew name meaning ‘God is my Strength’, in Christian tradition Gabriel is the name of the archangel who kicked off the Christmas story by heralding the news of Jesus’ birth.

He also appears in Jewish & Muslim texts, presiding over heaven & serving as the angel of mercy, life, joy, judgement, truth & dreams – a lot to live up to for a new little one!

Nicholas

A good strong name with a regal ring to it, Nicholas is an ever-popular choice – especially at this time of year.

After all, what better December namesake than jolly old St Nick himself!

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Get the Look: Mama & Mini Matching Sweatshirts

Rudy

Inspired by the famous reindeer, Rudy is the softer version of the name, which comes with infinitely more street cred.

A lovely choice for boys or girls, Rudy is a Christmas name with an alternative twist.

Emmanuel

Another Biblical option, Emmanuel is a Hebrew name meaning ‘God is with us’ and is the name given to the promised Messiah in the prophecy of Isiah.

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Robin

A classic winter bird name, Robin is a bright & chirpy choice which is long due for a revival – perfect for boys or girls.

Wishing you a wonderful festive season mamas – whether you’re celebrating baby’s first Christmas or expecting a new arrival in the New Year!