London Baby! Maternity Styling Inspiration with Insta-Star Ana Palette

Looking for a little spring fashion inspiration for this unpredictable weather we’re having?

The lovely Anastasia has been rocking her Seraphine maternity dresses around London & we can’t get enough of her gorgeous pictures!


London Calling


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Get the Look: 2 in 1 Cotton Maternity & Nursing Dress


“I love dresses, especially now when I am pregnant. My first stop was Seraphine Maternity.

Choosing a dress I was worried: what will be the quality? Does the photo correspond to the real product? Are the sizes correct?

And my happiness knew no bounds – dresses are above my expectations!

Browse our full range of maternity dresses here>>


Stylish at the Sky Garden


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Get the Look: Geo Print Maternity Wrap Dress


Our favourite look has got to be this gorgeous wrap dress.

The wrap style is ultra-flattering for pregnancy and allows you to adjust the fit as you grow – perfect for your nine months!


Pregnant Ana Palette wears a Seraphine wrap maternity dress


It’s a versatile look that works perfectly for desk to dinner styling on weekdays and dresses up or down beautifully at the weekend for wherever your day takes you…. Even if you’re lucky enough to be spending it at the Sky Garden!


Trendy on Tower Bridge

Pregnant Ana Plaette wears Seraphine maternity clothes at Tower Bridge

Get the Look: Cashmere Blend Maternity & Nursing Dress


And for those chilly London days, Ana teamed our cashmere blend dress with a cute jacket, tights & ankle boots.

She tied the look together with a simple belt at her empire waist, cleverly drawing attention to her slimmest point.

Shop our maternity belts online now>>


Pregnant Ana Palette wears Seraphine maternity clothes in London


“I tried and can sincerely recommend this store to all expectant mothers and nursing mothers.”

Thanks so much for the recommendation Anastasia – we love your looks!


To see more from Ana, follow her on Instagram @Ana_Palette

Blogger Lily Pebbles Shares her Top Maternity Fashion Picks & Tips

London-based blogger Lily Pebbles is expecting her first baby this spring, and she has been rocking some seriously stylish maternity looks so far.

Here are a few of her favourites…


The Parka

Lily Pebbles wears a Seraphine maternity parka

Shop Lily’s Coat: 3 in 1 Winter Maternity Parka


Lily dropped into our Kensington store during her second trimester & treated herself to our 3 in 1 Parka. It’s already a firm favourite of hers.

“This coat is a really good investment because it’s going to fit me this winter and then also next winter and even when I’m not pregnant.”



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Shop our full range of 3 in 1 maternity & babywearing coats


She discovered early on that its’ worth investing in properly tailored maternity clothes, rather than relying on oversized baggy styles.

“The investment isn’t just in the clothes, it’s an investment in your happiness and in feeling good throughout your pregnancy which is so important.”


The Jeans

Lily Pebbles wears Seraphine black maternity jeans

Shop Lily’s Jeans: Over Bump Black Skinny Maternity Jeans


The perfect pair of maternity jeans is a great place to start when building up your new maternity wardrobe. Lily tried several styles before settling on a favourite fit.

“Finding the right maternity jeans made all the difference to me.

At the beginning I wore jeans with just a stretchy side panel, I then moved to under the bump and now I’m a fully converted over the bump-er.”


The Knit

Lily Pebbles loves Seraphine maternity & nursing knitwear

Shop Lily’s Jumper: Star Maternity & Nursing Jumper


Lily has been a big fan of our maternity jumpers, especially the ones designed to adapt for breastfeeding after baby is born.


We love Lily’s style, and can’t wait to see how she develops her look through her third trimester.

For more maternity tips from Lily, check out her blog post on finding your maternity style and follow her on Instagram @lilypebbles

Book Your Personal Shopping Appointment at our Kensington Maternity Store!

Great news mamas! We are now offering a free personal shopping service, available exclusively at the Seraphine Kensington boutique!

Shopping for maternity clothes gives you a unique opportunity to recreate your wardrobe from scratch. This can be fantastic fun, but it can also feel a little overwhelming if you’re not sure where to start. You may need maternity dresses, tops, jeans, pyjamas, even maternity & nursing bras… and that’s just for day to day dressing. What about maternity swimwear, sportswear, work wear, a changing bag or special occasion outfits for events, parties or weddings for pregnancy and afterwards.


Pregnant woman buying maternity clothes - personal shopping at Seraphine


Well that’s where a complimentary session with one of our expert maternity stylists could make all the difference. Our stylists know the Seraphine collection inside out, as well as all the insider tricks when it comes to flattering a baby bump! Your one-on-one appointment will be arranged for after usual trading hours, so you and your stylist will have the whole store to yourselves. She will take the time to get to know you, in order to make personalised fashion suggestions based on your style, your budget and what you need from your maternity clothes.

And the best part? … These styling sessions are completely free of charge and there’s no pressure to buy – it’s a win win!


Pregnant woman and daughter personal shopping at Seraphine


Personal shopping appointments must be made at least a week in advance, and are available at our Kensington maternity store on Mondays, Tuesdays and Wednesdays, beginning at 6.00pm and lasting up to an hour.

So what are you waiting for? A private personal shopping appointment is the perfect way to kick start your maternity fashion collection in a nice relaxed environment. With an expert stylist on hand to offer advice and styling tips, you’re sure to come away with a selection of pieces that are perfect for you.

Click to find out more and to book your personal shopping appointment today!

A Little Black Maternity Dress to Suit Every Fashion Capital

Ah, fashion month… 4 glorious weeks in the season dedicated to style, glamour, fantastic design and incredible creativity. Watching the wonderful styles coming down the runways got us to thinking… What if each of the fashion capitals was a little black maternity dress? – Ok yes, we are a bit obsessed…


New York

Seraphine black maternity dress - New York

The Designers: Calvin Klein, Donna Karan, Kate Spade, Ralph Lauren, Alexander Wang

The Vibe: New York is all about styles you can take from the runway directly out to the real world. It’s cool, casual fashion you could see fitting into your lifestyle. So it’s really no surprise that they pioneered the “See Now Buy Now” concept – thank you, New York!

The Dress: Black Maternity Shift Dress



Seraphine black maternity dress - london

The Designers: Stella McCartney, Burberry, Temperley, Vivienne Westwood, Alexander McQueen

The Vibe: New York’s free-spirited, ever so slightly irreverent sister, London is the wild child of the fashion family. Pushing style to the limits and beyond; take a closer look at seemingly-straight-laced London & you’ll find a hotbed of creativity, where quirks are coveted and originality is the order of the day.

The Dress: Woven Printed Maternity Dress



Seraphine black maternity dress - Milan

The Designers: Armani, Prada, Valentino, Gucci, Versace, Dolce & Gabbana

The Vibe: Milan is synonymous with quality craftsmanship and contemporary sex appeal. The epicentre of opulence and the spiritual home of luxury – in Milan there is no such thing as too much, and over-the-top doesn’t go far enough. Think high-octane glamour, then dial it up 10 notches!

The Dress: Off The Shoulder Black Maternity Dress



Seraphine black maternity dress - Paris

The Designers: Chanel, Louis Vuitton, Hermes, Yves Saint Laurent, Christian Dior

The Vibe: The last stop on the sartorial world tour, and arguably the most hotly anticipated. Paris needs no introduction. The city is so closely related to the concept of chic that it gave its name for the cause. Think classic, paired back elegance and effortless style – this is the kind of glamour that comes naturally, like breathing. It is never contrived.

The Dress: Black Zip Detail Maternity Dress


Discover plenty more stunning maternity dresses online today!


Maternity Coats: The International Collection – London, Paris & New York

With colder weather just around the corner, now is the perfect time to introduce our internationally inspired collection of winter maternity coats. From London to Paris and New York, a fantastic maternity coat is the linchpin of every stylish mama’s winter pregnancy wardrobe…


London Maternity Coats

Get the Look: Natasha Cashmere Blend Coat

The first stop on our sartorial world tour is Seraphine’s hometown, London. The London collection is all about iconic design, beautiful cuts and the very finest fabrics. Loved by the Duchess of Cambridge herself, these smart winter coats offer classic style that’s perfect for every occasion.


Get the Look: Marina Maternity Coat

While she was expecting Princess Charlotte, the Duchess wore the Natasha Cashmere Blend Coat for a day of official royal engagements in London, and she looked stunning in our Marina Maternity Coat when she and Prince William arrived for their first official royal visit to New York.


Parisian Chic Maternity Coats

Parisian chic maternity coats by Seraphine

Get the look: Cashmere Wrap Maternity Coat

Next, we’re moving on to the French fashion capital – Bienvenue a Paris! This collection showcases the very best of classic French chic, epitomised by our elegant cashmere wrap maternity coat. Parisian women have long since mastered the art of effortless elegance, and these timeless pieces are designed to be treasured season after season.


New York Style Maternity Coats

Get the Look: Super Warm Down Maternity Coat

And last on our list is the city that never sleeps – New York, New York! The fashion capital across the Atlantic inspires this collection, offering heavy duty down coats designed to keep you warm through even the coldest winter.


Get the Look: Men’s Parka with Baby Pouch

We even have a coat for dad! Based on our popular 3 in 1 maternity parkas, The men’s parka comes with a detachable baby pouch, designed to zip up over a baby sling or front carrier. Staying stylish through the sub-zero New York winters is no joke, but with these Seraphine coats in your winter style arsenal, you, your partner and your baby will all be toasty warm and totally on trend.


Seraphine on Screen: London . Paris . Tokyo . New York

Whether in London, Paris, Tokyo or New York, every mama wants to look her best through pregnancy. And these stylish ladies have been working their curves live on screen in Seraphine!

Meet some of our favourite TV star mums & their top Seraphine styles:


New York

Stunning mama-to-be Ginger Zee is the chief meteorologist for abc news, and the weather anchor on Good Morning America. This week she positively glowed in our Natasha Cashmere Blend Coat – the same one loved by the Duchess of Cambridge when she was expecting Princess Charlotte.


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Ginger also loves Seraphine maternity dresses and has rocked quite a selection on screen – she looked fab in our Polka Dot Cotton Sateen Maternity Dress, our Cerise Dot Maternity Dress, and the Berry Colour Block Nursing Dress!


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San Diego

Gorgeous Heather Lake is the features reporter on Fox 5 San Diego Morning News, and she loves her Seraphine maternity dresses. Here she is filming on location looking super chic in our Circle Print Maternity Dress.



She’s also worn our Zip Detail Maternity Dress and our Graphic Floral Maternity Dress live in the studio.







Over on the other side of the world, the beautiful Takako Zenba, news reader on the Japanese network News 23 TBS, is also a fan of Seraphine maternity dresses. She looked stunning in our Geo Print Maternity Wrap Dress and in our Bubble Print Maternity Dress, styling them both with a simple maternity camisole.





Here in London the lovely Holly Willoughby looked radiant in the Turquoise Knot Front Maternity Dress on This Morning while expecting her youngest Chester.





And in Paris the incredibly chic Anne-Claire Coudray, news reporter on French network TF1 chose our Knot Front Maternity Dress in Royal Blue.


Keep up the good work mamas – we are loving your on-screen style!

20 Minutes with Master Chocolatier Paul A Young

At a time when champagne and sushi are out, and even coffee is limited, chocolate remains one of the precious little luxuries still safe through pregnancy (thank goodness!) Paul A Young is a Master Chocolatier revolutionising London’s chocolate scene with his stunning range of fresh artisanal chocolates. We caught up with him for a chat about all things chocolate…



1) We can’t get enough of your chocolates! What’s your secret?

Thank you!

There’s no secret! We pride ourselves on using the finest quality ingredients at every stage of making the chocolates. We’re also one of the only chocolateries in the UK who make everything by hand. This attention to detail ensures our chocolates reach the highest standards. We also use fresh ingredients, which means our chocolates do have a short shelf life but they contain no artificial flavourings. I like to think our chocolates are a blend of science and art.

We’re also not afraid to be a little bit different. I like to experiment, taking what inspires me and coming up with something that surprises and delights.


Paul A Young chocolates


2) Master chocolatier has got to be pretty high up there on our list of dream job titles. Tell us how you got into chocolate.

Throughout my childhood, I always had a natural interest in food. I loved baking and cooking with my mum and grandma, so it was no surprise when I began studying at a catering college.

During my time as a pastry chef, I worked my way up through the ranks with Marco Pierre White and his team until I became Head Pastry Chef at Quo Vadis in Soho. It was a great learning environment for me and I gained so much experience from my time there. I also fell in love with chocolate.

I was introduced to Chantal Coady, founder of Rococo Chocolates after using her chocolate in my chef demonstrations at food shows. She asked me to design two fresh handmade chocolates for the first Chocolate Week and that helped seal my career plan for the coming years… I then decided to specialise and teach myself everything I could and create a style of fresh chocolates that wasn’t available in London 10 years ago.



3) Indulging in chocolate through pregnancy is scientifically proven to be beneficial for both mum and baby! With this in mind, which of your chocolates would you recommend for a mum-to-be?

There is a huge misconception about chocolate being unhealthy. In fact, high quality chocolate, whether milk or dark, can be very beneficial as well as satisfying (especially if you have a craving for it whilst pregnant). In terms of my recommendations, I would suggest my 72% Venezuelan Dark Chocolate Bar which is robust but it’s full of flavour with a light acidity and being dark chocolate, a square or two will be nutritious as well as satisfying any sweet tooth. We also use a 72% Venezuelan chocolate in my classic water ganache truffle, which has just a touch of unrefined golden caster sugar. It’s a really popular chocolate as it has such purity in taste as well as ingredients.



4) Pregnancy is well known for inducing odd cravings, and you are known for your flair for interesting flavours – what are some of your weirdest combos to date?

Chocolate is such a versatile ingredient and I never tire of finding new ways to reinvent what people expect from a truffle or a ganache. Exploring new chocolate pairings is one of the most exciting parts of my job; I can spend hours in my kitchen developing new recipes. In the past, I’ve explored flavours such as black pudding, Stilton, Absinthe and a citrus fruit called Kalamansi but perhaps it is my Marmite Truffle that is most famous. The journalist Lydia Slater dared me to create it and she swore it would be impossible. After much trial and error, I was able to create a delicious dark chocolate filling laced with Marmite. It remains one of our bestsellers to this day.

Some combinations can take more time than others, but I persevere until I get it right. For the most part, it’s about not limiting yourself and not thinking that you can’t do it.



5) So where can we buy your wonderful creations?

I opened up my first shop in Camden Passage in 2006; I’ve now expanded to my flagship shop on Wardour Street in Soho and opened another at the Royal Exchange in Bank. They each have their own personalities – our Royal Exchange store used to be an old apothecary!


6) Quick fire chocolate round

Childhood favourite: Cadbury’s Swirl

Guilty pleasure: Kit Kat

Cheap & Cheerful: Mini Eggs at Easter

Ultimate indulgence: My sea-salted caramel – I have at least one a day. I have to! Just to make sure they are up to my exacting standards, of course…


Learn to Make Paul’s Real Hot Chocolate…


7) What’s next for you? Any exciting plans you can share?

My latest book, published in October, has 60 chocolate recipes from celebrity friends and myself. All the profits will go to The Children’s Air Ambulance – I’m one of their Ambassadors.

It’s also the 10 year anniversary of my first shop opening this year so we’ll definitely be celebrating! I’m also launching my own Youtube channel so I’ll finally be able to share all my tips, tricks and recipes all in one place.


To find out more, visit Paul’s website:



Photo Creds

First Picture of Paul: Maxine Kirsty Sapsford

Brownies: Olympia

Second Picture of Paul: Tom Moggach

Billionaire’s Shortbread: Olympia

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