What’s in Your Hospital Bag? With First Time Mama Christina

Packing your hospital bag is the perfect way to feel prepared & empowered for labour. But it isn’t always easy to judge what you’ll need on the big day.

We caught up with Seraphine model & first-time mama Christina to find out what she’s packing in her hospital bag.

What’s in Christina’s Hospital Bag? Watch the Video

Here’s Christina’s list & the links to everything included… just in case you’d like to nab any ideas for your own hospital bag!

What to Wear During Labour?

Pregnant woman wearing maternity leggings & a tank top. Must-haves for the hospital bag

Labour can be a long & often messy process, so we advise a few changes of clothes to keep you feeling fresh. Some comfy leggings & tanks are ideal for the early stages, then our two pack of black button-down nighties are ideal for the main event.

They’re super soft & stretchy, and the practical button down design allows access to the bump during labour & then for skin to skin & breastfeeding immediately after.

Bamboo Maternity Leggings

Maternity & Nursing Tanks – Twin Pack

Black Button-Down Maternity Nighties – Twin Pack

What You’ll Need After Baby Arrives

New mother hugs her newborn baby in the Seraphine skin to skin top. A hospital bag must-have.

For the first 24 to 48 hours after having your baby, the hospital will usually want to keep you & baby in for monitoring, so make sure you have enough comfy clothes to recover in & everything you need for an overnight stay.

Nursing bras & clothes with easy access will be important – our Skin to Skin Top is also a must-have.

Bamboo Nursing Bras – Twin Pack

Skin to Skin Top

Maternity Joggers

Grey Marl Crossover Maternity & Nursing Sweatshirt

Seraphine Sleep Kit – Including a sleep bra, nightie & dressing gown

Things to Remember for the Hospital Bag

Don’t forget all those bits & pieces to help you through, from speakers, toiletries & snacks to a camera to capture those first special moments & all the chargers you’ll need to keep your devices alive.

Seraphine Travel Changing Mat & Pouch (perfect for toiletries)

Bluetooth speaker



Birth plan


Water bottle

The Going Home Outfit

New mum wearing Seraphine maternity & nursing dress with her baby

And finally, you may want to pack an outfit that’s a little more presentable (while still remaining super-comfy, of course!) for pictures with baby & any guests who visit as well as that all-important trip home with your precious newborn.

Cotton Chambray Maternity & Nursing Dress

Striped Maternity & Nursing Dress

Black Bamboo Maternity Leggings

From the softest essentials & nightwear to nursing must-haves & those first precious skin to skin snuggles – we’ve got you covered mama! Check out our full hospital bag packing guide online & shop the full selection here.

Happy packing mamas & best of luck for the big day!

Seraphine Celebrates World Breastfeeding Week 2020

Happy World Breastfeeding Week mama!

Naturally nourishing, utterly intimate & not without challenge, your breastfeeding journey will be as unique as you are.

Here at Seraphine, our clever nursing designs are made with love, to help you & your little one get off to the best possible start.

You are doing an amazing job – our innovative designs are here to ensure maximum comfort & easy access whenever & wherever you need it – all to make your life that little bit easier in those precious early days.

These are some of the hero pieces we recommend to all new nursing mamas:

1. The Bamboo Bras

World Breastfeeding Week - pregnant mother wearing a Seraphine bra

Made in soft bamboo viscose, these nursing bras are comfortable & breathable, offering a whole host of amazing features – they’re hypoallergenic, temperature regulating, moisture wicking & even offer antibacterial properties! 

The soft, seamless, wire-free design is perfect for everyday wear & the simple drop cups offer quick & easy access.

Get the two pack in classic black & white or soft grey & blush pink.

2. The Basic Tops

World Breastfeeding Week - mum nursing her baby in a Seraphine top

As a new nursing mama, there’s simply no such thing as too many basic nursing tops. These ones are soft, stretchy & easy to wear – perfect for layering.

Get the two pack in classic black & white or grey & navy

3. The Versatile Dress

World breastfeeding Week - mum & baby. Seraphine nursing dress

A comfy dress is the ultimate easy outfit & right now we’re offering 20% off* a selection of our favourites!

Check out our DRESS EDIT & enter the code: GLOW20 to claim the discount.

*T&Cs apply

4. The Skin to Skin Top

World Breastfeeding Week - mum nursing her baby in the seraphine skin to skin top

A must-have for new mamas, these tops are designed to help keep your hands free while enjoying the amazing benefits of skin to skin time with your little one… and you can nurse in it too!

Discover our full range of cotton skin to skin tops now

5. The Nursing Kit

World Breastfeeding Week - Seraphine nursing kit

A great way to kickstart your nursing clothes collection, the kit includes a simple striped nursing top, a classic A-line dress with easy zip nursing access at the front & a comfy pair of post-pregnancy leggings.

The three styles work beautifully together & are ideal for mixing & matching with pieces from your regular wardrobe.

Shop the Nursing Kit

In the end, it all comes down to what works for you & your baby. As long as everybody is happy & nobody is hungry, you’re doing a fantastic job – keep it up mama!


Top breastfeeding tips from Seraphine mums

Lactation specialist’s top breastfeeding tips

Our fourth trimester favourites

Rosie Wicks, Wife of the Body Coach, Shares her Top 5 Post-Maternity Pieces

Mama of two & Seraphine model Rosie Wicks, who you may recognise from PE with Joe this week, is the wife of Joe Wicks, The Body Coach and mama to their two gorgeous children, almost 2 year old Indie and 4 & ½ month old son Marley.

Rosie was a big fan of Seraphine maternity clothes through both of her pregnancies & afterwards for nursing. We caught up with her when Marley was just 6 weeks old, and she shared a few of her favourite post maternity styles.

Rosie Wicks on Nursing Clothes

Shop Rosie’s Sweater: Grey Maternity & Nursing Jumper

“I have lived in Seraphine clothes throughout both of my pregnancies and my nursing. It’s nice to have really comfortable clothes that are still fashionable and stylish, and I love that the majority of Seraphine clothes you can wear all throughout pregnancy and through nursing and beyond.”Rosie Wicks

1 The Spring Dress

Rosie Wicks wears a Seraphine nursing dress

Get the Look: Sage Maternity & Nursing Midi Dress with the Organic Cotton Baby Blanket

Perfect for pregnancy & nursing afterwards, this gorgeous midi dress offers an easy fit & ultra-discreet hidden nursing access.

It’s light, floaty & feminine – perfect for anyone expecting a spring or summer baby.

2 The Nursing Top

Get the Look: Broderie Anglais Cotton Maternity & Nursing Top and the Linen & Cotton Maternity & Nursing Top

A good supply of nursing tops is a must-have for a new mama & these two are made in fully natural fibres for a soft & breathable finish.

They’re perfect for pregnancy, and both adapt beautifully afterwards with hidden zips for nursing.

3 The Mama & Mini Set

Get the Look: Organic Cotton Mama & Mini Tees with the Denim Maternity Dungarees

We LOVE Rosie & Baby Marley in our matching Mama & Mini t-shirts! They’re made in organic cotton, so kind on sensitive skin, and the mama version features easy popper nursing access.

Rosie wore hers with our classic maternity dungarees, which are perfect for pregnancy & after –  an everyday essential for new mamas.

4 The Skin to Skin Top

Get the Look: Black Skin to Skin Top with the Grey Bamboo Maternity Leggings

Marley was born 3 weeks premature, so the Skin to Skin to top was one of Rosie’s favourites in the very early days. It secures baby against your chest, in the safe skin to skin position, keeping you both covered up & cosy & leaving your hands free.

It’s perfect for kangaroo care, especially on the busy NICU ward.

5 The Activewear

Get the Look: Maternity & Nursing Sportswear Top with the Power Mesh Maternity Leggings

Rosie is very active mama – as she proved this week on PE with Joe! When she felt ready to start introducing gentle stretches & workouts back into her routine after welcoming her baby, our Sportswear top & Power mesh leggings were the perfect choice.

The top has a clever double layer, allowing for easy nursing access, while the leggings can be worn throughout pregnancy and afterwards.

Shop our full nursing clothes collection online now!

Amy Willerton & Ashley Graham Smash Stigmas around Breastfeeding in Public

Where, when & how a woman chooses to feed her baby ought not to be a taboo topic. Yet many new mums still feel nervous about the idea of breastfeeding in public.

This week we were inspired to see new mamas Amy Willerton & Ashley Graham proudly breastfeeding their babes while out & about.

Model & TV presenter Amy Willerton, who welcomed her first baby, Demelza, back in January, posted this gorgeous picture wearing one of our maternity & nursing tunics, along with a heartfelt caption about her recent struggles with breastfeeding.

Get Amy’s Look: Layered Black Maternity & Nursing Tunic

She wrote: “Yesterday was my first PUBLIC feed with Dem. Seems mad as she’s 6 weeks old but basically I haven’t been brave enough yet...”

She credited US model & body positivity champion Ashley Graham for giving her the confidence to breastfeed in public. Ashley recently posted this similar snap of herself feeding her new son Isaac in a café in Brooklyn.

View this post on Instagram

A post shared by A S H L E Y G R A H A M (@ashleygraham) on

“Thank you @ashleygraham for drinking coffee with your baby the other day so I could feel more comfortable drinking tea with mine.”

Amy also goes into how she managed to reverse her milk drying up by switching from combination back to exclusive breastfeeding for a while. Find out more by reading Amy’s full caption on Instagram.

Amy Talks Breastfeeding

Amy recently opened up about her breastfeeding journey on IGTV. Watch the full video above to find out what’s been working for her & Demelza.

Seraphine Mums Talk Breastfeeding in Public

Here at Seraphine we’re big believers in #fedisbest and doing whatever works for you & your little one. We have many mums on our team, so we asked them to share a bit about their own breastfeeding journies.

This is what they had to say about breastfeeding in public:

Check out the rest of the Seraphine mums’ videos here.

We design our nursing clothes to be comfortable, practical & stylish, so you can have the confidence to breastfeed whenever & wherever your baby is hungry.

And of course, breastfeeding in public doesn’t always have to mean baring a boob. We offer all kinds of nursing access, from discreet zips, poppers & buttons to easy lift-up layers.

And for those who don’t feel completely comfortable nursing in public, one of our stylish nursing shawls is the perfect choice!

Whether it’s formula, pre-pumped, breastfeeding in public or a combination of all of the above, how you feed your baby is YOUR decision.

Looking for breastfeeding tips? Check out our top 5 tips from Lactation Consultant Geraldine Miskin.

Fourth Trimester Faves – Skin to Skin, Nursing, Babywearing & More

Nothing compares to those precious fourth trimester days with your new baby – getting to know each other, learning to pick up on their cues and falling head over heels in love!

Here are our top must-haves for that special post-pregnancy phase…

1. Skin to Skin Top

Skin to skin top - fourth trimester must-have

The benefits of bonding skin to skin with your new baby simply can’t be overstated. From the moment they arrive, a simple skin to skin snuggle has the power to soothe, regulate their temperature & even boost your milk supply!

Our signature tops allow you to enjoy all the benefits of skin to skin while keeping your hands free!

Read more about the benefits of skin to skin

Shop Skin to Skin Tops now

2. 3 in 1 Babywearing Coat

3 in 1 babywearing coats - perfect from the first to the fourth trimester & beyond

Getting out & about with your new little one during the fourth trimester is so important, and babywearing is the perfect way to do it. A stroll around the park with your baby strapped on will help to boost your mood & ease you back into your active lifestyle.

Featuring an innovative zip-off pouch at the front, our 3 in 1 coats & hoodies are designed to provide a flexible fit through pregnancy, and then zip up over a baby carrier after baby is born.

See real mamas rocking their 3 in 1 coats

3. Post Pregnancy Support

Fourth trimester support jeans

When it comes to clothes, comfort & support are sure to be high on your priority list after welcoming baby.

Our Post Pregnancy Shaping Leggings provide the perfect level of 360° compression, optimised for the fourth trimester. And for when you want to feel a little more put together, our Post Pregnancy Shaping Jeans do the same job!

4. Nursing Clothes

Fourth trimester nursing clothes

If you plan to breastfeed, then a good collection of nursing clothes & nursing bras is a must.

Many of our maternity dresses & tops are made with discreet built-in nursing features, so you may find that you can keep wearing many of the pieces you bought for pregnancy!

5. Nursing Shawl

Nursing shawl for the fourth trimester

And last but not least, there’s nothing quite like being snuggled up with your little one in a knitted nursing shawl while you feed.

Our soft shawls are designed to keep you covered up in public & cosy at home.

Most importantly, enjoy this special time mama – the fourth trimester flies by & they grow so fast!

Myleene Klass & Baby Apollo Love the Seraphine Skin to Skin Top

There’s no better feeling as a new mum than bonding with your brand new little one skin to skin – Just ask Myleene Klass!

The TV & Radio Presenter, Musician & new mum of 3 welcomed her baby son Apollo last month and has been enjoying precious bonding time with him in our Skin to Skin Top ever since.



Shop Myleene’s Look: Slate Blue Skin to Skin Top

“What I love about this top is that you can have your hands free! Skin to skin is the most natural thing. It’s the most immediate feeling and it not only soothes baby, it’s really nice for mum too.” – Myleene Klass


About the Skin to Skin Top


We created the Skin to Skin Top to help you enjoy discreet, hands-free cuddle time with your little one. It’s perfect for receiving visitors at the hospital and the first months at home with baby.

Made in soft stretch cotton, it’s gentle on both mum & baby’s skin, while providing the perfect level of structure & support.  After placing baby inside the top against your skin, long wrap ties cross over & secure the little one in place.


Ne mum, Myleene Klass in Seraphine skin to skin


These stylish tops also double as classic wrap nursing tops.

“When it comes to the practicalities of breastfeeding, it’s very discreet. Baby’s already there and he’s supported so you don’t get that arm ache which we’re all used to as mums.” – Myleene Klass


The Skin to Skin Tops are available in black, grey or slate blue & come in a sleeveless or a ¾ sleeve version. Browse online to shop the full range.

Of course, Myleene was also a big fan of our maternity clothes throughout her pregnancy – check out her favourite styles here.

Three Ways to Prepare for Labor & Life with a Newborn Baby

Preparing yourself & your home for the arrival of your brand new little one is a great way to ease your mind ahead of labor.

These are our top tips to help you feel as ready as possible.

1) Stock up on Supplies

Pregnant mum with daughters in the kitchen

Embrace those natural nesting instincts & stock up on EVERYTHING.

Batch cooking some easy freezer meals is a great idea, as well as kitting out your pantry.

From pasta & rice to cans, tins & jars… even lightbulbs, laundry supplies & loo roll!

And if you’re planning to breastfeed, it’s a great idea to have some nursing clothes ready to go.

2) Pack Your Hospital Bag

Obvious, but essential.

Getting your hospital bag packed & ready to go a few weeks before your due date is a great way to prepare.

It will help things run smoothly on the day, and knowing that it’s ready is sure to ease your mind as you wait.

Check out our full hospital bag checklist here.

3) Seek out Positive Birth Stories

Get the Skin to Skin Top

For every birth horror story out there, there will also be a positive, empowering one.

If you are feeling anxious about labour, these are the ones to look out for. Never underestimate the power of positivity to help you feel prepared.

Wishing you all the best for the exciting journey ahead mamas!

Carrie Underwood & Pippa Middleton Rock Seraphine Maternity Sweaters

Looking for sweater weather styling inspiration? Fall is here & we have spotted some seriously stylish celebrity mamas out rocking their Seraphine maternity sweaters this week!


Carrie Underwood

Get Carrie’s Look: Love Maternity & Nursing Sweater


Singer & American Idol Alum Carrie Underwood, currently expecting her second baby, rocked our Love sweater to meet fans in Melbourne.

The knit is perfect for pregnancy & provides easy access for breastfeeding afterwards. Carrie teamed it with classic black leggings & sneakers for a cool off-duty look.


Get Carrie’s Look: Faux-Leather Maternity Leggings


Carrie has been a big fan of Seraphine throughout her pregnancy, having recently worn our Faux Leather Maternity Leggings on the Tonight Show with Jimmy Fallon. Click here to find out more.


Pippa Middleton

Get Pippa’s Look: Textured Knit Cape Maternity Jumper


Pippa Middleton, who is due to welcome her first baby any day now, has clearly taken a styling tip or two from her older sister Kate – the Duchess of Cambridge.

Like Kate, Pippa has been a big fan of Seraphine maternity clothes throughout her pregnancy – she looked effortlessly chic out in London last weekend, teaming our cosy roll neck sweater with a classic trench.


Get Pippa’s Look: Mock Shirt Maternity & Nursing Jumper


And just a few days later she mixed up the look with another of our bestselling sweaters.


If you love these looks, check out our full range of maternity sweaters online today.

Seraphine Celebrates World Breastfeeding Week 2018 – Watch the Video

This week Seraphine is proud to celebrate World Breastfeeding Week 2018.

We’ve put together this video, staring new mum Jen & her 7-day-old baby daughter Eva, to showcase how our collection of beautiful nursing clothes is designed to help you make the most of those first precious moments at home with your newborn.


Watch the Video 


Nothing compares to those first days – holding your little one close, taking the time to get to know each other and falling deeper in love every day.

We spent the day together with Jen & her family at their London home, capturing these special everyday moments.


Mother kisses her newborn baby


Here at Seraphine, we are with you every step of the way – from the first trimester to the fourth and beyond.

Offering effortless style & easy access for breastfeeding, each piece in our nursing clothes collection is expertly tailored, with you and your little one in mind.

You can find all the styles featured in the video (including Eva’s adorable organic cotton baby grows) online – in the World Breastfeeding Week Edit.


World Breastfeeding Week: Maternity & nursing nightwear

Discover more stylish Maternity Pyjamas & Nursing Nightwear online


Wishing you a wonderful World Breastfeeding Week.


Breastfeeding Gets Glam: Nursing Style Inspiration from Celebrity Mamas

There’s no need to sacrifice your style just because you’re nursing. With the right wardrobe staples, you can stay your regular glamorous self whatever the occasion.

Some of our favourite celebrity mamas show us how…


Clemency Burton-Hill

Shop Clemency’s Look: Black Maternity & Nursing Top & Tailored Black Maternity Trousers


TV presenter & new mum Clemency Burton-Hill (left) looked stunning live on TV last weekend in a top-to-toe Seraphine outfit to host the BBC’s Young Musician of the Year Award. All while her little 8-week-old was safe backstage!


Clemency Burton Hill nurses her baby in Seraphine


The top Clemency wore features a cleverly concealed zip, providing easy access for nursing. She teamed it with a pair of our classic black trousers, completing the look with a stunning colourful necklace.


Shop Clemency’s Look: Invisible Zip Ivory Maternity & Nursing Top


Clemency loves this top so much she even has it in two colours!

She wore the ivory version just 3 weeks after her little one was born, to host the live screening of Verdi’s Macbeth from the Royal Opera House in London.


Eva Amurri Martino

Shop Eva’s Look: Nautical Maternity & Nursing Top


American actress & lifestyle blogger Eva Amurri Martino loved our nursing tops when she was breastfeeding her son Major.



Shop Eva’s Look: Red & White Striped Cotton Maternity & Nursing Top


She also wore them throughout her pregnancy.

All of our nursing tops are designed to be worn before, during & after your nine months, meaning more wears for your money.


Kimberly Wyatt

Shop Kimberly’s Look: A Breastfeeding Cover & Faux Leather Maternity Leggings


Former Pussycat Doll Kimberly Wyatt rocked one of our must-have breastfeeding covers to a glamorous theatre premiere in London’s West End while expecting her first daughter Willow.

She teamed it with our chic faux-leather leggings for a seriously glamorous look.


Life doesn’t stop just because you’re pregnant or breastfeeding, and your style shouldn’t suffer either!

Zooey Deschanel is Expecting a A New Girl (or Boy!)

Congratulations are in order for New Girl actress and Hello Giggles founder Zooey Deschanel, who announced this week that she is expecting baby number 2!

The star and her producer husband Jacob Pechenik welcomed their adorably named daughter Elsie Otter in 2015, and are now getting set to give her a little brother or sister later this year. Zooey was a Seraphine fan through her last pregnancy, and loved our nursing dresses after Elsie was born.



She was spotted out and about looking stunning in our little pink and black number just weeks after welcoming her daughter.


printed maternity dresses


Known for her cute and quirky fashion sense, last time Zooey was often seen sporting printed maternity dresses and bright cardigans, so she’ll have plenty to choose from at Seraphine.

We can’t wait to see how Zooey develops her maternity style this time around!

New Mum Gifts with Fashion Blogger Elena Sandor of Eat.Wear.Travel

Congratulations new mama! Your beautiful little bundle of joy has arrived and here at Seraphine we have a few fabulous treats lined up to help you settle into your new role as mum. That’s right – the style doesn’t stop just because baby is born!

We’ve teamed up with fashion blogger Elena Sandor and her gorgeous new daughter Emma to show you just a few of our must-have new mum gifts.


The Stylish Changing Bag

Elena had tried several other styles before settling on our Cambridge Leather Changing Bag. Ours was the only one that not only fitted her needs as a new mama, but also stood up to the style test. She was thrilled with the chic look, and even plans to use it as a smart work bag after Emma is out of nappies. She said:

“The Seraphine Bag I have been carrying for a couple of weeks now, is a dream come true. Designed to look and feel just like a designer handbag, all my friends have been admiring it since it doesn’t look at all like a changing bag. Now I don’t have to hide it under a table, but proudly place it in the center of attention.”

Check out our stylish range of designer changing bags now!


The Tummy Tuck Leggings

After struggling with post-baby body image, Elena was thrilled to find our Post Maternity Shaping Leggings. Designed to smooth and sculpt your curves, these leggings provide medium level compression to streamline your silhouette and gently realign your uterus after pregnancy.

“They are simply amazing, tucking in all the unnecessary curves, providing 360° of compression. They are very high waisted going right up to underneath the bust, giving me the confidence to wear my pre-pregnancy clothes again. The material is thick and a bit glossy, perfect to wear under tunics or dresses.”


The 3 in 1 Maternity Parka

Get the look - Elena Sandor wears the Seraphine maternity parka

Elena named our clever 3 in 1 maternity coat ‘the parka of the season’! It’s fully adjustable with a drawstring waist, designed to be worn throughout pregnancy and long after baby is born. It comes with an ingenious zip on kangaroo panel at the front that’s perfect for babywearing – it fits easily over your baby sling or front carrier. As far as new mum gifts go, this is sure to be a winner!
“Seraphine has launched the coolest parka ever. Emma really loved it, she slept through our walk in the cold Brasov (mountain town in Romania). This is going to be my go to parka throughout the entire cold season!”


Baby K’tan

Baby K'tan loved by celebrities

And the perfect partner for the 3 in 1 parka? It has to be the Baby K’tan baby carriers! Quicker & easier to put on than a traditional wrap, the Baby K’tan is the babywearing sensation that converts can’t stop talking about. Made in soft natural cotton, the Baby K’tan is a celebrity favourite – it’s the ideal sling to team with your parka.


The Diana Collection

A photo posted by Elena Sandor (@eat.wear.travel) on

And it’s not just your style we’ve thought about… The Diana Collection is our stunning range of baby wear, made with your gorgeous little ones in mind. Featuring the iconic Diana Pastel Tartan in soft cotton, cashmere and pure wool, the range is adorable in shades of pink and blue.

“Baby Emma couldn’t believe her eyes when her dress from Diana collection arrived in the post. She loved wearing it for our afternoon mommy and baby quality time.”


Check online for more new mum gifts ideas, & for more from Elena, check out her stunning blog Eat Wear Travel or follow her on Instagram @eat.wear.travel


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