Category: Seraphine News

Marylebone High Street was transformed last night into a magical winter wonderland, and we are so glad that we were there to see it! Seraphine joined in to celebrate the switching on of the Christmas lights, and the whole street got into the festive spirit. The atmosphere was amazing, and it was fabulous to get a little taste of Christmas – complete with market stalls, snow, a wonderful choir and real live reindeer!

At our new Marylebone store, our very own Seraphine Christmas elves joined in with the festive fun, spreading some joy to the children of London by giving out gifts from Galt Toys!

 

The Mummy Bloggers on the Marylebone Store

The lovely ladies of London turned out in force to investigate our new maternity boutique on Marylebone High Street when it opened a few weeks ago, and since then, they have been busy blogging!

See below to find out what they all thought of the our new store and its fabulous location, and to see which Seraphine maternity styles have made it onto their Christmas wish lists this year.

 

The Glam Mummy fell in love with our Cashmere Wrap Maternity Coat and Olive Faux-Fur Stole. She was also very impressed by our LUXE collection of maternity occasion wear fabulous ShoeTherapy range of comfy ballerina pumps and loafers, which help to improve your posture and combat back pain!

 

 

 

 

 

 

 

 

 

 

 

 

 

Read Glam Mummy’s write up here

 

 Mama Myself & I  has added our Cashmere Wrap Maternity Coat and Grey Bamboo Nursing Shawl to her own personal Christmas wish list!

Read Mama Myself & I’s write up here

 

Coco Mama Style (who has guest blogged for us before) enjoyed meeting Cecile – the woman behind the brand, and loves our new location on Marylebone High Street.

See below for a list of her top maternity styles from Seraphine.

 

 

Coco Mama’s top Seraphine styles:

Black Bamboo Lounge Pyjamas
Lace Print Scarf
Olive Green Faux-Fur Stole
Houndstooth Knitted Maternity Skirt
Leopard Print Ballerinas
Double Zip Wool Maternity Coat (also loved by Gwen Stefani)

Read Coco Mama’s write up here

 

Articles You May Also Like:

A Behind the scenes look at our Marylebone maternity boutique press day
Introducing our new London maternity store on Marylebone High Street
15% off party wear for the festive season!

 

 

The Seraphine family is growing!

Here at Seraphine we are delighted to announce the opening of our brand new maternity boutique on Marylebone High Street!

Marylebone will be our third London boutique, joining Kensington and Hampstead, and we can’t wait to start welcoming you all to our new store.

To celebrate the opening of our Marylebone boutique, we are offering 15% off in store* to our readers from now until the 13th. 

Simply mention at the check out that you heard about the store through our blog and they will be happy to apply the discount.

The new location is perfect for us, nestled in the heart of fashionable Marylebone High Street along with a whole host of high end children’s fashion brands including Petit Bateaux, The Little White Company, Bon Point and Rachel Riley.

 

We couldn’t be happier with our new neighbours – high end fashion and home ware retailer Toast, and luxury leather goods brand Aspinal of London. We’re even within easy walking distance of the Portland Maternity Hospital – perfect for a quick visit to treat yourself after your check up!

And while you’re in the area, Marylebone itself is a labyrinth of quirky side streets flanked by Oxford Street to the South, and is simply bursting with exclusive high end boutiques offering everything from Stradivarius violins to high quality ribbons and trims at the prestigious VV Rouleaux – suppliers to some of the top fashion designers in London! You can easily lose yourself for an entire blissful day in this charming shopping district.

 

The new store features our signature high end fittings with French parquet flooring and plush purple accenting, all presided over by an impressive crystal chandelier.

It will stock a hand picked selection of our most popular maternity styles for you to browse and buy. Whether you are looking for the perfect fitting pair of ultra-chic maternity jeans, a gorgeous nursing dress for post-pregnancy style, or a glamorous maternity outfit for an elegant evening event, you are sure to come away with something that makes you look and feel incredible.

Our team of maternity fashion advisers, headed up by Store Manager Aisling, will be on hand to advise you on fit and maternity styling, so drop in and pay them a visit soon!

Check back here next week to hear all about what the press and the mummy bloggers of London think of our new Marylebone store!

 

 

*This offer is valid on purchases made at the Marylebone store only from 6/11/13 until 13/11/13. The offer is not applicable on items on sale or on non-Seraphine branded items.

 

Other Articles You May Like:

Seraphine’s video guide to nursing clothes with Jocette and baby Roxette
Our top 3 maternity coats
Prince George’s christening has us thinking about maternity occasion wear

Here at Seraphine we are so excited this week, as our fabulous creative director Cecile is currently touring around the TV studios in sunny LA, giving interviews, appearing on American TV, and generally sharing our gorgeous maternity styles with our friends across the pond!

It seems that the marvellous “moms-to-be” in the US can’t get enough of our chic European flair and our versatile maternity styles – and who can blame them!

We’ve been selling to the US for a while, and Seraphine’s maternity styles have long been a popular choice with Hollywood A-lister Moms-to-be.

To name but a few:

Halle Berry wore our Black Crochet Maternity Tunic Dress (both Long and short sleeved versions) while expecting her Daughter Nala back in 2008

Jessica Alba wore our Brown Floral Print Maternity Maxi Dress and flaunted her bump in our gorgeous Purple and Pink Band Maternity Bikini on her relaxing babymoon during her first pregnancy

Jennifer Garner loved our Black and Sand Long Striped Maternity Jumper

Kate Hudson wore our Black Halter Neck Maternity Swimsuit

Now it seems that the rest of the US are taking a leaf out of the celebrity maternity style book, as we are receiving more interest than ever from the States.

Cecile will be showing off our gorgeous maternity styles on some big name programmes over the next few days – She has already filmed interviews for Entertainment Tonight and E! Entertainment all about Seraphine’s growing success, and will be appearing live on Access Hollywood at the end of the week with 4 fabulous “mommy-models” who will be strutting their stuff on the catwalk, showing off our chic maternity styles!

We cannot wait to see Seraphine all over the US TV, but keep an eye on our Facebook and Twitter pages over the next few days for some behind the scenes action from LA. We’ll be posting pictures and updates as they come in!

The Duchess of Cambridge is wearing Seraphine again! This morning, the first official photographs of the young royal family with new baby Prince George has been released, and Kate, cradling baby George in her arms, looks simply radiant in a signature Seraphine knotted front maternity dress! It is a beautiful smiling family shot in the sunshine, taken by proud Granddad Michael Middleton in the garden of the Middleton family home, complete with Lupo and Tilly the family dogs. The Duke and Duchess could not look happier, and it is clear that they have truly enjoyed this special time bonding with their new son.

 

A post shared by Seraphine Maternity (@seraphinematernity) on Apr 29, 2016 at 4:48am PDT

 

Until this morning, the young royal family had not been seen in public since mid July, when they spirited their new born son away to Bucklebury, to spend his first few precious weeks in private with family. Regular readers of this blog may remember that the very last time Kate was seen, she was wearing our beautiful blossom maternity dress, and now she is back in Seraphine again for the official photo!

 

A post shared by Seraphine Maternity (@seraphinematernity) on Apr 30, 2016 at 3:54am PDT

 

This beautiful fuchsia dress is one of our signature Seraphine knot front maternity dresses, specifically designed to flatter the female form before, during and after pregnancy. The intricate knot detailing focuses attention towards your empire line, and creates gentle gathers in the silky fabric, which drape fluidly over your pregnancy curves or post birth figure. A deep v neckline is incredibly flattering and perfect for new mums, as it provides easy access for breastfeeding. Kate chose a vibrant shade of Fuchsia which perfectly complements her skin tone, but this dress is also available in a fresh coral or regal navy blue.

 

Here at Seraphine, we are so incredibly proud to be a brand that the Duchess of Cambridge loves and trusts, and we are truly honoured that she chose our beautiful maternity dress for this special family photograph.

We had a fantastic time on Saturday when our lovely competition winner paid a visit to our Kensington store to choose pieces for her brand new Seraphine maternity wardrobe! Hannah came down with her partner Lewis to collect her prize after correctly guessing that the new royal arrival would be called George.

This win couldn’t have come at a better time for Hannah, who is five months pregnant with her second baby. The couple don’t know the sex yet, though 5 year old Finn is convinced that he is getting a baby sister.

Hannah’s shopping strategy was to start with the signature Seraphine tote changing bag and to build up a wardrobe around that. After a couple of hours of hardcore shopping, we caught up with her for a quick interview.

 

1) What made you pick the name George?

I can’t honestly say what made me pick the name George. I just thought that it was a lovely, traditional name that would sound great for the next Prince. I just cannot believe that I picked correctly, it must be pregnancy intuition!

 

2) How did you feel when you found out that you had won the competition?

I was absolutely thrilled! Appearance has always been very important to me and being totally out of control of my changing body and cut off from my pre-pregnancy wardrobe, I was at my wit’s end. I had only recently discovered Seraphine and instantly fell in love with most of the collection so when I found out that I had won a £1,000 shopping spree I was over the moon!

 

3) What was your overall experience of the day?

I had such a fantastic day at the Kensington store – everyone was so friendly and helpful. It’s every girl’s dream to be able to walk into a shop and pick out anything without worrying about breaking the bank. The shop is lovely and the staff are wonderful. Even my partner, Lewis, couldn’t moan too much about his 3 hour long ordeal waiting for me to try on practically the entire shop, because even he had a great time in there!

 

4) What is your favourite new Seraphine piece and why?

I genuinely can’t pick my favourite piece, it’s all so gorgeous and comfortable and great quality! The designers have clearly thought long and hard about the collections because Seraphine manages to deliver on trend styles in a classic and effortless way. The clothes are so versatile, they can be glammed up or dressed down really easily so are perfect for the playground or the board room. I got a lot of dresses in various styles, from shift dresses to maxi’s and all of them are gorgeous!

 

5) Do you have any big plans for your new wardrobe?

Juggling my  five year old, Finn, running my own recruitment business and being pregnant, my new wardrobe is going to be put well and truly through its paces! We have quite a few parties and weddings coming up so I can’t wait to show off my bump in my new dresses! Is it wrong that I am already planning my outfit for my 20 week scan on Wednesday?!

 

We have been waiting and waiting to find a winner for our £1000 maternity wardrobe prize, and after 3 weeks of guessing and almost 2000 entrants, the question on everybody’s lips has finally got an answer. It is a boy! And his name is George Alexander Louis!

 

Officially to be known as: His Royal Highness Prince George of Cambridge

 

It has a nice ring to it, don’t you think! George has long been a bookie’s favourite – Ladbrokes had the odds at 5-2. And no wonder – It’s a good solid royal name, the last King George was The Queen’s father and when this little one ascends the throne some time in the distant future he will be King George VII, a fact that we are sure the Queen approves of.

 

We would like to thank everyone who entered our guess the royal baby name competition, we are so pleased that it has been such a success. But with the name of the future monarch settled, the competition has now come to a close and we have our winner!

 

Congratulations to Hannah Damary-Thompson who has been chosen at random out of those who correctly guessed the baby’s name. She is now the lucky winner of a brand new maternity wardrobe from Seraphine worth an amazing £1000! Keep an eye on our blog to see what happens when Hannah visits our London boutique and selects her brand new maternity wardrobe!

 

 

Have you seen our beautiful Seraphine London buses? They are out there somewhere, whizzing about between West and Central London bringing our royal baby name competition message to the masses!

We sent them out into London on Monday morning looking fabulous and sporting our beautiful purple banners and the girls in our Kensington boutique have already spotted a couple going by the store!  We think the iconic London bus red is the perfect colour to set off our Seraphine  purple – it is truly a royal colour combination fit for a prince ….or a princess…

So what do you think? Is it a boy?… Is it a girl?…

For now, we’ll just have to wait and see, but in the mean time our guess the royal baby name competition is starting to hot up and we’ve had some inspired suggestions already! Not to worry though, if you haven’t entered our competition yet there is still time! Visit our website and give us your best royal baby name guess. If you guess correctly, you could be in with the chance of winning a £1000 shopping spree at Seraphine!

If you have spotted one of our purple banner London buses, please leave a comment and let us know, or better yet, take a picture and post it on twitter #royalbabyname!

We can’t wait to see your Seraphine London bus pics!

We have big news! We are incredibly proud to announce that Kate Middleton, the Duchess of Cambridge has been spotted out and about wearing one of our beautiful Seraphine dresses!

If we could have picked one woman in Britain today who epitomises the glamour and elegance which we strive for in our collection, the Duchess of Cambridge would absolutely have been at the top of our list, so we are truly thrilled that she has worn our dress! Kate is a true British style icon, and has been leading the way in maternity fashion since the big announcement back in December, so we are hugely honoured to have been a part of her maternity wardrobe.

The dress she wore is our classic wrap dress with tie in a bold navy and white polka dot pattern. Made of super soft stretch jersey, it is easy to wear and adapts as your bump grows. The mock tie detail is a stylish feature, and the v neck is a classically flattering cut. Kate styled the dress with a bright red cardigan to add a flash of colour, and with her hair swept up away from her face for a modern, casual chic look. We simply love the way this stylish figure hugging day dress flatters the royal baby bump and are over the moon that Kate loves it too.

We are so proud to have gained the royal seal of approval and would like to wish the Duchess of Cambridge all the luck in the world for the next few weeks!