Coco Rocha is Expecting Baby Number 3! Meet her Fave Maternity LBD

Super model & super mama, Coco Rocha announced this summer that she’s expecting baby number 3 – a little girl!

Mama to five-year-old Ioni & two-year-old Iver, Coco debuted her blossoming bump on Instagram at the end of July.

Shop Similar: Light Chambray Belted Maternity Dress

Coco Rocha has been a big fan of Seraphine maternity clothes through both of her previous pregnancies.

But there was one ultra-versatile little black dress that she just couldn’t get enough of…

Today we’re taking a look at all the ways she wore it!

Casual Chic

Get the Look: Black Maternity Shift Dress

Our shift dress is made in the softest stretch jersey, making it incredibly comfortable – perfect for relaxing at home.

Coco styled it simply with slicked back hair & killer heels for her nursery reveal while expecting Ioni.

Cool & Grungy

Biker boots, a leather jacket & beanie toughened up the look for a moody outdoor shoot near her home.

Coco perfectly demonstrates the versatility of this classic LBD, which is included in our BUMP KIT. 4 essential styles (the LBD plus a vest, leggings & skirt) designed to help you kickstart your pregnancy style.

All in classic black & white, they’re perfect for mixing & matching with pieces from your regular wardrobe.

Shop the Bump Kit

Sleek & Polished

Stilettos, black tights & a jacket of her own design bring the perfect polish to this look. We love it for a date night or smart work event.

Simply Sexy

And this shot has to be our favourite – just look at that gorgeous bump! This time she kept things simple, just adding chunky boots & the perfect mood lighting!

Get the Look: Knitted Maternity Dress with Collar

Of course there were other Seraphine styles she loved – like this cute knitted dress she wore on holiday in the Alps.

But the LBD was without a doubt, her top choice.

We can’t wait to see how she styles her bump for baby number 3!


Coco Rocha’s Pregnancy Style

How to Throw a Virtual Baby Shower & Other Socially Distant Alternatives

In-person parties might be out right now, but you & your beautiful bump still deserve to be celebrated! While we’re all maintaining our social distance, why not think about throwing a virtual baby shower?

We’ve covered all the basics in our how-to guide.

Watch the Video

Choose your Platform & Invite your Guests

First you need to decide the best platform to host your virtual baby shower. There are plenty of options out there – Zoom, Skype, FaceTime, Google Hangouts… the usual suspects.

We think Zoom is great – it’s user-friendly with minimal set-up (great for older relatives), and the free version allows you to invite up to 100 guests for up to 40 minutes.

Of course, you can always start a new call when the timer runs out, and the natural pause provides a great opportunity for a bathroom break!

Another helpful way to use that 40-minute limit is to divide up your guests, almost like a seating plan. Video calls can become chaotic with too many people involved, so by breaking up the party into smaller, more manageable groups – 1 for friends & 1 for family, for example – you’ll enjoy more quality time with everyone.

Pick your Baby Shower Dress

Pink maternity dress for your Virtual Baby Shower

Get the Look: Blush Pink Midi Wrap Maternity Dress

One great way to cultivate that special occasion feeling is to choose a special outfit! Ditch the leggings & loungewear for the day & put on your best maternity party dress. You’ll be the centre of attention after all, so you’ll want to look & feel your best.

Check out our gorgeous range of maternity dresses online & treat yourself!

Virtual Baby Shower Games, Décor & Food

pregnant mum and daughter celebrating a virtual baby shower

Get the Look: Deep Blue Beaded Maternity Cocktail Dress

One big advantage of a virtual baby shower is that it involves much less prep work for the hosts. In terms of decorations, you only need to think about 1 area of your home – the bit the camera will be pointing at! This is great because you can make a really big impact with minimal resources.

Catering is also much easier – everyone provides their own! Though we think it’s a nice idea to set a theme for the snacks to make things feel a little more cohesive – how about ‘Bring Your Own Afternoon Tea’ or ‘Take out of your choice’.

When it comes to games & entertainment, trivia, quizzes & scavenger hunts work well online – why not ask all your guests to send over a baby picture of themselves in advance & play a virtual round of guess the baby!

How to Handle Gifts at a Virtual Baby Shower

Pregnant mum, daughter and balloons at a virtual baby shower

Get the Look: Navy Blue Midi Wrap Maternity Dress

Of course, one of the focal points of the party is usually opening up the gifts & cooing over the impossibly tiny baby clothes. There are two ways around this, and which you choose largely depends on how organised you & your guests can be.

Option 1: You ask your guests to send gifts in advance so you can open them up on camera

Option 2: Your guests reveal their gifts on camera & send them on to you after the party

For gifting inspiration, check out our gorgeous collection of baby shower gifts online now.

Added Extras & Alternatives

Get the Look: Navy Blue Dot Maternity & Nursing Dress

Of course, you may not feel up to hosting a full video call party right now, and that is completely ok! There are plenty of other ways to mark the occasion.

A small celebration at home with just your immediate family will be every bit as special. If your other half is handy with a camera, you could arrange a pregnancy photoshoot at home. And if any of your friends & family live locally, why not organise a drive by & socially distant gift drop off!

Another idea is to ask your would-be guests to send a short message of advice or encouragement for you & a wish for baby’s future. This could either be online or by post, which you could gather into a keep-sake scrap book. Or you could even ask them to record it as a video & ask a clever friend to edit them together.

Considering a Home Birth? Sky News’s Sarah Jane Mee Shares her Plans

Pregnant Sky News Presenter Sarah Jane Mee spoke out in Hello! Magazine this week about her plans for a home birth in light of Covid-19.

Shop Sarah Jane’s Dress: Navy Floral Wrap Maternity Dress

The soon-to-be first time mum had originally intended to give birth at St Thomas’s Hospital in London, but decided to change her plans over concerns that her birth partner, fiancé Ben Richardson, might not be allowed to be by her side during labour.

Sarah Jane Mee, wearing a red Seraphine maternity dress, speaks out about plans for a home birth.

Shop Sarah Jane’s Look: Red Midi Wrap Maternity Dress

Sarah Jane told Hello! “I don’t want to be walking into hospital on my own to have this baby, so I am considering a home birth.”

“I had never considered it before but, because of everything that’s going on, it makes me feel more relaxed to think about having the baby at home, rather than Ben not being able to come into the ward until the very final moment. I think my plan A now is a home birth. I have had an uncomplicated pregnancy and I am very healthy, so there’s no reason for me not to have it.”

Shop the Look: Woven Printed Maternity Dress

Sarah Jane has been working from home since the start of lockdown back in March, and we have loved spotting her rocking Seraphine maternity dresses during her virtual interviews – especially for her special report on Coronavirus advice for pregnancy – see the full interview here.

Since you’re here…

Shop Sarah Jane Mee’s Seraphine Maternity Dresses

Check out Millie Mackintosh’s 3rd trimester pregnancy symptoms

The Duchess Wears Seraphine for Her First Event with Meghan

This week Meghan Markle joined Prince Harry and the Duke and Duchess of Cambridge for their first official engagement as a team of four – The Royal Foundation Forum. We were thrilled to see The Duchess wearing her favourite Seraphine maternity dress for such a historic occasion.



Get the Look: Blue Tailored Maternity Dress

The Duchess of Cambridge chose our Valerie Blue Tailored Maternity Dress for the forum. The style is currently sold out but will be available to buy at the end of March.


The Royals Discuss Working Together as a Family


Click to find out more about The Royal Foundation

The theme of the first Royal Foundation Forum was ‘Making a Difference Together’, which perfectly sums up the mission of the organisation.



The Royal Foundation was set up by the two Princes back in 2009. It serves as the charitable vehicle through which the young royals support their various causes – from wildlife conservation to the armed forces, young people, mental health and more.

The Duchess of Cambridge joined them after her wedding in 2011, and Meghan will officially become a patron later this spring, after her marriage to Prince Harry.



This week, the Royals brought together all the organisations they work with through their foundation to set out their visions for the future.

The Duchess in particular, highlighted her on-going commitment to tackling mental health issues through every stage of life, starting in childhood.




This dress is a favourite of The Duchess. She also wore it back in January to launch the Heads Together initiative, Mentally Healthy Schools.

Click to read more about the Duchess’s work tackling mental health issues in children and new mothers

The Duchess of Cambridge Meets the King & Queen of Norway in Seraphine

This week The Duchess of Cambridge embarked on her first official royal tour to Sweden and Norway, continuing her work to strengthen relationships between Britain and the rest of the world.

She arrived in Oslo on Thursday morning and travelled directly to the royal palace to meet with the King and Queen of Norway.  We were thrilled to see her wearing one of our maternity dresses for such a significant royal visit.


The Duchess Meets Norwegian Royals in Seraphine

Get the Duchess’ Look:  Marlene Maternity Cocktail Dress 


The Duke and Duchess were greeted by Crown Prince Haakon and Princess Mette-Marit, before enjoying a luncheon hosted by King Harald V and Queen Sonja of Norway.


The Duke and Duchess of Cambridge in Norway


The Duchess wore our Marlene Maternity Cocktail Dress for the occasion and looked radiant in the official photographs of the meeting. The elegant lace style was chosen from our Luxe collection. View more of our stunning maternity cocktail dresses here.


The Duke and Duchess Visit MESH


Later in the day, the Duke and Duchess attended an event at MESH Norway – a creative collective workspace. The royal couple met with tech entrepreneurs and learned about the thriving community of Norwegian start-ups.

The Duke even took a virtual bicycle tour of the St Andrews campus – watch the video above!


We are honoured that the Duchess continues to favour Seraphine maternity clothes, especially for such important diplomatic visits.

Click here to read more about the Duchess’s maternity style.

Maternity Store in Paris: Introducing Seraphine’s Flagship French Store

Seraphine is delighted to introduce its brand new flagship maternity store in Paris! From London to Paris, New York, Hong Kong & Dubai, Seraphine maternity stores are found across the world’s top fashion capitals.



In the immortal words of Audrey Hepburn… Paris is always a good idea. The spiritual home of style, Paris is home to top fashion houses like Dior, Chanel, Givenchy & more. Located on stunning Place Saint Sulpice, in Paris’ fashionable 6th arrondissement, Seraphine slots in alongside other high-end designers Vanessa Bruno, Comptoir des Cotonniers and the Yves Saint Laurent flagship store. And for those with a sweet tooth, you can find top French pâtisseries, Pierre Hermé & Ladurée close by.



An impressive vaulted glass ceiling floods the space with light, bringing the airy feeling of the plaza inside. The Paris maternity store is spacious and glamorously appointed, with an elegant crystal chandelier bringing a touch of sparkle to your shopping experience.

Seraphine founder Cecile travelled to Paris to oversee final preparations before opening the store. She said: “I am delighted to be opening our new maternity store in Paris. Parisian chic is so much a part of our aesthetic that it feels like coming home.”


Where to Buy Maternity Clothes In Paris

Seraphine maternity styles

The full complement of Seraphine maternity clothes is available to browse and buy in our Paris maternity store. From stunning maternity dresses and jeans to chic accessories and changing bags. For special occasions, our luxe collection of maternity evening wear offers a wealth of glamorous options. And for after the baby is born, you’ll love the Diana Collection, our beautiful range of baby clothes.


Seraphine maternity store in Paris


Paris is the ultimate destination for a romantic weekend getaway, and Place Saint Sulpice is the perfect destination for a spot of retail therapy followed by macarons and a coffee – sounds like heaven to us!


Shop the look: Heart Keys Maternity Wrap Dress


Competition Time: Win a Mummy & Baby Prize Bundle Worth over £360!

It’s Competition time mamas – and this is one you won’t want to miss! In honour of Mother’s Day, we’ve teamed up with 3 of our favourite brands to offer you the chance to win an amazing mummy & baby prize bundle – worth over £360!

*Competition now closed*

Enter The Competition!

From us here at Seraphine, you could win our stunning Blue Floral Maternity Dress, along with the Silver Braided Belt to complete the look. The perfect outfit to kick start your spring maternity style, this dress is one of our star pieces this season, and is guaranteed to flatter your changing figure.


Mama Mio Skin Care

The pregnancy skincare experts at Mama Mio are offering a fabulous selection of some of their best-loved products, including their famous stretch mark busting tummy rub. Mama Mio skincare products help to boost your skin’s natural elasticity and radiance, equipping it with all it needs to take on the challenges of pregnancy – so it’s a must for a mama-to-be.


Mori Sleep Time Essentials

A post shared by MORI (@babymoriuk) on

Once your little one arrives, baby clothes company Mori have got bedtime covered! They are offering their adorable Sleep Time Essentials set, including a soft front-opening sleep suit and their signature sleeping bag in super-soft bamboo with organic cotton. It’s all your little one needs for a peaceful night’s sleep!


The Mokee WoolNest

A post shared by moKee (@wearemokee) on

And since baby will be looking so snuggly & stylish, it would be a shame not to have an equally fabulous place to sleep! Handcrafted in natural wool felt with a great choice of colourful handles to match your decor, the Mokee Woolnest is ideal as a crib or carry-cot for your little love.


Wishing you a wonderful Mother’s Day mamas, and best of luck for the competition!


Babymoon Ideas: Seraphine’s 5 Top Tips for a Relaxing Getaway

By now, everyone from your doctor to your mother will be telling you that the most important thing for you and your baby is to keep calm while expecting.

So as it turns out, a relaxing babymoon is practically prescribed!

Take a look at our top 5 babymoon ideas for a romantic trip for two before baby makes three…


1) When to Book Your Babymoon

Timing is everything! Be sure to slot in your babymoon some time through your second trimester. Morning sickness should be a distant memory, and you’ll have plenty of energy to travel.

Not to mention that this is the time when your pregnancy curves are at their cutest and will look adorable in a stylish maternity bikini!



2) The Dream Babymoon Destination

Shop Maternity Maxi Dresses

Choose your destination carefully. Pick a place you’ve always wanted to go, but maybe save the serious sight-seeing for another time – if there was ever an excuse to lie on the beach for a week, this is it!

Think carefully about your travel times as anything over 4 hours may be a struggle, and it’s also smart to steer clear of any potential for tropical diseases or deli belly. This could be the perfect opportunity to spend that beautiful week on the French Riviera.



3) Stay in Luxury

A post shared by B L O G G E R (@julia.flabat) on

Shop Julia’s stunning Ivory Maternity Kaftan – perfect for the beach!

Indulge in a luxury hotel! This is your last big blow out before baby takes over for a while, so make sure to take full advantage.

A huge comfy bed, en-suite, 24-hour room service and a spa are all prerequisites. It’s also a great idea to call ahead & let them know you are babymoon-ing… you never know who might offer an upgrade!



4) Summer Maternity Clothes

A post shared by B L O G G E R (@julia.flabat) on

Wherever you’re headed, make sure to pack the perfect maternity clothes for your glamorous babymoon getaway.

Shop cute summer maternity dresses, elegant evening wear, stunning maternity swimwear, and even sexy nighties to take away on your romantic escape.

Check out our stunning babymoon wardrobe selection for more beautiful babymoon ideas.



5) Romantic Getaway

Above all, your babymoon is the perfect opportunity for you and your partner to reconnect and strengthen your bond before this major life transition.

Now is the time to go out for a romantic meal, indulge in couples’ spa treatments and generally enjoy each other’s company. Because let’s face it, once your little addition arrives he or she is bound to steal the limelight for a while.


Princess Victoria Greets Nobel Prize Winners in a Seraphine Maternity Dress

This week we were delighted to dress Crown Princess Victoria of Sweden. The Princess looked stunning in Seraphine as she joined her father, the King of Sweden, to welcome the Nobel Peace Prize Winners to the Royal Palace in Stockholm.

The Princess looked immaculate in our Sophia Navy Pleated Maternity Dress for the official royal occasion. She wore her long hair tied back, and styled the look with blue heels, a matching clutch and a pair of stylish drop earrings.


Royal maternity style


Victoria isn’t the only royal to love this stylish navy dress; The Duchess of Cambridge wore the same style last year while she was expecting Princess Charlotte.


Royal maternity style


Princess Victoria has favoured Seraphine maternity clothes throughout her pregnancy, choosing several of our most popular maternity dresses, coats and jackets as well as several styles from the LUXE Collection for official royal occasions. She even commissioned a bespoke Seraphine outfit to wear for her nephew Prince Nicolas’ Christening.


Crown Princess Victoria maternity style


Shop Princess Victoria’s Seraphine Maternity Wardrobe!

Sophia Navy Pleated Dress

Bubble Print Maternity Dress

Black & White Polka Dot Silk Maternity Dress

Ivory Cropped Peplum Jacket

Scarlet Peplum Maternity Dress

Cornflower Silk & Lace Maternity Cocktail Dress


Many thanks to our Swedish fashion spy Sarah Williams at The Royals and I blog for spotting these pictures!



Look Mag Assistant Editor Claire Sanderson talks Maternity Style

Glamorous mama Claire Sanderson is the assistant editor at Look magazine, who describes herself as a Valley girl done good! Mum to 2 year old cutie Zak with another one on the way, we caught up with Claire to find out how she’s been styling her bump for the office.



1)      Describe your day to day style

I’m all about simple yet knockout dresses and love a printed, vintage find. Pre pregnancy I’m a curvy size 12 with a narrow waist and wide hips so I’m a big fan of nipped in waistlines – the classic tea dress is my ultimate cut. I also prefer a midi length to balance out my hips. I rarely, in fact never, wear jeans or trousers. Even on the weekend you’ll find me in a dress with nice flats and a cross the body bag.



2)      Did you stay true to your style during pregnancy?

Yes, definitely. I’ve worn more plain dresses as opposed to lots of prints, but my waist, although higher, has remained comparatively small to my ever growing hips and bottom so the fit and flare style still suits me best.


3)      How did being pregnant affect your work wardrobe?

To be honest, it didn’t. I’ve just worn different dresses, but with flats rather than amazing heels. One of my colleagues paid me a lovely compliment recently saying I’d worn my pregnancy well and always dressed appropriately for the office.  I’ve tried to keep my wardrobe elegant, even when it’s the last thing I actually feel.

4)      What was your favourite Seraphine piece?

I love the navy pleated dress. It’s so comfortable, a must for expectant mums. The three quarter length sleeves are very flattering and the midi length is perfect to accommodate a growing bump without the hem riding up and becoming too short. The belt detail below the bust line exentuates what is still my slimmest area leaving me feeling confident and ready to take on the work day.

Claire Sanderson maternity style

5)      Any top tips to share with pregnant mums?

Pregnancy shouldn’t change who you are or your style, but obviously adjustments have to be made. When it became apparent that I was a liability in heels – my balance and spatial awareness seem to have all but disappeared – I bought a couple of pairs of great flats. I’d also advise investing in key maternity pieces that you can rotate and accessorise differently. Finally, don’t be too hard on yourself. No one is expecting you to look amazing every day.



For more of Claire’s maternity picks, check out her maternity clothes edit in Look.



Sophie Ellis-Bextor Rocks Seraphine: Balloons, Obama & Madonna’s Bra

Sophie Ellis-Bextor has done it again! A firm fan of Seraphine, this week Sophie posted some stunning pics to Instagram, having fun at Madame Tussauds rocking one of our stylish maternity dresses.


A photo posted by @sophieellisbextor on


Sophie chose our Circle Print Maternity Dress to film her brand new documentary, getting up close and personal with the waxworks at Madame Tussauds! The UKTV documentary about celebrities and social media looks to be a lot of fun – she posted a selfie with YouTube sensation Zoella, laughed with President Obama and even tweaked Madonna’s infamous Vogue bra!



And earlier in the week she was spotted wearing the same dress, posing with a Baymax balloon at a Big Hero 6 themed birthday party. It is definitely her under there (we promise!) and, novelty balloon aside, the dress & Black Knitted Maternity Cape combo looked ultra-chic!



And this isn’t the first time Sophie has rocked it out in Seraphine… This week she’s helping us to launch our brand new charity campaign with TommysMore details here. And our maternity dresses are perfect for her classic retro vibe.



She wore both our Black and White Polka Dot Maternity Dress and our Black Zip Detail Maternity Dress to red carpet events earlier this year, and loved our Woven Printed Maternity Dress on holiday in Nice with a cool pair of cat eye sunglasses.


Sophie is one super stylish mama!



Gorgeous Jaime King Rocks our Denim Maternity Dress

Hollywood stunner Jaime King was spotted rocking one of our cutest denim maternity dresses this week!

The pregnant star, who was first featured in Vogue at the tender age of 15, looked ultra-cool dressed down in our Dungaree Denim Maternity Dress for a sunny stroll with husband Kyle Newman. We can’t get enough of her outfit – Jaime perfected the art of retro 90’s chic; styling the denim dress with a sexy backless top, cute black brogues, a white bag & a pair of statement shades to complete the look.

Jaime wore her hair loose with minimal makeup for a natural look, which was fresh & super stylish: Impressive when you think that just the day before she was the guest of honour at the hottest baby shower in Hollywood! None other than Taylor Swift, Godmother to the baby-in-waiting, pulled out all the stops to organise a star studded shower to remember – who needs a fairy godmother when you have Taylor! The glamorous guest list included fellow fan of Seraphine maternity clothes Jessica Alba, as well as some of the most stylish stars including Gigi Hadid, Nina Dobrev, all three Haim sisters & Modern Family star Sarah Hyland to name just a few!


A photo posted by Taylor Swift (@taylorswift) on


And Jaime isn’t the only celebrity to fall in love with our summer denim selection: Jessica Alba wore our Luxe Grey Maternity Skinny Jeans while expecting her 2nd daughter Haven, while Confessions of a Shopaholic star Isla Fisher & fashion icon Fearne Cotton both love our Ripped Skinny Maternity Jeans.


Keep up the good work Jaime – we are loving your style!



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