By Royal Appointment: Maternity Fashion Fit for Princesses

Here at Seraphine, we are known for dressing the Duchess of Cambridge through her pregnancies.

But what you might not know, is that we are a favourite amongst other European princesses too…

Hereditary Grand Duchess Stéphanie of Luxembourg

Get the Look: Navy Blue Silk & Lace Maternity Evening Dress

Hereditary Grand Duchess Stephanie of Luxembourg is expecting her first child in May and has relied on Seraphine outfits for special occasions.

She wore this stunning gown to the New Year’s Reception at the Grand Ducal Palace in Luxembourg.

Grand Duchess Stephanie of Luxembourg - the Princesses who love Seraphine

Get the Look: Natasha Cashmere Blend Maternity Coat

She glowed in a full Seraphine outfit for a photoshoot with French magazine Point de Vue. She was simply radiant in our powder blue maternity coat with our white blouse & faux leather leggings for a smart casual look.

Stephanie also wore our blue tailored dress for an event at the European Convention Centre in Luxembourg.

Get the Look: Royal Blue Tailored Maternity Dress

Both the blue coat & tailored blue dress were also worn by the Duchess of Cambridge while she was expecting.

They’re real royal favourites!

Crown Princess Victoria of Sweden

Get the Look: Navy Blue Pleated Maternity Dress

Crown Princess Victoria of Sweden, mother of 7-year-old Princess Estelle & 3-year-old Prince Oscar, was a big fan of Seraphine maternity clothes, as were all three Swedish Princesses.

Crown Princess Victoria of Sweden - the Princesses who wear Seraphine maternity dresses

Get the Look: Scarlet Peplum Maternity Dress

We created several bespoke outfits for her, including this striking purple maternity dress for her nephew, Prince Nicolas’ Christening.

The red version, which she wore on an official royal visit to Peru, is part of our permanent collection & available to buy online.

Get the Look: Black Zip Detail Maternity Dress

As is our classic little black maternity dress, which she wore to visit the Centre for Business History in Stockholm.

Princess Madeleine of Sweden

Princess Madeleine of Sweden, mother of 5-year-old Princess Leonore, 4-year-old Prince Nicolas & 1-year-old Princess Adrienne, chose Seraphine for the most special occasions while she was pregnant.

She commissioned this stunning bespoke maternity gown to wear to the prestigious Nobel Prize presentation ceremony in Stockholm.

Princesses love Seraphine: Princess Madeleine of Sweden

Get the Look: Black Cropped Maternity Jacket

She wore a black cropped Seraphine jacket for an audience with the Pope in Rome.

And she later chose a lace maternity cocktail dress & matching occasion coat to attend the christening of her nephew, Prince Oscar.

Princess Sofia of Sweden

Get the Look: Ivory Cropped Maternity Jacket

Mother of two boys, 3-year-old Prince Alexander & 2-year-old Prince Gabriel, Princess Sofia of Sweden discovered Seraphine through her sister-in-law Princess Victoria.

She wore this full Seraphine outfit recommended by Crown Princess Victoria, who had previously worn both pieces.

Read more about the Swedish Princesses & their love of Seraphine

The Duchess of Cambridge

Princesses wear Seraphine - The Duchess of Cambridge  meets the King & Queen of Norway

Get the Look: Marlene Maternity Cocktail Dress

Of course, The Duchess of Cambridge’s penchant for Seraphine maternity clothes is well-documented.

She wore this beautiful lace cocktail dress to meet with the King & Queen of Norway while expecting Prince Louis.

The Duchess of Cambridge wear Seraphine maternity coats

Shop the Duchess’ Maternity Coats

The mother of 6-year-old Prince George, 4-year-old Princess Charlotte & 1-year-old Prince Louis, Kate relied on Seraphine maternity dresses & coats for royal occasions throughout her pregnancies.

The Duchess of Cambridge wearing Seraphine maternity dresses

She chose our Fuchsia Knotted Maternity Dress for the first official pictures with Prince George & wore our Black Turtleneck Maternity Dress on her official visit to New York.

See more of the Duchess’s best maternity looks

Zara Tindall

Zara Tindall, the cousin of Prince William & first granddaughter of Queen Elizabeth II, welcomed her second daughter Lena in 2018.

She wore this bespoke Seraphine maternity coat to attend the Easter church service along with other core members of the British Royal Family.

Here at Seraphine, we believe that every woman deserves to feel like royalty through her pregnancy.

We are thrilled to provide maternity fashion fit for princesses to help make that happen!

A Christmas Prince, The Royal Baby – Spot the Seraphine Styles!

Nothing says royal baby quite like a Seraphine maternity dress – we were the preferred maternity brand of the Duchess of Cambridge throughout all three of her pregnancies after all!

So we weren’t surprised to spot a few Seraphine styles (and even some Seraphine look-a-likes!) in Netflix’s latest ‘A Christmas Prince’ movie, all about a royal baby.

Royal Style Inspiration

A Christmas Prince - red maternity dress

Get the Look: Scarlet Peplum Maternity Dress

This red dress from the official promotional photos looks rather a lot like our Scarlet Peplum Dress, which was in fact worn by real-life royalty.

Crown Princess Victoria of Sweden wore it when she was expecting her second baby, Prince Oscar.

A Christmas Prince - cerise dot maternity dress

Get the Look: Cerise Polka Dot Maternity Dress

This gorgeous festive maternity dress is one of ours – we think it’s a perfect choice for Holiday parties.

A Christmas Prince - Seraphine Marlene Maternity Dress

Get the Look: Seraphine Marlene Maternity Cocktail Dress

This blue lace dress is inspired by one of ours, which was worn by Kate Middleton, The Duchess of Cambridge when she was expecting Prince Louis.

She wore our gorgeous lace dress to meet the King and Queen of Norway on her official royal tour of Scandinavia back in 2018.

Kate’s Top Maternity Coats

Seraphine maternity coats loved by the Duchess of Cambridge

Our Wool Maternity Coat in camel is also featured in the movie, which makes sense – the Duchess of Cambridge was a big fan of our maternity coats while she was pregnant.

She wore our Natasha Cashmere Blend Maternity Coat during both her second & third pregnancies. She also looked stunning in our Marina Maternity Coat as she arrived in New York at the start of her first official royal visit to the US.

There’s nothing like a festive movie night this time of year, so why not give it a watch over the Holidays & play spot the Seraphine style!

Regal Maternity Style: Dress your Bump like a Duchess through Pregnancy

Here at Seraphine, we believe that all mums & mums-to-be deserve to be treated like royalty.

You are doing an amazing job – why not treat yourself to a special outfit inspired by the undisputed queen of regal maternity style, The Duchess of Cambridge!


Evening Elegance

Get the Look: Marina Maternity Coat


The Duchess of Cambridge wore this exact outfit on her first royal visit to New York, back when she was expecting Princess Charlotte.

In fact, she loved it so much that she repeated the style last year while expecting Prince Louis.


Regal Maternity Style - Seraphine maternity clothes loved by the Duchess of Cambridge



The Marina Coat is beautifully tailored in a luxurious wool tweed bouclé with a touch of sparkle woven through to catch the light as you walk.


Get the Look: Vanessa Black Turtleneck Maternity Dress


The classic little black Vanessa Dress is the perfect partner for the Marina Coat.


Daytime Chic

Get the Look: Natasha Cashmere Blend Maternity Coat


The Natasha Coat was one of the Duchess’ favourite regal maternity styles, which she wore on numerous occasions through her second and third pregnancies.


Regal maternity style inspired by the Duchess of Cambridge - Seraphine's Phaedra Dress & Natasha Coat

Get the Look: Phaedra Woven Maternity Dress


Our favourite look has to be when she teamed it with the gorgeous Phaedra Dress. It’s an outfit that could take you from desk to dinner in style.


Day to Night

Get the Look: Royal Blue Tailored Maternity Dress


Another favourite of the Duchess, she wore the Valerie Dress in classic royal blue at her first official royal appearance together with Meghan Markle – The Royal Foundation Forum.


Regal Maternity Style - Seraphine's Valerie Tailored Maternity Dress, as worn by the Duchess of Cambridge

Get the Look: Black Tailored Maternity Dress


This is one of those dresses that will take you anywhere – from desk to dinner, from a family party to a smart work event – it’s a must-have for the party season!


Whichever regal maternity style you choose, make sure it’s something that helps you feel comfortable & confident with your new curves.

The Swedish Princesses and Seraphine: A Love Story

The Swedish Princesses are well known for their style and poise, and here at Seraphine, we are honoured to be their maternity brand of choice through pregnancy.

Princess Madeleine


Princess Madeleine is currently expecting her third baby, and appeared this week at the prestigious Nobel Prize presentation ceremony in Stockholm, wearing a bespoke Seraphine gown.



The spectacular one of a kind gown in mauve silk and hand-beaded gold lace was made to measure in London by our team of talented in-house tailors, and the Princess simply glowed in it.


Swedish Princesses: Princess Madeleine wears Seraphine maternity clothes


Princess Madeleine was also a fan of Seraphine maternity clothes throughout her previous pregnancy. She paired one of our stunning lace maternity dresses with a matching occasion coat for a ceremony to bless her brother, Prince Carl Philip’s marriage. And she also wore our Black Cropped Maternity Jacket for an audience with the Pope in Rome.


Crown Princess Victoria

Get the Look: Navy Pleated Maternity Dress

And of course, Princess Madeleine isn’t the only fan of Seraphine amongst the Swedish royals. When her elder sister, Crown Princess Victoria of Sweden, was expecting Prince Oscar, she chose a Seraphine maternity dress to greet Nobel Prize winners at a reception at the palace.


Get the Look: Discover our Peplum Dresses in Black or Red

We created this stylish bespoke purple maternity dress for the Crown Princess on the occasion of her nephew, Prince Nicolas’ Christening.


Swedish Princesses: Crown Princess Victoria wears Seraphine maternity clothes


Princess Victoria commissioned bespoke Seraphine maternity dresses for her royal tour of South America and also wore several of our main range maternity styles throughout her pregnancy.


Princess Sofia

Get the Look: Ivory Cropped Peplum Maternity Jacket

Princess Sofia, renowned for her fashion choices, chose an entire Seraphine outfit to meet with UN ambassadors at the royal palace in Stockholm. She teamed our Navy Pleated Maternity Dress with our Ivory Cropped Peplum Jacket, completing the look with a stylish tie belt at the empire waist.

It is always a pleasure to see royalty looking stunning in Seraphine maternity clothes, and the Swedish Princesses never fail to impress.

Ascot Dresses: Summer Event Dressing with Royal Commentator Katie Nicholl

With Royal Ascot last week, and the Wimbledon Championships heating up next week, the summer event season is getting into full swing. Choosing an outfit for this kind of occasion can be a challenge at the best of times, but with a baby bump to think about, it can become downright tricky. That’s where we come in! This year, royal commentator & author Katie Nicholl reported from Royal Ascot, looking utterly stunning in Seraphine luxe maternity dresses. Check out her Ascot Dresses for a little maternity fashion inspiration!


A post shared by Katie Nicholl (@katie_nicholl) on

Get the look: Champagne Cutout Lace Maternity Dress

“I was thrilled to be asked to be a co-presenter for ITV Racing’s coverage of Royal Ascot but there was a lot of pressure. My job was to commentate on the daily Royal Procession and so I needed to look the part. Being 33 weeks pregnant and broadcasting through the hottest June week on record since 1976 was a rather daunting prospect. I knew that I needed to feel comfortable and confident on air so I headed to Seraphine for Ascot Dresses! I felt elegant (so far as you can at 33 weeks pregnant in the sweltering heat) stylish and smart, which was really important. After all, it is Royal Ascot!” 


A post shared by Katie Nicholl (@katie_nicholl) on

Get the look: Pure Silk Polka Dot Maternity Dress

“I chose four designs by Seraphine for Royal Ascot and made sure my looks were deliberately different each day ranging from florals to black and white polka dots to an elegant navy blue dress with white piping and a glamorous nude lace frock, my personal favourite. All the dresses looked great on camera and what I liked was that each look was very different. I love to experiment when it comes to fashion – even with a bump. Seraphine has such an eclectic collection, there really is something for everyone.”


Get the look: Floral Silk Maternity Cocktail Dress

“When I’m broadcasting I like to wear elegant fitted dresses and fortunately maternity dresses aren’t the tent like creations they used to be! I’ve tried to stick to classic designs and experiment with colours. One of the things I love about Seraphine dresses is they are so comfortable and well made.”


Get the look: Scalloped Lace Maternity & Nursing Dress

We love Katie’s style – she looked perfectly polished all week long in her stunning Seraphine Ascot dresses. For more summer event outfit inspiration, check out our Luxe Collection of chic formal maternity dresses and cocktail dresses – they’re perfect for looking smart in in the sun!


Katie Nicholl is an international royal commentator, author and journalist. She has written two books about the Royal Family and is currently writing her third, a biography on Prince Harry to be released next year. She lives in North London with her husband and their four year old daughter Matilda and are expecting a second baby this summer. 

For more from Katie, check out her website or follow her on twitter @katienicholl


Meet Emily Nash – Royal Correspondent at Hello! Magazine

Emily Nash is the Royal Correspondent at HELLO! Magazine. She lives in southwest London with her husband, three-year-old son and newborn daughter.


Congratulations on welcoming beautiful baby Elin! How does it feel to be a mum of 2?

Amazing and a little scary! I feel very, very lucky to have two healthy children. Now I just need to work out how to keep them both happy at the same time!


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Can we take a sec to talk about your amazing job? … What is it like to be the royal correspondent at Hello! Magazine?

It’s a dream job. I get to witness some incredible and unique events and travel to some very interesting places all over the world, while working for Britain’s best celebrity magazine. I’m also very fortunate to have brilliant, kind and supportive colleagues.


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Do you have any funny stories involving the royals that you can share with us?

There are so many funny moments that occur during engagements and especially on Royal Tours, but one that sticks out was last year in Palm Beach, Florida, when a canopy full of rainwater collapsed on top of me and a Palace aide during Prince Harry’s Sentebale Polo Cup match. I tried to dry off before dinner and thought I’d got away with it, only for the Prince to tease me about it as soon as he arrived at the venue!


What about best career moments? There must be so many to choose from!

Visiting places across the globe you might never normally see is an immense privilege, and something I’ve been fortunate to do throughout my career. I used to be a National Newspaper reporter and the two stories I most enjoyed covering were the London 2012 Olympics and the 2010 Chilean mine rescue operation. Now I am lucky enough to watch the Royal Family at work and see the really positive effects they have on the people they meet.


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We see from your Instagram that you’ve met Prince Harry. What was that like?

I think everyone has a soft spot for Prince Harry – he’s a great guy and he’s doing some really important work through his charities and the brilliant Invictus Games for wounded and injured servicemen and women. I’ve been on many of his overseas tours and it’s great to see him in action. He has a really natural rapport with people and is very passionate about getting his message across.


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Have you had the chance to meet any of the other royals? Are Prince George and Princess Charlotte really that adorable in real life?

I have been lucky enough to meet many members of the Royal Family, including the Duke and Duchess of Cambridge, Prince Charles, the Duchess of Cornwall and the Countess of Wessex. I’ve been watching Prince George and Princess Charlotte grow up since waiting outside the Lindo Wing for them both to arrive! Last year I joined them and their parents on tour for the first time as a family of four in Canada. Seeing them come down the steps of the aeroplane together was a particularly sweet moment. They are incredibly cute!


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What about The Duchess of Cambridge? Did you take any maternity styling tips from her?

I was actually expecting my son when Prince George was born – they are three months apart, so like the rest of the media, I waited outside the Lindo Wing for weeks, with my six-month bump in tow. I think I first looked up Seraphine after seeing the Duchess wear the brand. I didn’t manage to keep wearing heels for quite as long as she did though!



With such a high profile job you must have to maintain a smart working wardrobe. How did you manage through pregnancy?

I basically lived in Seraphine clothing from the point where I started to show! I stocked up on maternity dresses for daytime and evening events at the Palace or elsewhere and a few more relaxed styles for the weekend. I found the styles really flattering and easy to wear but smart enough to take me anywhere.


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Emily wears a Seraphine maternity dress to interview famous shoe designer Jimmy Choo


Do you have any styling tips for other expectant mums?

Dresses are so easy to style up or down for work or play – I loved the black maternity dress that comes in the bump kit because it’s so versatile and flattering – just add a colourful scarf and shoes or bag and head out. If you’re planning to breastfeed, it’s worth picking up pieces that you can keep wearing afterwards too.


What were your favourite Seraphine styles?

The polka dot blouse and ¾ sleeved striped nursing top. I also loved the spotted Florette dress and Luxury black Maternity Dress, which I felt great in! I’m now planning to stock up on the nursing range, which has some great pieces for the summer.


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We are confiscating your makeup bag! You get to keep 3 essential beauty products – what do you choose?

Only three?! It would have to be my Laura Mercier tinted moisturiser, Kevin Aucoin brow pencil and my lifesaver at the moment is the Lansinoh HPA Lanolin cream, which is great as a lip balm and always in my bag. I am relying on quite a few more products than that to help disguise the lack of sleep at the moment though!


For more from Emily, follow her on Instagram @emilynashhello


Seraphine Founder Cecile Reinaud Talks About Dressing Royalty & A-Listers

Ever wanted to take a look inside the wardrobes of the glamorous and famous? Well this week, Seraphine founder Cecile Reinaud was interviewed for an ITVBe documentary which offered a sneak peek inside the wardrobe of one of the biggest style icons of our time – The Duchess of Cambridge!


Watch the Video


Cecile Reinaud was interviewed alongside other celebrity stylists and royal fashion experts to give her insights for ITVBe’s exclusive new documentary, Kate’s Wardrobe Secrets.



Speaking from the Seraphine head office in Notting Hill, Cecile opened up about what it was like to dress the Duchess through her pregnancy, sharing her memories of the day that those beautiful first official pictures with Prince George were released – The Duchess smiling and looking utterly radiant in our signature knotted dress.

You can buy the Duchess’s famous Fuchsia Knotted Maternity Dress or her Blossom Knot Front Maternity Dress here.



Here at Seraphine, we are known for dressing all the top Hollywood celebrities through their pregnancies – everyone from Gwen Stefani, Anne Hathaway and Mila Kunis to Kate Winslet, Jessica Alba and Marion Cotillard are fans of our maternity clothes. But none of these stars has anything like the same selling power as the Duchess. Cecile shares her insights as to why this might be:

“Kate is an icon – she’s almost like a myth, so everybody wants a little piece of that Princess fairy tale. By buying what she’s wearing, you get that fairy tale in your wardrobe, and I think that is why the Kate effect is so strong and unparalleled by any other celebrities.”



The Duchess of Cambridge invested in Seraphine styles several times throughout both of her pregnancies, choosing flattering summer maternity dresses while she was expecting Prince George, and classic maternity coats through her winter pregnancy with Princess Charlotte. The Marina Maternity Coat was a particular favourite of hers, which she chose for her iconic arrival in New York on the royal couple’s first official visit to the States.



Watch the clip here or check out the full documentary on itv catch up.

Find out more about The Duchess of Cambridge’s maternity style:

The Duchess of Cambridge Celebrates her Birthday

The Duchess of Cambridge Meets the Woman who Dresses America


Pregnant Celebrities in Seraphine This Year: The Big Fashion Edit

Here at Seraphine, we have had the pleasure to dress many pregnant celebrities over the years – and 2017 has been another fantastic year for maternity fashion and celebrity style!

These are just a few of our favourite fashion moments from the past year caught on camera….


The Duchess of Cambridge

The Duchess of Cambridge wears a Seraphine maternity coat

Get the Look: Marina Maternity Coat with Turtleneck Black Maternity Dress & Black Changing Clutch Bag

This December we were honoured to see The Duchess of Cambridge looking stylish in our Marina Maternity Coat at the Magic Mums Christmas Party in North Kensington.

This is the same coat that she wore on her arrival in New York to kick off her first royal visit to the States back in 2014, while expecting Princess Charlotte, and she looked stylish as ever in it.


Princess Madeleine of Sweden

Princess Madeleine of Sweden is another royal fan of Seraphine. This month we created a stunning bespoke evening gown for her, which she wore at the prestigious Nobel Prize award ceremony in Stockholm.

Read more about Princess Madeleine’s maternity style here.


Louise Roe

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Get the Look: Chambray Belted Maternity Dress

Fashion mama Louise Roe has loved Seraphine maternity clothes throughout her pregnancy, choosing several of our maternity dresses & jeans.


Katherine Jenkins

Get the Look: Navy Blue Silk & Lace Maternity Evening Dress

Stunning singer Katherine Jenkins is a huge fan of our Luxe Collection gowns, and has worn them on stage throughout both of her pregnancies. She opened her Christmas tour, wearing our silk & lace gown.


Binky Felstead

Get the Look: Love No. 1 Maternity Sweater & Over Bump Ripped Maternity Jeans

Made in Chelsea star and new mama Binky Felstead was a huge fan of Seraphine throughout her pregnancy, wearing many of our maternity clothes while she was expecting her daughter India. Our store on Kensington High Street was even featured in the latest season of Made in Chelsea!


Sarah Roemer

Get the Look: Off the Shoulder Black Maternity Dress

Stunning actress Sarah Roemer was another fan of the brand, wearing several Seraphine maternity dresses for big events while expecting her new baby daughter, including the John Wick 2 premiere and the Kodak Oscars party.


Jessica Alba

Back in the spring, Hollywood A-lister Jessica Alba, now expecting baby number 3, rocked a boho chic look with one of our chic maternity maxi dresses.


Kim Murray

Get the Look: Polka Dot Button Down Maternity Blouse

The ever-stylish Kim Murray sported several Seraphine outfits back in the summer while supporting husband Andy Murray at Wimbledon.



Tamsin Egerton

Get the Look: Over Bump Ripped Maternity Jeans

Actress Tamsin Egerton wore a pair of our distressed maternity jeans back in the spring, styling them casual chic with a classic Breton top & black jacket.


Daphne Oz

Get the Look: White Cotton Maternity Dress

Back in the summer, foodie mama, Daphne Oz wore one of our stylish cotton maternity dresses for her cover shoot with Fit Pregnancy. We love how she styled it with a biker jacket to bring a rock chic edge to the look.


Kimberly Wyatt

Former Pussycat Doll Kimberly Wyatt rocked a pair of our printed woven maternity shorts for her TV interview with Lorraine Kelly earlier this year. She welcomed her second daughter Maple back in August.


Eva Amurri Martino

Get the Look: Striped Maternity & Nursing Top

Blogging mama Eva Amurri Martino wore plenty of Seraphine maternity clothes while expecting her son Major, and loved our nursing tops afterwards too!


Izzy Judd

Musician & writer Izzy Judd welcomed her second baby, a boy called Kit earlier this year. She was another big fan of Seraphine, wearing our White Blouse on TV to talk about her new book Dare to Dream, in which she discusses her fertility struggles.


India Felstead-Patterson

Get the Look: Cashmere Blend Princess Coat

And last, but certainly not least, we were thrilled to see gorgeous little India, Binky Felstead’s daughter, wearing the Cashmere Blend Princess Coat from our Diana Collection. She looked utterly adorable & is clearly already following in her mama’s trend-setting footsteps.


We are always delighted to see pregnant celebrities looking so stylish in our maternity clothes, and can’t wait to see what 2018 will bring – Here’s to another fantastic year of maternity fashion!

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