Get Set to Celebrate World Breastfeeding Week 2015!

World Breastfeeding Week

Happy World Breastfeeding Week mamas! Here at Seraphine we believe that you should feel free to feed your baby wherever, whenever, and however works best for you. Breastfeeding is a healthy and natural way of feeding your baby, and we are gearing up for an empowering week of positive messages and beautiful nursing images.

To celebrate the week, we’re offering 20% OFF across our nursing tops collection, AND we’re giving you the chance to win a gorgeous Bamboo Nursing Shawl! Read on to find out more…


Seraphine's signature knot front dress


We are passionate believers that breastfeeding your baby should not hold you back – you should feel confident to nurse on-the-go, out on the town and even at the office. Our fashion forward nursing clothes are designed with discreet opening systems including poppers, zips, secret double layers and integrated modesty covers, to help make breastfeeding discreet, simple and stylish. 

All this week, we are offering a fantastic 20% off across our Nursing Tops collection! Simply browse our Nursing Tops category, select your favourite styles, then enter the code: BABY20 when you reach the checkout.


Striped Nursing Tank Top


Take inspiration from some of the most fashionable celebrity mamas around, and discover the styling potential of Seraphine nursing clothes: The Duchess of Cambridge chose our Fuchsia Knot Front Dress for her first pictures with Prince George, super model Doutzen Kroes and Hollywood actress Mila Kunis both loved our Neon Pink Striped Nursing Tank Top, and former Pussycat Doll Kimberly Wyatt couldn’t get enough of our Brown Bamboo Nursing Shawl.


Nursing Shawl


Share your #SeraphineBrelfie


The taboo the subject of breastfeeding once held over us is finally starting to unravel, and nursing mums everywhere are coming out of the closet – so to speak – and sharing beautiful breastfeeding selfies online. Led by a wave of positive images from some of the most glamorous mamas on the planet including Doutzen Kroes, Miranda Kerr, Gisele Bundchen, Jaime King, Blake Lively, Olivia Wilde and Gwen Stefani to name but a few, we are loving the #brelfie trend.

Check out our stunning collection of nursing bras now & take your own!


Nursing lingerie


Win a signature Seraphine nursing shawl!


To celebrate World Breastfeeding Week starting this Saturday, we’re asking you mamas to share your own breastfeeding selfie in Seraphine! To enter the competition, simply post your pic to any social media channel using the hashtag #SeraphineBrelfie and don’t forget to tag Seraphine so that we can see it. At the end of the week, we’ll pick 3 of our favs to win!


Breastfeeding Selfies


Time to get shopping and snapping; we can’t wait to see your beautiful brelfies in Seraphine!



*Offer available on items in the ‘nursing tops’ category only, until 07/08/2015

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