Seraphine Celebrates World Breastfeeding Week 2020

Happy World Breastfeeding Week mama!

Naturally nourishing, utterly intimate & not without challenge, your breastfeeding journey will be as unique as you are.

Here at Seraphine, our clever nursing designs are made with love, to help you & your little one get off to the best possible start.

You are doing an amazing job – our innovative designs are here to ensure maximum comfort & easy access whenever & wherever you need it – all to make your life that little bit easier in those precious early days.

These are some of the hero pieces we recommend to all new nursing mamas:

1. The Bamboo Bras

World Breastfeeding Week - pregnant mother wearing a Seraphine bra

Made in soft bamboo viscose, these nursing bras are comfortable & breathable, offering a whole host of amazing features – they’re hypoallergenic, temperature regulating, moisture wicking & even offer antibacterial properties! 

The soft, seamless, wire-free design is perfect for everyday wear & the simple drop cups offer quick & easy access.

Get the two pack in classic black & white or soft grey & blush pink.

2. The Basic Tops

World Breastfeeding Week - mum nursing her baby in a Seraphine top

As a new nursing mama, there’s simply no such thing as too many basic nursing tops. These ones are soft, stretchy & easy to wear – perfect for layering.

Get the two pack in classic black & white or grey & navy

3. The Versatile Dress

World breastfeeding Week - mum & baby. Seraphine nursing dress

A comfy dress is the ultimate easy outfit & right now we’re offering 20% off* a selection of our favourites!

Check out our DRESS EDIT & enter the code: GLOW20 to claim the discount.

*T&Cs apply

4. The Skin to Skin Top

World Breastfeeding Week - mum nursing her baby in the seraphine skin to skin top

A must-have for new mamas, these tops are designed to help keep your hands free while enjoying the amazing benefits of skin to skin time with your little one… and you can nurse in it too!

Discover our full range of cotton skin to skin tops now

5. The Nursing Kit

World Breastfeeding Week - Seraphine nursing kit

A great way to kickstart your nursing clothes collection, the kit includes a simple striped nursing top, a classic A-line dress with easy zip nursing access at the front & a comfy pair of post-pregnancy leggings.

The three styles work beautifully together & are ideal for mixing & matching with pieces from your regular wardrobe.

Shop the Nursing Kit

In the end, it all comes down to what works for you & your baby. As long as everybody is happy & nobody is hungry, you’re doing a fantastic job – keep it up mama!


Top breastfeeding tips from Seraphine mums

Lactation specialist’s top breastfeeding tips

Our fourth trimester favourites

Amy Willerton & Ashley Graham Smash Stigmas around Breastfeeding in Public

Where, when & how a woman chooses to feed her baby ought not to be a taboo topic. Yet many new mums still feel nervous about the idea of breastfeeding in public.

This week we were inspired to see new mamas Amy Willerton & Ashley Graham proudly breastfeeding their babes while out & about.

Model & TV presenter Amy Willerton, who welcomed her first baby, Demelza, back in January, posted this gorgeous picture wearing one of our maternity & nursing tunics, along with a heartfelt caption about her recent struggles with breastfeeding.

Get Amy’s Look: Layered Black Maternity & Nursing Tunic

She wrote: “Yesterday was my first PUBLIC feed with Dem. Seems mad as she’s 6 weeks old but basically I haven’t been brave enough yet...”

She credited US model & body positivity champion Ashley Graham for giving her the confidence to breastfeed in public. Ashley recently posted this similar snap of herself feeding her new son Isaac in a café in Brooklyn.

View this post on Instagram

A post shared by A S H L E Y G R A H A M (@ashleygraham) on

“Thank you @ashleygraham for drinking coffee with your baby the other day so I could feel more comfortable drinking tea with mine.”

Amy also goes into how she managed to reverse her milk drying up by switching from combination back to exclusive breastfeeding for a while. Find out more by reading Amy’s full caption on Instagram.

Amy Talks Breastfeeding

Amy recently opened up about her breastfeeding journey on IGTV. Watch the full video above to find out what’s been working for her & Demelza.

Seraphine Mums Talk Breastfeeding in Public

Here at Seraphine we’re big believers in #fedisbest and doing whatever works for you & your little one. We have many mums on our team, so we asked them to share a bit about their own breastfeeding journies.

This is what they had to say about breastfeeding in public:

Check out the rest of the Seraphine mums’ videos here.

We design our nursing clothes to be comfortable, practical & stylish, so you can have the confidence to breastfeed whenever & wherever your baby is hungry.

And of course, breastfeeding in public doesn’t always have to mean baring a boob. We offer all kinds of nursing access, from discreet zips, poppers & buttons to easy lift-up layers.

And for those who don’t feel completely comfortable nursing in public, one of our stylish nursing shawls is the perfect choice!

Whether it’s formula, pre-pumped, breastfeeding in public or a combination of all of the above, how you feed your baby is YOUR decision.

Looking for breastfeeding tips? Check out our top 5 tips from Lactation Consultant Geraldine Miskin.

Fourth Trimester Faves – Skin to Skin, Nursing, Babywearing & More

Nothing compares to those precious fourth trimester days with your new baby – getting to know each other, learning to pick up on their cues and falling head over heels in love!

Here are our top must-haves for that special post-pregnancy phase…

1. Skin to Skin Top

Skin to skin top - fourth trimester must-have

The benefits of bonding skin to skin with your new baby simply can’t be overstated. From the moment they arrive, a simple skin to skin snuggle has the power to soothe, regulate their temperature & even boost your milk supply!

Our signature tops allow you to enjoy all the benefits of skin to skin while keeping your hands free!

Read more about the benefits of skin to skin

Shop Skin to Skin Tops now

2. 3 in 1 Babywearing Coat

3 in 1 babywearing coats - perfect from the first to the fourth trimester & beyond

Getting out & about with your new little one during the fourth trimester is so important, and babywearing is the perfect way to do it. A stroll around the park with your baby strapped on will help to boost your mood & ease you back into your active lifestyle.

Featuring an innovative zip-off pouch at the front, our 3 in 1 coats & hoodies are designed to provide a flexible fit through pregnancy, and then zip up over a baby carrier after baby is born.

See real mamas rocking their 3 in 1 coats

3. Post Pregnancy Support

Fourth trimester support jeans

When it comes to clothes, comfort & support are sure to be high on your priority list after welcoming baby.

Our Post Pregnancy Shaping Leggings provide the perfect level of 360° compression, optimised for the fourth trimester. And for when you want to feel a little more put together, our Post Pregnancy Shaping Jeans do the same job!

4. Nursing Clothes

Fourth trimester nursing clothes

If you plan to breastfeed, then a good collection of nursing clothes & nursing bras is a must.

Many of our maternity dresses & tops are made with discreet built-in nursing features, so you may find that you can keep wearing many of the pieces you bought for pregnancy!

5. Nursing Shawl

Nursing shawl for the fourth trimester

And last but not least, there’s nothing quite like being snuggled up with your little one in a knitted nursing shawl while you feed.

Our soft shawls are designed to keep you covered up in public & cosy at home.

Most importantly, enjoy this special time mama – the fourth trimester flies by & they grow so fast!

Top 5 Breastfeeding Tips with Breastfeeding Specialist Geraldine Miskin

There are some simple breastfeeding tips that can make feeding enjoyable and sustainable and it starts with how you position and latch your baby. When you get this right, breastfeeding can be pretty straightforward.

I want to let you in on some of my top breastfeeding tips and why they work so that you feel empowered and equipped from the first feed.


1) Breastfeeding Positions: Get Comfortable


Feeds typically last for 45 – 60 minutes at a time and babies like to feed often in the early days, so comfort is super important. Common breastfeeding challenges are often caused as a simple result of baby being positioned too high or too low.



As a rule, if you are using a firm feeding cushion, you want to ensure that there is 2 fingers width between the base of your breast and the cushion to allow for baby’s lower arm to wrap around you. If you already have a special cushion, try it out on your chairs or sofa before baby arrives so that you have a good idea of where you’ll feel most comfortable.

And of course, make sure to have a great selection of comfy nursing clothes to wear which allow easy access for breastfeeding – Seraphine have fantastic options.


2) The Perfect Breastfeeding Latch

Get the Look: Bamboo Maternity & Nursing Nightie


Looking at the breast, it’s easy to believe that your nipple is the most important bit to get into baby’s mouth. However, it is the areola, brown bit around your nipple that is more important. In particular, the areola close to baby’s lower lip. The more areola your baby scoops up, the more comfortable the latch is for you and the more milk your baby gets.


Breastfeeding tips: Seraphine maternity bra & robe

Browse our collection & discover more stylish Maternity Pyjamas & Nursing Nightwear


In order to get the right amount and bit of the breast into baby’s mouth, you want to line your baby’s nose up with your nipple. Try this illustration. Pretend you’re a baby and your thumbnail is a nipple. Placing your thumb in a thumbs up position, line the tip of your nose up with the nipple, and notice where your lower lip is. Keeping your thumb in place, open your mouth and pop your thumb into your mouth and give it a suck. You’ll notice that it feels quite comfortable and that your thumbnail (would be nipple) is right at the back and out of harm’s way.

When you get this right, breastfeeding is much better for you and baby.


3) Be Confident That Your Baby is Getting Enough Milk


The most satisfactory way to know that your baby is getting enough milk, especially in the first week when your breasts feel empty or like there’s nothing there, is to monitor what comes out. Yes, I’m talking about your baby’s poos and whilst they probably don’t sound exciting now, just you wait until you see what baby has in store.


See more stylish Nursing Tops online


Your baby has the most fantastic poo display in the early days, moving from black (meconium), to green, to brown, orange and yellow by day 10. Allocate 3 days for black poos then 2 days for each colour thereafter. If your baby’s poos track the poo colour spectrum, baby is getting enough milk. If they are slow to change, baby needs more time on the breast/s and if they are quick to change, you know that your baby is ahead of the game and doing really well.


4) Embrace Your Uniqueness


Breastfeeding tips can be a bit stiff, especially if they are not tailored to suit you and your baby. Different feeding patterns suit different mums and babies. Whilst you are finding your feet, follow your instinct and your baby, monitor output and your baby’s weight gain as this never lies.


Nursing Bras

Discover our range of chic Nursing Bras & Lingerie


As a rule, you can expect your baby to lose 10% of birth weight by day 5 which we want baby to regain between week 2 and 3. After this, we want to see a weekly average weight gain of 210g or 7oz. If baby gains less, you need to feed more and if baby gains more, you can stick with what you are doing, or take the pressure off yourself and be confident that you and baby are doing just fine.


5) Find Your Breastfeeding Routine


It all starts with you, so decide what you’d like to achieve and find out how to do it before your baby arrives. If by nature you like routine, follow a routine loosely to start with until you and baby carve one out that works well for both of you. If you don’t like structure, don’t bother with a routine. Either way is fine provided it works for you and baby.


Geraldine Miskin is a breastfeeding specialist with years of experience helping mums and babies find what works for them. Visit her site for more breastfeeding tips, and to find out about her 1 to 1 consultations, over skype or at your home, and discover her new book Breastfeeding Made Easy – The Miskin Method.

Get Set to Celebrate World Breastfeeding Week 2015!

Happy World Breastfeeding Week mamas! Here at Seraphine we believe that you should feel free to feed your baby wherever, whenever, and however works best for you. Breastfeeding is a healthy and natural way of feeding your baby, and we are gearing up for an empowering week of positive messages and beautiful nursing images.

To celebrate the week, we’re offering 20% OFF across our nursing tops collection, AND we’re giving you the chance to win a gorgeous Bamboo Nursing Shawl! Read on to find out more…


Seraphine's signature knot front dress


We are passionate believers that breastfeeding your baby should not hold you back – you should feel confident to nurse on-the-go, out on the town and even at the office. Our fashion forward nursing clothes are designed with discreet opening systems including poppers, zips, secret double layers and integrated modesty covers, to help make breastfeeding discreet, simple and stylish. 

All this week, we are offering a fantastic 20% off across our Nursing Tops collection! Simply browse our Nursing Tops category, select your favourite styles, then enter the code: BABY20 when you reach the checkout.


Striped Nursing Tank Top


Take inspiration from some of the most fashionable celebrity mamas around, and discover the styling potential of Seraphine nursing clothes: The Duchess of Cambridge chose our Fuchsia Knot Front Dress for her first pictures with Prince George, super model Doutzen Kroes and Hollywood actress Mila Kunis both loved our Neon Pink Striped Nursing Tank Top, and former Pussycat Doll Kimberly Wyatt couldn’t get enough of our Brown Bamboo Nursing Shawl.


Nursing Shawl


Share your #SeraphineBrelfie


The taboo the subject of breastfeeding once held over us is finally starting to unravel, and nursing mums everywhere are coming out of the closet – so to speak – and sharing beautiful breastfeeding selfies online. Led by a wave of positive images from some of the most glamorous mamas on the planet including Doutzen Kroes, Miranda Kerr, Gisele Bundchen, Jaime King, Blake Lively, Olivia Wilde and Gwen Stefani to name but a few, we are loving the #brelfie trend.

Check out our stunning collection of nursing bras now & take your own!


Nursing lingerie


Win a signature Seraphine nursing shawl!


To celebrate World Breastfeeding Week starting this Saturday, we’re asking you mamas to share your own breastfeeding selfie in Seraphine! To enter the competition, simply post your pic to any social media channel using the hashtag #SeraphineBrelfie and don’t forget to tag Seraphine so that we can see it. At the end of the week, we’ll pick 3 of our favs to win!


Breastfeeding Selfies


Time to get shopping and snapping; we can’t wait to see your beautiful brelfies in Seraphine!



*Offer available on items in the ‘nursing tops’ category only, until 07/08/2015

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