Seraphine Celebrates World Breastfeeding Week 2020

Happy World Breastfeeding Week mama!

Naturally nourishing, utterly intimate & not without challenge, your breastfeeding journey will be as unique as you are.

Here at Seraphine, our clever nursing designs are made with love, to help you & your little one get off to the best possible start.

You are doing an amazing job – our innovative designs are here to ensure maximum comfort & easy access whenever & wherever you need it – all to make your life that little bit easier in those precious early days.

These are some of the hero pieces we recommend to all new nursing mamas:

1. The Bamboo Bras

World Breastfeeding Week - pregnant mother wearing a Seraphine bra

Made in soft bamboo viscose, these nursing bras are comfortable & breathable, offering a whole host of amazing features – they’re hypoallergenic, temperature regulating, moisture wicking & even offer antibacterial properties! 

The soft, seamless, wire-free design is perfect for everyday wear & the simple drop cups offer quick & easy access.

Get the two pack in classic black & white or soft grey & blush pink.

2. The Basic Tops

World Breastfeeding Week - mum nursing her baby in a Seraphine top

As a new nursing mama, there’s simply no such thing as too many basic nursing tops. These ones are soft, stretchy & easy to wear – perfect for layering.

Get the two pack in classic black & white or grey & navy

3. The Versatile Dress

World breastfeeding Week - mum & baby. Seraphine nursing dress

A comfy dress is the ultimate easy outfit & right now we’re offering 20% off* a selection of our favourites!

Check out our DRESS EDIT & enter the code: GLOW20 to claim the discount.

*T&Cs apply

4. The Skin to Skin Top

World Breastfeeding Week - mum nursing her baby in the seraphine skin to skin top

A must-have for new mamas, these tops are designed to help keep your hands free while enjoying the amazing benefits of skin to skin time with your little one… and you can nurse in it too!

Discover our full range of cotton skin to skin tops now

5. The Nursing Kit

World Breastfeeding Week - Seraphine nursing kit

A great way to kickstart your nursing clothes collection, the kit includes a simple striped nursing top, a classic A-line dress with easy zip nursing access at the front & a comfy pair of post-pregnancy leggings.

The three styles work beautifully together & are ideal for mixing & matching with pieces from your regular wardrobe.

Shop the Nursing Kit

In the end, it all comes down to what works for you & your baby. As long as everybody is happy & nobody is hungry, you’re doing a fantastic job – keep it up mama!

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Seraphine Celebrates World Breastfeeding Week 2018 – Watch the Video

This week Seraphine is proud to celebrate World Breastfeeding Week 2018.

We’ve put together this video, staring new mum Jen & her 7-day-old baby daughter Eva, to showcase how our collection of beautiful nursing clothes is designed to help you make the most of those first precious moments at home with your newborn.

 

Watch the Video 

 

Nothing compares to those first days – holding your little one close, taking the time to get to know each other and falling deeper in love every day.

We spent the day together with Jen & her family at their London home, capturing these special everyday moments.

 

Mother kisses her newborn baby

 

Here at Seraphine, we are with you every step of the way – from the first trimester to the fourth and beyond.

Offering effortless style & easy access for breastfeeding, each piece in our nursing clothes collection is expertly tailored, with you and your little one in mind.

You can find all the styles featured in the video (including Eva’s adorable organic cotton baby grows) online – in the World Breastfeeding Week Edit.

 

World Breastfeeding Week: Maternity & nursing nightwear

Discover more stylish Maternity Pyjamas & Nursing Nightwear online

 

Wishing you a wonderful World Breastfeeding Week.

 

Nursing Bras & Maternity Bras: Busting the Myths Wide Open

We want to talk about bras… Specifically, maternity bras & nursing bras. Bra buying can be a challenge at the best of times; add to that the drastic fluctuations in size and the extra features you’ll need for pregnancy and nursing, and you’ve got quite an underclothing conundrum on your hands. This week on the blog we are ironing out the issues and busting the myths wide open. Mamas: Welcome to Seraphine’s Ultimate Guide to Maternity & Nursing Bras!

 

Maternity & Nursing Bras: The Basics

 

First off let’s get one thing straight: your bra is not just there to look pretty. It has a very important job to do – keeping you and your bust fully secure and supported. During pregnancy this job becomes even more vital; as the added weight of your growing bust can put pressure on the delicate ligaments at the top of your chest, causing them to stretch. So we think it’s fair to say that your maternity and nursing bras are a pretty important underwear purchase!

 

Pregnant woman wears a Seraphine maternity bra & robe

 

When fitting your bra, the recommendation is that:

80% of the weight of your breasts should be supported entirely by the under-bust, and only 20% should be carried by the straps.

Seraphine maternity and nursing bras are made with super supportive elastic instead of underwire. This helps you to keep your shape and makes for a healthier, more comfortable option.

 

Buying Maternity Bras

nursing bras basics

 

When to Buy a Maternity Bra

Generally, your cup size will grow over the first 20 or so weeks of pregnancy. Your rib cage will start to expand after that from 20 weeks onwards.

We suggest switching to a maternity bra at some point in your second trimester. Your cup size should be fairly stable by then, and all of our maternity bras are made with extra hook and eye settings at the back to allow a flexible fit to accommodate your expanding rib cage.

 

Fitting Your Maternity Bra

As a general rule of thumb: Take your usual pre-pregnancy bra size, and then go 1 cup size up and 1 back size up. So if you usually wear a 34C, you’ll want to try a 36D.

When trying on your maternity bra, make sure that you feel comfortably secure on the tightest setting, giving yourself plenty of room to adjust the fit as you grow.

 

Buying Nursing Bras

buying maternity bras

 

When to buy a Nursing Bra

When your milk comes in for breastfeeding you may find that you’re busting out of your bras again, so it’s a good idea to buy new nursing bras a couple of weeks before your due date. That way you’ll be prepared when baby arrives, and will have a good idea of the size you’ll need.

If you continue with breastfeeding, you may find that once you’ve established a feeding routine and your body is basically back to normal, you’ll need a smaller size. All of our maternity bras feature nursing capabilities, so at this point, you can switch back to using the maternity bras you bought in your second trimester!

 

Watch John Lewis’ tips for choosing your nursing bra

 

Fitting your Nursing Bra

Take your pregnancy bra size, and then go 1 cup size up and 1 back size down. So if you are wearing a 36D near the end of your pregnancy, you should opt for a 34DD for nursing.

When you try on your nursing bra towards the end of your pregnancy, it should feel comfortably secure on the loosest setting so that you can tighten it up over time as your body settles back to normal.

 

Looking After Your Maternity Lingerie

Maternity lingerie

 

Remember: not all bras are machine washable!

To avoid disaster, always read the instructions on the label and if in doubt:

  • Hand wash with cold water
  • If you choose to machine wash, hook the bra together and use a wash bag, setting it to a delicate cycle.
  • Dry your bra in the shade to avoid sun damage and do not tumble dry

 

Nursing Clothes Shopping List

Nursing clothes must-haves

 

If you plan to breastfeed, it’s a good idea to have plenty of nursing clothes ready a couple of weeks before your due date. Nobody wants a situation where daddy gets sent out on an emergency clothes shopping trip – least of all him! So what will you actually need aside from nursing bras:

 

We know there’s a lot to take in here, but we hope you’ve found it helpful. For more info, make sure to check out our Maternity & Nursing Bra Advice online.

 

Get Set to Celebrate World Breastfeeding Week 2015!

Happy World Breastfeeding Week mamas! Here at Seraphine we believe that you should feel free to feed your baby wherever, whenever, and however works best for you. Breastfeeding is a healthy and natural way of feeding your baby, and we are gearing up for an empowering week of positive messages and beautiful nursing images.

To celebrate the week, we’re offering 20% OFF across our nursing tops collection, AND we’re giving you the chance to win a gorgeous Bamboo Nursing Shawl! Read on to find out more…

 

Seraphine's signature knot front dress

 

We are passionate believers that breastfeeding your baby should not hold you back – you should feel confident to nurse on-the-go, out on the town and even at the office. Our fashion forward nursing clothes are designed with discreet opening systems including poppers, zips, secret double layers and integrated modesty covers, to help make breastfeeding discreet, simple and stylish. 

All this week, we are offering a fantastic 20% off across our Nursing Tops collection! Simply browse our Nursing Tops category, select your favourite styles, then enter the code: BABY20 when you reach the checkout.

 

Striped Nursing Tank Top

 

Take inspiration from some of the most fashionable celebrity mamas around, and discover the styling potential of Seraphine nursing clothes: The Duchess of Cambridge chose our Fuchsia Knot Front Dress for her first pictures with Prince George, super model Doutzen Kroes and Hollywood actress Mila Kunis both loved our Neon Pink Striped Nursing Tank Top, and former Pussycat Doll Kimberly Wyatt couldn’t get enough of our Brown Bamboo Nursing Shawl.

 

Nursing Shawl

 

Share your #SeraphineBrelfie

 

The taboo the subject of breastfeeding once held over us is finally starting to unravel, and nursing mums everywhere are coming out of the closet – so to speak – and sharing beautiful breastfeeding selfies online. Led by a wave of positive images from some of the most glamorous mamas on the planet including Doutzen Kroes, Miranda Kerr, Gisele Bundchen, Jaime King, Blake Lively, Olivia Wilde and Gwen Stefani to name but a few, we are loving the #brelfie trend.

Check out our stunning collection of nursing bras now & take your own!

 

Nursing lingerie

 

Win a signature Seraphine nursing shawl!

 

To celebrate World Breastfeeding Week starting this Saturday, we’re asking you mamas to share your own breastfeeding selfie in Seraphine! To enter the competition, simply post your pic to any social media channel using the hashtag #SeraphineBrelfie and don’t forget to tag Seraphine so that we can see it. At the end of the week, we’ll pick 3 of our favs to win!

 

Breastfeeding Selfies

 

Time to get shopping and snapping; we can’t wait to see your beautiful brelfies in Seraphine!

 

 

*Offer available on items in the ‘nursing tops’ category only, until 07/08/2015

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