Seraphine Celebrates World Breastfeeding Week 2020

Happy World Breastfeeding Week mama!

Naturally nourishing, utterly intimate & not without challenge, your breastfeeding journey will be as unique as you are.

Here at Seraphine, our clever nursing designs are made with love, to help you & your little one get off to the best possible start.

You are doing an amazing job – our innovative designs are here to ensure maximum comfort & easy access whenever & wherever you need it – all to make your life that little bit easier in those precious early days.

These are some of the hero pieces we recommend to all new nursing mamas:

1. The Bamboo Bras

World Breastfeeding Week - pregnant mother wearing a Seraphine bra

Made in soft bamboo viscose, these nursing bras are comfortable & breathable, offering a whole host of amazing features – they’re hypoallergenic, temperature regulating, moisture wicking & even offer antibacterial properties! 

The soft, seamless, wire-free design is perfect for everyday wear & the simple drop cups offer quick & easy access.

Get the two pack in classic black & white or soft grey & blush pink.

2. The Basic Tops

World Breastfeeding Week - mum nursing her baby in a Seraphine top

As a new nursing mama, there’s simply no such thing as too many basic nursing tops. These ones are soft, stretchy & easy to wear – perfect for layering.

Get the two pack in classic black & white or grey & navy

3. The Versatile Dress

World breastfeeding Week - mum & baby. Seraphine nursing dress

A comfy dress is the ultimate easy outfit & right now we’re offering 20% off* a selection of our favourites!

Check out our DRESS EDIT & enter the code: GLOW20 to claim the discount.

*T&Cs apply

4. The Skin to Skin Top

World Breastfeeding Week - mum nursing her baby in the seraphine skin to skin top

A must-have for new mamas, these tops are designed to help keep your hands free while enjoying the amazing benefits of skin to skin time with your little one… and you can nurse in it too!

Discover our full range of cotton skin to skin tops now

5. The Nursing Kit

World Breastfeeding Week - Seraphine nursing kit

A great way to kickstart your nursing clothes collection, the kit includes a simple striped nursing top, a classic A-line dress with easy zip nursing access at the front & a comfy pair of post-pregnancy leggings.

The three styles work beautifully together & are ideal for mixing & matching with pieces from your regular wardrobe.

Shop the Nursing Kit

In the end, it all comes down to what works for you & your baby. As long as everybody is happy & nobody is hungry, you’re doing a fantastic job – keep it up mama!


Top breastfeeding tips from Seraphine mums

Lactation specialist’s top breastfeeding tips

Our fourth trimester favourites

Amy Willerton & Ashley Graham Smash Stigmas around Breastfeeding in Public

Where, when & how a woman chooses to feed her baby ought not to be a taboo topic. Yet many new mums still feel nervous about the idea of breastfeeding in public.

This week we were inspired to see new mamas Amy Willerton & Ashley Graham proudly breastfeeding their babes while out & about.

Model & TV presenter Amy Willerton, who welcomed her first baby, Demelza, back in January, posted this gorgeous picture wearing one of our maternity & nursing tunics, along with a heartfelt caption about her recent struggles with breastfeeding.

Get Amy’s Look: Layered Black Maternity & Nursing Tunic

She wrote: “Yesterday was my first PUBLIC feed with Dem. Seems mad as she’s 6 weeks old but basically I haven’t been brave enough yet...”

She credited US model & body positivity champion Ashley Graham for giving her the confidence to breastfeed in public. Ashley recently posted this similar snap of herself feeding her new son Isaac in a café in Brooklyn.

View this post on Instagram

A post shared by A S H L E Y G R A H A M (@ashleygraham) on

“Thank you @ashleygraham for drinking coffee with your baby the other day so I could feel more comfortable drinking tea with mine.”

Amy also goes into how she managed to reverse her milk drying up by switching from combination back to exclusive breastfeeding for a while. Find out more by reading Amy’s full caption on Instagram.

Amy Talks Breastfeeding

Amy recently opened up about her breastfeeding journey on IGTV. Watch the full video above to find out what’s been working for her & Demelza.

Seraphine Mums Talk Breastfeeding in Public

Here at Seraphine we’re big believers in #fedisbest and doing whatever works for you & your little one. We have many mums on our team, so we asked them to share a bit about their own breastfeeding journies.

This is what they had to say about breastfeeding in public:

Check out the rest of the Seraphine mums’ videos here.

We design our nursing clothes to be comfortable, practical & stylish, so you can have the confidence to breastfeed whenever & wherever your baby is hungry.

And of course, breastfeeding in public doesn’t always have to mean baring a boob. We offer all kinds of nursing access, from discreet zips, poppers & buttons to easy lift-up layers.

And for those who don’t feel completely comfortable nursing in public, one of our stylish nursing shawls is the perfect choice!

Whether it’s formula, pre-pumped, breastfeeding in public or a combination of all of the above, how you feed your baby is YOUR decision.

Looking for breastfeeding tips? Check out our top 5 tips from Lactation Consultant Geraldine Miskin.

Fourth Trimester Faves – Skin to Skin, Nursing, Babywearing & More

Nothing compares to those precious fourth trimester days with your new baby – getting to know each other, learning to pick up on their cues and falling head over heels in love!

Here are our top must-haves for that special post-pregnancy phase…

1. Skin to Skin Top

Skin to skin top - fourth trimester must-have

The benefits of bonding skin to skin with your new baby simply can’t be overstated. From the moment they arrive, a simple skin to skin snuggle has the power to soothe, regulate their temperature & even boost your milk supply!

Our signature tops allow you to enjoy all the benefits of skin to skin while keeping your hands free!

Read more about the benefits of skin to skin

Shop Skin to Skin Tops now

2. 3 in 1 Babywearing Coat

3 in 1 babywearing coats - perfect from the first to the fourth trimester & beyond

Getting out & about with your new little one during the fourth trimester is so important, and babywearing is the perfect way to do it. A stroll around the park with your baby strapped on will help to boost your mood & ease you back into your active lifestyle.

Featuring an innovative zip-off pouch at the front, our 3 in 1 coats & hoodies are designed to provide a flexible fit through pregnancy, and then zip up over a baby carrier after baby is born.

See real mamas rocking their 3 in 1 coats

3. Post Pregnancy Support

Fourth trimester support jeans

When it comes to clothes, comfort & support are sure to be high on your priority list after welcoming baby.

Our Post Pregnancy Shaping Leggings provide the perfect level of 360° compression, optimised for the fourth trimester. And for when you want to feel a little more put together, our Post Pregnancy Shaping Jeans do the same job!

4. Nursing Clothes

Fourth trimester nursing clothes

If you plan to breastfeed, then a good collection of nursing clothes & nursing bras is a must.

Many of our maternity dresses & tops are made with discreet built-in nursing features, so you may find that you can keep wearing many of the pieces you bought for pregnancy!

5. Nursing Shawl

Nursing shawl for the fourth trimester

And last but not least, there’s nothing quite like being snuggled up with your little one in a knitted nursing shawl while you feed.

Our soft shawls are designed to keep you covered up in public & cosy at home.

Most importantly, enjoy this special time mama – the fourth trimester flies by & they grow so fast!

Seraphine Celebrates World Breastfeeding Week 2018 – Watch the Video

This week Seraphine is proud to celebrate World Breastfeeding Week 2018.

We’ve put together this video, staring new mum Jen & her 7-day-old baby daughter Eva, to showcase how our collection of beautiful nursing clothes is designed to help you make the most of those first precious moments at home with your newborn.


Watch the Video 


Nothing compares to those first days – holding your little one close, taking the time to get to know each other and falling deeper in love every day.

We spent the day together with Jen & her family at their London home, capturing these special everyday moments.


Mother kisses her newborn baby


Here at Seraphine, we are with you every step of the way – from the first trimester to the fourth and beyond.

Offering effortless style & easy access for breastfeeding, each piece in our nursing clothes collection is expertly tailored, with you and your little one in mind.

You can find all the styles featured in the video (including Eva’s adorable organic cotton baby grows) online – in the World Breastfeeding Week Edit.


World Breastfeeding Week: Maternity & nursing nightwear

Discover more stylish Maternity Pyjamas & Nursing Nightwear online


Wishing you a wonderful World Breastfeeding Week.


Breastfeeding Gets Glam: Nursing Style Inspiration from Celebrity Mamas

There’s no need to sacrifice your style just because you’re nursing. With the right wardrobe staples, you can stay your regular glamorous self whatever the occasion.

Some of our favourite celebrity mamas show us how…


Clemency Burton-Hill

Shop Clemency’s Look: Black Maternity & Nursing Top & Tailored Black Maternity Trousers


TV presenter & new mum Clemency Burton-Hill (left) looked stunning live on TV last weekend in a top-to-toe Seraphine outfit to host the BBC’s Young Musician of the Year Award. All while her little 8-week-old was safe backstage!


Clemency Burton Hill nurses her baby in Seraphine


The top Clemency wore features a cleverly concealed zip, providing easy access for nursing. She teamed it with a pair of our classic black trousers, completing the look with a stunning colourful necklace.


Shop Clemency’s Look: Invisible Zip Ivory Maternity & Nursing Top


Clemency loves this top so much she even has it in two colours!

She wore the ivory version just 3 weeks after her little one was born, to host the live screening of Verdi’s Macbeth from the Royal Opera House in London.


Eva Amurri Martino

Shop Eva’s Look: Nautical Maternity & Nursing Top


American actress & lifestyle blogger Eva Amurri Martino loved our nursing tops when she was breastfeeding her son Major.



Shop Eva’s Look: Red & White Striped Cotton Maternity & Nursing Top


She also wore them throughout her pregnancy.

All of our nursing tops are designed to be worn before, during & after your nine months, meaning more wears for your money.


Kimberly Wyatt

Shop Kimberly’s Look: A Breastfeeding Cover & Faux Leather Maternity Leggings


Former Pussycat Doll Kimberly Wyatt rocked one of our must-have breastfeeding covers to a glamorous theatre premiere in London’s West End while expecting her first daughter Willow.

She teamed it with our chic faux-leather leggings for a seriously glamorous look.


Life doesn’t stop just because you’re pregnant or breastfeeding, and your style shouldn’t suffer either!

Top 5 Breastfeeding Tips with Breastfeeding Specialist Geraldine Miskin

There are some simple breastfeeding tips that can make feeding enjoyable and sustainable and it starts with how you position and latch your baby. When you get this right, breastfeeding can be pretty straightforward.

I want to let you in on some of my top breastfeeding tips and why they work so that you feel empowered and equipped from the first feed.


1) Breastfeeding Positions: Get Comfortable


Feeds typically last for 45 – 60 minutes at a time and babies like to feed often in the early days, so comfort is super important. Common breastfeeding challenges are often caused as a simple result of baby being positioned too high or too low.



As a rule, if you are using a firm feeding cushion, you want to ensure that there is 2 fingers width between the base of your breast and the cushion to allow for baby’s lower arm to wrap around you. If you already have a special cushion, try it out on your chairs or sofa before baby arrives so that you have a good idea of where you’ll feel most comfortable.

And of course, make sure to have a great selection of comfy nursing clothes to wear which allow easy access for breastfeeding – Seraphine have fantastic options.


2) The Perfect Breastfeeding Latch

Get the Look: Bamboo Maternity & Nursing Nightie


Looking at the breast, it’s easy to believe that your nipple is the most important bit to get into baby’s mouth. However, it is the areola, brown bit around your nipple that is more important. In particular, the areola close to baby’s lower lip. The more areola your baby scoops up, the more comfortable the latch is for you and the more milk your baby gets.


Breastfeeding tips: Seraphine maternity bra & robe

Browse our collection & discover more stylish Maternity Pyjamas & Nursing Nightwear


In order to get the right amount and bit of the breast into baby’s mouth, you want to line your baby’s nose up with your nipple. Try this illustration. Pretend you’re a baby and your thumbnail is a nipple. Placing your thumb in a thumbs up position, line the tip of your nose up with the nipple, and notice where your lower lip is. Keeping your thumb in place, open your mouth and pop your thumb into your mouth and give it a suck. You’ll notice that it feels quite comfortable and that your thumbnail (would be nipple) is right at the back and out of harm’s way.

When you get this right, breastfeeding is much better for you and baby.


3) Be Confident That Your Baby is Getting Enough Milk


The most satisfactory way to know that your baby is getting enough milk, especially in the first week when your breasts feel empty or like there’s nothing there, is to monitor what comes out. Yes, I’m talking about your baby’s poos and whilst they probably don’t sound exciting now, just you wait until you see what baby has in store.


See more stylish Nursing Tops online


Your baby has the most fantastic poo display in the early days, moving from black (meconium), to green, to brown, orange and yellow by day 10. Allocate 3 days for black poos then 2 days for each colour thereafter. If your baby’s poos track the poo colour spectrum, baby is getting enough milk. If they are slow to change, baby needs more time on the breast/s and if they are quick to change, you know that your baby is ahead of the game and doing really well.


4) Embrace Your Uniqueness


Breastfeeding tips can be a bit stiff, especially if they are not tailored to suit you and your baby. Different feeding patterns suit different mums and babies. Whilst you are finding your feet, follow your instinct and your baby, monitor output and your baby’s weight gain as this never lies.


Nursing Bras

Discover our range of chic Nursing Bras & Lingerie


As a rule, you can expect your baby to lose 10% of birth weight by day 5 which we want baby to regain between week 2 and 3. After this, we want to see a weekly average weight gain of 210g or 7oz. If baby gains less, you need to feed more and if baby gains more, you can stick with what you are doing, or take the pressure off yourself and be confident that you and baby are doing just fine.


5) Find Your Breastfeeding Routine


It all starts with you, so decide what you’d like to achieve and find out how to do it before your baby arrives. If by nature you like routine, follow a routine loosely to start with until you and baby carve one out that works well for both of you. If you don’t like structure, don’t bother with a routine. Either way is fine provided it works for you and baby.


Geraldine Miskin is a breastfeeding specialist with years of experience helping mums and babies find what works for them. Visit her site for more breastfeeding tips, and to find out about her 1 to 1 consultations, over skype or at your home, and discover her new book Breastfeeding Made Easy – The Miskin Method.

New Mum Style: 5 Fashion Tips for Nursing Mums

Congratulations new mama! Bringing a baby into the world is pretty high up there on the list of life altering events – but with the right nursing clothes, it certainly doesn’t have to mean that you sacrifice your style. To help you on your quest for yummy mummy style, check out our top 5 fashion tips for nursing mums:




Our first piece of advice is to hold onto those maternity clothes for just a little while longer. Your favourite comfy, stretchy styles are perfect for those first precious months with your newborn. They provide plenty of cover and a flexible fit while your body begins to settle back to normal.

At Seraphine, all of our maternity clothes are designed to fit and flatter your figure before, during and after pregnancy, and you’ll be especially pleased to have your maternity jeans to pair with new nursing tops!


nursing jumpers


The world is your oyster when it comes to nursing access these days. You can go for zips, poppers, buttons, clips, wrap dresses and even discreet double layer lift up tops and dresses – it’s all about which style suits you and your baby best.

Our Breton Cotton Blend Nursing Jumper opens at the sides with easy poppers – it’s a must-have for a new mum!



Now that baby is born it’s not just your sensitive skin you have to think about – your baby will be cuddling up against whatever you wear! Super soft natural fabrics like cotton, linen and bamboo viscose are ideal.

You’ll love our Striped Cotton Maternity & Nursing Tops, available in red, blue and pink stripes. Made in 100% pure cotton, they’re guaranteed to be kind on sensitive skin.



Of course all of your styling efforts will be in vain if you don’t have the right lingerie underpinning your outfit! Well-fitting nursing bras are a must, and a good collection of supportive post-pregnancy bodies and vests and leggings is a great way to smooth your shape.


Breastfeeding covers



There’s nothing like a stylish nursing shawl for breastfeeding on-the-go! A trendy fashion accessory and an ultra-versatile piece, these shawls pair perfectly with our designer changing bags, and make a beautiful gift for a new mum.


Check out our video guide to Nursing clothes


Nursing Bras & Maternity Bras: Busting the Myths Wide Open

We want to talk about bras… Specifically, maternity bras & nursing bras. Bra buying can be a challenge at the best of times; add to that the drastic fluctuations in size and the extra features you’ll need for pregnancy and nursing, and you’ve got quite an underclothing conundrum on your hands. This week on the blog we are ironing out the issues and busting the myths wide open. Mamas: Welcome to Seraphine’s Ultimate Guide to Maternity & Nursing Bras!


Maternity & Nursing Bras: The Basics


First off let’s get one thing straight: your bra is not just there to look pretty. It has a very important job to do – keeping you and your bust fully secure and supported. During pregnancy this job becomes even more vital; as the added weight of your growing bust can put pressure on the delicate ligaments at the top of your chest, causing them to stretch. So we think it’s fair to say that your maternity and nursing bras are a pretty important underwear purchase!


Pregnant woman wears a Seraphine maternity bra & robe


When fitting your bra, the recommendation is that:

80% of the weight of your breasts should be supported entirely by the under-bust, and only 20% should be carried by the straps.

Seraphine maternity and nursing bras are made with super supportive elastic instead of underwire. This helps you to keep your shape and makes for a healthier, more comfortable option.


Buying Maternity Bras

nursing bras basics


When to Buy a Maternity Bra

Generally, your cup size will grow over the first 20 or so weeks of pregnancy. Your rib cage will start to expand after that from 20 weeks onwards.

We suggest switching to a maternity bra at some point in your second trimester. Your cup size should be fairly stable by then, and all of our maternity bras are made with extra hook and eye settings at the back to allow a flexible fit to accommodate your expanding rib cage.


Fitting Your Maternity Bra

As a general rule of thumb: Take your usual pre-pregnancy bra size, and then go 1 cup size up and 1 back size up. So if you usually wear a 34C, you’ll want to try a 36D.

When trying on your maternity bra, make sure that you feel comfortably secure on the tightest setting, giving yourself plenty of room to adjust the fit as you grow.


Buying Nursing Bras

buying maternity bras


When to buy a Nursing Bra

When your milk comes in for breastfeeding you may find that you’re busting out of your bras again, so it’s a good idea to buy new nursing bras a couple of weeks before your due date. That way you’ll be prepared when baby arrives, and will have a good idea of the size you’ll need.

If you continue with breastfeeding, you may find that once you’ve established a feeding routine and your body is basically back to normal, you’ll need a smaller size. All of our maternity bras feature nursing capabilities, so at this point, you can switch back to using the maternity bras you bought in your second trimester!


Watch John Lewis’ tips for choosing your nursing bra


Fitting your Nursing Bra

Take your pregnancy bra size, and then go 1 cup size up and 1 back size down. So if you are wearing a 36D near the end of your pregnancy, you should opt for a 34DD for nursing.

When you try on your nursing bra towards the end of your pregnancy, it should feel comfortably secure on the loosest setting so that you can tighten it up over time as your body settles back to normal.


Looking After Your Maternity Lingerie

Maternity lingerie


Remember: not all bras are machine washable!

To avoid disaster, always read the instructions on the label and if in doubt:

  • Hand wash with cold water
  • If you choose to machine wash, hook the bra together and use a wash bag, setting it to a delicate cycle.
  • Dry your bra in the shade to avoid sun damage and do not tumble dry


Nursing Clothes Shopping List

Nursing clothes must-haves


If you plan to breastfeed, it’s a good idea to have plenty of nursing clothes ready a couple of weeks before your due date. Nobody wants a situation where daddy gets sent out on an emergency clothes shopping trip – least of all him! So what will you actually need aside from nursing bras:


We know there’s a lot to take in here, but we hope you’ve found it helpful. For more info, make sure to check out our Maternity & Nursing Bra Advice online.


Karolina Kurkova Supports Your Right to Breastfeed in Public

Super model Karolina Kurkova took to Instagram this week to stand up for your right to a safe, clean and private place to breastfeed your baby!

She posted a sweet selfie, drawing attention in the comment to the work of US Congresswoman Tammy Duckworth. Tammy has been campaigning to pass a bill that would require US airports to provide a designated space for breastfeeding and pumping mothers.


Karolina said:

“As I sit here pumping, I’m thinking of how I’m so proud of US Congresswoman- Tammy Duckworth’s efforts w/ US airports.🙌🏼 She wants to require them to have spaces available for breastfeeding/pumping mothers!! 👏🏼 We need a place where we feel safe and comfortable #breastfeeding in public.”


As an international super model, Karolina frequently travels abroad for work and often brings her two sons, six year old Tobin and baby Noah. She has also been an outspoken advocate of the benefits of breastfeeding, even posting her own breastfeeding selfie to encourage and celebrate other mothers who make the choice to breastfeed.

As a frequent flyer and mother of a new baby, this issue is clearly very close to her heart.



Karolina was a big fan of Seraphine maternity clothes while expecting Noah. She was spotted looking ultra-cool in a pair of our Seamless Maternity Leggings at New York Fashion Week. And she loved our Cropped White Maternity Jeans so much that she wore them to Cindy Crawford’s book launch and even posted a selfie wearing them in bed!



Congresswoman Tammy Duckworth, proposer of the bill in question, highlights the fact that nursing mothers are all too often pointed in the direction of the bathroom when looking for a private place to feed. She believes that this is unacceptable, saying:

“We would never ask our fellow travelers to eat their meals in bathroom stalls, yet we ask new mothers to feed their children while sitting on a toilet seat.”

We’re with Tammy and Karolina on this one – no mother should be made to feel that she has to breastfeed her baby in a public bathroom.



Hello! Editor Rosie Nixon’s Maternity Style Story

The Gorgeous Rosie Nixon – editor of Hello! Magazine headed off on maternity leave this month, and is now enjoying some well-earned R&R ahead of her imminent new arrival. This week she posted this gorgeous pic wearing our Zip Detail Maternity Dress for a relaxed lunch out with her bestie Chrissie Reeves, the showbiz & royalty editor at OK Magazine.


A photo posted by Rosie Nixon (@rosiejnixon) on


This stylish pair of showbiz bezzies are godmothers to each other’s babies! Here’s Rosie looking super cute in our Striped Cowl Neck Maternity Tunic, sharing a cuddle with Chrissie’s adorable daughter India.


A photo posted by Rosie Nixon (@rosiejnixon) on


Rosie has been a huge fan of Seraphine maternity clothes through her pregnancy, wearing our styles just about everywhere – from home, to the office to glamorous red carpet events! Recently she was spotted sporting our Graphic Floral Maternity Dress to celebrate her exciting new book – The Stylist – due out in January.


A photo posted by Rosie Nixon (@rosiejnixon) on


Chilling at her local pub garden with 20 month old big-brother-to-be Heath, looking super cute and cosy in matching grey cardis! Our Cotton & Cashmere Waterfall Maternity Cardigan was the perfect piece to take the edge off the autumn chill.


A photo posted by Rosie Nixon (@rosiejnixon) on


Rosie has no shortage of invitations to glamorous showbiz events, and when she asked us to style her for the GQ Awards we were happy to help! She ruled the red carpet in our Claret Lace Maternity Cocktail Dress.


A photo posted by Rosie Nixon (@rosiejnixon) on


And the very next evening she looked stunning in our Black Lace Detail Maternity Gown at the British Olympic Ball. She is one super stylish mama in high demand!


A photo posted by Rosie Nixon (@rosiejnixon) on


Rosie loves our AW15 collection, and back at the start of the season we were delighted to film with her as she talked through her favourite Seraphine pieces.


A photo posted by Rosie Nixon (@rosiejnixon) on

  Watch the Video to see Rosie’s AW15 Edit


Here she is having fun with baby Heath in our Latte Popper Nursing Top. It’s ultra-soft and perfect for pregnancy, with simple poppers at the shoulders which open up for nursing.


A photo posted by Rosie Nixon (@rosiejnixon) on


Chilling at home with her sister Tess, looking lovely in our Love No.1 Maternity Top.


  A photo posted by Rosie Nixon (@rosiejnixon) on


And here she is celebrating #BumpDay in our Black Maternity Shift Dress.


A photo posted by Rosie Nixon (@rosiejnixon) on


Best of luck Rosie – we love your style!

Get Set to Celebrate World Breastfeeding Week 2015!

Happy World Breastfeeding Week mamas! Here at Seraphine we believe that you should feel free to feed your baby wherever, whenever, and however works best for you. Breastfeeding is a healthy and natural way of feeding your baby, and we are gearing up for an empowering week of positive messages and beautiful nursing images.

To celebrate the week, we’re offering 20% OFF across our nursing tops collection, AND we’re giving you the chance to win a gorgeous Bamboo Nursing Shawl! Read on to find out more…


Seraphine's signature knot front dress


We are passionate believers that breastfeeding your baby should not hold you back – you should feel confident to nurse on-the-go, out on the town and even at the office. Our fashion forward nursing clothes are designed with discreet opening systems including poppers, zips, secret double layers and integrated modesty covers, to help make breastfeeding discreet, simple and stylish. 

All this week, we are offering a fantastic 20% off across our Nursing Tops collection! Simply browse our Nursing Tops category, select your favourite styles, then enter the code: BABY20 when you reach the checkout.


Striped Nursing Tank Top


Take inspiration from some of the most fashionable celebrity mamas around, and discover the styling potential of Seraphine nursing clothes: The Duchess of Cambridge chose our Fuchsia Knot Front Dress for her first pictures with Prince George, super model Doutzen Kroes and Hollywood actress Mila Kunis both loved our Neon Pink Striped Nursing Tank Top, and former Pussycat Doll Kimberly Wyatt couldn’t get enough of our Brown Bamboo Nursing Shawl.


Nursing Shawl


Share your #SeraphineBrelfie


The taboo the subject of breastfeeding once held over us is finally starting to unravel, and nursing mums everywhere are coming out of the closet – so to speak – and sharing beautiful breastfeeding selfies online. Led by a wave of positive images from some of the most glamorous mamas on the planet including Doutzen Kroes, Miranda Kerr, Gisele Bundchen, Jaime King, Blake Lively, Olivia Wilde and Gwen Stefani to name but a few, we are loving the #brelfie trend.

Check out our stunning collection of nursing bras now & take your own!


Nursing lingerie


Win a signature Seraphine nursing shawl!


To celebrate World Breastfeeding Week starting this Saturday, we’re asking you mamas to share your own breastfeeding selfie in Seraphine! To enter the competition, simply post your pic to any social media channel using the hashtag #SeraphineBrelfie and don’t forget to tag Seraphine so that we can see it. At the end of the week, we’ll pick 3 of our favs to win!


Breastfeeding Selfies


Time to get shopping and snapping; we can’t wait to see your beautiful brelfies in Seraphine!



*Offer available on items in the ‘nursing tops’ category only, until 07/08/2015

Breastfeeding Just Got Glamorous: Celeb Mums are Proud to Nurse in Public

Next week is World Breastfeeding Week and we are starting celebrations early!

There are few things more natural and beautiful than a mother breastfeeding her baby. It’s healthy for both mum and babe, it’s environmentally friendly, cost effective and convenient, and yet for some, the subject is still considered taboo. This week we’re celebrating the brave celebrity mamas breaking those taboos!


Get Eva Amurri Martino’s Look: Striped Nursing Top 


Here at Seraphine we support your right to breastfeed whenever and wherever baby decides is best. But unfortunately there are still some strange social stigmas surrounding the process, which leave some mothers reluctant to leave the house without a breastfeeding cover. But World Breastfeeding Week, which kicks off on Tuesday, provides the perfect opportunity  for women around the world to unite to change the negative perceptions and break those misplaced taboos!


Watch the Video: Celebs Talk about Breastfeeding


In recent years, breastfeeding has gained a glamorous new status as more and more mums in the public eye, like the stylish celebs in the video above, open up about their experience. Some of the world’s most stylish celebrity mums including Gwen Stefani, Miranda Kerr, Gisele Bundchen, Eva Amurri Martino and Natalia Vodianova  to name but a few, have taken to social media to share their own stunning breastfeeding pictures, adding their voices to the rolling wave of positive energy surrounding your right to breastfeed.


Celebrity breastfeeding pictures


Back in 2014 Actress Olivia Wilde took the internet by storm with her stunning breastfeeding photo shoot for Glamour Magazine. The shoot was set in a retro style diner, and showed the new mum looking gorgeous in a designer dress as she proudly breastfed her baby son Otis.


The images portray Olivia as a multifaceted woman in her new role as a mother. She told Glamour: “Breastfeeding is the most natural thing…. You can be someone who is at once maternal and professional and sexy and self-possessed. [But] I mean, I certainly don’t really look like that when I’m [typically] breast-feeding. And there’s usually a diaper involved.”


celebrity mums breastfeed their babies


The fashion industry has always loved to push the boundaries and break taboos, and with this wave of glamorous breastfeeding imagery in the media, it’s fantastic to see them leading the way towards normalising this most natural of mother child bonds.


Watch the video for a little nursing style inspiration.


Here at Seraphine we are passionate believers that breastfeeding should not hold you back! And that is why we have created our beautiful range of fashion forward nursing clothes, to help you feel like your regular stylish self while feeding your baby. All of our nursing styles are designed with discreet opening systems such as poppers, zips, secret layers and integrated covers to help make nursing quick, simple and discreet, but that’s just the starting point as far as we’re concerned. Our gorgeous range of nursing bras are made in pretty lacy styles to help you feel feminine and sexy, and our stylish nursing topsjumpers and dresses offer fabulous outfit options for any occasion.


But of course bottle-feeding is great too!

This funny video breaks breast vs bottle taboos left, right & center 


In the end it all comes down to what feels right for you and your baby. We hope that you feel inspired by these beautiful breastfeeding images, and feel happy and confident to feed your baby in style this summer!


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