Get Set to Celebrate World Breastfeeding Week 2015!

Happy World Breastfeeding Week mamas! Here at Seraphine we believe that you should feel free to feed your baby wherever, whenever, and however works best for you. Breastfeeding is a healthy and natural way of feeding your baby, and we are gearing up for an empowering week of positive messages and beautiful nursing images.

To celebrate the week, we’re offering 20% OFF across our nursing tops collection, AND we’re giving you the chance to win a gorgeous Bamboo Nursing Shawl! Read on to find out more…


Seraphine's signature knot front dress


We are passionate believers that breastfeeding your baby should not hold you back – you should feel confident to nurse on-the-go, out on the town and even at the office. Our fashion forward nursing clothes are designed with discreet opening systems including poppers, zips, secret double layers and integrated modesty covers, to help make breastfeeding discreet, simple and stylish. 

All this week, we are offering a fantastic 20% off across our Nursing Tops collection! Simply browse our Nursing Tops category, select your favourite styles, then enter the code: BABY20 when you reach the checkout.


Striped Nursing Tank Top


Take inspiration from some of the most fashionable celebrity mamas around, and discover the styling potential of Seraphine nursing clothes: The Duchess of Cambridge chose our Fuchsia Knot Front Dress for her first pictures with Prince George, super model Doutzen Kroes and Hollywood actress Mila Kunis both loved our Neon Pink Striped Nursing Tank Top, and former Pussycat Doll Kimberly Wyatt couldn’t get enough of our Brown Bamboo Nursing Shawl.


Nursing Shawl


Share your #SeraphineBrelfie


The taboo the subject of breastfeeding once held over us is finally starting to unravel, and nursing mums everywhere are coming out of the closet – so to speak – and sharing beautiful breastfeeding selfies online. Led by a wave of positive images from some of the most glamorous mamas on the planet including Doutzen Kroes, Miranda Kerr, Gisele Bundchen, Jaime King, Blake Lively, Olivia Wilde and Gwen Stefani to name but a few, we are loving the #brelfie trend.

Check out our stunning collection of nursing bras now & take your own!


Nursing lingerie


Win a signature Seraphine nursing shawl!


To celebrate World Breastfeeding Week starting this Saturday, we’re asking you mamas to share your own breastfeeding selfie in Seraphine! To enter the competition, simply post your pic to any social media channel using the hashtag #SeraphineBrelfie and don’t forget to tag Seraphine so that we can see it. At the end of the week, we’ll pick 3 of our favs to win!


Breastfeeding Selfies


Time to get shopping and snapping; we can’t wait to see your beautiful brelfies in Seraphine!



*Offer available on items in the ‘nursing tops’ category only, until 07/08/2015

Meet the Maternity Leggings Loved by the Stars!

What do Claudia Schiffer, January Jones, Doutzen Kroes, Kimberly Wyatt & Gwen Stefani all have in common? Well, aside from glamorous good looks… it’s Seraphine maternity clothes of course – in particular our maternity leggings! These stylish celebrity mamas all wore & loved our maternity leggings throughout their pregnancies, and it’s easy to see why…


January Jones & Doutzen Kroes

A great pair of maternity leggings is vital if you plan on staying active through your pregnancy. Mad Men actress January Jones practiced yoga while she was expecting her son Xander, and wore our Black Bamboo Active Maternity Leggings for her classes. And another yummy mummy, super model Doutzen Kroes looked picture perfect in our Grey Bamboo Active Maternity Leggings for her private Ballet Baby sessions with Ballet Beautiful’s Mary Helen Bowers. Made in ultra soft bamboo fabric, these super leggings allow your skin to breathe & help to regulate your temperature by wicking away moisture faster than cotton or synthetic fibres – they are a must-have for an active mama.


Claudia Schiffer

During her 3rd pregnancy in spring 2010, super model Claudia Schiffer often rocked her maternity leggings on the school run. She layered up our Seamless Maternity Leggings with an array of stylish maternity dresses, tunics and cardigans, absolutely nailing her bohemian chic maternity style. The seamless leggings are ultra soft, and work to shape & smooth your silhouette, providing the perfect all day support & coverage.


Kimberly Wyatt & Gwen Stefani


If you’re looking to add a touch of glamour to your look, you can’t go wrong with our Faux Leather Panel Maternity Leggings. Former Pussycat Doll Kimberly Wyatt couldn’t get enough of her pair when she was expecting her daughter Willow. She teamed them with one of our Bamboo Nursing Shawls and a pair of stilettos for a stylish London premier. Another fan of these ultra glamorous leather leggings is rock star, fashion designer and all round style icon Gwen Stefani. She wore them several times throughout her pregnancy, styling them with a statement checked blanket wrap, and later teaming them with our Cowl Neck Maternity Glitter Dress to pose for a sexy pregnancy selfie in her bathroom mirror! And Holly Branson, daughter of Virgin billionaire Richard Branson, carried on rocking hers 4 months after her twins were born!



New Mama & Victoria’s Secret Angel Doutzen’s Slimming Secret

This week super model Doutzen Kroes and her fellow angels rocked the runway at one of the fashion industry’s most hotly anticipated events – the Victoria’s Secret Fashion Show!

A celebration of all things sparkly, sensual and sensational; being invited to walk the Victoria’s Secret runway – earning your Angel wings – is a sure sign that you have earned true super model status.

But wait… – we here you cry – Didn’t she just have a baby???

That’s right! Incredibly, Doutzen was invited back to don her Angel wings Just a little over 4 months after welcoming her second baby – beautiful daughter Myllena Mae into the world! Her post-baby transformation has been truly amazing! So what’s her slimming secret?… Read on to find out!


Doutzen’s Maternity Style Secret

Of course the super model looked utterly gorgeous throughout her pregnancy, beautiful baby bump and all – Doutzen is a huge Seraphine maternity wear fan, and wore plenty of our styles while she was expecting over the summer. She loved our maternity maxi dresses, styling our Aqua Draped Maternity Maxi  for a day out at the park, and even choosing our Crochet Detail Maxi Dress to attend a charity event with legendary trend spotter and head of American Vogue Anna Wintour! A little later on she was spotted out and about looking stylish in our Black Knitted Maternity Cape. And nearing the end of her pregnancy she shared snaps with her 2.1 million Instagram followers wearing our Neon Pink Striped Nursing Tank Top  & our Sparkly Nautical Striped Tunic, and just the day before she gave birth she looked fabulous, posting a fun bump shot in our Black Maternity Shift Dress!

Doutzen Kroes maternity style

Doutzen’s Slimming Secret

Another of Doutzen’s favourite Seraphine styles are the Grey Bamboo Leggings, which she wore throughout her pregnancy to attend pre-natal ballet classes with Mary Helen Bowers of Ballet Beautiful in New York.

And this, it seems is one of the secrets to her incredible post-baby slimming success! Along with a healthy diet, Doutzen stayed fit and active throughout her nine months, attending regular Ballet Beautiful classes to keep her body lean and supple.

This sort of exercise during pregnancy not only helps when it comes to labour, but also makes it easier to shed those extra pounds after baby is born.

Doutzen Kroes Ballet Beautiful

The Ballet Beautiful classes are a favourite workout among many of the Victoria’s Secret Angels including Lily Aldridge, Candace Swanepoel & Adrianna Ambrosio. And Mary Helen Bowers herself spent an intensive year training Natalie Portman for her role in Black Swan! The Ballet Beautiful studios are located in SoHo Manhattan, in the very same neighbourhood as our flagship New York store. And while they were in the area for the store launch party, our founder Cecile and some of the Seraphine team met Mary Helen and joined in with one of her classes!



If you can’t make it all the way to New York, you can join in by streaming live or pre-recorded classes direct to your PC from anywhere in the world! Or alternatively, Mary Helen has a brand new range of Ballet Baby DVDs for you to enjoy at home. Designed to help strengthen and tone for a fitter, healthier pregnancy & birth – what a fantastic early Christmas present to yourself!


Watch Mary Helen dance at 7 months pregnant & a taster workout with Victoria’s Secret Angel Lily Aldridge


Looking at the images from this week’s Victoria’s Secret show, there’s no denying that the Ballet Beautiful program has worked for Doutzen – just imagine what it could do for you!



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Victoria’s Secret Angel Doutzen’s Pregnancy Story

Stunning Dutch super model Doutzen Kroes, who has been a huge fan of Seraphine throughout her pregnancy, welcomed a beautiful baby daughter – Myllena Mae – into the world this week!

The proud parents took to Instagram to announce the arrival of their little bundle of joy, posting this gorgeous family snap.

“A miracle saw the light of day this morning. Welcome Myllena Mae❤️ Mommy, Daddy and big brother Phyllon are super proud!”

As a super model, Doutzen has a natural flare for fashion and photography, and has documented her stylish pregnancy on Instagram from the very beginning – including some gorgeous Seraphine looks!

She announced her pregnancy back in February with this stunning nude portrait.

The perfect pregnant poise: Not long after, she posted this beautiful picture of one of her prenatal ballet classes wearing our Grey Bamboo Maternity Leggings.

Shop Maternity Maxi Dresses

Then on Mother’s Day, we saw this gorgeous shot of her in our Crochet Back Maternity Maxi Dress with none other than Anna Wintour – the legendary trend spotter and editor in chief of American Vogue!

Family focus: Doutzen made sure to spend plenty of time with her son Phyllon through her pregnancy, having fun and preparing him to become the best big brother Myllena Mae could ask for. Here she’s wearing our White Maternity Maxi Skirt, pulled up as a chic bandeau dress.

Shop maternity dresses


Here she’s looking effortlessly stylish in our Aqua Draped Maternity Maxi Dress for a fun family day out at the park.

DIY dynamos: She posted this fierce pic with the caption “This is how we do ❤️ baby arrival preparations with @sunneryjames“. Looks like even international super models muck in and have fun putting together baby’s crib!

Just a week before the arrival of little Myllena Mae she shared this lovely moment with big brother-in-waiting Phyllon. Here she’s wearing our Sparkly Nautical Striped Maternity & Nursing Tunic.

Waiting, waiting…  Doutzen is wearing our Neon Pink Striped Nursing Tank Top, looking relaxed but impatient to meet her little girl.

9 months pregnant, the day before she gave birth, and Doutzen looked completely stunning in this fun bump shot with a friend, wearing our Black Maternity Shift Dress – proving that the style really does grow with your curves to the very end!


Doutzen stayed true to her style throughout her pregnancy and a quick look back through her Instagram feed shows that with a little help from Seraphine, she looked fantastic from start to finish. Now that little Myllena Mae has arrived, we want to wish Doutzen all the best for the amazing road ahead!



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Super Model Doutzen Loves Seraphine Maternity Maxi Dresses

Doutzen Kroes has done it again! This time the stunning Dutch super model and firm Seraphine fan enjoyed a family day out at the park, looking fantastic in another Seraphine maternity maxi dress!

The expectant mum took some time out on Tuesday to relax with her DJ husband Sunnery James and their three year old son Phyllon Joy Gorré in a park in the trendy Tribeca area of New York. The family looked to be making the most of the sun, and enjoying their last few months as a trio before Phyllon becomes a big brother with the arrival of a brand new baby girl!

The dress Doutzen wore is our Aqua Draped Maternity Maxi Dress – the perfect choice for a sunny afternoon; it’s stylish, flattering and incredibly easy to wear. The vibrant aqua shade of this dress worked perfectly with Doutzen’s blond hair and creamy complexion, and the cross-over empire line design made the most of her blossoming pregnancy curves!

Doutzen let her maternity maxi do the talking, styling it simply with gladiator sandals, a tan over-the-shoulder bag, a pair of delicate gold necklaces and a few tribal cuff bracelets. She continued the minimal look with a fresh face and her blond locks pulled back in a messy bun. The overall effect was simple and elegant with a relaxed boho twist.


This is the second Seraphine maternity maxi dress Doutzen has donned, as she was spotted earlier this month looking fantastic in our Navy Blue Crochet Back Maternity Maxi Dress. And she’s not the only stylish celebrity mum to love our maternity maxi dresses. In fact they have rather a devoted celebrity fan club including Jessica Alba, Alyson Hannigan, Zara PhillipsDania Ramirez and most recently Christina Aguilera!


Shop the celebs’ favourite style and discover your own fabulous maternity maxi dress now!



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Super Model Doutzen Kroes & BBC Newsreader Kate Silverton in Seraphine!

It’s been another great week here at Seraphine with two more celebrity mums looking fabulous in Seraphine maternity clothes!


Doutzen Kroes

Over the Easter weekend Dutch super model Doutzen Kroes perfected her poise in a pair of Seraphine Maternity Leggings. The stunning Victoria’s Secret Angel posted this stylish shot taken at her pre-natal ballet class on Instagram over the weekend, singing the praises of her Grey Bamboo Leggings!

Doutzen Kroes wears Seraphine maternity leggings



Doutzen and her DJ husband Sunnery James already have a three year old son Phyllon Joy Gorré, and are expecting their second child, a daughter later this year.

As a professional lingerie model, Doutzen works hard to maintain her svelte figure, working out 4 times a week and splitting her training between boxing and ballet classes with Natalie Portman’s Black Swan ballet instructor Mary Helen Bowers of Ballet Beautiful.

The Grey Seraphine Maternity Leggings she wore are the exact same style that Claudia Schiffer loved during her pregnancy and no wonder: They are specifically designed for pre-natal exercise. Made in our signature bamboo blend yarn, they are incredibly soft and provide brilliant support for your bump, and they are also hypoallergenic, antibacterial and will wick away moisture to help regulate your temperature!


Kate Silverton


Kate Silverton wears Seraphine maternity jeans

Then later in the week, BBC journalist and newsreader Kate Silverton was photographed in Hello! Magazine wearing our Black Over Bump Maternity Jeans!

Kate and her husband Mike have suffered fertility problems in the past, but their two year old daughter, Clemency Florence Rose was eventually conceived naturally after 4 unsuccessful rounds of IVF, and they are now expecting their second naturally conceived miracle baby in June!

Kate is pictured in our maternity jeans spending time in the garden with her family before their imminent new arrival. She styled them with a pair of black ballerina pumps, a neutral jacket and Ray bans for a relaxed spring time look.


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