Category: Seraphine News

Maternity Fashion Tips from Harper’s Bazaar Arabia’s Editor in Chief

It’s not every day you get to pick the brains of one of the most influential fashionistas in the Middle East. So when Seraphine founder Cecile Reinaud met the Editor in Chief of Harper’s Bazaar Arabia, Louise Nichol, she took the opportunity to sit down and quiz her on her approach to maternity fashion.

 

 

Alongside her duties as Editor in Chief of one of the most glamorous glossy magazines around, Louise is mama to 4 year old Leo and 1 year old Fox, and is expecting baby number 3 – a boy! – in the autumn. In May she attended the launch of our new flagship maternity store in Dubai’s famous Festival City Mall, and was thrilled with what she saw, saying:

“The store looks incredible – I love the Seraphine brand, so it’s wonderful to have you here in Dubai!”

 

Watch the Interview Now

Louise wears:

White Flutter Sleeve Maternity Shirt

Premium Under Bump Maternity Skinny Jeans

Special Occasion Maternity Coat

 

Fashion Editors Love Seraphine Maternity Clothes

 

 

And of course Louise isn’t the only fabulous fashion editor to love Seraphine! This week we were delighted to see the stunning Candice Lake, Style Editor at Vogue Australia rocking our Black Summer Maternity Trousers. She styled them with a cute Breton maternity top, a stunning camel coat and bright white sneakers for an effortless dressed down look.

 

A photo posted by Candice Lake (@candicelake) on

 

And the gorgeous Rosie Nixon, Editor in Chief of Hello! Magazine was a huge fan of Seraphine maternity wear throughout both of her pregnancies. We loved her in our Claret Lace Maternity Cocktail Dress, which she wore to last year’s GQ Awards. She was also spotted looking stunning in our Black Lace Detail Maternity Evening Gown at the London Olympic Ball!

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Whether in London, Sydney or Dubai, it is always a pleasure to see stylish fashion mamas looking so well in Seraphine maternity clothes!

 

Click to find out more about our brand new flagship maternity store in Dubai!

 

 

Maternity Fashion Headlines – 14 Years of Seraphine in the Press

Did you spot Seraphine on the cover of Pregnancy & Newborn Magazine this month? This is the latest in a glamorous string of maternity fashion cover shots, exclusive features and articles about Seraphine maternity clothes in the press.

In case you missed any, here are just a few of our all-time favourites…

 

Pregnancy & Newborn

 

 

Styled with a funky yellow top and chic pendant necklace, the gorgeous model looks super cool in our must-have Khaki Summer Maternity Trousers on the cover of Pregnancy & Newborn this month.

 

Mother Baby & Child

 

 

Earlier this month, Seraphine Founder Cecile Reinaud made the cover of the UAE’s most popular parenting magazine Mother Baby & Child! Celebrating the launch of our brand new Seraphine maternity store in Dubai’s glamorous Festival City Mall, the beautiful shot shows Cecile with her two boys Lorenz (12) and Florian (7). Inside the magazine there’s an exclusive interview with Cecile all about motherhood, maternity fashion and the new Dubai maternity store.

 

World Wide Headlines

 

 

Nothing quite compares to seeing our Jolene Fuchsia Pink Maternity Dress making headlines around the world! Back in 2013 the Duchess of Cambridge looked stunning in our dress in the first official pictures with Prince George. Within hours of their release, those beautiful pictures had been beamed around the world, and our knot front maternity dress had completely sold out!

 

Absolutely Mama Magazine

 

A photo posted by Cecile Reinaud (@cecilereinaud) on

Stunning singer Sophie Ellis Bextor rocked our charity maternity tee on the cover of Absolutely Mama Magazine back in March. She looked utterly gorgeous in the t-shirt, designed to raise money for Tommy’s the Baby Charity, helping them to open the UK’s first medical research centre dedicated to early miscarriage.

 

Pregnancy & Newborn

Seraphine on the cover of Pregnancy & Newborn

Last spring our stunning Floral Silk Maternity Maxi Dress was featured on the cover of Pregnancy & Newborn. Made in flowing silk with a beautiful abstract floral print, it’s the perfect style for spring weddings and glamorous summer parties – and it looked gorgeous on the cover!

 

Here’s to many more glamorous maternity fashion cover shots to come!

 

 

Seraphine Maternity Founder Cecile Reinaud Makes the Cover in Dubai!

This week Seraphine Maternity founder Cecile Reinaud made the cover of the UAE’s top parenting magazine Mother Baby & Child! The gorgeous cover shot shows Cecile with her two sons Lorenz (12) and Florian (7), and celebrates the opening of our brand new flagship Seraphine maternity store in Dubai.

 

 

In honour of our beautiful new maternity store in Duabi’s Festival City Mall, the magazine featured a full 6 page spread including an exclusive interview with Cecile about motherhood, maternity fashion and dressing the Duchess of Cambridge. Read the full article below – click the button at the top right to view it on full screen.

 

 

Cecile said: “I am thrilled to be featured in Mother Baby & Child – surely being a cover girl is every fashionista’s secret dream! I am also delighted to be opening our new store in Dubai – this is such an exciting part of the world for fashion right now, and it’s wonderful that Seraphine Maternity will now be a part of it.”

 

 

Photo Credits: Imagethirst

Maternity Style in Dubai: Introducing our new Store in the UAE

This week Seraphine is delighted to introduce its brand new store in glamorous Dubai! London, Paris, New York, Hong Kong and now Dubai – Seraphine maternity style can be found in stores across the world’s top fashion capitals.

 

 

The fashion Mecca of the Middle East, Dubai is known for its discerning tastes and high end shopping culture, and we are thrilled to announce that our new store has opened its doors in Festival City Mall – one of the best shopping complexes in the Emirates.

 

Seraphine Dubai Store

 

Slotting in alongside some of the finest luxury European brands including Rigby and Peller, Twinings Tea and high end children’s wear retailer Petit Bateau, the new Seraphine maternity store is ideally situated for a pre-baby shopping spree.

 

Standing at 2,500 square feet, this is our largest flagship store, and our most glamorously appointed! Featuring a luxurious seating area in purple velvet, a VIP changing area and our signature crystal chandelier, this store offers a truly deluxe shopping experience, perfectly in keeping with the glamorous local lifestyle.

 

Seraphine Dubai Store

Seraphine founder Cecile Reinaud travelled to Dubai to oversee final preparations before opening the store to the public:

“I am delighted to be opening our beautiful new store in Dubai. This is such an exciting part of the world for fashion right now, and I am thrilled that Seraphine will be a part of it.”

 

The full complement of Seraphine maternity style is available to browse and buy; you’ll find stylish maternity dresses, essential maternity jeans, tops, lingerie, maternity swimwear and more, with a special focus on the glamorous maternity evening gowns and cocktail dresses of the Luxe Collection. And for after baby is born The Diana Collection, the new range of luxury babywear is also fully stocked.

 

 

Her Majesty Queen Elizabeth celebrates her 90th Birthday

Here at Seraphine, we would like to wish many happy returns to Her Majesty Queen Elizabeth, who celebrates her 90th birthday this week!

 

This week kicks off what is set to be a full program of celebrations across the UK to mark this milestone year. The Queen and Prince Philip will carry out a series of visits near their home in Windsor. And on Thursday evening The Queen will light the first in a chain of over 900 beacons across the UK and worldwide to mark the occasion, followed by a lavish private dinner party thrown by Prince Charles and The Duchess of Cornwall.

Seraphine wins the Queen's Award for Enterprise

Of course the celebrations don’t stop there! In May Queen Elizabeth will invite members of the public to her private gardens at Windsor Castle for a ticketed horse pageant. And in June Her Majesty will celebrate her official birthday on the 11th with the traditional Trooping of the Colour Parade, followed by a giant street party on The Mall the next day.

 

Here at Seraphine we love the Royal Family. Last year Seraphine Founder Cecile Reinaud was honoured to be invited to Buckingham Palace to meet the Queen and Prince Philip. The invitation was extended by royal decree in celebration of Seraphine’s acceptance of The Queen’s Award for Enterprise.

The winners of the Queen’s Awards are chosen and presented by Her Majesty Queen Elizabeth herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it was a great privilege to be selected.

Cecile Reinaud accepts the Queen's Award

Cecile said of the award; “It is a huge honour to receive this award and a tribute to how Britain nurtures and encourages entrepreneurship and international trade. Seraphine has gone from strength to strength over the past few years in pioneering fashionable maternity wear, and we can’t wait to continue this growth in years to come.”

 

Happy Birthday Ma’am!

Seraphine Maternity: Discover The Full Story on the Virgin Podcast

Ever wanted to know a little more about the story behind your favourite maternity brand? Last week Seraphine maternity founder Cecile Reinaud talked to Dominic Frisby on Richard Branson’s Virgin Podcast. She opened up about how Seraphine went from a single boutique to revolutionising the maternity fashion industry, going on to become an internationally renowned brand, a celebrity favourite and the preferred maternity brand of the Duchess of Cambridge… all in just over a decade!

 

Listen online now

Seraphine on the Virgin podcast

 

 

From Demi Moore’s nude Vanity Fair cover shot to the rise of the yummy mummy; from inspiration at the royal wedding to dressing the Duchess of Cambridge. Cecile charts Seraphine’s growth against changing attitudes towards pregnancy and maternity fashion, and the astronomic rise of online shopping.

 

Cecile Reinaud on the Fast Track 100 list

 

 

Of course this isn’t the first time that Seraphine Maternity has been recognised by Richard Branson & the Virgin Group. In 2014 we were named the ‘Ones to Watch‘ on his Sunday Times Fast Track 100 list alongside other rapidly growing British brands. And in 2015, Richard’s Branson’s daughter Holly Andrewes was a huge Seraphine fan while expecting her twins Etta & Artie.

 

Seraphine Founder Cecile Reinaud and Holly Branson

 

 

 

Listen online now for the full Seraphine story and some invaluable advice from Cecile to other aspiring entrepreneurs.

 

 

French Fashion: Seraphine Founder Attends Chanel Haute Couture Preview

Last week, I was thrilled to be among the first in London to get up close and personal with Chanel’s SS16 haute couture collection – hot off the Paris catwalks! I was delighted to be among the lucky few invited by eponymous website Culture Whisper to attend the exclusive private viewing at Chanel’s stunning Bond Street store, and couldn’t wait to get a closer look at the divine new French fashion collection.

 

 

As a Paris native and a lifelong Chanel fan, I was pleased to see Chanel’s classic Parisian chic design heritage looking elegant as ever, and loved the trendy Scandinavian inspired twist that Karl Lagerfeld brought to this latest season’s offerings.

 

 

I fell in love with the haute couture evening dresses on show. One in particular really caught my eye; I discovered my dream red carpet dress – a stunning full length black lace number with a plunging neckline, embellished in glittering silver metallics. All I need now is a handsome Prince to sweep me off my feet and take me to the ball!

 

Like we do at Seraphine, Chanel names each of their styles after a person and I was delighted to find the “Cecile” bolero, a little gem of haute couture with my name – that made my day!

 

 

The heart and soul of the collection revolves around the classic Chanel suit – a true French fashion design icon – which was presented in an array of soft muted tones like sand, taupe and cream with plenty of texture in summer knits and signature natty tweeds, and finished with beautiful beading and fringing.

 

A photo posted by Cecile Reinaud (@cecilereinaud) on


Overall the exclusive fashion show provided plenty of food for thought – the collection was timeless and beautiful. Just what you’d expect from Chanel!

 

Culture Whisper

 

To see more of my adventures in fashion and business, follow me on Instagram @cecilereinaud, and visit www.culturewhisper.com to be in the know about all the best arts and fashion events in London.

 

 

Seraphine’s 2015 Maternity Fashion Highlights

Happy New Year Mamas! As we look forward to the new adventures that 2016 has to offer, now seems like the perfect time to review what has been another remarkable year in maternity fashion at Seraphine.

 

Celebrity Maternity Style

Pregnant celebrities love Seraphine maternity clothes 2015

 

2015 was truly the year to see and be seen in Seraphine. Top models Coco Rocha and Karolina Kurkova were firm Seraphine fans – Coco looked stunning in our stylish dresses for pregnancy and Karolina loved our White Cropped Maternity Jeans. Singer Sophie Ellis-Bextor wore several Seraphine maternity dresses, and mezzo soprano Katherine Jenkins relied on Seraphine LUXE maternity evening gowns for live performances, while stylistas Tamsin Egerton and Jaime King were both spotted in Seraphine maternity styles. We dressed Hollywood royalty: Isla Fisher and Fearne Cotton both fell for our Ripped Skinny Maternity Jeans, and Zooey Deschanel rocked one of our chic nursing dresses to debut her baby daughter Elsie.

Royals love Seraphine maternity clothes

 

We were also honoured to dress members of the royal family, both at home and abroad; Swedish Princesses, Victoria and Madeleine both commissioned bespoke Seraphine pieces. While The Duchess of Cambridge stepped out in several Seraphine styles while expecting Princess Charlotte, including the Marina Maternity Coat, the Natasha Cashmere Blend Maternity Coat, The Vanessa Roll Neck Maternity Dress and the Florrie Floral Print Maternity Dress.

 

And The Award Goes To…

Queen's Award

Fast Track 100 ones to watch

 

This year, we were honoured to win The Queen’s Award for Enterprise 2015, in recognition of outstanding achievements in international trade. Seraphine Founder, Cécile Reinaud was invited to Buckingham Palace to meet the Queen and to receive the prestigious award in person. We were also named the ones to watch on Richard Branson’s Sunday Times Fast Track 100 list.

 

New Seraphine Maternity Stores

Seraphine maternity stores

 

This year we opened a new maternity store in the historic Victoria Quarter in Leeds. Our Flagship London Store re-located to a glamorous new space on Kensington High Street, with a star-studded launch party to celebrate. And we opened our second New York maternity boutique on Madison Avenue.

 

Giving Back

Tommy's

 

This year we re-kindled our relationship with Tommy’s the baby charity by launching a nationwide charity T-shirt campaign. Singer Sophie Ellis-Bextor spearheaded the campaign in the press, and profits from The Love Tee go to Tommy’s – helping them to set up the UK’s first medical research centre dedicated to preventing early miscarriage. Check out our gorgeous online gallery, and get your Love Tee now.

 

Watch the Video & Discover the Collection 

 

In November, we were proud to launch The Diana Collection – a brand new range of baby wear, available exclusively at Seraphine, featuring the Princess Diana Pastel Tartan. We officially launched the collection at the Global Gift Gala charity auction, attended by a slew of A-listers including Eva Longoria and Victoria Beckham. 12% of the price of each piece in the Diana Collection goes to The Diana Award – a charity set up in memory of Diana, Princess of Wales.

 

Thank You

As we look forward to the exciting times ahead, we’d like to take this opportunity to Thank You for being with us on this journey, and for choosing Seraphine to join you on yours at such a special time in your life. Each and every success, however big or small is dedicated to you, our wonderful mamas-to-be.

We couldn’t have done it without you!

 

 

Seraphine Founder Cecile Shares Her Tips for Aspiring Entrepreneurs

As a successful entrepreneur, Seraphine founder Cecile Reinaud is often asked to share the secrets to her success. She was recently invited to join a panel of experts at the Santander SME Summit, discussing business growth and the kind of breakthroughs that add rocket fuel to growth plans.

Also on the panel, which was chaired by The Times, were Dragon’s Den judge and Co-CEO of Outsourcery Piers Linney, Julian Callede, Co-Founder and COO of Made.com, Lord Bilimoria, Chairman of the Cobra Beer Partnership, and Edwina Dunn, CEO of Starcount – the company that brought us the TESCO club card.

logos

Here at Seraphine, we are all about empowering women and working mamas, so we thought you might like a sneaky peek at what Cecile had to say…

 

Cecile’s Tips for Entering New Markets

 

Wishing you great success in all your ventures, both at work and at home!

 

 

Celebrating 15 Years of Maternity Style with Seraphine

This November, Seraphine turns 15 years old…that’s 15 whole years’ worth of fantastic maternity style! This month, we’re looking back on some of our most memorable moments, from 2002 until today…

 

Seraphine: Maternity Style to the Stars

Celebrities love Seraphine

 

From the beginning, Seraphine was a hit with pregnant celebrities like Elle Macpherson & Claudia Schiffer. Since then, the brand has developed a celebrity following to rival the hottest Hollywood party, including big names like Jessica Alba, Gwen Stefani, Anne Hathaway & Marion Cottilard to name but a few!

 

Regal Maternity Style

 

One of our proudest moments came in 2013, when the Duchess of Cambridge graced the world’s front pages wearing our Fuchsia Knot Front Maternity Dress for her first official pictures with Prince George!

 

 

Then we were honoured when she chose our maternity clothes again while expecting Princess Charlotte, wearing our Marina Maternity Coat on her arrival in New York, and our Natasha Cashmere blend coat for a royal appearance in London.

 

Maternity Fashion Innovations

Seraphine maternity fashion innovations

 

Seraphine has been innovating right from the start. From our brand new take on maternity jeans back in 2002, to our best-selling 3 in 1 maternity parkas and the matching Men’s Parka with detachable baby-wearing pouch.

 

Seraphine Maternity Stores

Seraphine maternity stores

 

From London to New York, Paris, Hong Kong & Dubai, our maternity stores can be found in the world’s top fashion capitals.

 

 

From opening our very first maternity store in Kensington back in 2002, to launching our latest store in Paris just this summer, our aim is the same: to provide stylish & comfortable maternity clothes for fashion-forward mums-to-be.

 

An Award-Winning Maternity Brand

Seraphine maternity awards

 

Seraphine has won numerous industry awards over the years, including the Queen’s Award for Enterprise in 2015 and the Best Multichannel Etailer at the PayPal Etail Awards in 2014. The brand has also been featured on the Sunday Times Fast Track 100 list for the last 3 years running!

 

Thank You!

To all of our wonderful customers, we’d like to take this opportunity to thank you for being with us on this journey, and for choosing Seraphine to join you on yours at such a special time in your life. Each and every success, however big or small is dedicated to you – our wonderful mamas-to-be.

 

We couldn’t do it without you!

 

Seraphine on Screen: London . Paris . Tokyo . New York

Whether in London, Paris, Tokyo or New York, every mama wants to look her best through pregnancy. And these stylish ladies have been working their curves live on screen in Seraphine!

Meet some of our favourite TV star mums & their top Seraphine styles:

 

New York

Stunning mama-to-be Ginger Zee is the chief meteorologist for abc news, and the weather anchor on Good Morning America. This week she positively glowed in our Natasha Cashmere Blend Coat – the same one loved by the Duchess of Cambridge when she was expecting Princess Charlotte.

 

A photo posted by ginger_zee (@ginger_zee) on

 

Ginger also loves Seraphine maternity dresses and has rocked quite a selection on screen – she looked fab in our Polka Dot Cotton Sateen Maternity Dress, our Cerise Dot Maternity Dress, and the Berry Colour Block Nursing Dress!

 

A photo posted by ginger_zee (@ginger_zee) on

 

 

San Diego

Gorgeous Heather Lake is the features reporter on Fox 5 San Diego Morning News, and she loves her Seraphine maternity dresses. Here she is filming on location looking super chic in our Circle Print Maternity Dress.

 

 

She’s also worn our Zip Detail Maternity Dress and our Graphic Floral Maternity Dress live in the studio.

 

 

 

 

Tokyo

 

Over on the other side of the world, the beautiful Takako Zenba, news reader on the Japanese network News 23 TBS, is also a fan of Seraphine maternity dresses. She looked stunning in our Geo Print Maternity Wrap Dress and in our Bubble Print Maternity Dress, styling them both with a simple maternity camisole.

 

 

London

 

Here in London the lovely Holly Willoughby looked radiant in the Turquoise Knot Front Maternity Dress on This Morning while expecting her youngest Chester.

 

 

Paris

 

And in Paris the incredibly chic Anne-Claire Coudray, news reporter on French network TF1 chose our Knot Front Maternity Dress in Royal Blue.

 

Keep up the good work mamas – we are loving your on-screen style!

Spread the Love for Tommy’s this Baby Loss Awareness Week

Today marks the start of international Baby Loss Awareness Week, and here at Seraphine we are taking part by spreading the love and raising money for Tommy’s the baby charity with our #justforlove campaign.

This week is a special opportunity for parents around the world to mark the all too brief lives of babies lost in pregnancy or during or shortly after birth, and to raise awareness and funds for the fantastic charities working for the cause.

#justforlove

With our #justforlove campaign we are aiming to raise £100,000 to help Tommy’s fund the creation of the UK’s first medical research centre dedicated to the prevention of early miscarriage.

We are donating all profits from the sale of our iconic Love T-Shirt to Tommy’s, and will donate an extra £1 for every picture uploaded to our #justforlove page wearing the tee.

 

No bump needed to wear the Love T-Shirt – it’s designed to look great pregnant or not.

 

Sophie Ellis-Bextor Explains…

 

1 in 4 women will suffer a miscarriage through their lives, so whether you have experienced this terrible loss for yourself or you know someone who has, wear The Love T-Shirt in support of mothers and babies everywhere.

 

Do it #justforlove.

#justforlove

 

Tommy's

 

 

Translate »