The Autumn Edit – 5 Top Trends to Wear this Season

With cooler weather starting to set in, now is the perfect time to get to grips with your new season wardrobe.

Meet the AW19 Collection

We’ve gathered a few of our favourite AW19 fashion trends – these ones are perfect for rocking with a bump!

1. Elevated Animal Prints

Fashion Week - Seraphine animal print maternity dress

This season we’re taking a walk on the wild side with a sophisticated new twist on the animal print trend.

Whether you wear these prints as a new neutral or a bold statement, they’re perfect for day to night styling & even office appropriate.

Get the Look: Animal Print Maternity Dress

2. High Embellished Necklines

Fashion Week - Seraphine maternity dress with high neckline

Necklines this season are elegant, high and subtly embellished.

Whether it’s a touch of lace, a detachable frill collar or feminine crochet detailing, these styles are designed to draw attention up towards your face.

Get the Look: Lace Detail Black Maternity Dress

3. The Cape

Fashion Week - Seraphine maternity cape

The quintessential autumn cover-up – this season is made for capes & we’ve got the perfect ones for pregnancy.

They’re chic, cosy & provide the perfect cover for breastfeeding after baby is born.

Get the Look: Knitted Maternity & Nursing Cape

4. Polka Dots

Whether they’re dainty & elegant or chunky & statement-making, classic black & white polka dots are a must this season.

This trend is smart, stylish & perfect for desk to dinner looks.

Get the Look: Monochrome Wrap Maternity Midi Dress

5. The 3 in 1 Coats

Fashion Week - Seraphine 3 in 1 babywearing coats

As the weather turns colder it’s time to start thinking about coats & cover-ups. And if you’re planning on babywearing once your little one arrives, then one of these coats is the ideal option for you!

Designed with a detachable kangaroo pouch that zips on over a baby carrier, these styles will see you through from bump to babywearing & for years to come.

Check out our full collection of 3 in 1 maternity coats online

Happy shopping mamas! Don’t forget to check out our new collection & have fun trying out the trends!

Maternity Capes, Cover Ups & Ponchos: Your New Outerwear Obsession

Designers in London, Paris, New York & Milan were all in agreement this season: The cape is the must-have outerwear style. In honour of this cosy sartorial classic, here are a few of our favourite maternity capes & cover-ups to try this autumn.

Chic Maternity Capes

Get the Look: Hooded Maternity Cape

A seasonal layering essential, a maternity cape should be cosy to wear and effortlessly stylish. The loose oversize fit makes it a perfect option for pregnancy, and this one even opens up to allow easy access for breastfeeding.


The Luxury Wrap & Maternity Poncho

Merino wool & cashmere maternity poncho & wrap

Get the Look: Merino Wool & Cashmere Maternity Wrap and Merino Wool & Cashmere Maternity Poncho

If you’re after a more luxurious layered up look, you can’t go wrong with our signature wrap, blending premium merino wool with cashmere. The ultra-soft style drapes beautifully over your curves, providing the perfect finishing touch to any outfit. Or why not try our chic maternity poncho, crafted in the same luxury knitted blend. 


Stylish Breastfeeding Shawls

Get the Look: Camel Cable Knit Breastfeeding Cover

As well as a stylish maternity cape, our maternity and breastfeeding shawls make for a fantastic investment in style. Perfect for layering through pregnancy, these stylish shawls provide discreet cover for breastfeeding after baby is born.


Get the Look: Charcoal Cable Knit Breastfeeding Cover

Whether you wear it fastened at the shoulder as a chic maternity poncho, wrapped as a breastfeeding scarf or draped over your shoulders, this must-have accessory will be a constant companion through the colder months.


Discover more stylish maternity capes and breastfeeding covers online!


Maternity Fashion Trends: The Hottest Dresses This Season

It’s official – Autumn is here. With the evenings drawing in and the leaves starting to turn, we love this time of year – not least because the changing season brings a whole host of new maternity fashion. Now is the perfect time to buy a brand new maternity dress… or three!


Maternity Wrap Dress

Shop the look: Heart Keys Maternity Wrap Dress

Wrap dresses are everywhere this season. Soft, flexible and super-easy to wear, the classic wrap design is a maternity fashion must-have. It allows you to adjust the fit as you grow and adapts easily for breastfeeding after baby is born. A maternity wrap dress is a go-anywhere style that your autumn wardrobe should not be without!


Floral Maternity Dress

Shop the look: Floral Woven Maternity Dress

There’s no need to give up your floral dresses just because summer is over. This season saw some stunning autumn and winter florals coming down the catwalks, and we can’t get enough. From subtle, muted petals to bold designs in rich autumn tones, the floral trend continues in full bloom.


Red Maternity Dress

Shop the look: Red Woven Maternity Shirt Dress

Designers were all in agreement this season, the colour of Autumn/Winter 2017 is red. From Max Mara to Prada, Gucci, Oscar de la Renta and many more, there was hardly a designer anywhere at fashion week who didn’t showcase a top to toe look in red. Adapt the trend for maternity fashion with one of our hot red maternity dresses!


Maternity Knit Dress

Shop the look: Striped Cotton Knitted Maternity & Nursing Dress

As the weather turns colder, a stylish maternity knit dress is a must-have – it’s A comfy, cosy option, which sacrifices nothing when it comes to style! Perfect for pregnancy, a chic maternity sweater dress can be rocked alone to transition the seasons or layered up with tights & a cute jacket.


Discover more stunning maternity fashion trends online!


Maternity Fashion Trend – Printed Dresses for Spring & Summer!

With spring in full swing and summer just around the corner, now is the perfect time for printed maternity dresses! This fantastic maternity fashion trend is easy-to-wear, and adapts effortlessly for any occasion, from office to evening to stylish summer parties.

Today we’re sharing a few of our favourite printed maternity dresses along with how and where to work them…


Geometric Printed Maternity Dresses

Perfect for the office, a stylish geometric print will always look smart, and is a great way to flatter a baby bump. Repeating patterns without a lot of negative space are guaranteed to look great – try our Geo Print Maternity Wrap Dress with a cute pair of shoes and shades – it’s an instant style winner.


Aztec Inspired Maternity Fashion Trend

Like the geometric prints, but with a more exotic twist, our Aztec inspired printed dresses are perfect for summer days out exploring, and a must-have for your summer holiday suitcase! Our Coral Printed Maternity & Nursing Wrap Dress is the perfect example in a breezy summer shade.


Floral Maternity Dresses

Maternity fashion trends: Floral maternity dresses

Feminine floral prints are a must-have maternity fashion trend for spring and summer  – you can match the blossoms outside with some beautiful blooms of your own! A stunning option for spring weddings and summer parties – our floral maternity dresses are sure to put a spring in your step and a smile on your face.


Striped Maternity Dresses

Some women tend to be afraid of wearing stripes, but when you’re pregnant, stripes are actually a super-flattering option! Emphasizing your bump, they’re a great way to make the most of your new curves and really show off your shape! Add a belt at the empire waist to really define your figure.


Polka Dot Maternity Dresses

Classic polka dots are always a stylish choice – whether you’re at the office, attending a smart occasion, or just out and about for a casual day around town. Polka dot prints never fail to hit the right notes. Add some statement accessories in a contrasting colour to really make the look pop!


Maternity fashion trend: Polka dot maternity dresses by Seraphine

Work this season’s hottest maternity fashion trend and shop stylish printed maternity dresses at Seraphine!

Athleisure: The Ultimate Fashion Trend for Mums & Mums-To-Be

Have you heard? Athleisure is everything right now!

Here at Seraphine, we think this season’s hottest trend must have been made with mums in mind. It infuses comfy sports & leisure wear with a touch of style for a look that’s as chic as it is easy-to-wear. Perfect for a day on the go, from the school run to the shops, to the gym and back again.

Here are a few of our Athleisure-inspired favourites…


The Maternity Jumper

Blonde pregnant woman wears grey maternity jumper

Soft, slouchy & ultra-easy to wear, the Grey Marl Roll Neck Maternity & Nursing Jumper takes casual cool to a whole new level. Offering chic, sporty details like the under-bump drawstring ties and zip down roll neck (which incidentally is perfect for nursing after the little one arrives), this gorgeous grey maternity sweater will soon become your everyday essential.



The Maternity Leggings

Maternity Leggings

A fashion staple for pregnancy & beyond, browse our selection of comfy maternity leggings to find your perfect pair. Nothing will boost your confidence post-pregnancy like a pair of our incredible shaping leggings – offering super support & a fantastically flat tummy!



The Maternity Pants


Chic outside, brushed & fleecy inside, our Lounge Maternity Pants are the ultimate weekend style. Fantastically comfy for lounging at home, they taper stylishly at the ankle – perfect for getting out and about. You could even pair them with heels and some statement jewellery for an edgy evening look!



The Active Kit

And of course, if you really want to work the trend this season, The Active Kit is your star buy! Four sporty essentials, all neatly packed in their own matching gym bag, The Active Kit is designed for mamas who want to keep moving through their pregnancies & beyond!


The Active Kit


The kit features a super-supportive maternity & nursing sports bra, a stretchy active tank top & a non-slip headband to keep your hair in place. The stylish pair of workout pants are perfect worn under or over the bump. Pull them up for a little extra support around your middle, or to slim your silhouette after baby is born. Then fold them down when you’re ready to show off your shape!


House of Voga wears The Seraphine Active Kit post-pregnancy


This kit is a must-have for the gym, the yoga studio or for getting out jogging. It’s so comfy you’ll find yourself looking for excuses to suit up & get active!


If you love these styles, check out the rest! Browse our full Maternity clothes collection online today.


Maternity Coats: Work the Puffer Coat Trend with our Top 3

Listen up mamas! We have some fantastic fashion news about maternity coats that is guaranteed to change your winter wardrobe for the better…. It’s finally chic to be cosy!

That’s right – designers are waking up to the realities of winter weather & the marvellous puffer coat is the standout style of the season! So join us in the cosy revolution & claim your right to be both warm AND stylish! Check out our top 3 maternity puffa coats for pregnancy…


1. The Super-Warm Maternity Coat

winter trends: Super-Warm Down Maternity Coat

Inspired by the XXL statement styles seen on the runways at Marques Almeida & Balenciaga, this is our warmest ever maternity coat. Faux-fur lined with real down & goose feather padding & a secret inner layer to keep in the heat, the Super-Warm Down Maternity Coat is unapologetically cosy and we can’t get enough!


2. The Glamorous Maternity Coat

Winter trends: Diamond Down Maternity Coat

They say that diamonds are a girl’s best friend, and well… when they’re this chic we’d have to agree! We loved the diamond quilted coat in Stella McCartney’s AW16 ready-to-wear collection, but if we’re totally honest, we love our Diamond Down Maternity Coat more! Super chic with stretch panels to the sides, a flattering empire belt & and a handy zip-away hood, this down padded coat is the ultimate in cold-weather glamour.


3. The Sports Luxe Maternity Coat

Winter trend: Sports luxe maternity down jacket

Combining two of this season’s hottest trends in one, our Black Maternity Down Jacket is a winter wardrobe all-star. Driven by Balenciaga’s new artistic director Demna Gvasila, sports luxe is one of this season’s buzz words. And the lustrous après-ski chic vibe of this jacket, as worn by super model Coco Rocha, captures the mood perfectly.


So what are you waiting for mamas – it’s time to wrap up warm in the name of fashion! Discover our full collection of maternity coats & jackets online.

Styled By You: Real Mamas Rock Seraphine Maternity Style

Here at Seraphine we love to see how you’ve been styling your maternity clothes. When you feel fantastic in your clothes, that confidence shines through, making for some truly brilliant photos, and some of them are just too good not to share! This week on the blog, we’re sharing a few of our favourite maternity style shots from Facebook, Twitter, Instagram and Pinterest


Love Denim

Real mamas wear Seraphine maternity jeans



Denim is the ultimate style to transition into spring – these gorgeous mamas have got the right idea! Flattering maternity jeans or a chic denim dress will see you through the season in style, but our star denim buy this season has got to be the Stretch Denim Maternity Jumpsuit – a favourite of fashion stylists, bloggers and real mamas alike.


Spring Style

Stylish slogan tees, spring dresses, Breton stripes, cropped jeans and a variety of chic spring jackets; we can’t get enough of these fashion mamas’ spring style! When the sun is shining but there’s still a nip in the air, take a fashion cue from these chic mamas looks.


Summer is Coming

With blue skies and sunshine just around the corner, now is the time to start prepping your summer maternity clothes closet. Chic maternity dresses and flattering maternity swimsuits are an absolute must for a stylish summer getaway – these fashion mamas show us how it’s done at the beach, on a city break and by the pool!


Special Occasion

It’s always a pleasure to see you looking stunning in Seraphine maternity style, and for an occasion that demands something extra special, The Seraphine LUXE Collection is the ideal destination. Whether it’s a silk dress for a summer party, a chic maternity gown for an evening gala or even a stunning maternity wedding dress, These mamas found their dream dresses and you will too!


For more style inspiration from fashion mamas, follow us on Pinterest!


We’d like to say a huge thank you to all you real fashion mamas for sharing your stunning pictures with us, and especially those featured in this post:

Nikki Nielsen, Diary of a Fit Mommy Official, Camille And The Bump, A Vintage Splendor, Helen Berkun, Jauraispumappelermarcel, Eat.Wear.Travel, By Angela Price, Allie Seidel, Claire Wacey, Sonya Davison, Adela Capova, Brooklyn’s Bump, Freshly Squeezed Fashionista, It’s Erin Morris, Izzy in the Attic, J.Cathell, Mum and Home




Seraphine on Screen: Paris . New York . Miami . LA

Every mum-to-be wants to look her best through pregnancy, but with the added pressure of being in the public eye, these on-screen mamas have been putting their fashion faith in Seraphine maternity clothes!

From Paris to New York, Miami & L.A., we’re taking a look at some of the TV star mums who’ve styled their bumps in Seraphine.



Starting the tour through TV-land in Seraphine’s spiritual fashion home – Paris; Stunning French TV presenter Vicky Bogaert has been looking stunning in Seraphine maternity dresses throughout her pregnancy. We loved her in our Double Zip Maternity Dress – an ultra chic choice, which she styled beautifully with soft blonde waves and a bold red lip.


A photo posted by Sara Haines (@sarahaines) on


In New York, Good Morning America lifestyle anchor Sara Haines rocked our Circle Print Maternity Dress live on The View, and posted this fierce fashion shot with co-host Raven Symone.

We love the way she toughened up the fitted maternity dress with a cute biker jacket and heels. And her chic monochrome style makes a great contrast to Raven’s signature eclectic look.


A photo posted by Amy Davidson (@amy_davidson) on


Over in LA, TV star & lifestyle blogger Amy Davidson looked stunning in our Chevron Print Maternity Dress at the baby shower thrown for her by 8 Simple Rules co-star & on-screen sister Kaley Cuoco! The dress set off her gorgeous red hair perfectly, and fit the nautical baby shower theme to a tee.


A photo posted by Amy Davidson (@amy_davidson) on


The mum-to-be was a huge fan of this dress, wearing it and taking stunning pictures in it several times throughout her pregnancy. She posted this gorgeous pic on Instagram shortly before her son was born with the caption: “I’ve been obsessed with this @seraphinematernity dress!” and we can’t get over how stunning she looks in it!


A photo posted by Roxanne Vargas (@roxynbc6) on


Moving on to Miami now, where NBC6 entertainment reporter and host Roxanne Vargas has been styling it out on screen in Seraphine maternity dresses. The stylish mum-to-be looked gorgeous in our Circle Print Maternity Dress to interview Eva Longoria on NBC6 in the Mix.


A photo posted by Roxanne Vargas (@roxynbc6) on


Roxanne also chose our best-selling Fuchsia Knot Front Maternity Dress to chat to classical music group The Tenors. This is the same dress chosen by The Duchess of Cambridge for her first official photos with Prince George back in 2013.



Seraphine’s Top 5 Spring Makeup Trends for 2016

The start of a new season is the perfect time to shake up your makeup routine with a few fresh new looks – why not get a head start today! Colour is the big story this spring – after season upon season of “no-makeup makeup” it’s seems that we can finally start busting out a bold red lip or electric blue liner again! Read on to discover our picks of the top 5 makeup trends to try this SS16…



Always a failsafe option, the classic red lip united makeup artists across the board this season in a specific shade of candy apple red. Seen all over the runways from Jason Wu to DKNY and Oscar de la Renta; the precision applied bold red lip is the perfect partner for a little black maternity dress, and the ultimate way to bring a little extra oomph to any outfit.



From tiny turquoise touches in the corners at Philip Lim, to iridescent butterfly effects at Diane Von Furstenberg and full on powder blue bandit masks at Chanel; designers & makeup artists couldn’t get enough of bold blue eye shadows and liners. There are no rules here – choose your shade, then go as big & bright or as soft & subtle as you like! This look is perfect for pairing with some of our stylish blue maternity dresses.




There are more ways than one to be pretty in pink this season! Usually reserved for the lips and cheeks, this season saw several makeup artists adding a pop of pink to the eyes. From peachy coral shades at Dior and Erdem to bright candy pink at Giamba, done right this trend can be ultra- soft and feminine – just like our Blush Pleated Maternity Skirt or our Pink Gingham Cotton Maternity Dress.



An unexpected twist on the spring summer catwalks this year was a moody injection of dark, rich lipsticks. We love the berry ombre lip stain at Burberry, the high shine dark gloss at Givenchy, and at Miu Miu we saw a dramatic look with berry liner fading into a dark purple shade. Work the trend with minimal eye makeup for a really striking style.




Designers and makeup artists had some serious fun with sparkles this season, and everybody had their own take on the look. We saw subtle fairy dust shimmers across the lids at Delpozo, major swathes of glitter at Creatures of the Wind, and Kate Spade models sported an understated streak of silver just above the lash line. A touch of sparkle is the perfect way to glam up your outfit for the evening – rock the look with our Premium Stretch Denim Maternity Jumpsuit and a glamorous beaded belt.




Nearly Nude Nails – Meet Autumn’s Hottest Manicure Trend

After a summer of nail art fads which seemed to get progressively crazier as the season wore on (mermaid nails? bubble nails? aquarium nails???) we’re pleased to report that the latest big thing takes a rather more classy approach.

Mamas, allow us to introduce the naked manicure! In neutral shades of light pink, camel and apricot, this trend is all about showing off healthy, natural looking nails.



But nude nails don’t have to be boring! We’ve taken inspiration from the AW15 catwalks to bring you our top 3 ways to work the trend & the perfect maternity dresses to match:


 1) Subtle Sparkles


From dots of bronze sparkle at Jenny Packham to a thin stripe of gold glitter at Delpozo and a chic cross detail just for the ring finger at Erin Fetherston, designers found clever ways to enhance the natural beauty of the nails with just a little touch of glitter. We love this look – it’s the perfect way to work the trend without giving up your glitz!

Work it with: Gold Sequin Maternity Dress


 2) Negative Space


Another way to make the nude nail trend your own is to experiment with negative space. Tibi put a new twist on the classic French manicure creating stylishly angled white tips, and we love the subtle window pane style at Suno – just a few simple white lines against an all-natural base coat.

Work it with: Knitted A Line Maternity Dress 


 3) Pop of Colour


And finally, if totally nude nails just aren’t your style, why not try livening up the look with a splash of colour. We love the blue applique squares at Cushnie et Ochs, and the vibrant red and orange outlines at Tracy Reese set off the nude base perfectly.


Michelle Saunders, the lead manicurist at Rebecca Minkoff shared the secret of her AW15 runway look. She applied a base coat of Essie’s Mademoiselle, then layered shades of Berry Naughty & Midnight Cami in chevrons at the tip. She said:

“This is one of the easiest manicures you can do on yourself… The brush does all the work for you. The width of the stripe is the width of the brush – you’re doing a little X at the top of your nails with the red, then you follow the exact same pattern with the blue.”

Work it with: Printed Twist Maternity Dress



HELLO! Editor’s Edit: Meet Rosie Nixon’s AW15 Favs

Rosie Nixon is the editor of HELLO! Magazine and one of the most stylish women in the media today. As the figure head of one of the UK’s most popular fashion, lifestyle and celebrity magazines, Rosie has a glamorous image to maintain both in and outside of the office.


A photo posted by Rosie Nixon (@rosiejnixon) on

  Expecting her second baby later this year (a little brother for 18 month old Heath), Rosie has been a fan of Seraphine maternity clothes throughout both of her pregnancies. She stopped by our flagship maternity store on High Street Kensington recently to share a few of her favourite styles from the AW15 collection.    

Watch the video and see which maternity dresses made Rosie’s must-have list…



Shop Rosie’s styles here.


With plenty of press events, star-studded galas and balls to attend, the pressure is on to look her best. And so far Rosie has nailed her red carpet looks in Seraphine LUXE maternity dresses!

Lace Detail Maternity Gown

Last week alone, she cut a glamorous figure in our Lace Detail Wrap Maternity Gown at the British Olympic Ball, and looked stunning in our Red Lace Maternity Cocktail Dress at the GQ awards!


Claret Lace Maternity Dress


Keep up the good work Rosie – you are looking fabulous!

Fashion Mamas Love the Denim Swing Maternity Dress

Transitioning between late summer and early autumn can be a tricky business, but these stylish fashion mamas have found the answer… it’s the Denim Maternity Swing Dress!


 Kat Buccio denim maternity dress



Fabulous Miami-based fashion blogger Kat Buccio featured the dress on her style blog Freshly Squeezed Fashionista, styling the look with a pair of comfy leopard sneakers, a panama hat and an adorable dinosaur necklace. She couldn’t get enough of the comfy fit, raving:

“Seraphine Maternity makes the most picture-perfect denim dress that I will definitely keep using after I give birth. I love the flowy skirt and the empire cut. It’s comfortable and easy to wear, especially when you’re nine months pregnant!”


Sarah Sweeney Denim Maternity Dress


And she’s not the only one to fall for the transitional charms of this denim dress – Kansas City-based photographer and real fashion mama Sarah Sweeney rocked a retro 70’s inspired look on her blog Becoming Motherful, styling the dress with a cute tassel shoulder bag, shades and a pair of statement fringed heels. We are in love with this look and she is in love with the dress.


Chloe Delevingne


And it’s not just the fashion bloggers who are getting in on the denim action. High society beauty Chloe, the eldest of the fashionable Delevingne sisters, is expecting her second baby later this year. She rocked the Denim Swing Maternity Dress when she attended the launch party of our Kensington maternity store’s brand new location on Kensington High Street, keeping the look simple with long flowing hair, a simple necklace and shades.



A great denim maternity dress is a transitional must-have – it’s perfect right now while the sun is still out, and can be dressed up with tights, boots, hats and this season’s must-have sleeveless blazers once the weather turns colder! If you love the denim swing dress, try our Denim Polka Dot Maternity Dress or our Denim Dungaree Maternity Dress for a different take on the trend.



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