Mother’s Day Special: This Week’s Events, Offers & Exclusives!

You mothers are amazing. Creating brand new tiny humans and then caring for them 24/7 is exhausting, and yet there you are at all hours of the day and night, giving your all – mind, body & soul – for your precious little ones. And the best part is… you probably wouldn’t have it any other way!

You deserve to be celebrated every single day, and with Mother’s Day coming up this weekend we have plenty planned in honour of the occasion! From a fabulous special offer, to in-store events across the UK, to an exclusive Facebook Live interview with Seraphine founder Cecile Reinaud!

 

Seraphine Maternity Store Events

 

Pay a visit to one of our four UK maternity stores this Saturday 25th of March for a special pre-Mother’s Day treat! There’ll be complementary drinks and nibbles on offer, making it the perfect opportunity to take advantage of the 20% off dresses offer. AND as a one-day-only, in-store exclusive, we’re offering 10% off the rest of the collection too!

If you’re a London local, and are able to pay a visit to our flagship maternity store on Kensington High Street, there will be a few extra treats on offer. Drop in for a complimentary manicure, courtesy of Timi Beauty, and don’t forget to pick up your free goody bag when you spend over £75!

 

Cecile Reinaud Goes Live

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All this week, Hello! Magazine have been staging an array of special events and interviews to celebrate Mother’s Day, and Seraphine founder, Cecile Reinaud kicked off proceedings in style with an exclusive interview on Facebook Live.

 

Watch the Interview Now

 

Cecile shared her expert maternity fashion tips for pregnant mamas, and talks about her experience of dressing The Duchess of Cambridge along with other celebrity mamas including Marion Cotillard, Gwen Stefani & Anne Hathaway.

 

 

She also opened up about how her own two pregnancies helped her to hone her ideas for Seraphine maternity clothes. Testing out new products on herself while expecting her two boys really allowed her to focus in on the things that pregnant women are looking for in their maternity clothes: comfort, fit and fashion!

 

 

Happy shopping mamas – wishing you all a wonderful Mother’s Day!

Competition Time: Win a Mummy & Baby Prize Bundle Worth over £360!

It’s Competition time mamas – and this is one you won’t want to miss! In honour of Mother’s Day, we’ve teamed up with 3 of our favourite brands to offer you the chance to win an amazing mummy & baby prize bundle – worth over £360!

*Competition now closed*

Enter The Competition!

From us here at Seraphine, you could win our stunning Blue Floral Maternity Dress, along with the Silver Braided Belt to complete the look. The perfect outfit to kick start your spring maternity style, this dress is one of our star pieces this season, and is guaranteed to flatter your changing figure.

 

Mama Mio Skin Care

The pregnancy skincare experts at Mama Mio are offering a fabulous selection of some of their best-loved products, including their famous stretch mark busting tummy rub. Mama Mio skincare products help to boost your skin’s natural elasticity and radiance, equipping it with all it needs to take on the challenges of pregnancy – so it’s a must for a mama-to-be.

 

Mori Sleep Time Essentials

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Once your little one arrives, baby clothes company Mori have got bedtime covered! They are offering their adorable Sleep Time Essentials set, including a soft front-opening sleep suit and their signature sleeping bag in super-soft bamboo with organic cotton. It’s all your little one needs for a peaceful night’s sleep!

 

The Mokee WoolNest

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And since baby will be looking so snuggly & stylish, it would be a shame not to have an equally fabulous place to sleep! Handcrafted in natural wool felt with a great choice of colourful handles to match your decor, the Mokee Woolnest is ideal as a crib or carry-cot for your little love.

 

Wishing you a wonderful Mother’s Day mamas, and best of luck for the competition!

 

International Day of Happiness – 5 Little Ideas for a Happy Pregnancy

Happy International Day of Happiness mamas! This Monday we are joining the global community in taking the pledge to look for little ways to help boost happiness in the world around us. Celebrate the United Nations’ International Day of Happiness & check out our top 5 ways to boost your mood through pregnancy…

 

The Happy Playlist

Take a few minutes each day to relax & reconnect with yourself and your growing baby. Why not start your little one’s musical education early by making a playlist of your favourite songs & playing your bump a new one each day! Your favourite music is guaranteed to put you in a great mood, and sharing the love with your baby makes for a special bonding moment. You could even save the playlist & give it to them as a bonus birthday gift when they’re older.

 

Love your Curves

Feeling great about your figure through pregnancy can sometimes be a challenge. But having the right maternity clothes in your style arsenal is sure to make it a whole lot easier. At Seraphine, our stylish maternity clothes are designed to grow with you, fitting and flattering your changing curves through every stage of pregnancy and beyond. When you feel fantastic in your clothes, your joy shows all over your face!

 

Eat Colourfully

Naturally colourful foods like fruit & veggies are jam-packed with great vitamins and nutrients, which you and your baby need to grow healthily. And that’s not all – nearly a third more of us associate yellow with happiness than any other colour. So a few mango slices alongside your breakfast or a fat lemon wedge with your garden salad is sure to put a smile on your face….it’ll look fab on your insta-feed too!

 

Pregnancy Exercises

Of course there’s nothing like a little exercise for an instant mood booster. A gentle jog, a few laps of the pool or a calming pregnancy yoga class could be just what the doctor ordered – quite literally! Staying active throughout your pregnancy is great for you and your baby, so grab your Seraphine Active Kit, suit up and hit the gym!

 

Start a Pregnancy Journal

Writing through pregnancy can be a really powerful way to stay in touch with how you’re feeling. Getting your worries down on paper helps you to pinpoint what’s concerning you so that you can start taking positive action to tackle it. And of course a journal is also the ideal way to capture the joy and anticipation that you’re feeling. Try writing down one thing each day that you’re grateful for right now, and one thing that you wish for your little one’s future.

 

 

Wishing you a wonderful weekend and a fantastic International Day of Happiness mamas, however you plan on celebrating!

Maternity Wedding Dresses – The Perfect Fit for a Bride with a Bump

Congratulations mama! Expecting a baby and tying the knot all at the same time has got to be the most amazing way to start a family; all that joy is sure to make your special day a celebration to remember! Of course when it comes to planning your wedding, there’s one decision that matters just a little bit more than the rest… choosing the perfect maternity wedding dress!

Bridal style with a bump may seem like a daunting prospect, but it doesn’t have to be difficult. Whether you’re looking to hide your new curves or to flaunt them, there are plenty of options out there to help you achieve a look you love. Check out some of our most stylish maternity wedding dresses & find the perfect one to suit your dream day.

 

Vintage Lace Maternity Wedding Dresses

Pregnant bride wears lace maternity wedding dress by Seraphine

Nothing evokes timeless romance like stunning vintage-style lace. Feminine and classic, a lace maternity wedding dress will never date – you’ll treasure those wedding photographs forever. The perfect fit for a stunning period location, or a dreamy garden wedding, our lace dresses are utterly beautiful and incredibly comfortable. Opt for a draped A-line style to skim stylishly over the bump with plenty of room to grow, or choose one of our shorter lace styles for a more fitted silhouette.

 

Stunning Silk Maternity Wedding Dresses

Pregnant bride with flower girls outside Blenheim Palace

Is there anything as luxurious as a full length silk dress? If there is, we haven’t found it yet. Our stunning silk maternity wedding dresses are designed to work with your curves to offer an unbeatable drape and an enviable silhouette. Light, and flowing, pure silk chiffon is not only a glamorous bridal option, but it’s unexpectedly easy to wear and beautifully cool for a summer wedding.

 

Glamorous Modern Maternity Wedding Dresses

Pregnant bride wears blush pink maternity wedding dress by Seraphine

Of course it doesn’t have to be white…. For a more modern take on bridal style, why not consider maternity wedding dresses in less traditional shades. Our Blush Silk & Lace Maternity Gown for example is a beautiful alternative to white or ivory. Ethereally beautiful, it combines silk and lace with the perfect touch of sparkle at the empire waist.

 

Short Maternity Wedding Dresses

Bride wearing a short wedding dress with flower girl outside Blenheim Palace

Short maternity wedding dresses can be the perfect option, especially if you’re planning to party. They show off your legs, are easy to move around in and fantastic for dancing the night away! The shorter styles are also ideal if you are on the petite side and looking for a dress that will flatter your frame rather than swallowing you up.

 

Beautiful Bridal Accessories

Bridal accessories

And last but not least, no bridal style would be complete without the perfect maternity accessories to match. Whether you choose a glamorous beaded bolero, a jewelled maternity belt or a stunning headpiece to add a touch of sparkle, explore our collection of luxe accessories to find the perfect finishing touch for your look.

 

Wishing you the best of luck finding your dream maternity wedding dress mamas!

 

Made in Chelsea & Maternity Fashion: Binky Felstead Loves Seraphine – Watch the Video

Did you spot Seraphine on Made in Chelsea this week? Model & mama-to-be Binky Felstead is a big fan of Seraphine maternity clothes, and on the show this week she stopped into our Kensington maternity store in London to have a browse!

 

Watch the Made in Chelsea Clip

 

Accompanied by her mum Jane and good friend and fashion guru Mark Francis, Binky loved our new collection, and even found the perfect maternity coat to wear to the TRIC Awards.

“I’m at Seraphine which is turning out to be the most amazing experience being a new mummy. Lots of amazing clothes, lovely and colourful, great designs and perfect for my little arrival. I definitely recommend it.” – Binky

 

 

While shopping, Binky also fell in love with our Luxury Nursing Shawl Wrap and picked one up along with a few other bits. Then later that day she posted this stunning picture to Instagram wearing it, teamed with a pair of our maternity jeans to pick up her brand new car.

 

 

Of course this isn’t the first time the stunning mama-to-be has rocked Seraphine maternity clothes. Not long after her pregnancy was announced, she was spotted wearing our Love No 1 maternity sweater and distressed maternity jeans while out shopping with her MIC co-star boyfriend Josh ‘JP’ Patterson. The couple had fun shopping for baby bits, accompanied by Binky’s adorable Cavalier King Charles Spaniel Scrumble.

 

 

Binky is also a big fan of our cosy knitwear, and posted this adorable picture in one of our relaxed maternity jumpers, snuggled up with her sister & daddy-to-be JP.

 

 

Binky and JP are expecting their first baby – a little girl! – later this year and so far we are loving Binky’s style.

Pregnancy Yoga on the Roof: Limbering up with Voga Mama & Seraphine

Take the amazing mind and body rejuvenating benefits of a pregnancy yoga class, add a cool location, an 80’s inspired soundtrack and a dash of attitude designed to get your Serotonin levels soaring, and what do you get?

A VOGA MAMA rooftop yoga class, that’s what!

 

 

This week, we went along to the stunning rooftop terrace at Coq d’Argent in London to meet House of Voga founder Juliet Murrell and sit in on her fantastic Voga Mama class. The class combined strong empowering poses with stress relieving pregnancy yoga positions, all designed to safely prepare the body for labour. The energy was high, the poses were fierce & the ladies were looking fabulous in the Seraphine Active Kit.

 

Pregnancy yoga in the Seraphine Active Kit

 

The kit is designed to be the ultimate maternity sportswear solution – a must-have for active mums and mums-to-be and perfect for pregnancy yoga. It features a supportive maternity & nursing sports bra, tank top, maternity workout pants and a matching headband, all packed up in their own stylish drawstring gym bag. The Active Kit is designed to grow with you through pregnancy and beyond, providing easy access for nursing after baby is born.

 


Maddie, one of the stylish yoga mamas had this to say:

“I felt fantastic in my kit, it was very lightweight and stretchy & I feel like I can move around a lot. I’m very pleased and comfortable!”

 

 

Pregnancy yoga is the perfect way to de-stress and prepare your body for the challenge of labour, and with the added attitude and fun factor that Juliet brings to her classes, we can’t think of a better way to spend a Sunday morning. Check online to sign up to her next class on 26th of March.

International Women’s Day | Our Top 5 Maternity Workwear Picks for Spring

This Wednesday (8th of March) we are joining with women all over the world to celebrate International Women’s Day, an annual drive for gender parity, equal opportunities and empowerment.

Here at Seraphine this is a cause that is close to our hearts. Over 80% of our workforce are women, including our founder Cecile Reinaud and 4 out of 5 at director level. We strongly believe that as women, mothers and workers in our own right, we should be entitled to equal pay and equal opportunities.

 

Maternity workwear options for Spring

 

We also believe that a highflying career woman ought to have a fabulous working wardrobe to match! So in honour of International Women’s Day, check out our top 5 picks for maternity workwear this spring.

 

1. The Pastel Maternity Dress

Just because you’re at work, doesn’t mean you can’t have fun with a bit of colour and texture. In fact we’d go so far as to say that a few feminine dresses in flattering shades like our Boucle Maternity Shift Dress in stunning sky blue should be an integral part of your maternity workwear repertoire. Beautifully cut to flatter your figure, this is the kind of dress that pairs perfectly with a cropped maternity jacket for the office.

 

2.  Maternity Blouses

You can’t go wrong with a classic white shirt. All of our chic maternity blouses are cut to flatter your figure and grow with the bump – they’re perfect before, during and after pregnancy. Pair our Ivory Maternity Blouse with smart maternity trousers for an important meeting or wear it with heels to dress up your skinny jeans for more of a smart casual look.

 

3. The Little Black Maternity Dress

The ultimate fashion staple, no woman’s working wardrobe is complete without a little black dress. Utterly chic and endlessly versatile, our Black A Line Maternity Dress is the perfect option for the office.

 

4. Cropped Maternity Jackets

The crowning glory of any mama’s maternity workwear wardrobe, chic maternity jackets are the perfect way to pull a professional outfit together. Our cropped maternity jackets are designed to hit at the perfect point on the body to flatter your figure, with a stylish peplum at the bottom to frame your beautiful bump. Our Navy Cropped Peplum Maternity Jacket provides the perfect counterpoint to a stylish printed dress, while our Sky Blue Boucle Cropped Maternity jacket will work to elevate a pair of tailored maternity trousers or skinny jeans to glamorous new heights.

 

5. Tailored Maternity Trousers

Maternity workwear - tailored maternity trousers

And speaking of maternity trousers… this of course is an office wear essential. The perfect pair of tailored maternity trousers will revolutionise your pregnancy wardrobe, offering endless styling opportunities for work, as well as chic options for everyday wear.

 

However you’re celebrating International Woman’s Day this week, do it in style!

Maternity Style to Transition the Seasons, with Fashion Blogger Laura Mueseler

Ah, September… It’s time to start transitioning your style for the new season! This month is all about transitional maternity style and clever layering that is ready to tackle whatever the weather can throw at you.

 

A post shared by Laura Mueseler (@lauramueseler) on

Gorgeous fashion blogger Laura Mueseler welcomed her beautiful new baby Miles earlier this year, but before she did, she shot these stunning transitional maternity looks for her blog Sequins at Breakfast.

 

Bright Whites

Get Laura’s look: Ivory Maternity Blouse & Slim Leg Over Bump White Maternity Jeans

 

A classic white maternity shirt is the perfect staple piece to navigate the changing seasons. Laura paired hers with white jeans and layered up with a chic gillet. The bright white provided a fantastic neutral look that kept her covered without looking too wintery.

 

Faux-Leather Maternity Leggings

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Get Laura’s Look: Faux-Leather Maternity Leggings

 

Another maternity must-have for this time of year are our faux-leather leggings. Utterly chic and easy to wear, these leggings are guaranteed to bring a touch of glam to any outfit. And they’re a celebrity favourite, loved by Gwen Stefani, Anne Hathaway, Marion Cotillard and more!

Laura said:

“I recently added these faux leather leggings to my maternity wardrobe and I’m in love! This is my first pair of faux leather leggings (why has it taken me so long to get a pair?!) and I love how they instantly dress up an outfit.”

 

Here she teamed them with boots, our ivory blouse, a cool leopard print jacket and a chic red bag for effortlessly chic everyday maternity style.

 

The Luxury Nursing Shawl Wrap

Get Laura’s Look: Two Tone Luxury Nursing Shawl Wrap

 

Our Luxury Nursing Shawl Wrap provides the perfect cosy cover-up for unpredictable weather. A fully reversible style that’s perfect for pregnancy & ideal for breastfeeding, toss it over your shoulders to layer up in style.

 

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The Ballet Pumps

Fashion Blogger styles Seraphine ballet pumps

And last but by no means least, the Seraphine ballet pumps are the perfect flat shoes for pregnancy & they’re ideal for transitioning into spring.

For more from Laura, check out her blog Sequins at Breakfast & follow her on Instagram @lauramueseler

Celebrity Baby News: Which Pregnant Celebrities are due in 2018?

2018 is shaping up to be a fantastic year for celebrity babies! From supermodels and singers to Hollywood royalty and actual royalty, you mamas are spoilt for choice when it comes to celebrity baby news & styling inspiration! Here’s our quick guide to the pregnant celebrities due in 2018…

 

The Duchess of Cambridge


Get The Duchess’ Look: Florrie Floral Print Maternity Dress

The Duke and Duchess of Cambridge are expecting their third child in April this year. The new baby will be 5th in line to the throne after his or her father Prince William and older brother and sister Prince George and Princess Charlotte.

The Duchess has worn Seraphine maternity clothes throughout all three of her pregnancies.

 

Coco Rocha

Get Coco’s Look: Black Maternity Shift Dress

Supermodel Coco Rocha is expecting her second baby in spring this year – a little brother or sister for 2 year old Ioni, who has already taken Instagram by storm. Coco was a huge fan of Seraphine throughout her last pregnancy and we can’t wait to watch her style develop this time around!

Click to see some of Coco’s best maternity looks from her first pregnancy.

 

Kirsten Dunst

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A-list actress Kirsten Dunst announced her engagement to her Fargo co-star Jesse Plemons just before Christmas, and now it seems that the pair have a double excuse to celebrate. The couple haven’t made any official announcements just yet, but pregnancy rumours are rife!

 

Eva Longoria


Actress Eva Longoria is another Hollywood star expecting her first baby. Eva confirmed just before Christmas that she and her husband Jose Baston are expecting a baby boy later this year.

 

Louise Roe

A post shared by Louise Roe (@louiseroe) on


Get Louise’s Look: Chambray Belted Maternity Dress

Fashion and lifestyle blogger Louise Roe is due any day now, expecting her first baby – a little girl. The style influencer has loved Seraphine maternity clothes throughout her pregnancy, choosing our Black Ribbed Knit Maternity Dress for a glamorous film premiere in Boston.

 

Miranda Kerr

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Supermodel Miranda Kerr is expecting her second baby, a little brother or sister for 6 ½ year old Flynn. This will be her first child with new husband, Snapchat founder & CEO Evan Spiegel.

 

Katherine Jenkins


Get Katherine’s Look: Navy Blue Maternity Gown

Classical singer Katherine Jenkins is expecting baby number two – a little brother for 2 year old Aaliyah. Katherine, who is currently on tour, has been a huge fan of our Luxe Collection of maternity evening wear throughout both of her pregnancies, wearing several stunning Seraphine gowns on stage.

 

Behati Prinsloo


Stunning Victoria’s Secret model Behati Prinsloo is expecting baby number two with rock star husband Adam Levine. Behati wore several Seraphine outfits while expecting 14 month old daughter Dusty Rose, and we love the way she is rocking her bump this time around too.

 

Princess Madeleine of Sweden


Princess Madeleine of Sweden is expecting her third baby, a little brother or sister for 3 year old Princess Leonore and 2 year old Prince Nicolas.

All three Princesses of Sweden have relied on Seraphine maternity clothes throughout their pregnancies. The above gown was created bespoke in our London studio for the Princess to wear to the Nobel Prize ceremony in Stockholm.

Click to find out more about Princess Madeleine’s maternity style.

 

Tia Mowry

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American actress & lifestyle vlogger Tia Mowry is expecting baby number 2, a little brother or sister for her 6 year old son Cree.

 

Candice Swanepoel


South African supermodel Candice Swanepoel is expecting her second baby this year, a little brother or sister for 15 month old son Anaca.

 

With so many beautiful celebrity babies due to make their big debuts this year, 2018 is sure to be a fantastic year for maternity fashion & celebrity baby news – enjoy the inspiration mamas!

 

Maternity Clothes For Spring: New Styles this London Fashion Week

In need of a fashion refresh? Well great news mamas… London Fashion Week is here! With the runway shows in full swing, and the city alive with style, inspiration and incredible creativity, now feels like the perfect time to offer you a first look at some of our hottest new season spring maternity clothes.

 

New Maternity Dresses

London maternity clothes

Chic shirt dresses dominated the spring catwalks this year, which is fantastic news for us mamas, as this style works perfectly for pregnancy! Offering relaxed boho styling, our maternity shirt dresses are designed to accentuate the empire waist, while the on-trend button-down style offers easy access for nursing after baby is born.

 

 

Nautical styling is another classic spring trend which had a revamp this year. This season’s knitted nautical maternity dresses are the perfect way to show off your curves – the horizontal stripes are guaranteed to flaunt and flatter your new figure!

 

New Maternity Knitwear

Seraphine pastel shade maternity jumpers

Laidback and luxurious, this season’s knitwear collection is inspired by the Chelsea look. Taking fashion cues from the street styles seen everywhere from Harrods to Holland Park, these maternity jumpers and shawls are all about ease, comfort and impeccable quality. Discover our fresh new pastel shades for spring, and complete your look with the perfect cover-up.

 

Styling Maternity Clothes in London

Seraphine maternity clothes in London with black cabs

Nothing spells London style like dressing up a pair of jeans with heels, a chic blouse and structured blazer. It’s a versatile look that works everywhere from the school run to the office and even out for the evening!

 

New Maternity Jeans

Seraphine maternity jeans

And speaking of jeans…. This season has a particularly stylish selection of denim to choose from! From gently distressed to outright ripped with chic frayed edges, a great pair of maternity jeans is a must-have style for transitioning the seasons.

 

Have fun trying out the latest maternity fashion trends mamas – with a few of these essential spring maternity clothes on your side, you’re sure to have a super stylish season!

Maternity Fashion From Runway to Wardrobe | New York Fashion Week

It’s that time again mamas… Fashion Month is here! 4 glorious weeks dedicated to great style, new design and incredible creativity. This week saw New York kick off proceedings in true NYC fashion with a string of inspiring shows, covetable collections and plenty of ideas to translate into your maternity fashion repertoire!

While they continue to strut their stuff on the catwalks over the weekend, showing us what’s to come next autumn, we thought we’d turn our attention to the slightly nearer future…

These are our top runway-to-wardrobe maternity fashion looks to look out for this spring!

 

Stunning Stripes

Spring 2017 fashion trend: Striped dresses, maternity fashion

The Designers: Carolina Herrera, Lacoste, Alexander Wang

From vertical to horizontal, monochrome to multi-coloured, all in every conceivable combination, stripes are set to steal the show this season! We love the way designers mixed their stripes to flatter the figure, contrasting vertical with horizontal or diagonal for added impact.

 

 

Seraphine’s Top Tip: Don’t be afraid of horizontal stripes in maternity fashion! Far from making you look wider, they can actually work to slim your silhouette by highlighting your gorgeous baby bump!

The Maternity Dresses:

Nautical Cotton Maternity & Nursing Dress

Cotton Stripe Maternity & Nursing Dress

Nautical Maternity Maxi Dress

 

Every Shade of Blue

Spring 2017 fashion trend: blue dresses, maternity fashion

The Designers: Tibi, Victoria Beckham, Delpozo

Whether it’s fresh blue florals, geometric prints or stunning solid shades, this spring the designers have us craving everything in stunning shades of blue. From the deepest navy to the softest pastel shade and everything in between, blue is a colour that works with every skin tone and we can’t wait to start rocking the trend!

The Maternity Dresses:

Sky Blue Floral Woven Maternity Dress

Short Sleeve Bubble Print Maternity Dress

 

Shirt Dresses

Spring fashion trend 2017: Shirt dresses, maternity fashion

The Designers: DKNY, Mara Hoffman, Altuzarra

From deconstructed Oxfords to elegant printed pieces, the classic shirt is set to be big news next season, but not in the way you might expect. Shirt dresses took the runways by storm everywhere from Alexander Wang to Mara Hoffman and we couldn’t be more in love with this trend. The ultimate easy-to-wear piece, a classic shirt dress will always offer that feeling of paired back luxury – perfect for the office, or a chic weekend brunch.

The Maternity Dresses:

White Maternity Shirt Dress

Printed Maternity Shirt Dress

Fertility Expert & Grandma-to-be Zita West Talks Getting Pregnant

Zita West is a leading fertility expert, practicing midwife, acupuncturist, nutritional advisor and author of ten fertility and pregnancy books – and the founder of the Zita West Fertility Clinic. She has been involved in fertility for over 30 years, and has helped thousands of couples to get into optimum shape for all the vital stages of childbirth from pre-conception to conception, pregnancy and the months immediately after birth.

 

 

1) Tell us a bit about what you do…

At the Zita West fertility clinic, we believe that fertility is a whole body event, and many factors contribute to getting pregnant. What sets us aside from other fertility clinics is that we assess all of the factors that can impact on success, from the medical to the psychological – stress and mindset play a huge role. We believe that every couple is different – you cannot have a one-size fits all approach with fertility. The programme we have developed is highly individualised. We start with getting to know our clients, their lifestyle, their nutrition and even their mindset so we can develop the right plan of action for them.

 

 

2) Can you tell us more about your methods? How do diet and lifestyle factor in?

My approach to fertility, IVF and pregnancy has always been an holistic one. It’s about making little changes to various aspects of your life, remembering that fertility is a whole body event rather than something that just happens in the fallopian tubes. I believe that the best way to conceive is to start by looking at five key areas in your life – medical, nutrition, relationship, mindset and lifestyle. Many women trying for a baby just focus on the pregnancy and not what they can do beforehand to ensure a healthy egg and a healthier pregnancy.

 

 

Nutrition is ultimately the foundation for a healthy pregnancy. When you are pregnant, the baby doesn’t rely on what you eat in any one day, it will rely on your valuable stores of nutrients. So looking at what you’re eating and when you’re eating is vital. You both need regular meals filled with lots of protein for healthy eggs and sperm, essential fatty acids for cell membranes and hormone regulation, and micronutrients.

 

 

3) Do you have any advice along these lines for expectant mums?

My book The Pregnancy Companion is full of great tips, it’s a huge tome that took me a year to write! In the first weeks of pregnancy many women are anxious, they fear that they are going to do something that may harm the baby such as the foods they eat, their diet and exercise. They need a lot of reassurance.

I always encourage women to learn stress techniques or have treatments such as acupuncture to cope with some of the early pregnancy anxieties.

 

 

4) Tell us about your pregnancy products

I developed my pregnancy range of multivitamins and minerals 15 years ago and have tweaked them throughout the years. I have a different product for each of the 4 trimesters of pregnancy, with the fourth being the post-natal period. I believe growing a baby results in different nutritional needs throughout the pregnancy, so the supplements vary accordingly. Likewise DHA Omega 3 is so important to start taking prior to pregnancy to build up in the system so it’s available for the baby’s brain development – it is hard to get large amounts from food. The supplements are all about meeting the body’s needs at various stages.

 

How Much Do Londoners Know About Their Fertility?

 

6) It must be amazing to know that you are helping so many families. What would you say is the best part of your job?

That’s easy. It’s when women come back with their babies!

 

 

7) And the most challenging?

The fact that there are no guarantees. If you pay £10k for a hip operation, you’re going to get a new hip. With fertility treatment, we cannot ultimately, despite all that we do, guarantee a couple a baby. And seeing a woman who regrets that she left it too late to become a mother is always heart-breaking.

 

Luxe maternity dresses

Zita’s daughter Sophie is wearing our Luxury Black Lace Maternity Cocktail Dress and our Navy Silk & Lace Maternity Evening Gown.

 

8) A little bird told us that you are about to become a grandma! Congratulations – What are you looking forward to the most?

I am so excited as it has taken me a while to persuade my daughter to get on with it!!!!!  As a midwife, I take nothing for granted, so until she has had the baby I can’t relax. I’m looking forward to being in labour with her and the time after, helping her through those early days and giving her the confidence she needs.

 

To find out more, visit www.zitawest.com or check our her YouTube channel.

Zita West’s pregnancy products are available in her shop

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