Nursing Clothes: HELLO! Online Editor is Totally Taken with Seraphine

Andrea Caamano is HELLO! Online’s managing editor. She just became a first-time mum to an adorable baby boy named Ethan. Here, she shares her views on pregnancy style and why she’s totally taken with Seraphine’s nursing clothes…


Andrea Caamano wears the Seraphine Love Top


When I became pregnant I genuinely believed I could go through my whole pregnancy without buying maternity clothes. I usually favour loose styles – think oversized T-shirts and low waisted jeans – which I thought were ideal for pregnancy style…Turns out I was wrong!

As soon as my bump popped, around the six month mark, the aforementioned loose styles started to become very unflattering. There was no definition and I ended up looking bigger than I actually was. Not ideal.


BLonde model wearing a Striped Seraphine Nursing Jumper on a ladder


So it was time for a wardrobe revamp – just in time for summer!

Seraphine soon became my go-to brand. I work in the celebrity and royalty world and so I knew that I would be in good hands (I’ve written countless articles about Princess Victoria, Princess Madeleine and the Duchess of Cambridge wearing their creations, not forgetting Christina Aguilera and Gwen Stefani!).

Seraphine designs manage to strike the balance between fashion and function – which is all-important when you’re carrying around a rather large bump! Their maternity jeans fit like a glove, the tops showed off my bump perfectly and I love the dresses – I even wore a beautiful white maxi dress to my baby shower at 38 weeks.


Seraphine Nursing Clothes Compliation


Shortly after mastering maternity wear, I was interviewing a celebrity who had recently given birth. Speaking to her, I realised it was time to start thinking about nursing clothes

This celebrity had her son with her during the interview and had to briefly stop to breastfeed. She pulled out this beautiful white shawl with poppers for fastening at the shoulder and I decided that I needed it asap (pregnancy hormones make you go crazy for the most random things!).


Stylish the Seraphine Nursing Shawls


She told me it was Seraphine’s ‘Breastfeeding Shawl‘ and I went home to search for it online. There, I uncovered their amazing world of nursing clothes – and thank goodness I did.

Honestly, it has saved my life! The first weeks are hard enough with a newborn, especially if, like me, it’s your first time round. But having the right nursing clothes – think tops, knitwear, shawls and even nightwear – which are not only practical but seriously fashionable, makes this whole new experience 100 times smoother!


Andrea’s nursing must-haves (the products I love)

Andrea Caamano's favourite nursing clothes

Winter Grey Nursing Shawl

Black Lace Nursing Nightie

Breton Cotton Blend Maternity & Nursing Jumper

Grey Marl Layered Maternity & Nursing Sweater

Love Maternity & Nursing Top

Spotlight on Leeds – Shop Seraphine in The Knightsbridge of the North

Boasting a pedestrianised city centre with everything from top designer labels to traditional farmer’s markets, Leeds is a family (and buggy) friendly shopping mecca, and the hottest destination for maternity fashion outside of London! Check out our tips for planning the perfect city break in Leeds.


To Shop

Not called The Knightsbridge of the North for nothing, Leeds is a luxury fashion hotspot and the ideal destination for a spot of pre-baby retail therapy. Discover quirky independent boutiques at the historic Corn Exchange, or explore Kirkgate Market – offering everything from fresh food & flowers to jewellery and haberdashers.

Leeds boutique


The crowning glory of the Leeds shopping scene has got to be the stunning Victoria Quarter. This glamorous gilded arcade complete with stained glass ceiling and mosaic tile floor is home to some of the biggest names in designer fashion including Louis Vuitton, Ted Baker, Vivienne Westwood and most recently, the Seraphine Maternity Store! Pay us a visit to discover the latest maternity clothes including stylish day dresses, comfy maternity jeans and even special occasion styles from the LUXE collection.


To See

And there’s much more to Leeds than great shopping! If you’re after a cultured afternoon, you can’t beat Leeds Art Gallery which houses one of the best collections of 20th Century British art outside of London, or the Henry Moore Institute – the world renowned centre for sculpture.



For a family friendly day out, Harewood House just outside the city is a great option. A stunning stately home with sumptuous rococo interiors and rambling gardens. Little ones will love the adventure playground and the bird garden complete with birds of prey, flamingos and penguins!


To Eat



Leeds offers plenty of opportunity to tantalise your taste buds and satisfy those pregnancy cravings. From local favourites like the famous Pie & Peas, to more international fare at Tripadvisor Hall of Fame award winner Kendells Bistro; a relaxed dining experience with contemporary French cuisine and a constantly changing menu offering the freshest locally sourced seasonal produce.


To Stay



If you’re visiting from out of town, make your trip extra special and stay at one of Leeds’ beautiful boutique hotels. Opt for 4 star riverside luxury at 42 the Calls; an 18th century renovated corn mill right on the River Aire. Or just a 5 minute walk from the Victoria Quarter, Quebecs is a 4 star independent luxury hotel housed in the old Leeds & County Liberal Club. Voted by Conde Nast Traveller as one of the top 80 hotels in the world, it boasts a grand terracotta façade and lavish interiors where no two rooms are the same.


To find out more about what’s on, check out Time Out Leeds, or check in with our favourite Yorkshire based blogger HonestMum!



Growing a Family Business – by Pink Lining Founder Charlotte Pearl

Charlotte Pearl is the designer behind, and co-founder of Pink Lining, a multi award winning, international label specialising in the Mother & Baby market – Just recently they were over the moon to win brand of the year in the Little London Magazine awards as voted for by the public.


A photo posted by Charlotte Pearl (@pinklining) on


As a mother of 4, the youngest being only just one year old, I know only too well the highs and lows of juggling family life and my own business. And yet my family is the inspiration for our Pink Lining products – I design for my own family and therefore hopefully for yours too.



Originally, I designed and made fashion bags, spurred on by a challenge from my then boyfriend, now husband, and co-founder of Pink Lining, Rufus. Upon spotting a bag that I liked but couldn’t afford at the time, I declared that I could make it myself… and thus Rufus challenged me to do so!  Subsequently I received commissions from friends and colleagues, which encouraged me to take photos with a disposable camera of my hand-made creations, hung from my front door handle, which I then posted off, along with my press release – to Vogue, Tatler, Harrods, Selfridges and Liberty!…Aim for the stars!… Within a couple of weeks I had an order from Harrods, swiftly followed by confirmation that the product would be featured in Vogue and Tatler! After finding a manufacturer and fulfilling the order (a rather challenging task!) the bags sold out from Harrods within 3 weeks and Liberty and Selfridges also subsequently placed orders….


A photo posted by Charlotte Pearl (@pinklining) on


A few years and numerous fashion weeks later, I was overjoyed to find myself pregnant with our first child. My first experience of the rather precarious juggling act of balancing ensuing family life with running my business occurred before she had even entered the world. I was 10 days overdue, and Rufus and I were in Saint Mary’s Paddington for my induction appointment. Being ever so slightly headstrong and rather inexperienced in giving birth I insisted that I could walk from St Mary’s Paddington to the local post office to post a bag to a customer… after having had my waters broken…. Let’s just say that I didn’t make it to the front of the queue before I realised that children come first and Amelia arrived 3 ¾ hours later – thankfully back in the hospital.   So as for the question I’m often asked; how did motherhood impact my business – well, it actually BECAME my business…I’ve heard it said that this is getting to plan B…in my case B was for Baby.


A photo posted by Charlotte Pearl (@pinklining) on


The first Pink Lining changing bag – the Yummy Mummy bag was born and instantly captured the imaginations of an exciting and rapidly growing mother and baby market. This bag didn’t mean you had to be a certain dress size or look a certain way in order to wear it – for, as we believe at Pink Lining, even down to the internal components of our products; it is what is on the inside that truly counts.  Our customers have a shared outlook, not a shared look, and here was a product that was both practical, and fulfilled a very justifiable purpose, moreover it brought a smile to the face of the wearer. Our Pink Lining changing bags seemed to strike a chord.


A photo posted by Charlotte Pearl (@pinklining) on


It sounds like a cliché but 12 years ago before my first (of four) arrived, there wasn’t the proliferation of bags that we have for mothers today – so I made one, and it became our best seller and we morphed from a fashion accessories business, into a family brand.  And thus the business has sprung up, evolved and grown alongside our family.


A photo posted by Charlotte Pearl (@pinklining) on


Family has and always will come first for me – even though that means working late into the night and early in the morning. Rufus and I run and co-own the company together which can help when it comes to juggling work and family commitments between us, and although I often work crazy hours I can mostly arrange to be there for the important occasions such as school plays and netball or football matches.  However, it also means that sometimes there is no off button in terms of taking work home with us! So for us, a family business really means all six of us…in fact seven if you include the dog who appears in most of our marketing photos!


A photo posted by Charlotte Pearl (@pinklining) on


I think it’s exciting and educational for the children to witness the process of running one’s own business – allowing them to feel and actually be part of it. They play such an important part in the company, testing out the Pink Lining Child products, and giving advice on their favourite themes and colours; they love sitting alongside me coming up with their own fabric designs, some rather outlandish ideas for magic bags which I may pare down a little (a lot).


A photo posted by Charlotte Pearl (@pinklining) on


They get very excited about spotting the bags out and about, (we all do!), and as tiny babies they accompanied us to important meetings and charmed buyers, (running your own business doesn’t give you much in the way of maternity leave!!). Even the company name, Pink Lining, stems from an amalgamation of childhood sentiments & family nostalgia – derived from stories my mother would weave about a make believe land called Pink cloud and the belief that every cloud has a silver lining, which she now recounts to her grandchildren – our children.



Last Easter really summed up what a family business Pink Lining is as we undertook a 5 ½ weeks trip to see our suppliers in China, distributors in Seoul and new partners in Australia… Rufus and I, Amelia-Rose (11), Lucas (8), Arthur (6) and Henrietta (1)!  Pink lining really is a family adventure!


Pink Lining changing bags make the perfect partners for Seraphine maternity clothes and our stunning nursing dresses!

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