Seraphine Celebrates World Breastfeeding Week 2020

Happy World Breastfeeding Week mama!

Naturally nourishing, utterly intimate & not without challenge, your breastfeeding journey will be as unique as you are.

Here at Seraphine, our clever nursing designs are made with love, to help you & your little one get off to the best possible start.

You are doing an amazing job – our innovative designs are here to ensure maximum comfort & easy access whenever & wherever you need it – all to make your life that little bit easier in those precious early days.

These are some of the hero pieces we recommend to all new nursing mamas:

1. The Bamboo Bras

World Breastfeeding Week - pregnant mother wearing a Seraphine bra

Made in soft bamboo viscose, these nursing bras are comfortable & breathable, offering a whole host of amazing features – they’re hypoallergenic, temperature regulating, moisture wicking & even offer antibacterial properties! 

The soft, seamless, wire-free design is perfect for everyday wear & the simple drop cups offer quick & easy access.

Get the two pack in classic black & white or soft grey & blush pink.

2. The Basic Tops

World Breastfeeding Week - mum nursing her baby in a Seraphine top

As a new nursing mama, there’s simply no such thing as too many basic nursing tops. These ones are soft, stretchy & easy to wear – perfect for layering.

Get the two pack in classic black & white or grey & navy

3. The Versatile Dress

World breastfeeding Week - mum & baby. Seraphine nursing dress

A comfy dress is the ultimate easy outfit & right now we’re offering 20% off* a selection of our favourites!

Check out our DRESS EDIT & enter the code: GLOW20 to claim the discount.

*T&Cs apply

4. The Skin to Skin Top

World Breastfeeding Week - mum nursing her baby in the seraphine skin to skin top

A must-have for new mamas, these tops are designed to help keep your hands free while enjoying the amazing benefits of skin to skin time with your little one… and you can nurse in it too!

Discover our full range of cotton skin to skin tops now

5. The Nursing Kit

World Breastfeeding Week - Seraphine nursing kit

A great way to kickstart your nursing clothes collection, the kit includes a simple striped nursing top, a classic A-line dress with easy zip nursing access at the front & a comfy pair of post-pregnancy leggings.

The three styles work beautifully together & are ideal for mixing & matching with pieces from your regular wardrobe.

Shop the Nursing Kit

In the end, it all comes down to what works for you & your baby. As long as everybody is happy & nobody is hungry, you’re doing a fantastic job – keep it up mama!


Top breastfeeding tips from Seraphine mums

Lactation specialist’s top breastfeeding tips

Our fourth trimester favourites

Rosie Wicks, Wife of the Body Coach, Shares her Top 5 Post-Maternity Pieces

Mama of two & Seraphine model Rosie Wicks, who you may recognise from PE with Joe this week, is the wife of Joe Wicks, The Body Coach and mama to their two gorgeous children, almost 2 year old Indie and 4 & ½ month old son Marley.

Rosie was a big fan of Seraphine maternity clothes through both of her pregnancies & afterwards for nursing. We caught up with her when Marley was just 6 weeks old, and she shared a few of her favourite post maternity styles.

Rosie Wicks on Nursing Clothes

Shop Rosie’s Sweater: Grey Maternity & Nursing Jumper

“I have lived in Seraphine clothes throughout both of my pregnancies and my nursing. It’s nice to have really comfortable clothes that are still fashionable and stylish, and I love that the majority of Seraphine clothes you can wear all throughout pregnancy and through nursing and beyond.”Rosie Wicks

1 The Spring Dress

Rosie Wicks wears a Seraphine nursing dress

Get the Look: Sage Maternity & Nursing Midi Dress with the Organic Cotton Baby Blanket

Perfect for pregnancy & nursing afterwards, this gorgeous midi dress offers an easy fit & ultra-discreet hidden nursing access.

It’s light, floaty & feminine – perfect for anyone expecting a spring or summer baby.

2 The Nursing Top

Get the Look: Broderie Anglais Cotton Maternity & Nursing Top and the Linen & Cotton Maternity & Nursing Top

A good supply of nursing tops is a must-have for a new mama & these two are made in fully natural fibres for a soft & breathable finish.

They’re perfect for pregnancy, and both adapt beautifully afterwards with hidden zips for nursing.

3 The Mama & Mini Set

Get the Look: Organic Cotton Mama & Mini Tees with the Denim Maternity Dungarees

We LOVE Rosie & Baby Marley in our matching Mama & Mini t-shirts! They’re made in organic cotton, so kind on sensitive skin, and the mama version features easy popper nursing access.

Rosie wore hers with our classic maternity dungarees, which are perfect for pregnancy & after –  an everyday essential for new mamas.

4 The Skin to Skin Top

Get the Look: Black Skin to Skin Top with the Grey Bamboo Maternity Leggings

Marley was born 3 weeks premature, so the Skin to Skin to top was one of Rosie’s favourites in the very early days. It secures baby against your chest, in the safe skin to skin position, keeping you both covered up & cosy & leaving your hands free.

It’s perfect for kangaroo care, especially on the busy NICU ward.

5 The Activewear

Get the Look: Maternity & Nursing Sportswear Top with the Power Mesh Maternity Leggings

Rosie is very active mama – as she proved this week on PE with Joe! When she felt ready to start introducing gentle stretches & workouts back into her routine after welcoming her baby, our Sportswear top & Power mesh leggings were the perfect choice.

The top has a clever double layer, allowing for easy nursing access, while the leggings can be worn throughout pregnancy and afterwards.

Shop our full nursing clothes collection online now!

Eva Amurri Martino Shares Her Best Maternity Fashion Moments

Stunning actress and blogger Eva Amurri Martino is one stylish mama, who has rocked some seriously chic Seraphine looks throughout her pregnancy. Eva recently welcomed her second baby, Major James into the world, and we thought that now would be the perfect time to take a look back at some of her best maternity fashion moments…


Stylish Nursing Tops

Since baby Major’s arrival, Eva has been taking every opportunity to bond with her little bundle of joy. We can’t get over this adorable picture of her breastfeeding her son, looking totally chic and comfy in one of our striped nursing tops – get the look & team the top with one of our comfortable nursing bras.


Just before Christmas she looked fantastic (and so slim!) in our classic Black Nursing Top, which she teamed with a stylish monochrome skirt. A perfect easy outfit for the holidays.


Chic Maternity Clothes

And as much as she loves our nursing clothes, she was even more of a fan of our chic maternity clothes before Major arrived! She took our breath away at her baby shower, teaming our Champagne Cut Out Lace Maternity Dress with a chic pair of red heels and matching lipstick.


We loved her in our signature Knot Front Maternity Dress – the sea breeze polka dot print she chose worked perfectly with Eva’s colouring, helping to bring out her natural glow.


Proving that our nursing tops are perfect for pregnancy too, Eva looked stunning in our Red & White Striped Maternity & Nursing Top for the big reveal of her newly decorated family room. She teamed the top with a pair of chic ripped jeans and sandals for an easy off-duty look.


For more from Eva Amurri Martino, check out her blog or follow her on Instagram @thehappilyeva.

New Mum Gifts with Fashion Blogger Elena Sandor of Eat.Wear.Travel

Congratulations new mama! Your beautiful little bundle of joy has arrived and here at Seraphine we have a few fabulous treats lined up to help you settle into your new role as mum. That’s right – the style doesn’t stop just because baby is born!

We’ve teamed up with fashion blogger Elena Sandor and her gorgeous new daughter Emma to show you just a few of our must-have new mum gifts.


The Stylish Changing Bag

Elena had tried several other styles before settling on our Cambridge Leather Changing Bag. Ours was the only one that not only fitted her needs as a new mama, but also stood up to the style test. She was thrilled with the chic look, and even plans to use it as a smart work bag after Emma is out of nappies. She said:

“The Seraphine Bag I have been carrying for a couple of weeks now, is a dream come true. Designed to look and feel just like a designer handbag, all my friends have been admiring it since it doesn’t look at all like a changing bag. Now I don’t have to hide it under a table, but proudly place it in the center of attention.”

Check out our stylish range of designer changing bags now!


The Tummy Tuck Leggings

After struggling with post-baby body image, Elena was thrilled to find our Post Maternity Shaping Leggings. Designed to smooth and sculpt your curves, these leggings provide medium level compression to streamline your silhouette and gently realign your uterus after pregnancy.

“They are simply amazing, tucking in all the unnecessary curves, providing 360° of compression. They are very high waisted going right up to underneath the bust, giving me the confidence to wear my pre-pregnancy clothes again. The material is thick and a bit glossy, perfect to wear under tunics or dresses.”


The 3 in 1 Maternity Parka

Get the look - Elena Sandor wears the Seraphine maternity parka

Elena named our clever 3 in 1 maternity coat ‘the parka of the season’! It’s fully adjustable with a drawstring waist, designed to be worn throughout pregnancy and long after baby is born. It comes with an ingenious zip on kangaroo panel at the front that’s perfect for babywearing – it fits easily over your baby sling or front carrier. As far as new mum gifts go, this is sure to be a winner!
“Seraphine has launched the coolest parka ever. Emma really loved it, she slept through our walk in the cold Brasov (mountain town in Romania). This is going to be my go to parka throughout the entire cold season!”


Baby K’tan

Baby K'tan loved by celebrities

And the perfect partner for the 3 in 1 parka? It has to be the Baby K’tan baby carriers! Quicker & easier to put on than a traditional wrap, the Baby K’tan is the babywearing sensation that converts can’t stop talking about. Made in soft natural cotton, the Baby K’tan is a celebrity favourite – it’s the ideal sling to team with your parka.


The Diana Collection

A photo posted by Elena Sandor ( on

And it’s not just your style we’ve thought about… The Diana Collection is our stunning range of baby wear, made with your gorgeous little ones in mind. Featuring the iconic Diana Pastel Tartan in soft cotton, cashmere and pure wool, the range is adorable in shades of pink and blue.

“Baby Emma couldn’t believe her eyes when her dress from Diana collection arrived in the post. She loved wearing it for our afternoon mommy and baby quality time.”


Check online for more new mum gifts ideas, & for more from Elena, check out her stunning blog Eat Wear Travel or follow her on Instagram


Snuggle Up in Style & Celebrate Cuddle Up Day!

That’s right mamas, this Friday is National Cuddle Up Day, and we don’t know about you, but we’re planning on celebrating all weekend long!

A warm hug is the perfect way to get those Oxytocin levels soaring, which is proven to help boost your mood and combat stress – very important during pregnancy. So in honour of the cuddly occasion, we thought we’d take the opportunity to share a few of our favourite images of stunning mamas wearing Seraphine maternity clothes and nightwear while sharing a sweet moment with someone special.


A photo posted by Elena Sandor ( on

Stunning mama Elena Sandor captured this beautiful moment with her daughter Emma. She teamed our Blush Pink Lace Maternity & Nursing Nightie with the matching Blush Lace Maternity Dressing Gown to bring a touch of relaxed glamour to her look.


A photo posted by r e n e e (@sweetly_inspired) on

We love this shot of blogger mama Renee cosying up to baby Caleb, beautifully swathed in our ultra-soft Wool & Cashmere Cable Knit Nursing Shawl.


The Maze Runner actress Kaya Scodelario posted this adorable picture in our Berry Ruched Maternity Dress, cuddled up to a friend’s baby while still expecting her son.


Of course it’s not just baby who likes to cuddle… Super stylish event planning mama Elizabeth Landry simply glowed in our White Crochet Lace Maternity Dress on her stunning summer maternity shoot.


This week fashion-forward mama Elena posted this gorgeous picture getting cosy with baby Emma, who steals the shot in our Cotton Tartan Butterfly Sleeve Baby Dress from The Diana Collection.


Celebrity yoga instructor & mama of three Kristin McGee cuddled up with her eldest, Timothy while expecting her twin boys Robert & William. Our Long Line Popper Nursing Top was the perfect choice for such a sweet moment.


Super model mama Karolina Kurkova rocks our Cropped White Maternity Jeans, proving that you can cuddle up this weekend even if there’s nobody else around!


Now what are you waiting for? Go and give someone special a great big hug!

Nursing Clothes: HELLO! Online Editor is Totally Taken with Seraphine

Andrea Caamano is HELLO! Online’s managing editor. She just became a first-time mum to an adorable baby boy named Ethan. Here, she shares her views on pregnancy style and why she’s totally taken with Seraphine’s nursing clothes…


Andrea Caamano wears the Seraphine Love Top


When I became pregnant I genuinely believed I could go through my whole pregnancy without buying maternity clothes. I usually favour loose styles – think oversized T-shirts and low waisted jeans – which I thought were ideal for pregnancy style…Turns out I was wrong!

As soon as my bump popped, around the six month mark, the aforementioned loose styles started to become very unflattering. There was no definition and I ended up looking bigger than I actually was. Not ideal.


BLonde model wearing a Striped Seraphine Nursing Jumper on a ladder


So it was time for a wardrobe revamp – just in time for summer!

Seraphine soon became my go-to brand. I work in the celebrity and royalty world and so I knew that I would be in good hands (I’ve written countless articles about Princess Victoria, Princess Madeleine and the Duchess of Cambridge wearing their creations, not forgetting Christina Aguilera and Gwen Stefani!).

Seraphine designs manage to strike the balance between fashion and function – which is all-important when you’re carrying around a rather large bump! Their maternity jeans fit like a glove, the tops showed off my bump perfectly and I love the dresses – I even wore a beautiful white maxi dress to my baby shower at 38 weeks.


Seraphine Nursing Clothes Compliation


Shortly after mastering maternity wear, I was interviewing a celebrity who had recently given birth. Speaking to her, I realised it was time to start thinking about nursing clothes

This celebrity had her son with her during the interview and had to briefly stop to breastfeed. She pulled out this beautiful white shawl with poppers for fastening at the shoulder and I decided that I needed it asap (pregnancy hormones make you go crazy for the most random things!).


Stylish the Seraphine Nursing Shawls


She told me it was Seraphine’s ‘Breastfeeding Shawl‘ and I went home to search for it online. There, I uncovered their amazing world of nursing clothes – and thank goodness I did.

Honestly, it has saved my life! The first weeks are hard enough with a newborn, especially if, like me, it’s your first time round. But having the right nursing clothes – think tops, knitwear, shawls and even nightwear – which are not only practical but seriously fashionable, makes this whole new experience 100 times smoother!


Andrea’s nursing must-haves (the products I love)

Andrea Caamano's favourite nursing clothes

Winter Grey Nursing Shawl

Black Lace Nursing Nightie

Breton Cotton Blend Maternity & Nursing Jumper

Grey Marl Layered Maternity & Nursing Sweater

Love Maternity & Nursing Top

Pregnancy & Newborn’s September Issue Cover Star Stuns in Seraphine

Here at Seraphine we are thrilled to be featured on the cover of top US parenting magazine Pregnancy & Newborn – and on the September issue no less!


Happy to be featured on the September cover of Pregnancy & Newborn! Discover our Draped #Maternity & Nursing Jumper, link in bio 💋

A photo posted by seraphinematernity (@seraphinematernity) on


With the new season drawing in, our thoughts are starting to turn to cool evenings wrapped up in cosy jumpers, pumpkin spiced lattes from Starbucks and crisp autumn mornings in maternity jeans and ankle boots. Pregnancy & Newborn have captured the vibe perfectly on their cover with our brand new Draped Maternity & Nursing Jumper – a must-have this autumn.


Seraphine maternity jumper


Our maternity jumper is made in the softest blend of cotton, lamb’s wool and cashmere, and is expertly cut to drape beautifully over your curves. Open at one side, the look is designed to grow with you throughout your nine months, and make a smooth transition for nursing after baby is born.


Seraphine blue maternity jumper


In fact, we love this style so much, we made it in two colours! Check out the Sea Breeze Draped Maternity & Nursing Jumper to complete the set.

Explore our new collection maternity clothes online now & kick start your autumn wardrobe today!


New Mum Style: 5 Fashion Tips for Nursing Mums

Congratulations new mama! Bringing a baby into the world is pretty high up there on the list of life altering events – but with the right nursing clothes, it certainly doesn’t have to mean that you sacrifice your style. To help you on your quest for yummy mummy style, check out our top 5 fashion tips for nursing mums:




Our first piece of advice is to hold onto those maternity clothes for just a little while longer. Your favourite comfy, stretchy styles are perfect for those first precious months with your newborn. They provide plenty of cover and a flexible fit while your body begins to settle back to normal.

At Seraphine, all of our maternity clothes are designed to fit and flatter your figure before, during and after pregnancy, and you’ll be especially pleased to have your maternity jeans to pair with new nursing tops!


nursing jumpers


The world is your oyster when it comes to nursing access these days. You can go for zips, poppers, buttons, clips, wrap dresses and even discreet double layer lift up tops and dresses – it’s all about which style suits you and your baby best.

Our Breton Cotton Blend Nursing Jumper opens at the sides with easy poppers – it’s a must-have for a new mum!



Now that baby is born it’s not just your sensitive skin you have to think about – your baby will be cuddling up against whatever you wear! Super soft natural fabrics like cotton, linen and bamboo viscose are ideal.

You’ll love our Striped Cotton Maternity & Nursing Tops, available in red, blue and pink stripes. Made in 100% pure cotton, they’re guaranteed to be kind on sensitive skin.



Of course all of your styling efforts will be in vain if you don’t have the right lingerie underpinning your outfit! Well-fitting nursing bras are a must, and a good collection of supportive post-pregnancy bodies and vests and leggings is a great way to smooth your shape.


Breastfeeding covers



There’s nothing like a stylish nursing shawl for breastfeeding on-the-go! A trendy fashion accessory and an ultra-versatile piece, these shawls pair perfectly with our designer changing bags, and make a beautiful gift for a new mum.


Check out our video guide to Nursing clothes


Nursing Bras & Maternity Bras: Busting the Myths Wide Open

We want to talk about bras… Specifically, maternity bras & nursing bras. Bra buying can be a challenge at the best of times; add to that the drastic fluctuations in size and the extra features you’ll need for pregnancy and nursing, and you’ve got quite an underclothing conundrum on your hands. This week on the blog we are ironing out the issues and busting the myths wide open. Mamas: Welcome to Seraphine’s Ultimate Guide to Maternity & Nursing Bras!


Maternity & Nursing Bras: The Basics


First off let’s get one thing straight: your bra is not just there to look pretty. It has a very important job to do – keeping you and your bust fully secure and supported. During pregnancy this job becomes even more vital; as the added weight of your growing bust can put pressure on the delicate ligaments at the top of your chest, causing them to stretch. So we think it’s fair to say that your maternity and nursing bras are a pretty important underwear purchase!


Pregnant woman wears a Seraphine maternity bra & robe


When fitting your bra, the recommendation is that:

80% of the weight of your breasts should be supported entirely by the under-bust, and only 20% should be carried by the straps.

Seraphine maternity and nursing bras are made with super supportive elastic instead of underwire. This helps you to keep your shape and makes for a healthier, more comfortable option.


Buying Maternity Bras

nursing bras basics


When to Buy a Maternity Bra

Generally, your cup size will grow over the first 20 or so weeks of pregnancy. Your rib cage will start to expand after that from 20 weeks onwards.

We suggest switching to a maternity bra at some point in your second trimester. Your cup size should be fairly stable by then, and all of our maternity bras are made with extra hook and eye settings at the back to allow a flexible fit to accommodate your expanding rib cage.


Fitting Your Maternity Bra

As a general rule of thumb: Take your usual pre-pregnancy bra size, and then go 1 cup size up and 1 back size up. So if you usually wear a 34C, you’ll want to try a 36D.

When trying on your maternity bra, make sure that you feel comfortably secure on the tightest setting, giving yourself plenty of room to adjust the fit as you grow.


Buying Nursing Bras

buying maternity bras


When to buy a Nursing Bra

When your milk comes in for breastfeeding you may find that you’re busting out of your bras again, so it’s a good idea to buy new nursing bras a couple of weeks before your due date. That way you’ll be prepared when baby arrives, and will have a good idea of the size you’ll need.

If you continue with breastfeeding, you may find that once you’ve established a feeding routine and your body is basically back to normal, you’ll need a smaller size. All of our maternity bras feature nursing capabilities, so at this point, you can switch back to using the maternity bras you bought in your second trimester!


Watch John Lewis’ tips for choosing your nursing bra


Fitting your Nursing Bra

Take your pregnancy bra size, and then go 1 cup size up and 1 back size down. So if you are wearing a 36D near the end of your pregnancy, you should opt for a 34DD for nursing.

When you try on your nursing bra towards the end of your pregnancy, it should feel comfortably secure on the loosest setting so that you can tighten it up over time as your body settles back to normal.


Looking After Your Maternity Lingerie

Maternity lingerie


Remember: not all bras are machine washable!

To avoid disaster, always read the instructions on the label and if in doubt:

  • Hand wash with cold water
  • If you choose to machine wash, hook the bra together and use a wash bag, setting it to a delicate cycle.
  • Dry your bra in the shade to avoid sun damage and do not tumble dry


Nursing Clothes Shopping List

Nursing clothes must-haves


If you plan to breastfeed, it’s a good idea to have plenty of nursing clothes ready a couple of weeks before your due date. Nobody wants a situation where daddy gets sent out on an emergency clothes shopping trip – least of all him! So what will you actually need aside from nursing bras:


We know there’s a lot to take in here, but we hope you’ve found it helpful. For more info, make sure to check out our Maternity & Nursing Bra Advice online.


Baby is coming: Be ready with nursing clothes & a beautiful nursery

With a baby on the way, now is the time to plan ahead and prepare. Life with your little one will bring plenty of surprises along the way, so it’s smart to be as prepared as possible before the birth. This week on the blog, we’ve got you covered when it comes to nursing clothes, and our friends at Izziwotnot are here to help you create a beautiful nursery for you and baby.

Read on for your exclusive Izziwotnot discount code!


Nursing Clothes

If you plan to breastfeed, it’s a great idea to put together the beginnings of your nursing wardrobe through your third trimester. Nobody wants a situation where daddy gets sent on an emergency shopping mission for nursing bras two days after the birth – least of all him! And the great thing about being prepared is that most good nursing clothes can be worn through pregnancy too, so the earlier you invest, the more wear you’ll get out of your clothes.



To start you off, we suggest investing in at least 3 nursing bras – one to wear, one in the wash & one ready to go. For taking it easy after the birth, a good collection of basic nursing tees, tanks and vests will be perfect for pairing with leggings or your maternity jeans. And for getting out and about with baby, a few chic nursing dresses and jumpers offer comfort and style, while an ultra-soft nursing shawl for discreet feeding on-the-go completes the collection.


Nursery Décor


Izziwotnot is a Manchester-based nursery interiors brand, offering a beautiful selection of furniture and accessories designed to help you create rooms that truly inspire, comfort and delight your little ones. From beautiful nursery sets and Moses Baskets, right through to bedding collections and keepsakes, all items are carefully designed with an eye for quality, and made using only the best materials and conforming to the highest British standards. Put simply, Izziwotnot want to help you create a room for your little one that is a safe, cosy and inspiring place to be.


When it comes to planning your nursery, a beautiful cot is a great place to start! The Bailey Cot (pictured above) is a stunning sleigh cot bed, designed to bring a subtle sophistication and an air of English grandeur to your baby’s bedroom. You can buy it separately or as part of a set with a wardrobe or chest of drawers, which are full size and designed to grow with your child. While the cot itself is the perfect investment piece, converting effortlessly into a toddler bed when the time is right.


Nursery decor

To help you on your way to creating a beautiful nursery, Izziwotnot are offering Seraphine blog readers an exclusive 15% discount across their entire range! Simply enter the code Seraphine15 when you reach the checkout.




*discount code is valid from 07/09 until 19/09 and is not to be used in conjunction with any other offers.

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