How to Plan a Baby Shower – by Twenty Three Layers CEO Jessica Boskoff

If you are in charge of planning the perfect baby shower for yourself, a friend or a family member, it can be very exciting. Welcoming a new baby into the world is something to celebrate. As a host, you might feel overwhelmed – especially if you aren’t sure how to plan a baby shower.

Getting help from an experienced event planner like Twenty Three Layers can take the stress away from your baby shower. Here are some tips to help you to make certain that the special day will be smooth and successful.

And make sure to check out Seraphine’s stunning selection of baby shower dresses!


Choose the Right Date

How to plan a baby shower - Twenty Three Layers


Baby showers are traditionally scheduled about six to four weeks prior to when the baby is due. If that time period won’t work, a shower may also be scheduled after the baby is born.

Make certain that you plan the date well in advance so that you have time to mail the invitations to the guests around three weeks before you will hold the event.


Choose the Location

Get the Look: Woven Ditsy Floral Maternity Dress

In addition to choosing the right date, you will want to make certain that you pick an ideal location for your baby shower. You are not limited to hosting your shower in your home and may even consider hosting it outdoors.

The key is to choose a place for the shower that has comfortable places to sit for all of your guests. If you are planning an intimate party, you might consider hosting it at a restaurant.


Choose your Theme


Choosing a theme for the baby shower can assist you with the planning process. Themes aid in the organization of all of the details. If you are uncertain of the baby’s gender, you can incorporate colors that are gender-neutral.


Learn About Dietary Restrictions

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Before you plan the menu, you should make certain to ask the expectant mother if she has any restrictions on her diet.

Some pregnant women have gestational diabetes and must limit their sugar intake and other carbohydrates. Others avoid eating certain types of foods because of pregnancy-related aversions or potential health risks.

In addition to including foods that the mother will be able to enjoy, plan to have other items so that there is a variety of options for all of the guests.


Decorate with Care

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The best decorations for a baby shower are items that the mother-to-be will be able to use for her baby. For instance, you might decorate with baby accessories and clothes and arrange diapers together in the shape of a cake.


Plan Simple and Fun Activities

Get the Look: Broderie Anglaise Maternity & Nursing Dress


Your baby shower should include a mix of time to socialize along with a couple of simple, fun activities to fill in the time.

You can ask your guests to create small books for the baby and mother by giving them blank notecards. Ask them to write something in response to a prompt such as things that the baby might like to know about his or her mom or wishes that you have for the baby. You can then insert the notecards into a photo album to give to the mother as a keepsake.


Expect Guests to Ask for Gift Ideas

Get the Look: Baby Blue Polka Dot Maternity Dress


Be prepared for the guests to contact you before the shower to ask for gift ideas. You can ask the mother what she needs and compile a list. You can also ask her for her registry information and tell the guests where she is registered.

Or else send them the link to Séraphine’s fantastic selection of baby shower gifts – they have plenty of stylish options for mom and baby.


Have Thank You Cards Ready

How to plan a baby shower - writing thank you notes


Make certain to have thank you cards ready to send to all of the guests after the shower. You might want to give the mother addressed envelopes and blank cards at the party along with the guest list. This will save her time when she writes the notes.


Get Help from Professional Event Planners


If you happen to be in New York, Twenty Three Layers is the event planning company of choice. They are able to assist you with how to plan a baby shower from the creation of the theme to the party’s execution.

When you have help, you can be assured that your hosted baby shower will be perfect and memorable, allowing you time to relax and to enjoy yourself. Their creative team of professionals can lend their expertise to creating the event that you envision.

Baby Shower Ideas at Seraphine: Pink & Blue for 2 Beautiful Bumps

Looking for baby shower ideas? This week at Seraphine we threw a surprise baby shower for two lovely ladies from our design team, Iryna and Jo!

Both mamas are due in March – believe it or not, they were originally given the same due date! And we thought we’d take the opportunity to wish them the best and send them off on their maternity leave in style.



Iryna is expecting a little girl – a sister for her 11 year old son, and for first-time-mum Jo the sex will be a surprise! Both ladies looked lovely in Seraphine maternity and nursing tops styled with blue maternity jeans.


Pink and blue baby shower ideas


When it came to baby shower décor and catering, a traditional pink and blue theme worked perfectly. Homemade cakes, marshmallows and pink lemonade went down a storm, while matching pink and blue balloons and table ware completed the look. It was pretty darned adorable – if we do say so ourselves!


Check out our best maternity dresses for baby showers

Blonde woman wears a pink maternity dress and a blue maternity dress

Talking to the ladies at the shower it’s clear that being pregnant and working at Seraphine certainly has its perks! Iryna said:

“It has been brilliant – it’s a really supportive atmosphere! The best thing is to have access to try on all the samples before they go on sale and to buy pieces you love with the great staff discount! I had my first son 11 years ago and remember how difficult it was to find something nice and comfortable to wear. It has been very easy to dress up the bump for work with the magnificent choice of maternity clothes Seraphine has to offer.”



If you’re planning a baby shower and are looking for a little extra inspiration, don’t miss our beautiful baby shower ideas on Pinterest!


We are so proud of our lovely mums-to-be, and wish them all the best as they get set to take some time off before their little bundles of joy make their big debuts!


Nursing Clothes: HELLO! Online Editor is Totally Taken with Seraphine

Andrea Caamano is HELLO! Online’s managing editor. She just became a first-time mum to an adorable baby boy named Ethan. Here, she shares her views on pregnancy style and why she’s totally taken with Seraphine’s nursing clothes…


Andrea Caamano wears the Seraphine Love Top


When I became pregnant I genuinely believed I could go through my whole pregnancy without buying maternity clothes. I usually favour loose styles – think oversized T-shirts and low waisted jeans – which I thought were ideal for pregnancy style…Turns out I was wrong!

As soon as my bump popped, around the six month mark, the aforementioned loose styles started to become very unflattering. There was no definition and I ended up looking bigger than I actually was. Not ideal.


BLonde model wearing a Striped Seraphine Nursing Jumper on a ladder


So it was time for a wardrobe revamp – just in time for summer!

Seraphine soon became my go-to brand. I work in the celebrity and royalty world and so I knew that I would be in good hands (I’ve written countless articles about Princess Victoria, Princess Madeleine and the Duchess of Cambridge wearing their creations, not forgetting Christina Aguilera and Gwen Stefani!).

Seraphine designs manage to strike the balance between fashion and function – which is all-important when you’re carrying around a rather large bump! Their maternity jeans fit like a glove, the tops showed off my bump perfectly and I love the dresses – I even wore a beautiful white maxi dress to my baby shower at 38 weeks.


Seraphine Nursing Clothes Compliation


Shortly after mastering maternity wear, I was interviewing a celebrity who had recently given birth. Speaking to her, I realised it was time to start thinking about nursing clothes

This celebrity had her son with her during the interview and had to briefly stop to breastfeed. She pulled out this beautiful white shawl with poppers for fastening at the shoulder and I decided that I needed it asap (pregnancy hormones make you go crazy for the most random things!).


Stylish the Seraphine Nursing Shawls


She told me it was Seraphine’s ‘Breastfeeding Shawl‘ and I went home to search for it online. There, I uncovered their amazing world of nursing clothes – and thank goodness I did.

Honestly, it has saved my life! The first weeks are hard enough with a newborn, especially if, like me, it’s your first time round. But having the right nursing clothes – think tops, knitwear, shawls and even nightwear – which are not only practical but seriously fashionable, makes this whole new experience 100 times smoother!


Andrea’s nursing must-haves (the products I love)

Andrea Caamano's favourite nursing clothes

Winter Grey Nursing Shawl

Black Lace Nursing Nightie

Breton Cotton Blend Maternity & Nursing Jumper

Grey Marl Layered Maternity & Nursing Sweater

Love Maternity & Nursing Top

Amy Davidson & Ashley Jones: Baby Shower Beautiful in Seraphine

Last weekend The Bold & The Beautiful star Ashley Jones celebrated her baby shower, and not one, but two of the stunning mamas in attendance rocked Seraphine maternity dresses!

Ashley looked beautiful in blue wearing our Ruched Maternity Dress. And her best friend 8 Simple Rules star Amy Davidson, who welcomed her son Lennox Sawyer Lockwood last month, rocked her new mum style in our Graphic Maternity Dress, proving that Seraphine styles are perfect before, during and after pregnancy.


A photo posted by Amy Davidson (@amy_davidson) on


Star of The Big Bang Theory Kaley Cuoco planned the safari themed shower, which took place at The Four Season’s Hotel in West Lake Village, attended by plenty of other famous faces including actress Haylie Duff and season 6 Bachelorette Ali Fedotowski.


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Seraphine is the brand of choice for glamorous Hollywood mums-to-be looking for stylish baby shower dresses. Amy Davidson celebrated her own baby shower back in February, looking simply radiant in our Chevron Print Maternity Dress.


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Amy’s on-screen sister Kaley Cuoco was also the talented party planner behind Amy’s nautical themed shower. It was attended by a similarly star studded crowd including Mean Girls star Lacey Chabert, who announced her own pregnancy not long after the shower.


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Amy was a Seraphine fan throughout her pregnancy, and often looked stunning in Seraphine maternity dresses. This is one of our favourite shots, which she shared on her Instagram account shortly before the birth of her baby.


A photo posted by Amy Davidson (@amy_davidson) on


And now that she’s a new mama she’s kept up her Seraphine style, posing with gorgeous baby Lennox in our one of our maternity maxi dresses. Amy styled the dress with a pair of cute strappy sandals and sunglasses, rocking her new mum look.


A photo posted by Amy Davidson (@amy_davidson) on


If you’re looking for the perfect maternity dresses for your baby shower, check out our selection online!



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