Maternity fashion advice | Seraphine blog

Ready, Set, Black Friday! Snap Up Maternity Clothes at 15% Off!

The craziest shopping weekend of the year is back – Happy Black Friday mamas!

Now is the time to shop like you mean it, and kick off the Christmas shopping chaos in style.

Here at Seraphine we’re offering a thrifty 15% off EVERYTHING! You have from right now until midnight on Cyber Monday to shop stunning maternity clothes at fabulous discounted prices. Just enter the code CRAZY15 at the checkout.

Stylish maternity dresses, ultra-comfy maternity jeans, the LUXE collection and plenty more besides; Now’s your chance to snap up all those chic maternity clothes you’ve had your eye on.

Here’s our Black Friday fashion wish list… What’s on yours?

Happy Shopping mamas!

*Offer excludes sale items & the bump kit; available until 30/11/15

Mummy at Work – Top 5 Maternity & Nursing Styles for Working Mamas

We had a welcome blast from the past this week, as a set of inspirational photos resurfaced. Meet Italian MEP Licia Ronzulli.

From 2010 to 2013, Licia attended sessions of the European Parliament with her little daughter Vittoria in tow! Baby Vittoria made her first appearance in parliament at just 44 days old, and was a regular visitor over the next three years, sitting and voting along with her mother.

Here at Seraphine we love working mamas and are always excited to see trail blazing role models like Licia doing their bit to raise awareness and support more rights and flexible working for women trying to reconcile work and family life.

Here are our top 5 maternity work wear styles for professional working mamas:

1) The Little Black Dress

This little black dress is perfect for the office. A classic style, the Black Nursing Shift Dress is made in soft stretch jersey for a flexible fit and all day comfort. While easy lift-up access at the front is ideal for nursing or expressing. This stylish LBD is a must-have for a working mama before, during and after pregnancy.

2) A Crisp White Shirt

A beautifully cut white shirt is another workplace essential. Put a modern twist on a work wear classic with our Printed Crepe Maternity Blouse. Sure to be an invaluable addition to your wardrobe for workdays and weekends, the simple button down design allows easy access for breastfeeding.

3) Smart Black Trousers

Our Slim Fit Black Maternity Trousers will quickly become your new favourite pair. Made with a soft jersey over bump band, they are designed to grow with you through pregnancy, and provide the perfect support around your middle after baby is born.

4) The Chic Blazer

Finish off your look with the perfect stylish blazer. Our Sparkle Tweed Maternity Jacket will bring a glamorous touch of glitter to your working week, and is guaranteed to add the perfect professional polish at every stage of pregnancy and beyond.

5) The Perfect Nursing Bra

And don’t forget to underpin your professional style with the perfect maternity or nursing lingerie. The signature Seraphine Nursing Bras come in soft pink and mocha, or sexy black, and are designed to provide a comfy adjustable fit throughout pregnancy & easy access for nursing afterwards.

Rock on working mamas – we think you are amazing!

Make an Entrance – 20% Off Stunning Party Wear Styles

It’s that time of year again mamas – party season is upon us! While your diary fills up with festive gatherings, Family get-togethers and the infamous office Christmas party, allow us to offer a little outfit inspiration…

And in the spirit of the season, all this week we’re offering 20% off the glamorous styles in our party promo category! Simply enter the code PARTY20 at the checkout.

Good food, great gossip and the very best company… what’s not to love about a festive catch up with friends! Dress your bump in something super stylish this year, and give them all something to talk about! We love the Claret Red Knot Front Maternity Dress for a little seasonal style, or why not try our Emerald Keyhole Maternity Blouse with a flattering pair of maternity trousers.

This year you and your family have something extra special to celebrate – so make sure you wear something extra special to match! Our Navy Lace Maternity Cocktail Dress is a glamorous option & the perfect piece to show off your blossoming curves. Or for a softer, more feminine look, why not try our flattering Crepe Drape Maternity Dress in a beautiful silver violet shade.

After a long year at work, the office Christmas party is the perfect opportunity to get your glad rags on and kick off the festive season in style. A bit of sparkle at a Christmas party is practically a requirement, so why not give our Gold Sequin Maternity Cocktail Dress a try. Or get into the spirit of the season with our ultra-glamorous Claret Lace Maternity Cocktail Dress.

As we approach December we enter prime time for those extra special events; the black tie dinners, the Christmas balls, galas and special occasions that call for designer maternity dresses in stunning silks and lace. If you’re after a dress like this, the Seraphine LUXE collection is the perfect place to look. Our Multiway Maternity Maxi Dress drapes beautifully over your curves and offers plenty of styling options, and our Navy Silk & Lace Maternity Evening Gown is a celebrity favourite worn on stage by Katherine Jenkins, to the William Vintage Dinner by Sophie Ellis-Bextor and by star of the IT Crowd Katherine Parkinson to accept her award at the BAFTAs!

Whatever your occasion, you’re sure to find a stunning maternity party dress at Seraphine.

Terms and Conditions:

Offer is valid on styles in the party promo category only, until 21/12/2015. To claim your discount, enter code: PARTY20 at the checkout.

Bespoke Maternity Fashion, Fit for the Crown Princess

Here at Seraphine we are delighted to have dressed Crown Princess Victoria of Sweden!

The Princess looked stunning as she attended the Christening of her beautiful baby nephew Prince Nicolas, wearing a bespoke Seraphine maternity outfit created especially for the occasion.

Princess Victoria commissioned this stunning outfit personally for the happy royal occasion, having admired our bespoke designs for her sister Princess Madeleine and for the Duchess of Cambridge. We are always delighted to create bespoke pieces for royal clients; Seraphine founder Cecile Reinaud refined the exclusive bespoke design herself, which was then created by our talented team of in-house tailors.

The Princess’ outfit included a striking maternity dress in Seraphine purple, which she accessorised with a smart pillbox hat by top London Milliner, and favourite of the Duchess of Cambridge, Philip Treacy.

Princess Victoria Arrives at the Christening

The Crown Princess was a picture of elegance on the day, and looked stunning accompanied by her dashing husband and their beautiful little daughter, Princess Estelle.

A photo posted by seraphinematernity (@seraphinematernity) on Oct 12, 2015 at 2:06pm PDT

Victoria isn’t the only Princess we’ve had the pleasure of creating bespoke maternity styles for. Her younger sister Princess Madeleine loved our outerwear collection; she chose our Cropped Peplum Maternity Jacket for her audience with the Pope in Rome, and donned our Blush Wool and Cashmere Maternity Coat to celebrate her father King Carl Gustav’s birthday. She later commissioned a bespoke Seraphine maternity coat to attend a special service before her brother, Prince Carl Philip’s wedding.

A photo posted by Expressen Kungligt (@expressenkungligt) on Oct 14, 2015 at 9:41am PDT

And of course The Duchess of Cambridge looked stunning in a bespoke Seraphine maternity coat on arrival in New York when the Royal couple paid their famed first official visit to the United States.

With Princesses Victoria and Madeleine of Sweden and British royals Zara Phillips and the Duchess of Cambridge all opting for Seraphine maternity clothes through pregnancy, it’s safe to say that Seraphine is a right royal favourite.

London Fashion Week: Vogue, WilliamVintage & Seraphine

This week we saw a serious influx of style as designers, models and fashionistas from all corners of the globe flocked to the capital for London Fashion Week! Based at the brand new venues in and around Soho (right by the Seraphine head office!), the capital played host to some of the most stylish people on the planet.

One such stylista was British model and Vogue presenter Jade Parfitt, who we spotted rocking one of our new season maternity dresses as she dashed between fashion shows, and another was singer Sophie Ellis-Bextor who was stunning in one of our LUXE maternity gowns at the WilliamVintage Dinner!

Jade styled our Cerise Dot Maternity Dress with a long line black blazer, delicate silver necklace and a cute embellished clutch; completing the perfect pregnancy look with a pair of smart winkle-pickers – ideal for a full day of fashion shows.

Sophie made a show-stopping entrance at the annual WilliamVintage Dinner in our Navy Silk & Lace Maternity Evening Gown! Hosted by The Vintage King himself William Banks-Blaney, the WilliamVintage Dinner brings together luminaries from the fields of fashion, film & music to celebrate the legacy of haute couture fashion. Styled in silk and lace, Sophie looked right at home among the classic vintage gowns.

What a glamorous week!

HELLO! Editor’s Edit: Meet Rosie Nixon’s AW15 Favs

Rosie Nixon is the editor of HELLO! Magazine and one of the most stylish women in the media today. As the figure head of one of the UK’s most popular fashion, lifestyle and celebrity magazines, Rosie has a glamorous image to maintain both in and outside of the office.

A photo posted by Rosie Nixon (@rosiejnixon) on Aug 25, 2015 at 9:45am PDT

Expecting her second baby later this year (a little brother for 18 month old Heath), Rosie has been a fan of Seraphine maternity clothes throughout both of her pregnancies. She stopped by our flagship maternity store on High Street Kensington recently to share a few of her favourite styles from the AW15 collection.

Watch the video and see which maternity dresses made Rosie’s must-have list…

Shop Rosie’s styles here.

With plenty of press events, star-studded galas and balls to attend, the pressure is on to look her best. And so far Rosie has nailed her red carpet looks in Seraphine LUXE maternity dresses!

Last week alone, she cut a glamorous figure in our Lace Detail Wrap Maternity Gown at the British Olympic Ball, and looked stunning in our Red Lace Maternity Cocktail Dress at the GQ awards!

Keep up the good work Rosie – you are looking fabulous!

The September Issue: The AW15 Trend Report

September is here mamas! As we wave a bittersweet goodbye to summer, we are looking ahead and finding plenty of reasons to get excited about autumn. We can’t wait to start kicking up leaves in our trusty Chelsea boots, indulging in decadent evenings-in with cosy jumpers, hot chocolate and scented candles, and of course trying out the latest new season trends!

Good news all – the 70’s obsession is set to continue well into the new season! This versatile trend offers something for everyone with colourful retro prints, iconic wrap dresses and soft bohemian silhouettes bringing out different fashion moods from this seriously stylish decade. We love Burberry Prorsum’s bohemian luxe prints and statement fringed ponchos, while Bottega Veneta displayed some gorgeous retro colour blocked pieces.

Work the trend with our stylish retro print maternity dresses.

It wouldn’t be autumn/winter without a healthy dose of monochrome – and this season is no exception. From stunning op art checks and stripes at Valentino to swirling psychedelic creations in black and white at Emilio Pucci, black & white is well and truly back for the new season.

Master monochromes with our Circle Print Maternity Dress or our Geo Print Maternity Wrap Dress.

We love autumn’s sophisticated new take on neon. The trick is to introduce just a hint of neon to energize an otherwise neutral outfit. J.Crew used neon yellow accent pieces to dress up cream and camel shades, while Kenzo added zingy neon highlights to jazz up their all black outerwear.

Our Neon Trim Snood Nursing Jumper is the perfect piece to work the trend; finely knit in soft grey with just a hint of zingy neon yellow trim.

Your nautical pieces are set to take on a whole new persona this season. Team striped dresses with tights and boots and top off with a leather jacket, or dress up your Breton tops with slim fitting tailored separates a la Filippa K.

Sail away with an autumn nautical look – work the trend in our Striped Side Popper Nursing Top or the Striped Maternity & Nursing Dress.

From glamorous green lurex at Christopher Kane to Sequins at Nina Ricci and a gold statement dress at Michael Kors, this is the season to sparkle! Shine through the party season and dress up your daywear with decadent sparkles – now is the time to unleash your inner bling monster!

Add a subtle shimmer to your day wear with our Sparkle Tweed Maternity Jacket, or our Long Line Glitter Nursing Top, and glam up your evening repertoire with a statement sequin cocktail dress.

September Style Prep: Top 5 Transitional Must Haves

With September fast approaching, we’ve recently found ourselves eyeing up our tights and Chelsea boots, and wondering… “is today the day?” Our thoughts are turning to those first glorious weeks of autumn – the bright sunny days with just a hint of chill in the breeze.

These in-between days are notoriously tricky to dress for, so check out our top 5 transitional must haves, & prep your September style!

1) Denim Dress

A soft chambray denim maternity dress is the ideal style to transition the seasons. It tends to have a little more weight to it than a regular summer dress and looks just as stylish with sandals as it does with tights & boots!

2) Breton Top

Nothing navigates between the seasons quite like a classic Breton maternity top. Anything goes when it comes to this season-less style staple; pair it with denim shorts and flip flops, then transition the look for autumn with your favourite maternity jeans and a stylish wrap scarf.

3) Cover Up

Don’t give up your stylish summer dresses just yet! Transition them for the new season with a luxury cosy cover up. Our Cotton & Cashmere Maternity Cardigans in cream or soft grey are your perfect autumn allies.

4) Ripped Jeans

A true fashion all-star; a great pair of ripped maternity jeans offers year round style. Turn them up at the ankle & pair with a cute maternity tee when the sun shines, then add a cosy jumper and ankle boots when the weather starts to turn.

5) Nursing Shawl

It’s too warm for a coat, but not quite warm enough to go without altogether… so what’s a girl to do? This is the season for a stylish fashion nursing shawl. Drape it over any outfit to add a high fashion edge and to keep out the chill – discreet cover for breastfeeding is a bonus!

Pack Your Bags: 5 Essential Styles for Your Summer Capsule Closet

Jetting off somewhere exotic this summer? We’ve got your wardrobe covered!

Cruise effortlessly from day to night, creating new looks for each day of your holiday, without exceeding the airport baggage allowance.

Take a look at our capsule closet suggestions, and don’t miss our babymoon edit for even more ideas.

1) The Maternity Maxi Dress

A post shared by Seraphine Maternity (@seraphinematernity) on May 9, 2018 at 9:45am PDT

Get the Look: Black Crochet Top Maternity Maxi Dress

The queen of effortless summer style – a maxi dress should always make the cut when it comes to your summer edit.

A day to night essential, a maxi dress is easy to wear and incredibly flattering and is guaranteed to slim and lengthen your silhouette.

2) The Maternity Swimsuit

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 12, 2018 at 9:30am PDT

Get the Look: Black Halter Neck Maternity Swimsuit

The centrepiece of your summer holiday style, the swimsuit sets the mood for the rest of your look.

Whether you’re swimming, splashing in the surf or soaking up some sun, you deserve a swimsuit that helps you to feel fantastic showing off your new curves.

3) The Little Summer Maternity Dress

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 8, 2018 at 4:30am PDT

Get the Look: Palm Print Wrap Maternity Dress

Another versatile style hero, our summer maternity dresses can be dressed up or down to suit daytime adventures or evenings out.

Choose one with a cute summery print that emphasises your empire waist.

4) The Easy White Blouse

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 18, 2018 at 1:00pm PDT

Get the Look: White Flutter Sleeve Maternity Blouse

Team it with a cute pair of shorts in the sun, or with a smart pair of cigarette pants for evenings out, a little white blouse is a real style all-rounder.

Cut for an easy fit with flattering pintuck detailing to emphasise the empire waist, this one is a must for mums-to-be.

5) The Statement Cover Up

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 2, 2018 at 9:15am PDT

Get the Look: LOVE Denim Maternity Jacket

Last but by no means least, don’t forget to pack a stylish cover up for when the sun goes down.

This season we are obsessed with the LOVE denim jacket!

With these 5 essentials in your style arsenal, your summer capsule closet will have you ready to relax, explore & enjoy the sun, wherever the season takes you.

Nautical Maternity Style Inspiration with Real Fashion Mamas

You can’t beat a touch of nautical maternity style for summer! Whether you’re jetting off for a blue sky getaway, or rocking the trend closer to home – some well-placed nautical stripes are guaranteed to send out those cool St Tropez vibes.

Stunning real mama and fashion blogger Kat – the lady behind the Freshly Squeezed Fashionista blog – recently rocked our Nautical Striped Maternity Swimsuit on a styled shoot by the pool, and we are in love with her pics! She styled the suit with wedges, cat’s eye shades, some statement jewellery and a classic red lip.

And she’s not the only one to fall for the chic nautical vibes – stunning real mama Anna Bond, the founder and creative director of the Rifle Paper Co. looked equally gorgeous in the striped swimsuit, styling it out with retro mirrored shades and a panama hat!

This maritime inspired trend works perfectly by the pool or at the beach, but it’s by no means a seaside exclusive…. Why not dress up your skinny maternity jeans with our Breton Striped Nursing Jumper for a chic off-duty look a la fashion instagramer MrsCocoWyse.

Or style it out in the city with a cute little nautical dress – Opera singer Katherine Jenkins showed us how it’s done when she rocked our Nautical Cut Out Maternity Dress for a relaxed lunch date in New York. And for those of you already planning your autumn wardrobes, our brand new Striped Maternity & Nursing Dress is a must-have style!

Maternity Swimwear: The Perfect Styles to Flatter Your New Curves

This weekend we’re dreaming of sandy beaches and crystal blue oceans, lazing by the pool and strolling in the surf. It’s starting to feel like summer & we’ve got the most glamorous maternity swimwear styles to complete the picture!

Will it be a cute bikini, a sexy one-piece or a versatile maternity tankini?…

Bare the Bump in a Maternity Bikini

A post shared by Seraphine Maternity (@seraphinematernity) on May 23, 2018 at 10:01am PDT

Spanish celeb Adriana Abenia is stunning in our Polka Dot Adjustable Maternity Bikini – get her look!

Now is the time to embrace those beautiful pregnancy curves and a stylish maternity bikini is the perfect way to flaunt your new figure.

Loved by celebs including Jessica Alba & Adriana Abenia, our bikinis are designed with a flexible waistband, which you can wear high or low on the bump & a super supportive halter neck top.

Choose a Classic One-Piece

A post shared by Seraphine Maternity (@seraphinematernity) on Jun 29, 2018 at 10:02am PDT

Former Miss France Sylvie Tellier rocks our Black Halterneck Maternity Swimsuit – get her look!

If you’re more of a glamorous one-piece kind of a girl, there are plenty of maternity swimwear styles to choose from. Whether you opt for nautical stripes, classic black or cute and colourful, you’re sure to make a splash!

A post shared by Sylvie Tellier (@sylvietellier) on May 1, 2018 at 2:58am PDT

She also loves our Coral Cutout Maternity Swimsuit – get her look!

Your bump is doing all the talking at the front, so why not opt for a style with a stunning back. Our cutout maternity swimsuits offer full coverage at the front & turn to reveal a sexy rear view.

Maternity Tankini: The Best of Both Worlds

Get the Look: Black Sweetheart Maternity Tankini

The ultimate middle-ground, our maternity tankinis are cut long to cover your curves but are easily hitched up to catch some rays.

A post shared by Seraphine Maternity (@seraphinematernity) on May 23, 2016 at 5:19am PDT

Get the Look: Red Polka Dot Maternity Tankini

Channel a touch of vintage poolside glamour in our polka dot tankinis or opt for chic block colours. whichever one you choose, you’ll feel sexy, secure and supported.

A post shared by Seraphine Maternity (@seraphinematernity) on Apr 24, 2017 at 4:45am PDT

Wherever you’re heading this summer, feel 100% fabulous in your new maternity swimwear styles and have a fantastic time!

6 Essential New Mum Styles for your Post-Pregnancy Closet

Celebrate your post-baby body in style with these 6 essentials for new mums!

With a brand new baby in the picture, and the new baby body to prove it, putting together a stylish outfit in the mornings can sometimes seem like a bit of a tall order. But with these 6 new mum essentials in your style arsenal, you’ll be on track to achieve yummy mummy status in no time.

1) Shaping Leggings

It takes a little while to bounce back into shape after baby, so in the meantime a great pair of shaping leggings will be your secret style weapon. Applying 360° of targeted compression, our Post Maternity Shaping Leggings will help to streamline legs bums & tums for a sleek silhouette from the bra-line down.

2) Nursing Bra

Whether you’re nursing or not, a good collection of maternity & nursing bras are a must for your new mum closet. Our Pink & Mocha Seraphine Nursing Bra is the perfect option to bring a touch of sexy style back to your lingerie drawer: designed to look great, provide ultra-support, feeding access and a fully flexible fit.

3) Supportive Nursing Vest

As a new mum, a little extra support can only be a good thing! Our Blush Bamboo Seamless Nursing Vest is made in soft & breathable bamboo fabric, offering easy nursing access and a seamless fit under your clothes. It’s an everyday wardrobe hero that nobody but you need know about.

4) Billowy Blouse

A billowy button down blouse is a god-send for a new mum. Skimming lightly over your curves, it disguises any hint of a new baby belly, and offers easy access for breastfeeding. Our White Flutter Sleeve Maternity Blouse is perfect for teaming with a smart pair of trousers to make your big return to the office after maternity leave.

5) Loose Dress

The same goes for a stylish loose fit dress – with no awkward cinching or clinging, our Black Tiered Maternity Dress is guaranteed to flatter your figure. The relaxed shape is perfect for summer, and the button down front even offers easy access for breastfeeding.

6) Nursing Shawl

A few perfectly placed accessories will instantly lift your look, disguising your tum and drawing attention up towards your face. Try wearing a pair of statement earrings or one of our stylish nursing shawls to drape flatteringly over your figure. Not only does a stylish scarf help to disguise your belly, but it also provides the perfect cover for nursing when you and baby are out & about.

With our 6 post-pregnancy essentials in your new mum style arsenal, those first few months will breeze by!