Fashion features | Seraphine blog

Wave Goodbye to Back Pain with Brand New ShoeTherapy Loafers

New in for Autumn – discover the stylish ShoeTherapy Loafers set to seduce discerning fashionistas this season!

If you’ve already discovered the miraculous back pain combating power of ShoeTherapy, then we don’t need to tell you how they can revolutionise the way you walk. And this season ShoeTherapy are branching out with a stylish new collection of loafers!

Ergonomically engineered with the patented ShoeTherapy sole, these ultra comfy loafers are designed to improve your posture and boost circulation; easing back and joint pain, and taking the strain out of walking. They are a real must-have for any stylish woman who spends her days on her feet, and are especially perfect for pregnancy!

Made and lined in premium soft leather, the new loafers are available in classic black, on-trend python and an edgy studded style, and are all lined in hot pink leather which looks as good as it feels on your feet. The outer sole and optimal low heel made in supple rubber will put a spring in your step, and will keep your feet well insulated against the coming winter weather.

Discover the ShoeTherapy Range

Don’t put up with pregnancy aches and pains – The ShoeTherapy loafers have got your back!

Other Articles You May Like:

Accessorize now: Three key accessories for killer autumn style
Autumn makeover: Master the hottest seasonal makeup trends
Winter style, all wrapped up – choosing your maternity coat

Falling in Love with Your Newborn – Win The Love No.1 Sweater

Win the Love No.1 Sweater! Read on to find out how… *competition now closed*

There is no feeling on earth that can even come close to that of meeting your brand new baby for the first time. To hear them cry, feel their warmth and see them open their eyes to look at you. In short: to fall utterly, unconditionally, head-over-heels in love in an instant.

It’s an overwhelming experience that words simply can’t do justice to.

This week on the blog, we are celebrating the magic of falling in love with your newborn by giving you the chance to win our signature Seraphine Love No.1 Sweater! *competition now closed*

Inspired by the iconic Chanel No.5 scent bottle, this trendy top celebrates the new love of your life: Your baby! Made in a slinky grey marl knit, it will drape beautifully over your curves, and the loose boxy style will flatter your bump at every stage. This is the perfect partner for your skinny maternity jeans, and we have 5 of these must-have sweaters to give away!

For your chance to win, simply share this post with your followers on Facebook or Twitter, then leave a comment here on the blog to let us know you’ve done it.

Then double your chances by entering on Facebook too!

5 lucky winners will be chosen at random, and will be announced on Facebook on Friday 10th of October.

Best of luck! *competition now closed*

Terms and Conditions

All entries must be submitted by 10/10/2014
To enter, share this post on Facebook or Twitter, and leave a comment on this blog post to let us know you’ve done it
You must leave a comment on the blog to validate your entry – otherwise we will be unable to contact you to let you know you’ve won
5 winners will be chosen at random to receive 1 free Love No.1 Sweater, usually worth £29

Just for fun: For the feline of the family it may not always be love at first sight…

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Accessorize Now: 3 Key Accessories for Killer Autumn Style

Autumn is without a doubt the most exciting season on the fashion calendar, and the very best time for accessorising! There’s something really satisfying in adding those final little flourishes that pull your look together, transforming a collection of clothes into a coherent outfit.

But what are the key pieces to rock this season? We’ve scoured the runways and studied the street style bloggers to bring you our top three must-have accessories for AW14.

Love Loafers

A classic pair of loafers is always a stylish option, but this season they are seriously hot property! Footwear this autumn is all about infusing an element of androgyny into your look, and a sleek pair of loafers strikes the perfect masculine/feminine balance.

Get the look with our brand new range of ShoeTherapy Loafers, and say goodbye to pregnancy back pain while you’re at it! Specifically designed to take the strain out of walking, our miraculously comfortable leather loafers are ergonomically engineered to tackle all the typical pregnancy aches and pains by improving your posture and boosting circulation! Made and lined in supple leather, they will fit like a glove and insulate your feet against the elements – the perfect style for autumn. Choose from our range of classic black, sleek snakeskin and rock chic studded leather loafers and give back pain the boot for good!

Discover the ShoeTherapy Range

Seraphine & ShoeTherapy founder Cecile Reinaud says:

“Being able to offer a fashionable looking shoe that has real health benefits is very exciting, and I hope you will enjoy wearing them as much as I enjoyed developing this new venture. The creation of ShoeTherapy meant a lot for me, as I myself have experienced the discomfort of back ache so I know how incapacitating it can be.”

A Blanket Wrap

As the temperature starts to drop, the fabulous blanket wrap which ruled the AW14 runways is beginning to come into its own – a cozy cover up that’s utterly in vogue right now, AND has the power to transform chilly autumnal mornings into a blissful bundled up extension of your bed!

Get the look with our Striped Bamboo Nursing Shawl – a chic style statement through pregnancy, and the ultimate functional, fashionable nursing cover once baby is born!

An Oversized Tote

When it comes to autumn arm candy this season, there are plenty of trends to choose from – mini trunks, slogans and MacDonald’s motifs anyone? But to our minds the most workable look has to be the oversize tote bag – ultra chic, and roomy enough for all of your bits and pieces.

Get the look with our Tote Baby Changing Bag in navy! This must-have changing bag was sold out for an entire season, but is now back by popular demand, helping you to style out those nappies, bottles and muslins you’ll be carrying around for the foreseeable future!

Happy Accessorizing Mamas!

Other Article You May Like:

AW14 trend report: the next big thing
Winter style all wrapped up – choosing your maternity coat
Easy hairstyles for working mums – make every day a good hair day

Autumn Makeover: Master the hottest seasonal makeup trends

The days are getting shorter, and the ankle boots are quickly replacing those summery sandles – there’s no denying it now: we are in autumn! And with the changing seasons comes a whole host of new beauty trends to explore and experiment with. Pregnancy is the perfect time to get creative with your makeup, so check out our list of key styles for this season, and see which looks take your fancy!

Precious Metallics

From Rodarte’s high shine bronzed lips to Donna Karan’s sultry silver eye shadow, the models strutting down the AW14 catwalks were bedazzled with sparkling metallics. This season try vamping up the classic smokey eyes look with a dusting of shimmering gold or silver eye shadow. Work this look with a chic black outfit, and match your jewellery with your metallic makeup!

Wear it with:

Charcoal Woven Back Nursing Jumper
Tailored Black Cropped Maternity Trousers

Crazy Colour

Don’t wave goodbye to your bright summer shades just yet; vibrant neon colours applied in bold painterly strokes are set to take the colder seasons by storm this year! Dior’s sparkling blue eye shadow was a sight to be seen on the runway, and Chanel’s sweeping eyeliner styles in neon pink, teal and lime green stole the show. Dare to be different this autumn and accent your eyes with strong sweeping colours!

Wear it with:

Evergreen & Navy Nursing Wrap Dress

Retro 60’s Style

Every new season draws inspiration from fashion decades gone by, and this autumn is all about the swinging 60’s! The wide-eyed lash-tastic looks at Versace, Rochas and Gucci were created by building up the model’s lashes with multiple coats of mascara and several sets of falsies. Rock a 60’s inspired look this season with doll-like long lashes, a bold liquid eyeliner flick and a striped maternity tunic!

Wear it with:

Blue & Black Striped Cowl Neck Tunic
Faux Leather Detail Maternity Treggings

Off Duty Ballerina

Inspired by the Ballet Russe; the hair at Diane von Furstenberg was tied back in classic ballet buns, and the soft makeup in pastel shades of lilac, pink and nude created an ultra feminine look. This style is perfect for softening an androgynous trouser suit at the office, and will look fantastic paired with those iconic pink coats (which by the way, are stylish as ever this season!)

Wear it with:

Blush Pink Wool & Cashmere Luxe Maternity Coat
Tailored White Cropped Maternity Trousers

Expert Advice on Eye shadow Application

All cosmetics featured in this post can be found at Maccosmetics.com

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Winter Style, All Wrapped Up: Choosing Your Maternity Coat

Winter is coming! It may be a little way off just yet, but right now is the perfect time to start thinking about one of the most exciting fashion decisions you’ll make this season – Choosing your winter maternity coat! Your coat will define your winter style more than any other piece in your wardrobe this season: It will be the final flourish to your outfit, and the first impression you make – so make sure you choose wisely! Check out our top 5 tips and discover the perfect winter maternity coat for you.

1) The Neckline

Look out for styles with detailing around the neckline or shoulders – this will balance out your pregnancy curves and draw attention up towards your face. A wide collar or feminine draped neckline is perfect, so our Black Wool & Cashmere Maternity Coat with its feminine draped collar is a great choice. But if you’re broad in the shoulders, be careful to keep the detailing neat and minimal.

2) The Fastening

When it comes to keeping you and your bump cosy, finding a coat that closes over your curves is a must! Wrap coats with self-tie belts work wonders, but why not go one better and invest in a double zipped style like Our Khaki Maternity Parka. You can adapt the fit for before, during and after pregnancy.

3) The Fabric

The trick to creating a streamlined silhouette is to choose a coat with just the right drape. Our woolen coats are softer than ever this season, made in a premium blend of Italian lamb’s wool and cashmere, with a silky inner lining – the ultimate winter luxury!

4) The Length

In the length department it’s all about what suits your shape. A ¾ length coat like our Wool & Cashmere Two Tone Maternity Coat will cover your hips and thighs, and is perfect for showing off long legs. If you’re more petite, long coats may tend to swamp you, so opt for a slightly shorter style – mid thigh is perfect!

5) The Style

When it comes to style – the world is your oyster! A girl will never go wrong with a classic woollen coat, but there are plenty of other options out there. You could work a continental après ski vibe with our brand new Maternity Puffer Jacket, or try urban utility chic with our Khaki Maternity Parka – anything goes!

Happy shopping mamas!

Get The Look: Mila Kunis is spotted in Seraphine Stripes… Twice in a Week!

This week, gorgeous mum-to-be Mila Kunis was spotted looking fabulous in not one, but two striped Seraphine nursing tops!

With just days to go until Baby Kunis-Kutcher is due to arrive, the expectant star kept things comfy and casual strolling in the park with Ashton, teaming our Nautical Striped Nursing Tank Top with stylish ripped skinny jeans, a contrasting striped cardigan and a pair of red TOMs shoes for an effortlessly stylish look.

Get the Look:

Then later in the week she was spotted again wearing the neon pink version of the same simple striped nursing top! This time styling it for a casual shopping trip with boyfriend jeans, a brown leather belt and flip flops.

Our striped nursing tank tops are quickly becoming a celebrity style staple, with supermodel Doutzen Kroes also instagramming a picture of herself wearing one just days before her own due date.

Mila’s tops are perfect for the later stages of pregnancy: They’re made in super soft fabric, which is gentle against sensitive skin, and the long line cut is designed to keep pregnancy curves covered. Once her daughter is born, the vests will transition easily for nursing with stylish mother of pearl poppers at the front.

Watch the clip that went viral – Mila tells Jimmy Kimmel what it’s really like to be pregnant!

With the baby due to make an appearance any day now, the couple are bound to be getting excited. And it looks like they’ll even have a chance to warm up their new parenting skills, as Ashton’s sister Tausha gave birth to a baby son just last Friday!

We love Mila’s laid back look, and wish her all the best for the next few days as she prepares to welcome her new arrival!

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Team Seraphine Smashes Fundraising Targets in Aid of Care International

We couldn’t be prouder of our Seraphine team members who took on the Prima Solutions Adventure Charity Challenge last weekend in aid of Care International.

Not only did the Seraphine team complete the grueling day-long charity challenge in good time, but together they raised £2946 for the charity Care – smashing their £2000 target, and earning them the award for the highest fundraising team!

The event took place in the stunning surroundings of Exmoor National Park in Somerset. Teams from all across the fashion industry arrived to idyllic views of rolling hills, lush green forest and gentle babbling brooks; but this was no relaxing countryside ramble… The fashion industry teams had come to complete a marathon distance in a day: 17k on foot, 16k by bike and 9k in a canoe! … (yes we think they’re mad too!)

Check out the video from last year’s event to see the kind of thing they got up to…

The Seraphine team leader, Finance Director John Bailey had this to say:

“It was definitely a challenge to complete the course, but our determination and teamwork kept us going – along with a ready supply of chocolates and biscuits to keep up our energy! We are proud to have been the team to raise the most funds for Care – a charity that works within the fashion sector improving the conditions for the women who work in our industry supply chain. It’s a worthwhile cause and an enjoyable challenge, so Seraphine will be looking to compete again next year.”

The charity Care International supports some of the world’s poorest people, setting up grassroots level projects to help fight poverty. Money raised by last week’s challenge will go towards projects to help poor garment workers, shoe makers and tailors around the world to start to expand their small businesses and work their way out of poverty. As part of the fashion industry, this work is dear to our hearts, and we are so pleased to be able to help.

It’s not too late to donate!

The team exceeded their target of £2000 by almost 50%, and donations are still coming in. If you’d like to donate to this worthy cause, simply visit our Just Giving Page and give what you can.

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Former Pussycat Doll Kimberly Wyatt Talks Morning Sickness on TV

Former Pussycat Doll Kimberly Wyatt is a fan of Seraphine maternity clothes, and this week she appeared on Lorraine rocking a pair of our chic maternity shorts!

A post shared by Seraphine Maternity (@seraphinematernity) on May 10, 2017 at 7:52am PDT

For her TV appearance, she teamed our Woven Printed Maternity Shorts with a chic coral top and white jacket, dressing the style up with a pair of statement heels. On the show, Kimberly opened up to Lorraine about her struggle with morning sickness.

A post shared by Kimberly Wyatt (@kimberlywyatt) on May 10, 2017 at 1:15am PDT

Watch the Video Now

Kimberly and her husband welcomed their gorgeous daughter Willow back in 2014, and are expecting their second baby – another little girl – later this year. The star was a fan of Seraphine throughout her first pregnancy too, and has visited our London stores on several occasions.

A post shared by Seraphine Maternity (@seraphinematernity) on Sep 3, 2014 at 6:55am PDT

The Seraphine Bump Kit is a particular favourite, and she liked our classic Black Maternity Shift Dress so much that she decided to wear it home from the store!

A post shared by Seraphine Maternity (@seraphinematernity) on Sep 3, 2014 at 6:52am PDT

One of our favourite looks has to be when she paired one of our stylish breastfeeding covers with our Faux-Leather Panel Maternity Leggings, finishing the look with a chic pair of leopard print boots. She rocked the look on the red carpet at a glamorous West End theatre premier, rubbing shoulders with legendary rockers Ringo Star, Iggy Pop and Led Zeppelin’s Jimmy Page!

A post shared by Seraphine Maternity (@seraphinematernity) on Sep 4, 2014 at 6:02am PDT

We are thrilled that she’s a fan – Shop Kimberly’s look online!

Cupcake Love: Indulge Those Pregnancy Cravings with Cake!

Who can resist a fresh batch of home-made cupcakes? The delicious smell of baking wafting through the house is guaranteed to bring the whole family flocking to the kitchen, and a pretty row of matching mini cakes will always go down a treat!

Whether you’re a master baker lovingly crafting a perfect row of identical confectionery creations, a relaxed home baker getting stuck in with the kids and hoping that something good comes out of the mess you’re making, or somewhere in between the two, we think you’ll love these gorgeous cupcake recipes we’ve collected from around the blogosphere. We’ve even put together the perfect maternity outfits to match each cake!

Get the recipe

These heavenly chocolate hazelnut cupcakes from Great British Bake Off 2011 finalist Holly, posted on her blog RecipesFromANormalMum, are topped off with a glamorous swirl of decadent nutella icing – the ultimate indulgence!

To wear: Opt for style by chocolate in our Chocolate Roll Neck Knitted Maternity Dress with black tights and boots.

Get the recipe

These zingy lemon meringue cupcakes from Rachel at the SundayBaking blog are mouthwateringly moist, filled with creamy lemon curd and topped with a crunchy meringue! A classic combination presented in a novel new way – we love it!

To wear: Channel the lemony vibes in our Citrus Flutter Sleeve Maternity Top.

Get the recipe

Sweet, simple and beautifully creamy, these heavenly vanilla cupcakes posted by the illusive Miss Love at the LemonyLovesBaking blog have got to be the sweetest way to satisfy those pregnancy cravings. Utterly delicious in the simplest way possible, these cakes feel just like home!

To wear: Cuddle up in our creamy Cable Knit Detail Nursing Jumper in Almond and team with your favourite comfy jeans.

Get the recipe

If you’re not the sweet tooth type, why not try your hand at savoury cupcakes? We can’t get enough of these savoury salmon and dill cupcakes Baking Mad. These deliciously fishy cupcakes would make great appetizers for a dinner party, or a cheeky midnight snack for mum!

To wear: Just because your cake is savoury, doesn’t mean you can’t look sweet! Try teaming our Coral Pleated Maternity Cardigan with a pair of white maternity jeans.

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Fun, French Pastries & Maternity Fashion at the Battersea Boutique

Everybody’s talking about our brand new Battersea boutique on Northcote Road!

This week our new South London store played host to a glamorous opening event, complete with heavenly French meringue treats by Aux Merveilleux and luxurious aromatherapy massages provided by our Northcote Road neighbours Neal’s Yard. A wonderful time was had by all; as guests took the chance to relax and mingle while exploring the new store and browsing our latest maternity collections.

We were delighted to be joined by some of the lovely ladies of the press including; representatives from Mother & Baby Magazine, the editor of Hello! Magazine Rosie Nixon – who brought along her gorgeous baby boy Heath, CocoMamaStyle blogger Helen Canning – who fell in love with our Breton Striped Maternity and Nursing Top, and Channel 4 food presenter Rebecca Seal – who turned up to the event looking stunning in our Charcoal Side Ruched Maternity Dress, and couldn’t resist taking our Cowl Neck Maternity Glitter Dress home with her to wear on TV over the weekend!

We were also pleased to welcome representatives from Nappy Valley and Clapham Mums – the online communities for mums in South London. We’ve been up and running at number 102 Northcote Road for just under a month now, and the more we get to know the area, the more we fall in love with it! The local community have been so welcoming, and the friendly, family focused vibe is simply perfect for us. Not to mention the fact that the new store has already managed to attract a celebrity following! Just a week before this event, former Pussycat Doll Kimberly Wyatt popped in to the shop to take a look around, and came away with bags bulging with Seraphine purchases!

Kimberly is wearing the Black Maternity Shift Dress, the Faux-Leather Detail Leggings and the Brown Nursing Shawl

We’d like to thank everyone involved with our event last week, and are looking forward to plenty more visits from the lovely locals, and perhaps a few more celebrity sightings!

If you’re in the area, make sure to visit the Battersea Boutique soon!

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Introducing our new Battersea maternity boutique on Northcote Road
Water babies: win a relaxing session at the baby spa
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Water Babies – Win a Relaxing Session at the Baby Spa

You’re never too young to enjoy a relaxing day at the spa! This week on the blog we’re giving away 3 free sessions at the Kensington Baby Spa – read on to find out more…

As women, we tend to be very in tune with the simple, natural benefits of warm water. We all know that a hot bath will ease tension and relax your muscles after a busy day, and that a good swim is the perfect way to work out during pregnancy.

The pool will support your weight, allowing you to work your muscles and get a great cardio workout with minimal impact on your joints or bones. Click in the image to browse our chic maternity swimwear collection and feel fantastic in the pool.

But the benefits of warm water don’t have to stop after baby has arrived! Newborn babies have a natural affinity with water: The feeling of floating calms and soothes them, and they even have an amazing innate ability to hold their breath under water.

Allowing your newborn to play and explore their abilities in water early might just mean a stress-free introduction to swimming lessons later on!

The Baby Spa in Kensington offers the perfect calming environment to bridge the gap and ensure that your baby maintains their natural confidence in water. The brainchild of experienced hydrotherapist and swim enthusiast Laura Sevenus, The Baby Spa offers a unique floatation experience and relaxing baby massage for tots from 2 days old and throughout the first 6 months.

Baby Spa founder Laura says that sessions at the Baby Spa help little ones:

“to prepare for swimming programmes both physically and emotionally, ensuring they enjoy a carefree and enjoyable journey to attaining the necessary swimming skills without cohesion or crying.”

A session at the Baby Spa beings with a 10 to 30 minute immersion in warm purified water in a neonatal pod, supported by the Bubby – a patented flotation device which enables baby to move freely in water. When your baby is ready to come out, there will be warm, soft towels waiting, and he or she will be treated to a gentle massage. (You will also have the chance to learn professional infant massage techniques to try at home!)

This week, 3 lucky winners will receive a relaxing free session at the Kensington Baby Spa, usually worth £50!

To enter, simply share this post with your followers on Facebook or Twitter, and leave a comment to let us know you’ve done it.

The 3 winners will be chosen at random, and will be announced on Facebook on Thursday 25/09/2014.

Best of luck!

Terms and Conditions

All entries must be submitted by 25/09/2014
To enter, share this post on Facebook or Twitter, and leave a comment to let us know you’ve done it
3 winners will be chosen at random to receive 1 free session at the Kensington Baby Spa, usually worth £50 each
The session may be claimed between 9.00am and 5.00pm Tuesday to Friday
The offer does not include travel or accommodation
Seraphine is not responsible for anything that may occur during your visit to the Baby Spa

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Grey is the New Black: Meet The Shade of the Decade

From Apple Macs and iPhones to interior design and the fashion elite; it’s safe to say that grey is most definitely the new black!

Taking a look back into the fashion trends of the past, every decade tends to have a clearly definable signature shade: black and white for the 60’s, earthy browns and yellows for the 70’s, electric blue and neons for the 80’s and black and grey for the 90’s. The first decade of the new millennium got a little confused with an ‘anything goes’ attitude to colour, but here and now in 2014 grey is undoubtedly the chicest shade.

Loved by fashion icons, models and designers alike; this fabulously ubiquitous shade is just as likely to be spotted behind the scenes and out on the streets at fashion week as strutting down the runways. Soft, luxurious and never showy; Grey has become the ultimate expression of understated chic. The new neutral; grey is a fashion designer’s dream as it flatters every skin tone, and is guaranteed to bring out the best in any other colour you pair it with. Whether it’s black and white, rich jewel tones, bright neons or pastels; you won’t go wrong if you pair it with grey.

And this is not just a fashion phenomenon – grey is dominating modern design. From sleek Apple technology in silver to deep smokey walls splashed over the pages of glossy interior design mags and even the notorious top selling book of the decade so far – 50 Shades of Grey!

Almost without our noticing it, grey has made a stealthy transition from a nondescript kind of non-colour symbolising all things dull, drab and boring, to a true fashion shade coveted by the most stylish people on the planet. Here at Seraphine we can’t get enough of this gorgeous grey trend – you only have to take a quick look through our collections to find maternity styles in every shade from the lightest cloud to the deepest inky slate. Here are a few of our favourites:

The grey skinny jeans

The monochrome crosshatch maternity dress

The wool & cashmere coat

The wool & cashmere wrap cardigan

The snood nursing jumper

The long line jumper

Now that grey has got your attention, how will you incorporate this chicest of all shades into your maternity style?

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Maternity fashion history: fashion through the ages
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