It’s a boy! The royal baby has been born!

After months of anticipation, and almost a week later than we were all expecting, the much awaited royal baby has finally arrived!

All of us here at Seraphine would like to offer our huge congratulations to the royal family and especially to brand new proud parents, the Duke and Duchess of Cambridge on the birth of their beautiful new baby boy. We can’t wait to watch him grow and thrive.

Your first pregnancy is always a challenging and exciting time, and we can’t imagine what it must have been like to experience it with all the eyes of the world’s press watching you every step of the way. But the Duchess of Cambridge has taken it all in her stride and has remained composed, graceful and stylish throughout.

We have loved following how her maternity style has evolved throughout her pregnancy and are honoured to have been a part of her wardrobe at this most exciting time in her life! A true style icon, The Duchess of Cambridge has been an inspiration to expectant mothers everywhere – proving that there is no need to compromise your own personal style just because you’re pregnant.

Now all that remains is to wish the Duke and Duchess all the luck in the world as they embark on the next stage of their lives with their brand new family!

Choose the right maternity swimwear style for you

Summer is now well and truly upon us and we don’t know about you, but we can’t stop talking about our holiday plans! We think that one major advantage of being pregnant is the fact that the pressure to have a bikini beautiful body for your summer holiday is well and truly off. There is no need to diet like a maniac, and those extra legs bums and tums classes you usually try to squeeze in before summer (ahem) are there if you want them, but really there’s no need! All you have to do is embrace your blossoming bump and revel in your new pregnancy curves!

To celebrate this fabulous fact, why not splash out on some beautifully cut maternity swimwear! Our styles are specifically designed to provide support and flatter you in all the right places. We have put together this simple guide to the best swimming costume styles so that you can find the one that makes you look and feel fantastic!

One piece

Gone are the days when the bikini was the only acceptable form of swimwear for a fashion conscious girl. The one piece swimming costume has made a triumphant return this year so if you invest in a stylish maternity one piece you will be bang on trend and feel 100% supported. Try our classic black halter neck swimming costume for a touch of vintage poolside pinup glamour as well as all the coverage and support you need.

Bikini

On the other hand, a bikini can be a great choice during pregnancy. It’s great for the early stages when you won’t need much extra support, but equally fabulous for showing off your bump in the later stages of pregnancy! Lookout for a good maternity bikini with a fold over bump band to roll up or down for more or less coverage – you can adapt it to suit you! Jessica Alba took our cute purple and pink bikini away on holiday with her during her first pregnancy to relax by the pool.

Tankini

A tankini provides a great versatile middle ground option with all the coverage and support of a one piece, as well as the option to roll it up to give your bump some air. You can adapt it depending on how you feel each day! Why not try our red polka dot tankini to bring some retro Riviera chic on holiday with you. Or opt for our black flared strapless tankini for a glamorous look with a handy skirt to skim over your hips.

Cover up

A nice floaty maternity kaftan is an essential for your summer holiday suitcase. Perfect for covering up on your way between the pool and the beach, it will keep you cool and is also a great way to prevent sunburn. Specifically designed to fit the pregnant figure, the flowing fabric will skim elegantly over your bump.

So whether you’re hitting the beach, relaxing by the pool, or splashing around in the paddling pool in the garden, make sure you invest in some quality maternity swimwear to keep you feeling fabulous and supported throughout your pregnancy.

Our top 5 tips for maternity dressing to stay cool in a heat wave

The sun has finally arrived! After battling through one of the coldest, wettest, most miserable winters we can remember, we are finally through to the other side and now find ourselves in the middle of a glorious heat wave! We all love a bit of sunshine – BBQ season is now well underway and we’ve taken to having regular ice cream breaks in the office to keep us all going, but of course when the summer creeps up on us all of a sudden after 6 months stuck in an overcast limbo, it can be difficult to adjust – and being pregnant just makes it that little bit more tricky.

There is a tendency here in the UK, to get over excited and abandon all common sense, not to mention fashion sense, and strip off to the bare minimum of clothing as soon as the sun makes an appearance. It’s almost as if a secret competition is launched to see who can wear the tiniest pair of shorts or the tightest little vest top. Now it may seem counterintuitive, but this kind of dressing is actually likely to make you feel hotter! Not to worry though, we have put together a list of our top five fail safe tips for staying cool and looking fabulous in the heat.

 

1.      Loose fitting clothing

Always avoid tight fitting styles in the heat! Wearing long, flowing, loose fitting clothes allows air to pass through underneath. Creating air flow between the fabric and your skin keeps you well ventilated and cools you down. So embrace those feminine floaty tops and dresses when the sun comes out and you will look and feel fabulously cool and breezy! A good maxi dress is the ideal choice at this time of year – why not try this floral patterned maxi, worn by Jessica Alba to stay cool in the LA sun.

 

2.      Natural fibres

Natural fibres such as cotton, muslin or silk will always keep you cooler than synthetic ones will. This is because they have the ability to ‘breath’ – that is, unlike many synthetic fibres which trap sweat and make you feel sticky, they wick the sweat away from your skin and release it into the air, keeping you feeling cool and fresh. Not only this, but they are environmentally friendly and kind on sensitive skin too – what’s not to like! Many of our maxi dresses, such as this patterned coral maxi are made of 100% cotton which is prefect for keeping you cool and dry in the heat. Or if you are after something for a special occasion, you will find plenty of silk options in our Luxe collection.

 

3.      Avoid dark colours

Dark colours absorb heat from the sun and trap it, making you feel hot and uncomfortable – imagine, sabotaged by your own clothes! So always stick to light colours in the heat. Shades of white and cream reflect heat away from you to keep you feeling cool while all around you are getting hot and bothered. Why not try our white cotton maxi dress with a lace trim for a pretty option to combat the heat.

 

4.    Patterned clothes

In heat like this it is often the case that no matter what you do, you will be sweating. It is a sad fact, but of course sweat is your body’s way of cooling you down, so it is a good thing really… even if it doesn’t feel like it at the time! For those days when sweat is inevitable, a nice busy pattern on your clothes not only looks great, but is much more forgiving than a solid colour when it comes to disguising those embarrassing wet patches. Our gorgeous blue patterned cotton maxi dress worn by Alyson Hannigan to stay cool in LA is a great option.

 

5.     Flat shoes

Flat shoes are generally a good idea during pregnancy to avoid straining your back with the extra baby weight, but in this heat they are more important than ever! Your feet and ankles will naturally swell as your bump grows, but the heat will only exacerbate things, so make sure you invest in a comfortable pair of flat shoes to protect your legs and back from unnecessary strain. Our range of Shoetherapy ballerina pumps and loafers are medically proven to optimise posture, improve circulation and combat back pain and cellulite – and they look great too!

 

So with this in mind, grab the sun cream and get out there and enjoy the sun!

Another royal baby! Zara Phillips announces pregnancy

The whole country seems to be on tenterhooks at the moment waiting for news of the Duchess of Cambridge who’s due date is any day now. But as the much anticipated 3rd heir to the throne has yet to make an appearance, huge congratulations are still in order for the royal family as Granddaughter of the Queen, Zara Phillips and her husband Mike Tindall have revealed that they are expecting another new royal baby in early 2014!

 

Much focus has surrounded the Duchess of Cambridge’s maternity style choices, and now just as we are to lose Kate Middleton as a source of maternity fashion inspiration, we gain Zara Phillips – we couldn’t have planned it better ourselves!

 

Zara’s style is quite different from Kate’s. A keen equestrian, her day-to-day look tends to feature jeans paired with smart tops, and we are still sure to see some glamorous outfits for formal royal occasions. Her first public appearance since the big announcement was at the Queen’s coronation festival gala at the palace. She looked gorgeous in a loose fitting asymmetric silk shift dress with a beautiful feather motif – perfectly in keeping with her laid back tomboyish style.

 

We can’t wait to see how Zara adapts her style as her pregnancy progresses, and we wish her all the best for the exciting months to come!

Maternity wear – will you go fitted or flowing? – GIVEAWAY (CLOSED)

Virtually every time the fashion magazines publish pictures of red carpet events featuring pregnant celebrities, a debate erupts over their maternity wear. We’ve seen it time and again since we started writing for our website – there is always a barrage of comments and opinions about whether expectant moms should be wearing fitted or flowing clothes.

 

However, the celebrities themselves often seem to come down firmly in one camp or another. Lots of them wear figure-hugging dresses every time they appear in public, while others tend to stick to tops that skim loosely over their bump for the duration of their pregnancy.

 

But which will you choose? To help you out, we’ll present examples of each and suggest some outfits that could help you get the look.

 

Fitted and figure-hugging

Some women absolutely can’t wait to show off their bump and don’t mind who see it – they’re pregnant and they want the world to know! It’s not generally acceptable to go around with your tummy sticking out though, so the next best thing is a dress that clings to those curves and displays it in all its glory.

 

Celebrities who have adopted this approach in the not-too-distant past include Hilary Duff, Camila Alves and Jessica Simpson, with Jess telling Us Weekly: “I like wearing things more fitted. You want to show off your bump! It’s just so fun.”

 

Halle Berry is also showing she’s not afraid to wear fitted gowns to big events, having sported several lately.

 

Get the look with Seraphine:

 

Flowing and flirty

At the other end of the scale, there are women who aren’t at all keen on having everyone knowing they’re pregnant. If you have a friend or colleague who adopts this approach, it’s entirely possible you won’t even know they’re expecting until the third trimester. They tend to wear printed tops and pants that draw the eye away from the belly, or dresses that skim rather than cling as a cunning disguise. That’s not to say they wear anything remotely tent-like, though. They’re still fashionable, but subtly so.

 

Celebrities who have dressed like this include the Duchess of Cambridge, Rachel Zoe and – remarkably – Kim Kardashian. OK, so Kim wasn’t demure all the time, but we did see her in a great beige dress with a flowing hem just a few weeks ago and it really suited her.

 

Get the look with Seraphine:

 

So, which is best?

You might expect us to make a choice at this point and advise you accordingly on what maternity clothes to wear – but we’re not going to. Why not? Because we know you’ll be fabulous whatever you decide to embrace. Besides, why should you stick to one or the other? Go for what makes you feel good and change from day to day. If you’re feeling outgoing, wear a figure-hugging dress. When you just want to blend in (or you’re at work), try a flared tunic.

 

At Seraphine, we design each and every item with the pregnant form in mind so you can be sure you’ll look amazing, whether you’re in bodycon or flowing silk.

 

GIVEAWAY! (NOW CLOSED) HOW TO WIN YOUR FAVOURITE FITTED OR FLOWING SERAPHINE DRESS (LUXE COLLECTION NOT INCLUDED):

To enter like us on FB, share this competition with a friend & post your favourite Seraphine dress, fitted or flowing in the comments below! Double your chances by following us on Twitter too

 

Terms & Conditions:

  • Competition opens: 11.07.13 & closes: 25.07.13
  • Luxe collection not included in competition
  • Automated entries are not allowed and will be disqualified
  • The winner will be drawn at random amongst the correct answers
  • The prize may be subject to size availability

 

5 top tips for maternity style by Helen Canning

I’m pregnant with my second child and despite working in the fashion industry in one way or another since graduating from university, I still found it challenging dressing a bump the first time around.  You get to a point where you think you know your body then, bam! you’ve got a whole new shape to dress.  But somehow I found my way through my first pregnancy without losing my style and started a blog; cocomamastyle.com to inspire others and remind us all that you don’t lose who you are the minute that little plastic stick says ‘pregnant’.

Throughout my pregnancy I’ll bring you style tips I’ve picked up through the past few years as a mum-to-be, new mum and second-timer that will take you through those bump months and beyond as well as giving you a sneak peek into my own wardrobe to help you get the most out of your maternity style.

 

5 top tips for maternity style

1. Remember who you are and what you love. If you usually (pre-baby!) wear fitted dresses, then carry on doing so now you’re pregnant. Love a floaty frock?  Keep rocking those flowing, feminine dresses. Just because you’re pregnant doesn’t mean you have to lose your identity. Look for the colours and shapes you know and you’ll feel right at home and remember to mix and match with your existing wardrobe. Here I styled the navy knot front dress with my trusty old leather jacket (with rolled up sleeves for a summer twist), a couple of layered necklaces and classic black heels.

2. That said it is a great opportunity to experiment if you felt stuck in a style rut before. Always wanted to wear figure-hugging dresses but felt too self-conscious?  Now’s your chance! Embrace those curves with body-con styles.

3. Accessories are your best friend. Wear your capsule wardrobe endless ways with a variety of scarves, belts and necklaces to dress your look up or down for any occasion. We live in the age of the statement necklace/bag/ring so make the most of it to accessorize your basics to the max. I’ve been rocking Seraphine’s leopard print scarf since long before I was pregnant!

4. As a high heel addict I’m not one to say ‘ditch the heels’ straight away but let your body lead the way and keep the flats to hand. You’ll know when you need them! In the meantime ease yourself down with wedges and this season’s must-have midi heel.

5. As you’ll know, your body doesn’t go from zero to big bump in an instant – nor, sadly does it go back to flat tummy again that quickly!  Our bodies are changing daily and not just our waistline but our hips and bust too!  Don’t go mad in your first trimester buying up your perfect jeans in every colour thinking that’s you sorted for the next 9 months as your fit may change as you expand. This also means don’t rule out one style of jean or dress the first time you try it on as it may turn out to be the perfect comfort fit come week 30 and beyond!  Be flexible and try different styles at different stages.

Cocomama

But most of all enjoy it! It may feel like you’ve been pregnant forever but it will be over before you know it!

Have you seen our Seraphine London buses?

Have you seen our beautiful Seraphine London buses? They are out there somewhere, whizzing about between West and Central London bringing our royal baby name competition message to the masses!

We sent them out into London on Monday morning looking fabulous and sporting our beautiful purple banners and the girls in our Kensington boutique have already spotted a couple going by the store!  We think the iconic London bus red is the perfect colour to set off our Seraphine  purple – it is truly a royal colour combination fit for a prince ….or a princess…

So what do you think? Is it a boy?… Is it a girl?…

For now, we’ll just have to wait and see, but in the mean time our guess the royal baby name competition is starting to hot up and we’ve had some inspired suggestions already! Not to worry though, if you haven’t entered our competition yet there is still time! Visit our website and give us your best royal baby name guess. If you guess correctly, you could be in with the chance of winning a £1000 shopping spree at Seraphine!

If you have spotted one of our purple banner London buses, please leave a comment and let us know, or better yet, take a picture and post it on twitter #royalbabyname!

We can’t wait to see your Seraphine London bus pics!

Occasion dressing – by royal correspondent, Camilla Tominey

Camilla Tominey is royal editor and columnist of the Sunday Express and a regular contributor to national and international news outlets including NBC, BBC, ITV, Channel 5 and Sky. She is married with two children, aged 4 and nearly 3 with a third baby on the way in August.

 

DRESSING for an occasion can be a headache at the best of times but when your belly is the size of a small planet and your calves have merged into your ankles to form cankles, how best to do it?
While the temptation to swamp oneself in a Seventies-style smock can seem overwhelming in comparison to the prospect of wearing anything remotely tight, it is possible to be comfortable in something slightly more tailored than a tent when pregnant. The right dress at the right price can make you feel a million dollars, especially when you probably haven’t felt sexy since the night you conceived.  Pregnant with my third baby, I faced the dilemma of a summer season packed with “dressy” events but nothing to wear to the ball.

 

Reluctant to splurge on what is definitely my FINAL pregnancy (take note, darling husband), I went on eBay looking for second hand frocks but found the best ones were going for close to their original retail price.
As the royal editor of the Sunday Express, I tried to take inspiration from the Duchess of Cambridge, but soon realised it is impossible for any pregnant women to look THAT good without a full-time hairdresser and dressmaker (being chauffeur driven to and from work is also preferable to staring into a stranger’s armpit on the Tube while seated passengers pretend not to notice your bump). Having made do with non-maternity dresses with a bit of “give” in them, it fast became apparent as I approached my third trimester that I was running out of wardrobe options. So imagine my delight when the lovely ladies from Seraphine  contacted me to offer me the loan of a couple of their dresses?

 

I chose two frocks from the LUXE Collection – one to wear at Trooping the Colour and another to Royal Ascot, both of which I have to cover every year for work. I opted for the Front Drape Silk Shift Dress (£135) and the Dark Navy Luxe Dress (£169), both in size 10, and without sounding like a show-off, I had many compliments on both (they may have been out of pity, since I was also wobbling around in high heels). I don’t know about you but I have a couple of bug bears when it comes to maternity wear. I can’t abide anything that cuts me across the middle, or skirts that ride up as you are walking along.

 

The great thing about these particular dresses is that the skirt part starts above the bump, which actually has the effect of making you look smaller than you are.
The lace dress was so nice that I would love a non-maternity one for after I’ve had the baby in August!

 

My only request to Seraphine – bring these dresses out in a few more colours. In my experience, women tend to experiment with colour a lot more when they’re pregnant, daring to wear something different safe in the knowledge that only a very brave partygoer would question their choices.

 

So after three pregnancies, what’s the best style advice I can offer? Definitely go for comfort over catwalk but remember: although you might feel like a member of the Roly Polies, pregnant women do naturally bloom and boast better skin and hair than non-pregnant ones. So rather than feeling like the Sugar Plum Fairy, find a frock that flatters your newfound curves and party in pregnant style. Good luck!

With mocktails this good, you won’t miss alcohol at all!

Although a debate pops up every so often among health experts on the topic of drinking alcohol during pregnancy, we prefer to stick to the official advice, so we recommend sipping on nothing stronger than lemonade for the entire nine months (or from the time you find out you’re pregnant).

 

It’s funny though – as soon as you are told that you can’t have something, all of a sudden you want it ten times more than you did before! This is often the case with drinking – especially during the summer, when you’ll probably be spending a fair amount of time at BBQs and garden parties where everyone around you will be indulging in nice cool glasses of  their favourite tipple.

 

But there is an alternative to knocking back endless cans of diet coke or water and possibly feeling a little sorry for yourself. How about trying some tasty mock cocktails – mocktails – this year? There are lots of great recipes around and many of them taste so good that you won’t miss the alcohol in the slightest!

 

There is also an added bonus for pregnant women, as mocktails are usually full of fruit juices and so contain lots of extra nutrients for you and the baby. Throw in the fact that they’re usually lower in sugar and calories (as long as they’re not cream-based) than fizzy drinks like cola, and they really are the perfect drink for expectant yummy mummies.

 

So, how do you create the perfect mocktail? Master mixer Ryan Magarian from Liquid Relations told Fit Pregnancy it’s all about symmetry. “When you’re replacing alcohol with water, tea or juice, you still want a perfect balance of all ingredients. Just like a real cocktail, a mocktail should never be too sweet or too syrupy,” he explained.

 

You should aim for crisp flavours – not just a mish-mash of different tastes because you’ve piled everything into one glass – a dash of colour, and something to decorate your drink when you present it. Don’t forget that colour can come in the form of fruit or tinted glasses if you’re making something like elderflower-based drinks that won’t appear bright. And to add to your five-a-day, look out for recipes containing pomegranate, orange or acai, as they’ll provide a real boost of antioxidants.

 

Here are some of Seraphine’s favourites to get you started.

 

1. Ray of Sunshine (from Baby Centre)

Fill a two-litre jug with ice and add two tablespoons of lemon and orange sherbet mixed into a paste with a little water. Pour in 50ml of apple juice and 50ml of pineapple juice. Top the jug up with sparkling water or lemonade and serve with umbrellas.

 

2. Mango Fizz (from Wayne Collins at BBC’s Something for the Weekend)

Place two scoops of mango sorbet and a tablespoon of ready-made fruit salad into a highball glass, then pour in two teaspoons of passion fruit syrup and two teaspoons of grenadine. Top up with ginger beer and serve with a long-handled spoon.

 

3. Juicy Ginger (this one is great if you’re getting morning sickness)

Fill a cocktail shaker with ice and add 100ml of apple juice, 50ml of pear juice, 20ml of lemon juice and one medium-sized piece of grated root ginger. Shake well and strain into a highball glass filled with ice. Top it up with ginger beer and garnish with a slice of apple.

 

If you throw a summer party and serve up mocktails like this, we think even guests who can drink will be queuing up for them – why not make up a few ideas of your own and share them with us too?

We are dotty about polka dots

Here at Seraphine we are completely dotty about polka dots! We’ve been seeing spots everywhere we go this season – they really are the ultimate fashion trend with so many styling options. They can be subtle or bold, colourful or monochrome. They can be elegant and sophisticated , or you could create a dramatic look by pairing them with contrasting patterns! They are a fantastic trend that comes back time and again, so your polka dot pieces never date!

We have found plenty of dotty inspiration from style.com’s polka dot mood board  and we love all of the different styles, sizes and colour combinations!

Get the look with Seraphine: Try this gorgeous polka dot wrap dress worn and loved by the Duchess of Cambridge!

However you style your polka dots, you are sure to make an impact in one of this season’s hottest dottiest trends.

The Duchess of Cambridge wears Seraphine!

We have big news! We are incredibly proud to announce that Kate Middleton, the Duchess of Cambridge has been spotted out and about wearing one of our beautiful Seraphine dresses!

If we could have picked one woman in Britain today who epitomises the glamour and elegance which we strive for in our collection, the Duchess of Cambridge would absolutely have been at the top of our list, so we are truly thrilled that she has worn our dress! Kate is a true British style icon, and has been leading the way in maternity fashion since the big announcement back in December, so we are hugely honoured to have been a part of her maternity wardrobe.

The Dress worn by the Duchess of Cambridge
The Dress worn by the Duchess of Cambridge

The dress she wore is our classic wrap dress with tie in a bold navy and white polka dot pattern. Made of super soft stretch jersey, it is easy to wear and adapts as your bump grows. The mock tie detail is a stylish feature, and the v neck is a classically flattering cut. Kate styled the dress with a bright red cardigan to add a flash of colour, and with her hair swept up away from her face for a modern, casual chic look. We simply love the way this stylish figure hugging day dress flatters the royal baby bump and are over the moon that Kate loves it too.

We are so proud to have gained the royal seal of approval and would like to wish the Duchess of Cambridge all the luck in the world for the next few weeks!

Win a £1000 maternity wardrobe – COMPETITION CLOSED

With the royal due date just around the corner, July is shaping up to be quite a month! As excitement for a brand new royal baby builds around the country, we here at Seraphine are celebrating the new arrival by launching our most exciting competition to date.

We are giving you the chance to win a dream maternity wardrobe from Seraphine worth £1000!

To be in with a chance of winning, we want you to tell us the answer to the question on everybody’s lips…

Is it a boy?

Is it a girl?

And most importantly: What is the royal baby name?

We all know that choosing your baby’s name is a hugely important decision as it will follow your child around for the rest of their lives. But just imagine how it would be to have the whole world scrutinising your choice! We don’t know about you, but we certainly don’t envy the royal couple. In the past, royals have gone for very traditional British names like Elizabeth, Charles and Henry, but recently they have been branching out a little – we have a Zara and the Queen’s first great grand child is called Savannah – nothing boring and traditional there! On top of this, Kate who comes from a normal middle class family will of course be bringing her own ideas into the mix. Who knows, we might even get a complete celebrity style curve ball à la Gwyneth Paltrow and Chris Martin’s Apple or Kim Kardashian and Kanye West’s North! (We’re not saying it’s likely, but anything is possible!)

For your chance to win our truly a whole new maternity wardrobe from Seraphine worth £1000, simply click here to enter your name and email address and give us your best royal baby name guess – it couldn’t be easier.

Best of luck and get creative!

 

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