After extensive testing by a panel of experts, as well as a public vote open to all the stylish Absolutely Mama readers, our maternity clothes came out on top & we couldn’t be prouder.
The judges loved the fusion of fashion and function in our range and were also impressed by the scope of our collection.
We offer options for every occasion, from classic maternity dresses & jeans to everyday basics, smart maternity workwear and glamorous evening options for special occasions – everything a stylish expectant mama needs for her nine months.
Of course, Seraphine is no stranger to winning awards – we won the prestigious Queen’s Award for Enterprise in 2015 and have been named several times in The Times’ Fast Track 100 list.
Absolutely Mama is the UK’s leading lifestyle & parenting magazine, providing real-life stories as well as fashion and lifestyle tips for both mamas & little ones.
The Duchess of Cambridge’s pregnancy was without a doubt one of our highlights of 2018. She looked stylish as ever throughout and chose several Seraphine maternity dresses for official royal occasions while expecting Prince Louis.
She looked elegant in our Marlene Maternity Cocktail Dress to meet with the Norwegian King & Queen, and chose our Tailored Maternity Dress for the inaugural Royal Foundation Forum – her first official engagement with Meghan Markle, now the Duchess of Sussex.
This year also saw Pippa Middleton, The Duchess of Cambridge’s sister welcoming her little boy Arthur.
Pippa was also a fan of Seraphine, wearing several of our summer dresses through the heatwave, moving onto our maternity jumpers once the weather cooled down.
Holly Branson is expecting her third baby early next year and has consistently chosen Seraphine for special occasions.
From the Global Gift Gala to the royal wedding of Princess Eugenie to Jack Brooksbank, this month she even chose a Seraphine maternity blouse to interview former First Lady Michelle Obama!
US Singer Carrie Underwood is expecting baby number two next year and has remained a firm fan of Seraphine, wearing our designs for various performances & TV appearances.
The Seraphine leggings she’s wearing here are a real celebrity favourite, also loved by Gwen Stefani, Anne Hathaway, Marion Cotillard & more!
Get the Look: Navy Blue Silk & Lace Maternity Evening Gown
British singer & mum of two Katherine Jenkins welcomed her son in April this year, but not before stunning audiences in one of our LUXE maternity gowns for a live performance.
British broadcaster, writer & musician Clemency Burton-Hill relied on Seraphine maternity clothes for special occasions & presenting jobs throughout her pregnancy & even after welcoming her son.
Author Giovanna Fletcher welcomed her third baby this year – son Max.
She has been a long-time fan of Seraphine, and this year wore one of our wedding dresses to a friend’s anniversary party – before you ask… the theme was wedding dresses!
Stylish mum of 2 and OK Magazine’s Entertainment & Royal Director, Chrissie Reeves takes us through her maternity style edit.
Watch the Video to see Chrissie Reeves’ Maternity Must-Haves
Mum to two daughters – India & Alexia, Chrissie is 8 months pregnant, expecting baby number 3 early next year.
Balancing motherhood with her busy professional schedule as well as evenings out at glamorous industry events, she needs a maternity wardrobe that works as hard as she does.
Chrissie’s Maternity Workwear Picks
“This is a typical work outfit – it’s my go-to. You absolutely can’t go wrong with tailored black trousers and a nice white shirt, pregnant or not. I am going to literally live in this outfit now for the next month.”
“These are my absolute go-to dresses for party season. You can go straight from the office to a Christmas party – and it helps that the Duchess of Cambridge wore them during her pregnancy!”
“This is a great weekend outfit. This jumper is my absolute favourite! What i love is the fact that you can slightly customise it, so you can wear it open and it’s perfect for nursing after you’ve had the baby or just generally for a weekend look.”
Looking for Christmas baby names? The holiday season is in full swing & if your little one is due to make an appearance in the next few weeks, you may be feeling inspired by the festive fun!
This beautiful French name actually means ‘Christmas’. Also spelt Noel for a boy – what could be better for a Christmas baby!
Holly
Holly is one of those traditional nature names that is enjoying a resurgence recently.
Conjuring up images of rich green foliage, bright red berries & festive winter scenes, it’s always a popular choice for December babies here in the UK.
Holly’s ultra-feminine & ever so slightly quirky sister, Ivy is another beautiful botanical name that’s perfect for December babies.
Beyoncé & Jay Z chose it for their eldest, Blue Ivy, and well, if it’s good enough for Queen Bey…
Clara
Smart & stylish with plenty of vintage appeal, Clara comes from Latin origins meaning clear and bright – perfect for evoking those crisp December nights.
Clara is also the name of the little girl in The Nutcracker – the ultimate festive ballet.
A popular Hebrew name meaning ‘God is my Strength’, in Christian tradition Gabriel is the name of the archangel who kicked off the Christmas story by heralding the news of Jesus’ birth.
He also appears in Jewish & Muslim texts, presiding over heaven & serving as the angel of mercy, life, joy, judgement, truth & dreams – a lot to live up to for a new little one!
Nicholas
A good strong name with a regal ring to it, Nicholas is an ever-popular choice – especially at this time of year.
After all, what better December namesake than jolly old St Nick himself!
This weekend we were delighted to see Holly Branson wearing Seraphine to interview the inspirational Michelle Obama.
Watch the Full Interview
The two inspiring women & mothers sat down to talk about Michelle’s new bestselling book – Becoming.
Watch the full interview to see their discussions about parenting styles, fertility struggles, life as a working mother and the importance of strong female role models.
In Becoming, Michelle shares the story of her journey. From growing up on the South side of Chicago, to her years as an executive balancing work & motherhood, to life at the White House.
With Holly, Michelle opens up about what inspired her to tell her story and what it was like to write such an intensely personal & honest memoir.
Holly chose our Semi Sheer Black Maternity Blouse for the occasion, teaming it with a pair of tailored black trousers & a matching blazer. It’s the perfect look for a professional event or smart evening occasion.
Mum of 3-year-old twins Etta & Artie, Holly is expecting her third baby early next year. She has always relied on Seraphine for special occasions while pregnant.
Back in November, she wore a stunning silk maternity gown from our Luxe Collection to attend the Global Gift Gala in London along with Eva Longoria, Victoria Beckham and Princess Beatrice of York.
Ah Christmas – It’s the most wonderful time of the year…
Unfortunately, it’s also the most boozy. A scary prospect if you’re newly pregnant & not ready to share the news!
Not to worry though – we’ve got a few top tipple avoidance tactics to share as well as some delicious festive mocktail recipes to replace those Christmas classics.
1. Order when no one is listening. A soda & lime can be easily dressed up as a gin & tonic or a vodka and orange can become… well… just orange. Make friends with the bartender & ask for it in a fancy glass & the two of you can pull this one off all evening.
2. Always be holding a drink. This one is great for avoiding any friendly refills.
3. Use your partner. If he’s at the party too, he can help you pull off the classic switcheroo – choose identical drinks and subtly switch glasses each time his starts to go down. This works best once everyone else is a few drinks in – they’ll be too tipsy to notice!
4. Beer in a can. If you’re usually a beer drinker, choose one that comes in a can or dark coloured bottle, then discreetly excuse yourself to the bathroom, dump the beer & refill with water.
5. Develop a mysterious tannin allergy. If you’re usually a wine drinker, this one can be tricky to fake. Avoid the issue altogether by claiming that out of nowhere wine has started giving you a terrible headache after just one glass. If you’re feeling sneaky, you could even pass off one of your hospital appointments as an allergy test!
The ultimate winter warmer, there’s nothing quite like cosying up by the fire with something hot and perfectly spiced. Try this delicious mulled grape juice – it’s the perfect pregnancy-friendly alternative.
What with raw eggs, potentially unpasteurized milk and a healthy dose of bourbon, it’s best to steer clear of eggnog this year. Instead, why not treat yourself to a decaf chai Frappuccino – it’s just as indulgently sweet, cool & creamy with none of the risky ingredients!
Holly, who is currently expecting her third baby – a little brother or sister for 2-year-old twins Etta & Artie, opted for our iconic navy blue evening dress to attend the international charity event.
Holly was joined at the event by actress Eva Longoria – the Global Gift Gala organizer – as well as Victoria Beckham and Holly’s long-time friend Princess Beatrice, who are all long-time supporters of the charity event, which helps children, women and families in need.
The Virgin Manager and Trustee has long been a fan of Seraphine maternity clothes, having favoured the brand throughout both of her pregnancies.
She often turns to the Seraphine LUXE Collection for special events – she chose a navy blue Seraphine dress and matching coat for the recent royal wedding of Princess Eugenie to Jack Brooksbank.
October was breast cancer awareness month, so last Friday we all donned our pinkest outfits to raise money for Breast Cancer Care.
Everyone got involved, from head office to store staff, and together we raised over £400!
Spot the Seraphine styles on our lovely store staff
Breast cancer care is a UK-based charity, which provides support and information to anyone diagnosed with breast cancer, and we are delighted to support their wonderful work.
And on Monday, Seraphine Founder & CEO Cecile Reinaud braved the freezing temperatures to spend the night sleeping outside as part of the CEO Sleepout in London.
Cecile was one of the top 3 fundraisers in the group, raising over £4000 for Shelter!
Shelter is a fantastic charity providing advice, support & legal services to people struggling with homelessness or bad housing, as well as campaigning at the government level to tackle the causes and consequences of the housing crisis.
Stunning actress & country singer Jana Kramer is the latest celeb to be spotted in Seraphine – she was absolutely glowing this week in two of our classic little black maternity dresses.
Earlier in the week, she wore our signature black shift dress to speak at an event about the power of listening.
This little shift dress is a real celebrity favorite – Gwen Stefani wore it several times while pregnant with her youngest, and supermodels Coco Rocha & Doutzen Kroes also loved it when they were expecting.
We love Jana’s look & wish her all the best for the last few weeks of pregnancy!
Have you met the new additions to our Skin to Skin collection?
We’ve added 3 gorgeous new skin to skin tops to our range, all designed to allow you & your newborn to enjoy the benefits of skin to skin time, hands-free!
“Skin to skin has important functions for parent and baby throughout baby’s first year and beyond.” – The Royal Wolverhampton NHS Trust
The benefits of skin to skin contact or ‘kangaroo care’ for both mother and baby are very well documented – from regulation of temperature, breathing & heartbeat to increased oxytocin levels & milk production to simple comfort & bonding.
This is what inspired us here at Seraphine to develop this new post-maternity essential.
Meet our New Skin to Skin Tops
Perfect for receiving visitors at the hospital and the first months at home with baby, the Skin to Skin Top is available in a ¾ sleeve version as well as our 3 new sleeveless styles in black, blue & grey.
After placing the baby inside the top against your skin, long wrap ties cross over & secure the little one in place.
Made in soft stretch cotton, it is gentle on both mum & baby’s skin, while providing the perfect level of structure & support.
This leaves your hands free while sitting – allowing you to enjoy maximum cuddle time without restricting your movements – you could get into a good book, catch up with your emails or it could even be something as simple as enjoying a quick snack & a drink.
The Skin to skin top keeps your hands free while seated, but it is important to note that it is not a baby carrier or sling, so you should always keep hold of baby while standing or moving around.
From a royal wedding to a royal baby announcement – this week has been an incredibly exciting one for the royal family!
We’re taking a look at some of the best maternity wedding guest outfits from the big day… Trend alert: Navy blue is the shade of the season & Seraphine maternity cocktail dresses are the style of choice.
Richard Branson’s daughter, Holly looked radiant last Saturday in a navy blue Seraphine maternity dress, styled with a matching Seraphine coat.
The Virgin manager & trustee is expecting her third baby next year. The dress Holly picked is an incredibly popular choice amongst royal circles. It’s been worn by The Duchess of Cambridge as well as Crown Princess Victoria & Princess Sofia of Sweden.
Congratulations to Pippa Middleton, who welcomed her baby boy on Monday this week – just 2 days after looking stunning in forest green at Princess Eugenie’s wedding.
The Royal Editor at OK! Magazine, Chrissie Reeves also looked stunning at the celebration in a navy blue Seraphine maternity dress.
Chrissie, who is expecting her third baby in January, styled our scalloped lace dress with a classic trench coat in navy blue & finished the look with chic ivory heels.
And of course, huge congratulations are in order for The Duke & Duchess of Sussex, who announced this week that they are expecting their first baby next spring!
Here at Seraphine, we believe that all mums & mums-to-be deserve to be treated like royalty.
You are doing an amazing job – why not treat yourself to a special outfit inspired by the undisputed queen of regal maternity style, The Duchess of Cambridge!
The Natasha Coat was one of the Duchess’ favourite regal maternity styles, which she wore on numerous occasions through her second and third pregnancies.
Another favourite of the Duchess, she wore the Valerie Dress in classic royal blue at her first official royal appearance together with Meghan Markle – The Royal Foundation Forum.
This is one of those dresses that will take you anywhere – from desk to dinner, from a family party to a smart work event – it’s a must-have for the party season!
Whichever regal maternity style you choose, make sure it’s something that helps you feel comfortable & confident with your new curves.
