Seraphine News Archives

Sarah Roemer Stuns in Seraphine Maternity Clothes at a Glamorous Film Premier

Stunning actress Sarah Roemer simply glowed this week in a full Seraphine LUXE ensemble at a glamorous LA film premier. The star looked almost ethereal in the stylish ensemble, as proud husband Chad Michael Murray laid a protective hand over her bump.

A photo posted by seraphinematernity (@seraphinematernity) on Jan 31, 2017 at 2:23am PST

Sarah chose our Champagne Cut Out Lace Maternity Dress, a feminine style with a chic open back. The dress showed off her shape perfectly, and she topped off the look with our Occasion Maternity Coat in a beautiful Champagne boucle weave.

The stylish LUXE Collection ensemble works wonderfully together – each piece bringing out the best in the other. We think it would be the perfect outfit for a smart spring event or formal party.

And Sarah isn’t the only stylish celebrity mama to love our chic lace maternity dresses! Gorgeous actress & blogger Eva Amurri Martino looked equally incredible in the same style at her baby shower, before her son Major was born.

A photo posted by seraphinematernity (@seraphinematernity) on Nov 27, 2016 at 4:09am PST

Sarah and Chad, already parents to their 19 month old son, are expecting baby number 2 later this year, and the word is, it’s a girl!

We love Sarah’s style and can’t wait to see how she develops her look through her final months of pregnancy.

Baby Shower Ideas at Seraphine: Pink & Blue for 2 Beautiful Bumps

Looking for baby shower ideas? This week at Seraphine we threw a surprise baby shower for two lovely ladies from our design team, Iryna and Jo!

Both mamas are due in March – believe it or not, they were originally given the same due date! And we thought we’d take the opportunity to wish them the best and send them off on their maternity leave in style.

A photo posted by seraphinematernity (@seraphinematernity) on Jan 23, 2017 at 10:10am PST

Iryna is expecting a little girl – a sister for her 11 year old son, and for first-time-mum Jo the sex will be a surprise! Both ladies looked lovely in Seraphine maternity and nursing tops styled with blue maternity jeans.

When it came to baby shower décor and catering, a traditional pink and blue theme worked perfectly. Homemade cakes, marshmallows and pink lemonade went down a storm, while matching pink and blue balloons and table ware completed the look. It was pretty darned adorable – if we do say so ourselves!

Check out our best maternity dresses for baby showers

Talking to the ladies at the shower it’s clear that being pregnant and working at Seraphine certainly has its perks! Iryna said:

“It has been brilliant – it’s a really supportive atmosphere! The best thing is to have access to try on all the samples before they go on sale and to buy pieces you love with the great staff discount! I had my first son 11 years ago and remember how difficult it was to find something nice and comfortable to wear. It has been very easy to dress up the bump for work with the magnificent choice of maternity clothes Seraphine has to offer.”

A photo posted by seraphinematernity (@seraphinematernity) on Jan 25, 2017 at 3:08am PST

If you’re planning a baby shower and are looking for a little extra inspiration, don’t miss our beautiful baby shower ideas on Pinterest!

We are so proud of our lovely mums-to-be, and wish them all the best as they get set to take some time off before their little bundles of joy make their big debuts!

Bridget Jones is Having a Baby, And Guess Who She’s Wearing… Seraphine Of Course!

Yes, that’s right mamas, Bridget Jones is back and she’s having a baby!!! Looks like those massive knickers paid off after all!

Now that our beloved Bridge is all knocked up (complete with “bottom the size of Brazil”) we are excited to see that she is a fan of Seraphine maternity clothes! The brand new film Bridget Jones’s Baby is out this weekend, and the lady herself Renee Zellweger is looking rather fetching in Seraphine – no bunny ears or reindeer jumpers here!

Bridget wears several of our styles throughout the film. Make sure to look out for our Navy Polka Dot Silk Maternity Dress and our bestselling Over Bump Ripped Skinny Maternity Jeans. She even sports a bespoke cerise pink maternity swimming costume which we created especially for the film.

Watch the official trailer now!

We can’t wait for the latest snoop inside Bridget Jones’s (new high-tech) Diary – especially now that she really is “MIT BEBE”! And with new love interests, fantastic maternity fashion choices and a baby on the way, we are fully expecting to like it, very much. Just as it is.

Maternity Fashion, Mocktails & Manicures at the Kensington Maternity Store!

Last Saturday we were thrilled to welcome a stylish crowd of London mamas to our flagship Kensington maternity store for an exclusive maternity fashion shopping event!

A photo posted by seraphinematernity (@seraphinematernity) on Sep 10, 2016 at 2:58am PDT

Guests enjoyed delicious mocktails and cupcakes courtesy of Primrose Bakery while they mingled, taking the chance to explore our brand new autumn winter maternity clothes collection.

Our new season maternity fashion proved a huge hit on the day, and many mamas simply couldn’t leave without taking home a few of their favourite pieces. Maternity jeans were a popular choice, as were the adorable baby clothes of the Diana Collection.

Offering the perfect break after a busy morning of retail therapy, our pop-up pampering corner did a roaring trade. Guests were treated to complementary mini-massages courtesy of L’Occitane and manicures by Timi Beauty.

To round off the fun, guests who spent over £75 on the day took home a luxury goody bag with fantastic freebies from Kitch, Beaming Baby, Neom Organics, Keri Kit, The Body Shop, L’Occitane, Neal’s Yard & Mama Mio!

You can discover our new collection for yourself at our maternity stores in Kensington, Marylebone, Battersea or Leeds. Or simply shop online and explore the range from the comfort of your own sofa!

Maternity Clothes Online… The Seraphine Site has a Brand New Look

Notice anything different about us lately?

Séraphine has just had a website makeover – shopping maternity clothes online has never been so stylish!

Our tech stylists have been hard at work behind the scenes, making beautiful things happen online, and we can’t wait to show you our new look. We’ve revamped our site with fabulous new shopping features, easy-to-use navigation, & a sparkly new look from top to toe. It’s all designed to perfectly showcase our gorgeous maternity fashion collections. And the best part is – whether you’re shopping maternity clothes online from your laptop, tablet or mobile, the Séraphine site will look just as chic, whatever size your screen!

Don’t be fooled – this is much more than just a fresh coat of nail polish! Take a look around our new site and you’ll discover entirely new ways to shop maternity clothes online. Now you can filter your view by size, by price, by colour and even by celebrities, to find the perfect new additions to your maternity fashion collection…. You’re welcome!

And speaking of getting a whole new look… it’s not just our website that deserves a brand new style! While you’re exploring our beautiful new site, don’t forget to check out our new season maternity wear collections to find your own gorgeous new look for autumn! Order your free copy of our AW16 brochure today and be the first to shop the hottest new styles.

We are in love with our new look – now it’s your turn!

Happy shopping mamas!

Seraphine Ballet Pumps: Founder Cecile Reinaud Presents the Collection

Allow me to introduce you to my little style secret… The Seraphine Ballet Pumps!

Yes, they’re gorgeous, but that’s just the beginning…

Meet the Best Maternity Shoes!

While pregnant with my youngest, Florian, I suffered with terrible back pain and was advised to try orthopaedic shoes. When I saw the sorry selection on offer, I knew that I had to do something.

I designed the iconic Seraphine ballet pumps to be a stylish alternative with real health benefits. They support your body’s natural alignment and massage your feet as you walk, helping to boost circulation and relieve aches and pains. And of course it goes without saying that they pair beautifully with our range of stylish maternity clothes – perfect for pregnancy!

The Science Behind the Shoes

The patented technology features a hot pink insole with raised elements, designed by a leading orthopedic surgeon. It supports & massages your feet as you walk, optimising balance and posture, and minimising muscle strain, while the ergonomic integrated wedge heel provides fantastic bounce and support.

Basically, these shoes will help to ease aches & pains, boost circulation, improve your posture and can even help to tone your legs & minimise cellulite!

And of course you don’t have to be pregnant to enjoy the amazing posture correcting comfort of Seraphine ballet flats – they’re perfect for days on-the-go running around after the little ones. Team them with one of our stylish designer changing bags for an easy everyday look.

Since launching in 2011, these shoes have had rave reviews from fashion editors, bloggers, mums & medical professionals alike. These stylish ballet flats & loafers offer a comfy option with real health benefits – perfect for before, during & after pregnancy.

Give the Seraphine ballet pumps a try & I promise they’ll put a spring in your step!

Cecile X

Maternity Fashion Tips from Harper’s Bazaar Arabia’s Editor in Chief

It’s not every day you get to pick the brains of one of the most influential fashionistas in the Middle East. So when Seraphine founder Cecile Reinaud met the Editor in Chief of Harper’s Bazaar Arabia, Louise Nichol, she took the opportunity to sit down and quiz her on her approach to maternity fashion.

A photo posted by Cecile Reinaud (@cecilereinaud) on May 9, 2016 at 5:51am PDT

Alongside her duties as Editor in Chief of one of the most glamorous glossy magazines around, Louise is mama to 4 year old Leo and 1 year old Fox, and is expecting baby number 3 – a boy! – in the autumn. In May she attended the launch of our new flagship maternity store in Dubai’s famous Festival City Mall, and was thrilled with what she saw, saying:

“The store looks incredible – I love the Seraphine brand, so it’s wonderful to have you here in Dubai!”

Watch the Interview Now

Louise wears:

White Flutter Sleeve Maternity Shirt

Premium Under Bump Maternity Skinny Jeans

Special Occasion Maternity Coat

Fashion Editors Love Seraphine Maternity Clothes

And of course Louise isn’t the only fabulous fashion editor to love Seraphine! This week we were delighted to see the stunning Candice Lake, Style Editor at Vogue Australia rocking our Black Summer Maternity Trousers. She styled them with a cute Breton maternity top, a stunning camel coat and bright white sneakers for an effortless dressed down look.

A photo posted by Candice Lake (@candicelake) on Jun 1, 2016 at 7:22am PDT

And the gorgeous Rosie Nixon, Editor in Chief of Hello! Magazine was a huge fan of Seraphine maternity wear throughout both of her pregnancies. We loved her in our Claret Lace Maternity Cocktail Dress, which she wore to last year’s GQ Awards. She was also spotted looking stunning in our Black Lace Detail Maternity Evening Gown at the London Olympic Ball!

A photo posted by Rosie Nixon (@rosiejnixon) on Sep 8, 2015 at 12:53pm PDT

Whether in London, Sydney or Dubai, it is always a pleasure to see stylish fashion mamas looking so well in Seraphine maternity clothes!

Click to find out more about our brand new flagship maternity store in Dubai!

Maternity Fashion Headlines – 14 Years of Seraphine in the Press

Did you spot Seraphine on the cover of Pregnancy & Newborn Magazine this month? This is the latest in a glamorous string of maternity fashion cover shots, exclusive features and articles about Seraphine maternity clothes in the press.

In case you missed any, here are just a few of our all-time favourites…

Pregnancy & Newborn

A photo posted by seraphinematernity (@seraphinematernity) on May 16, 2016 at 9:30am PDT

Styled with a funky yellow top and chic pendant necklace, the gorgeous model looks super cool in our must-have Khaki Summer Maternity Trousers on the cover of Pregnancy & Newborn this month.

Mother Baby & Child

A photo posted by Cecile Reinaud (@cecilereinaud) on May 5, 2016 at 2:40am PDT

Earlier this month, Seraphine Founder Cecile Reinaud made the cover of the UAE’s most popular parenting magazine Mother Baby & Child! Celebrating the launch of our brand new Seraphine maternity store in Dubai’s glamorous Festival City Mall, the beautiful shot shows Cecile with her two boys Lorenz (12) and Florian (7). Inside the magazine there’s an exclusive interview with Cecile all about motherhood, maternity fashion and the new Dubai maternity store.

World Wide Headlines

A photo posted by Cecile Reinaud (@cecilereinaud) on Aug 23, 2015 at 5:54am PDT

Nothing quite compares to seeing our Jolene Fuchsia Pink Maternity Dress making headlines around the world! Back in 2013 the Duchess of Cambridge looked stunning in our dress in the first official pictures with Prince George. Within hours of their release, those beautiful pictures had been beamed around the world, and our knot front maternity dress had completely sold out!

Absolutely Mama Magazine

A photo posted by Cecile Reinaud (@cecilereinaud) on Feb 19, 2016 at 12:44pm PST

Stunning singer Sophie Ellis Bextor rocked our charity maternity tee on the cover of Absolutely Mama Magazine back in March. She looked utterly gorgeous in the t-shirt, designed to raise money for Tommy’s the Baby Charity, helping them to open the UK’s first medical research centre dedicated to early miscarriage.

Pregnancy & Newborn

Last spring our stunning Floral Silk Maternity Maxi Dress was featured on the cover of Pregnancy & Newborn. Made in flowing silk with a beautiful abstract floral print, it’s the perfect style for spring weddings and glamorous summer parties – and it looked gorgeous on the cover!

Here’s to many more glamorous maternity fashion cover shots to come!

Seraphine Maternity Founder Cecile Reinaud Makes the Cover in Dubai!

This week Seraphine Maternity founder Cecile Reinaud made the cover of the UAE’s top parenting magazine Mother Baby & Child! The gorgeous cover shot shows Cecile with her two sons Lorenz (12) and Florian (7), and celebrates the opening of our brand new flagship Seraphine maternity store in Dubai.

A photo posted by Cecile Reinaud (@cecilereinaud) on May 5, 2016 at 2:40am PDT

In honour of our beautiful new maternity store in Duabi’s Festival City Mall, the magazine featured a full 6 page spread including an exclusive interview with Cecile about motherhood, maternity fashion and dressing the Duchess of Cambridge. Read the full article below – click the button at the top right to view it on full screen.

Cecile said: “I am thrilled to be featured in Mother Baby & Child – surely being a cover girl is every fashionista’s secret dream! I am also delighted to be opening our new store in Dubai – this is such an exciting part of the world for fashion right now, and it’s wonderful that Seraphine Maternity will now be a part of it.”

Photo Credits: Imagethirst

Maternity Style in Dubai: Introducing our new Store in the UAE

This week Seraphine is delighted to introduce its brand new store in glamorous Dubai! London, Paris, New York, Hong Kong and now Dubai – Seraphine maternity style can be found in stores across the world’s top fashion capitals.

A photo posted by Cecile Reinaud (@cecilereinaud) on Apr 17, 2016 at 5:52am PDT

The fashion Mecca of the Middle East, Dubai is known for its discerning tastes and high end shopping culture, and we are thrilled to announce that our new store has opened its doors in Festival City Mall – one of the best shopping complexes in the Emirates.

Slotting in alongside some of the finest luxury European brands including Rigby and Peller, Twinings Tea and high end children’s wear retailer Petit Bateau, the new Seraphine maternity store is ideally situated for a pre-baby shopping spree.

Standing at 2,500 square feet, this is our largest flagship store, and our most glamorously appointed! Featuring a luxurious seating area in purple velvet, a VIP changing area and our signature crystal chandelier, this store offers a truly deluxe shopping experience, perfectly in keeping with the glamorous local lifestyle.

Seraphine founder Cecile Reinaud travelled to Dubai to oversee final preparations before opening the store to the public:

“I am delighted to be opening our beautiful new store in Dubai. This is such an exciting part of the world for fashion right now, and I am thrilled that Seraphine will be a part of it.”

The full complement of Seraphine maternity style is available to browse and buy; you’ll find stylish maternity dresses, essential maternity jeans, tops, lingerie, maternity swimwear and more, with a special focus on the glamorous maternity evening gowns and cocktail dresses of the Luxe Collection. And for after baby is born The Diana Collection, the new range of luxury babywear is also fully stocked.

Her Majesty Queen Elizabeth celebrates her 90th Birthday

Here at Seraphine, we would like to wish many happy returns to Her Majesty Queen Elizabeth, who celebrates her 90^th birthday this week!

This week kicks off what is set to be a full program of celebrations across the UK to mark this milestone year. The Queen and Prince Philip will carry out a series of visits near their home in Windsor. And on Thursday evening The Queen will light the first in a chain of over 900 beacons across the UK and worldwide to mark the occasion, followed by a lavish private dinner party thrown by Prince Charles and The Duchess of Cornwall.

Of course the celebrations don’t stop there! In May Queen Elizabeth will invite members of the public to her private gardens at Windsor Castle for a ticketed horse pageant. And in June Her Majesty will celebrate her official birthday on the 11th with the traditional Trooping of the Colour Parade, followed by a giant street party on The Mall the next day.

Here at Seraphine we love the Royal Family. Last year Seraphine Founder Cecile Reinaud was honoured to be invited to Buckingham Palace to meet the Queen and Prince Philip. The invitation was extended by royal decree in celebration of Seraphine’s acceptance of The Queen’s Award for Enterprise.

The winners of the Queen’s Awards are chosen and presented by Her Majesty Queen Elizabeth herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it was a great privilege to be selected.

Cecile said of the award; “It is a huge honour to receive this award and a tribute to how Britain nurtures and encourages entrepreneurship and international trade. Seraphine has gone from strength to strength over the past few years in pioneering fashionable maternity wear, and we can’t wait to continue this growth in years to come.”

Happy Birthday Ma’am!

Seraphine Maternity: Discover The Full Story on the Virgin Podcast

Ever wanted to know a little more about the story behind your favourite maternity brand? Last week Seraphine maternity founder Cecile Reinaud talked to Dominic Frisby on Richard Branson’s Virgin Podcast. She opened up about how Seraphine went from a single boutique to revolutionising the maternity fashion industry, going on to become an internationally renowned brand, a celebrity favourite and the preferred maternity brand of the Duchess of Cambridge… all in just over a decade!

Listen online now

From Demi Moore’s nude Vanity Fair cover shot to the rise of the yummy mummy; from inspiration at the royal wedding to dressing the Duchess of Cambridge. Cecile charts Seraphine’s growth against changing attitudes towards pregnancy and maternity fashion, and the astronomic rise of online shopping.

Of course this isn’t the first time that Seraphine Maternity has been recognised by Richard Branson & the Virgin Group. In 2014 we were named the ‘Ones to Watch‘ on his Sunday Times Fast Track 100 list alongside other rapidly growing British brands. And in 2015, Richard’s Branson’s daughter Holly Andrewes was a huge Seraphine fan while expecting her twins Etta & Artie.

Listen online now for the full Seraphine story and some invaluable advice from Cecile to other aspiring entrepreneurs.