Fashion features | Seraphine blog

Nursing Clothes: HELLO! Online Editor is Totally Taken with Seraphine

Andrea Caamano is HELLO! Online’s managing editor. She just became a first-time mum to an adorable baby boy named Ethan. Here, she shares her views on pregnancy style and why she’s totally taken with Seraphine’s nursing clothes…

When I became pregnant I genuinely believed I could go through my whole pregnancy without buying maternity clothes. I usually favour loose styles – think oversized T-shirts and low waisted jeans – which I thought were ideal for pregnancy style…Turns out I was wrong!

As soon as my bump popped, around the six month mark, the aforementioned loose styles started to become very unflattering. There was no definition and I ended up looking bigger than I actually was. Not ideal.

So it was time for a wardrobe revamp – just in time for summer!

Seraphine soon became my go-to brand. I work in the celebrity and royalty world and so I knew that I would be in good hands (I’ve written countless articles about Princess Victoria, Princess Madeleine and the Duchess of Cambridge wearing their creations, not forgetting Christina Aguilera and Gwen Stefani!).

Seraphine designs manage to strike the balance between fashion and function – which is all-important when you’re carrying around a rather large bump! Their maternity jeans fit like a glove, the tops showed off my bump perfectly and I love the dresses – I even wore a beautiful white maxi dress to my baby shower at 38 weeks.

Shortly after mastering maternity wear, I was interviewing a celebrity who had recently given birth. Speaking to her, I realised it was time to start thinking about nursing clothes…

This celebrity had her son with her during the interview and had to briefly stop to breastfeed. She pulled out this beautiful white shawl with poppers for fastening at the shoulder and I decided that I needed it asap (pregnancy hormones make you go crazy for the most random things!).

She told me it was Seraphine’s ‘Breastfeeding Shawl‘ and I went home to search for it online. There, I uncovered their amazing world of nursing clothes – and thank goodness I did.

Honestly, it has saved my life! The first weeks are hard enough with a newborn, especially if, like me, it’s your first time round. But having the right nursing clothes – think tops, knitwear, shawls and even nightwear – which are not only practical but seriously fashionable, makes this whole new experience 100 times smoother!

Andrea’s nursing must-haves (the products I love)

Winter Grey Nursing Shawl

Black Lace Nursing Nightie

Breton Cotton Blend Maternity & Nursing Jumper

Grey Marl Layered Maternity & Nursing Sweater

Love Maternity & Nursing Top

Which Pregnant Celebrity Is Your Style Icon? Find Out & Get The Look!

Where better to look for a little maternity fashion inspiration than to the wonderful world of pregnant celebrities’ style! From rock chic to glam, from cool to casual, there’s something for every mama’s style and Seraphine has dressed them all! But which celebrity mama best captures your look?

Gwen Stefani

A photo posted by seraphinematernity (@seraphinematernity) on Feb 3, 2014 at 4:07am PST

Ultra-glam with a rock chic twist – If you’re the kind of girl who never leaves the house without an on point outfit and a signature swipe of lipstick, then Gwen Stefani is your girl. Like Gwen, you take pride in your style and have a real flair for fashion, so you’ll love some of our more edgy maternity styles.

Star Buy: Faux Leather Panel Maternity Leggings

Olivia Wilde

A photo posted by seraphinematernity (@seraphinematernity) on Apr 11, 2014 at 8:41am PDT

Urban Casual Cool – Whether in New York, London, Paris or Hong Kong, you never feel more at home than when surrounded by sprawling metropolis, and your sense of style reflects that. Native New Yorker Olivia Wilde is your style icon – always chic and never overstated, you make jeans and boots look runway ready.

Star Buy: Luxe Grey Skinny Maternity Jeans

The Duchess of Cambridge

A photo posted by seraphinematernity (@seraphinematernity) on May 1, 2016 at 3:28am PDT

Classically Elegant – Feminine tailoring and high quality fabrics, if a well-cut occasion coat has the power to make your heart sing then your closest style match is The Duchess of Cambridge. Your signature nude heels go wherever you do, and your talent for being well presented whatever the occasion is the stuff of legends.

Star Buy: Natasha Cashmere Blend Maternity Coat

Anne Hathaway

A photo posted by seraphinematernity (@seraphinematernity) on Dec 15, 2015 at 11:41am PST

Girl Next Door – Super relaxed, and chic without really trying – if your style is more dressed down than dressy then you’ll love Anne Hathaway’s easy going look. Maternity jeans, leggings and easy over-size shirts make up the fashion core of your closet – and comfort and style is the name of the game.

Star Buy: Seraphine Maternity Leggings

Sophie Ellis-Bextor

A photo posted by Sophie Ellis-Bextor (@sophieellisbextor) on Sep 11, 2015 at 5:36am PDT

Retro Feminine – If you’re a fan of a printed dress or go dotty over polka dots, then look no further than stunning singer and mum of 4 Sophie Ellis-Bextor. You know how to work the perfect retro twist into your look, and your vintage bargain hunting skills are second to none.

Star Buy: Woven Printed Maternity Dress

Coco Rocha

A photo posted by seraphinematernity (@seraphinematernity) on Jan 23, 2015 at 1:48am PST

Rock Chic Glam – If you love to toughen up your dresses with a leather jacket and boots, then stunning super model Coco Rocha could be your style muse. You have mastered the art of balancing feminine styles with rock chic details for a look that never fails to turn heads.

Star Buy: Black Maternity Shift Dress

Which pregnant celebrity’s style best suits your look?

Maternity Fashion: Runway to Wardrobe – Inside London Fashion Weekend

Last week, Seraphine swung by The Saatchi Gallery for London Fashion Weekend! The atmosphere was electric, the crowd was dressed to impress and of course the clothes were to die for. Here’s a sneak peak of what we saw, and a few of the top maternity fashion trends to come next season.

There were some stunning evening wear styles coming down the catwalk, including plenty of fresh floral prints, cool metallics and a stunning floor-length number in red. And in case you were wondering, V necklines are 100% in!

Check out the video for the view from the front row

As for outerwear, it was all about the trench coat! We loved this one in white with chic black trims. Get the look by teaming our Maternity Trench Coat with the Faux Leather Trim Maternity Blouse and a pair of black cigarette pants – perfect for the office.

Feeling inspired? Why wait? Explore our new collection and discover gorgeous new maternity dresses, tops, maternity coats and more to start the new season in style!

Think Pink: Celebs, Bloggers & Royals Love our Signature Knotted Maternity Dress

Loved by Celebs, TV presenters, fashion bloggers and even royalty, our Fuchsia Knot Front Maternity Dress is one of our most popular styles. Here, we’ve rounded up some of our favourite pics of you mamas rocking the dress….

The Duchess of Cambridge

A photo posted by seraphinematernity (@seraphinematernity) on Apr 29, 2016 at 4:48am PDT

Of course the most famous mama to wear the dress is The Duchess of Cambridge. She chose the dress and looked stunning in it for the first official pictures with Prince George. When the iconic pictures were first released back in 2013, they made headlines all over the world, and the dress sold out within hours!

Lacey Chabert

A photo posted by seraphinematernity (@seraphinematernity) on Apr 25, 2016 at 2:12am PDT

Mean Girls actress Lacey Chabert simply glowed in the style at a charity event organized by Milk and Bookies – an LA based charity that aims to provide books to children who couldn’t otherwise afford them.

Alyson Hannigan

The gorgeous Alyson Hannigan wore our pink maternity dress on screen as her How I Met Your Mother character Lily Eriksen.

Dylan Dreyer

A photo posted by seraphinematernity (@seraphinematernity) on Sep 12, 2016 at 9:47am PDT

NBC Meteorologist Dylan Dryer also rocked our Fuchsia knotted dress on screen, co-anchoring on The Today Show.

Fashion Bloggers

The knot front maternity dress in fuchsia is also a huge favourite among fashion bloggers. We’ve collected a few of the best shots…

A photo posted by seraphinematernity (@seraphinematernity) on May 20, 2016 at 9:27am PDT

Florida mama Maria Wilson is the stylish fashion blogger behind The Classified Chic, who styled the dress with a leopard print purse and shades.

A photo posted by seraphinematernity (@seraphinematernity) on Mar 24, 2015 at 4:19am PDT

Irish mother and baby boutique @cherishme.dublin organised this photo shoot with the beautiful Isabella at 39 weeks pregnant – simply stunning.

A photo posted by seraphinematernity (@seraphinematernity) on Jun 7, 2016 at 5:23am PDT

Dubai-based insta-star @fatimamac teamed the dress with a pair of killer heels to capture this fantastic shot from behind with her gorgeous daughter.

If you love this dress, shop the look for yourself, and discover more of our flattering maternity dresses online!

Olivia Wilde Rocks Seraphine Maternity Clothes in NYC: Grey is the New Black

Hollywood star Olivia Wilde looked stunning in Seraphine maternity clothes this week as she strolled through sunny NYC.

A photo posted by Michele Marie PR (@michelemariepr) on Sep 16, 2016 at 10:50am PDT

The actress styled our Grey Space Dye Maternity Maxi Dress with a cute blue jacket, sandals and sunglasses along with a gold pendant necklace – simple yet stunning.

The picture captures her radiant pregnancy glow perfectly, and she has every reason to smile! She is currently expecting baby number two with her actor comedian fiancé Jason Sudeikis – a little brother or sister for their two year old son Otis.

A photo posted by seraphinematernity (@seraphinematernity) on Apr 11, 2014 at 8:41am PDT

This isn’t the first time Olivia has been spotted in Seraphine – in fact we detect a trend! She has been a fan of our maternity clothes throughout both of her pregnancies, and back when she was expecting Otis she looked cool and collected in our Luxe Grey Maternity Skinny Jeans.

Looks like grey really is the new black! Looking good Olivia – keep up the great style!

Bridget Jones is Having a Baby, And Guess Who She’s Wearing… Seraphine Of Course!

Yes, that’s right mamas, Bridget Jones is back and she’s having a baby!!! Looks like those massive knickers paid off after all!

Now that our beloved Bridge is all knocked up (complete with “bottom the size of Brazil”) we are excited to see that she is a fan of Seraphine maternity clothes! The brand new film Bridget Jones’s Baby is out this weekend, and the lady herself Renee Zellweger is looking rather fetching in Seraphine – no bunny ears or reindeer jumpers here!

Bridget wears several of our styles throughout the film. Make sure to look out for our Navy Polka Dot Silk Maternity Dress and our bestselling Over Bump Ripped Skinny Maternity Jeans. She even sports a bespoke cerise pink maternity swimming costume which we created especially for the film.

Watch the official trailer now!

We can’t wait for the latest snoop inside Bridget Jones’s (new high-tech) Diary – especially now that she really is “MIT BEBE”! And with new love interests, fantastic maternity fashion choices and a baby on the way, we are fully expecting to like it, very much. Just as it is.

London Fashion Week: Autumn Maternity Fashion Trend Report

Here at London Fashion Week we are loving the Spring Summer 17 collections coming down the catwalks. But as we gear up to wave a bitter-sweet goodbye to summer, our attention is turning to autumn. Arguably the most exciting fashion season, we can’t wait to start kicking up the leaves and trying out the new trends! Here’s our roundup of the top looks to try this season.

Marvellous Metallics

Tis the season to wear sparkles! From Temperley to Opening Ceremony and Alexander McQueen, designers were all in agreement that now is your time to shine. Whether you choose top to toe shimmer like our Dazzle Draped Maternity Cocktail Dress or a few subtle sequins like our No To Champagne Maternity Top, make sure that your look sparkles and shines this season.

The Statement Coat

Of course it wouldn’t be autumn without a statement coat, and this season’s offering didn’t disappoint! From chic military inspired looks to huge puffa coats and classic trenches, the runways had something for everyone this season. Prepare to fend off the winter chill with our Diamond Down Maternity Coat, or our chic Wool & Cashmere Two Tone Maternity Coat.

Back to Black

If you’re the type to spend each morning choosing between 5 different outfits, all in chic jet black, then this trend is for you! This season countless models strutted their stuff in top to toe black, and the effect was stunning. Recreate the look by teaming our Black Lace Detail Maternity Shirt with our Faux Leather Panel Maternity Leggings and turn the glamour up a few notches!

Athleisure

This trend must have been made with mums in mind. Designers are blurring the lines between fashion & comfy sportswear ever further and we are eternally grateful! Now you can roll from the yoga studio to the street, or from your couch to the coffee shop all while rocking your comfy leggings, sneakers and sporty chic sweater! Team a pair of maternity leggings with our Marble Grey Roll Neck Maternity & Nursing Jumper.

The Cape

Super stylish capes of every shape, size & description came down the fashion week runways this season, and we can’t wait to start working the look. Transition the seasons with our Luxury Shawl Wrap – a chic cover up for every occasion. Or get the look by teaming our Cable Knit Cape Maternity Jumper with your favourite skinny maternity jeans.

Maternity Fashion, Mocktails & Manicures at the Kensington Maternity Store!

Last Saturday we were thrilled to welcome a stylish crowd of London mamas to our flagship Kensington maternity store for an exclusive maternity fashion shopping event!

A photo posted by seraphinematernity (@seraphinematernity) on Sep 10, 2016 at 2:58am PDT

Guests enjoyed delicious mocktails and cupcakes courtesy of Primrose Bakery while they mingled, taking the chance to explore our brand new autumn winter maternity clothes collection.

Our new season maternity fashion proved a huge hit on the day, and many mamas simply couldn’t leave without taking home a few of their favourite pieces. Maternity jeans were a popular choice, as were the adorable baby clothes of the Diana Collection.

Offering the perfect break after a busy morning of retail therapy, our pop-up pampering corner did a roaring trade. Guests were treated to complementary mini-massages courtesy of L’Occitane and manicures by Timi Beauty.

To round off the fun, guests who spent over £75 on the day took home a luxury goody bag with fantastic freebies from Kitch, Beaming Baby, Neom Organics, Keri Kit, The Body Shop, L’Occitane, Neal’s Yard & Mama Mio!

You can discover our new collection for yourself at our maternity stores in Kensington, Marylebone, Battersea or Leeds. Or simply shop online and explore the range from the comfort of your own sofa!

Makeup Ideas to Try this Autumn: New Season, New You

Happy Autumn mamas! With the weather turning and new season styles flooding the shops, what better time to shake up your makeup routine and try out a few new makeup ideas!

Moody Lips

OK, so going a shade or two darker for autumn isn’t exactly a revolutionary move. But this season is set to take the look a step further with a fantastic array of moody lipsticks. Take your pick from deep berry shades, through dusky purples verging on black! Work the look with minimal makeup during the day, then vamp it up with a sweep of eyeliner for the evening.

Wear it with:

Maternity dresses in chic winter berry shades

Black is the New Black

And when it comes to eyeliner, designers and makeup artists agree this season that black truly is the new black. Whether you opt for a subtle sweep at the lash line, classic wings, or something more bold and graphic, the application is up to you – just so long as it’s black!

Wear it with:

Black Lace Detail Maternity Shirt

Natural Glow

Balancing out those dramatic eyes and lips, this season’s complexion is all about the natural glow – great news for expectant mamas! Put those contouring brushes away for a while; all you need this season is a touch of highlighter where there should be highlights and subtle blush where you might naturally flush.

Wear it with:

Maternity Trench Coat

Glitter for Grown Ups

And the best news of all – glitter is in! A touch of sparkle is the perfect way to set off your look, and this season is all about the glitter. A subtle sweep at the corner of your eye is all you need for the daytime, then amp up the sparkle in the evening to take this glitzy trend to glamorous new heights.

Wear it with:

Reversible Sequin Maternity Sweater

Have fun trying out the latest makeup ideas mamas – and don’t forget to check out our new season maternity clothes collection to complement your new look!

Seraphine on Screen: Devious Maids, True Blood, Jane the Virgin & More…

Here at Seraphine, our maternity clothes are certainly no strangers to being in the spotlight. In fact there’s hardly an on-screen bump that we haven’t dressed! From Devious Maids to Jane the Virgin, here’s a roundup of some of our favourite Seraphine looks from mamas-to-be on TV…

Devious Maids

In Season 3, episode 12 devious maid Zoila Diaz, played by the gorgeous Judy Reyes, looked stunning in our Embroidered Cut Out Maternity Dress while meeting her new boss for the first time. The stylish navy blue dress suited her colouring perfectly and the drawstring tie belt worked to define her curves.

Watch the clip to see her style…

Devious Maids – S 3 E 12 – Suspicion by deviousmaids

Jane The Virgin

Several of our gorgeous maternity dresses have been featured on Jane the Virgin. Jane herself, Gina Rodriguez, looked stunning in our Sea Breeze Mock Wrap Maternity Dress and then rocked our Aztec Front Twist Maternity Dress in the season one finale!

True Blood

A photo posted by seraphinematernity (@seraphinematernity) on Aug 26, 2014 at 5:57am PDT

Back in 2014, the lovely Anna Paquin took to the screen as her True Blood character Sookie Stackhouse, wearing our famous Blossom Knot Front Maternity Dress in the season finale.

The Blacklist

In crime thriller The Blacklist, main character Liz Keen, played by Megan Boone, celebrated her wedding in style in our Ivory Lace Maternity Wedding Dress.

How I Met Your Mother

And of course the gorgeous Alyson Hannigan wore two of our maternity dresses as her How I Met Your Mother character Lily Eriksen. She rocked our Fuchsia Pink Knot Front Maternity Dress as well as our Navy Lace Maternity Cocktail Dress.

Pregnancy & Newborn’s September Issue Cover Star Stuns in Seraphine

Here at Seraphine we are thrilled to be featured on the cover of top US parenting magazine Pregnancy & Newborn – and on the September issue no less!

Happy to be featured on the September cover of Pregnancy & Newborn! Discover our Draped #Maternity & Nursing Jumper, link in bio 💋

A photo posted by seraphinematernity (@seraphinematernity) on Aug 31, 2016 at 10:04am PDT

With the new season drawing in, our thoughts are starting to turn to cool evenings wrapped up in cosy jumpers, pumpkin spiced lattes from Starbucks and crisp autumn mornings in maternity jeans and ankle boots. Pregnancy & Newborn have captured the vibe perfectly on their cover with our brand new Draped Maternity & Nursing Jumper – a must-have this autumn.

Our maternity jumper is made in the softest blend of cotton, lamb’s wool and cashmere, and is expertly cut to drape beautifully over your curves. Open at one side, the look is designed to grow with you throughout your nine months, and make a smooth transition for nursing after baby is born.

In fact, we love this style so much, we made it in two colours! Check out the Sea Breeze Draped Maternity & Nursing Jumper to complete the set.

Explore our new collection maternity clothes online now & kick start your autumn wardrobe today!

Actresses Eva Amurri Martino & Teresa Palmer Are Stunning in Seraphine

What do stunning actresses Eva Amurri Martino & Teresa Palmer have in common? It’s a Seraphine maternity dress of course!

Both stunning mamas have been spotted recently rocking our Sea Breeze Polka Dot Knot Front Maternity Dress (among others), and we can’t get enough of their pictures…

Eva Amurri Martino

A photo posted by HAPPILY EVA AFTER (@thehappilyeva) on Aug 17, 2016 at 12:06pm PDT

Gorgeous Eva is the stylish blogger behind successful lifestyle blog Happily Eva After, and she simply glowed in the dress as she stepped out for a weekend stroll. She is mama to two year old daughter Harlowe and is expecting baby number 2 (a little boy!) this autumn.

A photo posted by HAPPILY EVA AFTER (@thehappilyeva) on Jul 26, 2016 at 10:34am PDT

And this isn’t the only Seraphine style she loves! Back in July she teamed our Red & White Striped Cotton Maternity & Nursing Top with a chic white skirt and shades while on vacation in Maine. We love her look – the horizontal stripes work perfectly with her bump & the white skirt keeps the outfit fresh.

Teresa Palmer

Australian actress and star of 2016 film The Choice, Teresa Palmer look equally fantastic in our little knot front maternity dress to introduce the latest Q&A on her mindfulness blog Your Zen Life. Teresa is mama to two year old son Bodhi Rain, step-mama to 8 year old Isaac Love and is expecting a new addition to the family this autumn.

A video posted by Teresa Palmer (@teresapalmer) on Jul 29, 2016 at 10:30am PDT

We love your style mamas, keep up the great work!