Fashion features | Seraphine blog

Anne Hathaway & Other Celebs Love Seraphine Maternity Coats

Hollywood A-lister Anne Hathaway seems to be sticking to her style and taking pregnancy in her stride. She looked simply radiant this weekend in one of our wool and cashmere maternity coats!

The star wrapped up her blossoming bump in our chic Two Tone Wool & Cashmere Maternity Coat, and couldn’t stop smiling as she stepped out for a casual New York lunch date with husband Adam Schulman. She styled the look with skinny jeans, black patent loafers, aviator sunglasses and a cool cross-body bag.

Of course Anne isn’t the only A-lister to love Seraphine maternity coats: Latina diva Shakira and top tennis WAG Kim Murray have both worn our Black Wool & Cashmere Maternity Coat and super model Coco Rocha wore our Black Maternity Down Jacket to bring baby Ioni home from the hospital. The Duchess of Cambridge is another high profile Seraphine fan, and wore several of our maternity coats while expecting Princess Charlotte. She looked stunning in the Marina Maternity Coat on her arrival in New York for her first official royal visit to the States, and chose the powder blue Natasha Cashmere Blend Coat to attend to royal duties at home in London.

Since announcing her pregnancy earlier this autumn, Anne has never looked happier, and is proving quite a Seraphine fan! She wore our Faux-Leather Panel Leggings just last week – another celebrity favourite, worn by the likes of Gwen Stefani, Pussycat Doll Kimberly Wyatt, The Saturdays’ Una Foden and heir to the Virgin fortune, Holly Branson.

We are loving Anne’s chic, laid back look and can’t wait to see what she wears next.

Princess Victoria Greets Nobel Prize Winners in a Seraphine Maternity Dress

This week we were delighted to dress Crown Princess Victoria of Sweden. The Princess looked stunning in Seraphine as she joined her father, the King of Sweden, to welcome the Nobel Peace Prize Winners to the Royal Palace in Stockholm.

The Princess looked immaculate in our Sophia Navy Pleated Maternity Dress for the official royal occasion. She wore her long hair tied back, and styled the look with blue heels, a matching clutch and a pair of stylish drop earrings.

Victoria isn’t the only royal to love this stylish navy dress; The Duchess of Cambridge wore the same style last year while she was expecting Princess Charlotte.

Princess Victoria has favoured Seraphine maternity clothes throughout her pregnancy, choosing several of our most popular maternity dresses, coats and jackets as well as several styles from the LUXE Collection for official royal occasions. She even commissioned a bespoke Seraphine outfit to wear for her nephew Prince Nicolas’ Christening.

Shop Princess Victoria’s Seraphine Maternity Wardrobe!

Sophia Navy Pleated Dress

Bubble Print Maternity Dress

Black & White Polka Dot Silk Maternity Dress

Ivory Cropped Peplum Jacket

Scarlet Peplum Maternity Dress

Cornflower Silk & Lace Maternity Cocktail Dress

Many thanks to our Swedish fashion spy Sarah Williams at The Royals and I blog for spotting these pictures!

Maternity Coats: The International Collection – London, Paris & New York

With colder weather just around the corner, now is the perfect time to introduce our internationally inspired collection of winter maternity coats. From London to Paris and New York, a fantastic maternity coat is the linchpin of every stylish mama’s winter pregnancy wardrobe…

London Maternity Coats

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Get the Look: Natasha Cashmere Blend Coat

The first stop on our sartorial world tour is Seraphine’s hometown, London. The London collection is all about iconic design, beautiful cuts and the very finest fabrics. Loved by the Duchess of Cambridge herself, these smart winter coats offer classic style that’s perfect for every occasion.

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Get the Look: Marina Maternity Coat

While she was expecting Princess Charlotte, the Duchess wore the Natasha Cashmere Blend Coat for a day of official royal engagements in London, and she looked stunning in our Marina Maternity Coat when she and Prince William arrived for their first official royal visit to New York.

Parisian Chic Maternity Coats

Get the look: Cashmere Wrap Maternity Coat

Next, we’re moving on to the French fashion capital – Bienvenue a Paris! This collection showcases the very best of classic French chic, epitomised by our elegant cashmere wrap maternity coat. Parisian women have long since mastered the art of effortless elegance, and these timeless pieces are designed to be treasured season after season.

New York Style Maternity Coats

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Get the Look: Super Warm Down Maternity Coat

And last on our list is the city that never sleeps – New York, New York! The fashion capital across the Atlantic inspires this collection, offering heavy duty down coats designed to keep you warm through even the coldest winter.

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Get the Look: Men’s Parka with Baby Pouch

We even have a coat for dad! Based on our popular 3 in 1 maternity parkas, The men’s parka comes with a detachable baby pouch, designed to zip up over a baby sling or front carrier. Staying stylish through the sub-zero New York winters is no joke, but with these Seraphine coats in your winter style arsenal, you, your partner and your baby will all be toasty warm and totally on trend.

Ready, Set, Black Friday! Snap Up Maternity Clothes at 15% Off!

The craziest shopping weekend of the year is back – Happy Black Friday mamas!

Now is the time to shop like you mean it, and kick off the Christmas shopping chaos in style.

Here at Seraphine we’re offering a thrifty 15% off EVERYTHING! You have from right now until midnight on Cyber Monday to shop stunning maternity clothes at fabulous discounted prices. Just enter the code CRAZY15 at the checkout.

Stylish maternity dresses, ultra-comfy maternity jeans, the LUXE collection and plenty more besides; Now’s your chance to snap up all those chic maternity clothes you’ve had your eye on.

Here’s our Black Friday fashion wish list… What’s on yours?

Happy Shopping mamas!

*Offer excludes sale items & the bump kit; available until 30/11/15

Crown Princess Victoria of Sweden Loves Seraphine Maternity Dresses

This week Crown Princess Victoria of Sweden looked stunning in one of our chic autumn/ winter maternity dresses!

On Wednesday, the Crown Princess chose our Bubble Print Maternity Dress for a full day of royal duties at home in Sweden. This included a visit to a museum, meeting and greeting students at the University of Karlstad, visiting a hospital, and a home for orphaned refugee children.

Watch the video

A video posted by seraphinematernity (@seraphinematernity) on Nov 20, 2015 at 2:24am PST

This stylish maternity dress was a fabulous choice; the flattering mock-wrap style is made in soft stretch jersey for a comfortable fit, and the print is understated yet on trend. She teamed our little blue printed maternity dress with black tights and boots, and a beautiful Prada coat in powder blue. You can recreate her look with our Natasha Cashmere Blend Maternity Coat!

Of course this isn’t the first time the Princess has chosen Seraphine. Back in October she fell in love with the bespoke designs we created for her nephew’s Christening and her official trip to South America. And since then she has chosen several glamorous pieces from the Seraphine LUXE Collection including the Black and White Polka Dot Silk Maternity Dress and the Ivory Cropped Peplum Jacket.

Seraphine maternity clothes are a firm favourite with expectant European royals, and we are always thrilled to see them looking so well in our styles.

Mummy at Work – Top 5 Maternity & Nursing Styles for Working Mamas

We had a welcome blast from the past this week, as a set of inspirational photos resurfaced. Meet Italian MEP Licia Ronzulli.

From 2010 to 2013, Licia attended sessions of the European Parliament with her little daughter Vittoria in tow! Baby Vittoria made her first appearance in parliament at just 44 days old, and was a regular visitor over the next three years, sitting and voting along with her mother.

Here at Seraphine we love working mamas and are always excited to see trail blazing role models like Licia doing their bit to raise awareness and support more rights and flexible working for women trying to reconcile work and family life.

Here are our top 5 maternity work wear styles for professional working mamas:

1) The Little Black Dress

This little black dress is perfect for the office. A classic style, the Black Nursing Shift Dress is made in soft stretch jersey for a flexible fit and all day comfort. While easy lift-up access at the front is ideal for nursing or expressing. This stylish LBD is a must-have for a working mama before, during and after pregnancy.

2) A Crisp White Shirt

A beautifully cut white shirt is another workplace essential. Put a modern twist on a work wear classic with our Printed Crepe Maternity Blouse. Sure to be an invaluable addition to your wardrobe for workdays and weekends, the simple button down design allows easy access for breastfeeding.

3) Smart Black Trousers

Our Slim Fit Black Maternity Trousers will quickly become your new favourite pair. Made with a soft jersey over bump band, they are designed to grow with you through pregnancy, and provide the perfect support around your middle after baby is born.

4) The Chic Blazer

Finish off your look with the perfect stylish blazer. Our Sparkle Tweed Maternity Jacket will bring a glamorous touch of glitter to your working week, and is guaranteed to add the perfect professional polish at every stage of pregnancy and beyond.

5) The Perfect Nursing Bra

And don’t forget to underpin your professional style with the perfect maternity or nursing lingerie. The signature Seraphine Nursing Bras come in soft pink and mocha, or sexy black, and are designed to provide a comfy adjustable fit throughout pregnancy & easy access for nursing afterwards.

Rock on working mamas – we think you are amazing!

Make an Entrance – 20% Off Stunning Party Wear Styles

It’s that time of year again mamas – party season is upon us! While your diary fills up with festive gatherings, Family get-togethers and the infamous office Christmas party, allow us to offer a little outfit inspiration…

And in the spirit of the season, all this week we’re offering 20% off the glamorous styles in our party promo category! Simply enter the code PARTY20 at the checkout.

Good food, great gossip and the very best company… what’s not to love about a festive catch up with friends! Dress your bump in something super stylish this year, and give them all something to talk about! We love the Claret Red Knot Front Maternity Dress for a little seasonal style, or why not try our Emerald Keyhole Maternity Blouse with a flattering pair of maternity trousers.

This year you and your family have something extra special to celebrate – so make sure you wear something extra special to match! Our Navy Lace Maternity Cocktail Dress is a glamorous option & the perfect piece to show off your blossoming curves. Or for a softer, more feminine look, why not try our flattering Crepe Drape Maternity Dress in a beautiful silver violet shade.

After a long year at work, the office Christmas party is the perfect opportunity to get your glad rags on and kick off the festive season in style. A bit of sparkle at a Christmas party is practically a requirement, so why not give our Gold Sequin Maternity Cocktail Dress a try. Or get into the spirit of the season with our ultra-glamorous Claret Lace Maternity Cocktail Dress.

As we approach December we enter prime time for those extra special events; the black tie dinners, the Christmas balls, galas and special occasions that call for designer maternity dresses in stunning silks and lace. If you’re after a dress like this, the Seraphine LUXE collection is the perfect place to look. Our Multiway Maternity Maxi Dress drapes beautifully over your curves and offers plenty of styling options, and our Navy Silk & Lace Maternity Evening Gown is a celebrity favourite worn on stage by Katherine Jenkins, to the William Vintage Dinner by Sophie Ellis-Bextor and by star of the IT Crowd Katherine Parkinson to accept her award at the BAFTAs!

Whatever your occasion, you’re sure to find a stunning maternity party dress at Seraphine.

Terms and Conditions:

Offer is valid on styles in the party promo category only, until 21/12/2015. To claim your discount, enter code: PARTY20 at the checkout.

Seraphine Founder Cecile Shares Her Tips for Aspiring Entrepreneurs

As a successful entrepreneur, Seraphine founder Cecile Reinaud is often asked to share the secrets to her success. She was recently invited to join a panel of experts at the Santander SME Summit, discussing business growth and the kind of breakthroughs that add rocket fuel to growth plans.

Also on the panel, which was chaired by The Times, were Dragon’s Den judge and Co-CEO of Outsourcery Piers Linney, Julian Callede, Co-Founder and COO of Made.com, Lord Bilimoria, Chairman of the Cobra Beer Partnership, and Edwina Dunn, CEO of Starcount – the company that brought us the TESCO club card.

Here at Seraphine, we are all about empowering women and working mamas, so we thought you might like a sneaky peek at what Cecile had to say…

Cecile’s Tips for Entering New Markets

Wishing you great success in all your ventures, both at work and at home!

Maternity Nightwear: Dream a Little Dream in Seraphine

It’s no secret that sleep can be a little elusive when you’re expecting. With all the excitement and anticipation (not to mention the hormones) that come along with your little bundle of joy – is it really any wonder? But there is hope – Give yourself the best possible chance at a great night’s sleep with some ultra-comfy and super stylish Seraphine maternity nightwear!

Sleeping in lace always brings the sweetest dreams, and our Lace Maternity and Nursing Nightie is the perfect one for pregnancy & a fashion bloggers’ favourite! Available in blush pink or classic black, it’s made in the softest stretch fabric, with easy access for nursing and a sexy touch of lace at the bust.

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A good set of maternity nightwear is guaranteed to bring a smile to your face come bedtime, and ours are designed to be extra soft and comfy to help you drift gently off. our Black Bamboo Lounge Maternity Pyjamas are chic and comfy and a real customer favourite – just check out the glowing reviews online. They are designed for lounging during the day, sleeping at night and are even perfectly respectable for receiving visitors in the early days after the birth.

And don’t forget the basics for your hospital bag. You’ll need at least a couple of nice comfy maternity nighties – our Midnight Blue Button Down Maternity Nightie is a great option. And you’ll be grateful for some soft & supportive maternity bras with easy access for breastfeeding – perfect for those first precious hours skin to skin with baby.

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Sweet dreams mamas!

Singer Sophie Ellis-Bextor’s Best Maternity Fashion Moments

This week, we are sending huge congratulations to singer Sophie Ellis-Bextor, who welcomed baby number five into the world!

Little Mickey Jones made his debut earlier this week – joining brothers Sonny (14), Kit (9), Ray (6) and Jesse (3) to round off Sophie’s beautiful brood of boys.

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Sophie first discovered Seraphine maternity clothes while expecting her 4th son, Jessie & has been a big fan ever since.

This week we are looking back at some of her most stylish pregnancy moments….

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Get the Look: Black Dot Woven Maternity Dress

The star loves our little dotted black dress – it was a firm favourite of hers throughout this pregnancy & her last.

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She even wore it for a recent session on BBC Radio2’s Piano Room. Scroll through to the end of the pictures for a close-up of the print!

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Sophie always turns to the Seraphine LUXE collection for stylish black-tie events.

Back in 2015 she wore this stunning navy blue maternity gown in silk & lace to the William Vintage Dinner during London Fashion Week.

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Get the Look: Scarlet Silk & Lace Maternity Evening Gown

Then this November she turned to Seraphine Luxe again, choosing a scarlet evening gown for a glamorous formal party.

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Get the Look: Silk Polka Dot Maternity Dress

Back in 2015 when she was expecting Jessie, Sophie joined other celebrity mums at the launch party of our flagship store on Kensington High Street.

She absolutely rocked a polka dot dress from our Luxe Collection.

Cool dotty frocks @SeraphineLtd … 👍💄❤️ pic.twitter.com/ib2ggVn9tT

— Sophie Ellis-Bextor (@SophieEB) July 16, 2015

And not long afterwards, she couldn’t resist treating herself to a few more polka dot Seraphine maternity dresses.

She later wore the white one on the red carpet!

Get the Look: Zip Detail Maternity Dress

Sophie had a real style hit at the UKTV awards in one of our chic black maternity dresses.

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Back in 2015, Sophie even helped us to raise money for Tommy’s the baby charity by modelling our charity Love T-shirt.

We donated all the profits from sales of the tee to help Tommy’s set up the UK’s first medical research centre dedicated to preventing early miscarriage.

Here at Seraphine, we’re wishing Sophie & her husband, Richard, all the best as they begin this new adventure as parents of five!

Celebrating 15 Years of Maternity Style with Seraphine

This November, Seraphine turns 15 years old…that’s 15 whole years’ worth of fantastic maternity style! This month, we’re looking back on some of our most memorable moments, from 2002 until today…

Seraphine: Maternity Style to the Stars

From the beginning, Seraphine was a hit with pregnant celebrities like Elle Macpherson & Claudia Schiffer. Since then, the brand has developed a celebrity following to rival the hottest Hollywood party, including big names like Jessica Alba, Gwen Stefani, Anne Hathaway & Marion Cottilard to name but a few!

Regal Maternity Style

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One of our proudest moments came in 2013, when the Duchess of Cambridge graced the world’s front pages wearing our Fuchsia Knot Front Maternity Dress for her first official pictures with Prince George!

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Then we were honoured when she chose our maternity clothes again while expecting Princess Charlotte, wearing our Marina Maternity Coat on her arrival in New York, and our Natasha Cashmere blend coat for a royal appearance in London.

Maternity Fashion Innovations

Seraphine has been innovating right from the start. From our brand new take on maternity jeans back in 2002, to our best-selling 3 in 1 maternity parkas and the matching Men’s Parka with detachable baby-wearing pouch.

Seraphine Maternity Stores

From London to New York, Paris, Hong Kong & Dubai, our maternity stores can be found in the world’s top fashion capitals.

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From opening our very first maternity store in Kensington back in 2002, to launching our latest store in Paris just this summer, our aim is the same: to provide stylish & comfortable maternity clothes for fashion-forward mums-to-be.

An Award-Winning Maternity Brand

Seraphine has won numerous industry awards over the years, including the Queen’s Award for Enterprise in 2015 and the Best Multichannel Etailer at the PayPal Etail Awards in 2014. The brand has also been featured on the Sunday Times Fast Track 100 list for the last 3 years running!

Thank You!

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To all of our wonderful customers, we’d like to take this opportunity to thank you for being with us on this journey, and for choosing Seraphine to join you on yours at such a special time in your life. Each and every success, however big or small is dedicated to you – our wonderful mamas-to-be.

We couldn’t do it without you!

Imagethirst Family Photography – Making Memories for Life

The journey to motherhood is filled with special moments. You’ll be creating amazing new memories every day of your nine months, and then for years to come with your child. In fact, there are so many wonderful moments to celebrate that it can be a challenge to hold onto them all!

Seraphine Founder Cecile was reviewing the Seraphine archives recently, when she discovered these little gems from the early days of the company taken by Imagethirst photographers…. Meet Florian, Cecile’s youngest son.

These days he’s a strapping 6 year old, but when Florian was a baby he was Seraphine’s first ever baby wear model!

And much more than just an adorable face, Florian was also the inspiration behind one of Seraphine’s first ever printed T-shirts – the Letter Tee. It displays a poem that Cecile wrote for him shortly after his birth – a mother’s message to her beautiful new baby, expressing her hopes, dreams and promises for his future.

It’s a wonderful thing to be able to capture and relive these precious moments through photographs. And this winter, London’s leading family photography studio Imagethirst are offering you the chance to capture your own memories.

Imagethirst is offering a free photo shoot to Seraphine customers who spend over £200 at one of our London boutiques! The package includes a framed A4 print along with 4 wallet size photos, and is valued all together at over £349. Talk to staff in store at either Kensington High Street, Marylebone High Street or Northcote Road for more information. What better way to capture the excitement of pregnancy or the joy of your new arrival!

Happy memory making mamas!

Terms and conditions apply – This offer is valid when you spend over £200 in one transaction at one of Seraphine’s London Boutiques. For more information on shoots outside of the M25 or abroad, please speak to an Imagethirst representative. A fully refundable £50 booking deposit will be charged to secure your appointment. Imagethirst offer a range of products that can be purchased at an additional cost. All orders for photographs must be placed at the time of viewing. Seraphine will not be responsible for services provided by Imagethirst. Newborn shoots are recommended within 10 days of birth.