The latest Seraphine news | Seraphine Blog

Seraphine & Sophie Ellis-Bextor team up for Tommy’s

Join Seraphine & Sophie Ellis-Bextor to Help Tommy’s Save Babies’ Lives.

This October we are proud to announce our charity collaboration with pregnancy & baby charity Tommy’s. Together with long time Tommy’s supporter & pregnant mum of 3 Sophie Ellis-Bextor, we are aiming to raise £100,000 to help Tommy’s fund the creation of the UK’s first medical research centre dedicated to the prevention of early miscarriage.

And we need your help!

We’ve created The Love T-Shirt – an exclusive new design that we think you’ll love, and are donating all the profits to Tommy’s! So when you buy your Love T-Shirt you are helping to save babies’ lives.

Sophie Ellis-Bextor Explains…

1 in 4 women will suffer a miscarriage through their lives, so whether you have experienced this terrible loss for yourself or you know someone who has, wear The Love T-Shirt in support of mothers and babies everywhere.

Spread the Love

If you are as passionate about this cause as we are, we’d love you to shout about it!

Once your T-shirt arrives, slip it on and snap a quick selfie. Seraphine will give an extra £1 for every #Justforlove selfie you upload!

While you wait for your T-Shirt, check out our online gallery for a little selfie inspiration.

Getting involved couldn’t be simpler:

1) Shop the T-Shirt

2) Share a selfie

3) Save babies!

Buy the Love T-Shirt now – do it #justforlove

HELLO! Editor’s Edit: Meet Rosie Nixon’s AW15 Favs

Rosie Nixon is the editor of HELLO! Magazine and one of the most stylish women in the media today. As the figure head of one of the UK’s most popular fashion, lifestyle and celebrity magazines, Rosie has a glamorous image to maintain both in and outside of the office.

A photo posted by Rosie Nixon (@rosiejnixon) on Aug 25, 2015 at 9:45am PDT

Expecting her second baby later this year (a little brother for 18 month old Heath), Rosie has been a fan of Seraphine maternity clothes throughout both of her pregnancies. She stopped by our flagship maternity store on High Street Kensington recently to share a few of her favourite styles from the AW15 collection.

Watch the video and see which maternity dresses made Rosie’s must-have list…

Shop Rosie’s styles here.

With plenty of press events, star-studded galas and balls to attend, the pressure is on to look her best. And so far Rosie has nailed her red carpet looks in Seraphine LUXE maternity dresses!

Last week alone, she cut a glamorous figure in our Lace Detail Wrap Maternity Gown at the British Olympic Ball, and looked stunning in our Red Lace Maternity Cocktail Dress at the GQ awards!

Keep up the good work Rosie – you are looking fabulous!

Spotlight on Leeds – Shop Seraphine in The Knightsbridge of the North

Boasting a pedestrianised city centre with everything from top designer labels to traditional farmer’s markets, Leeds is a family (and buggy) friendly shopping mecca, and the hottest destination for maternity fashion outside of London! Check out our tips for planning the perfect city break in Leeds.

To Shop

Not called The Knightsbridge of the North for nothing, Leeds is a luxury fashion hotspot and the ideal destination for a spot of pre-baby retail therapy. Discover quirky independent boutiques at the historic Corn Exchange, or explore Kirkgate Market – offering everything from fresh food & flowers to jewellery and haberdashers.

The crowning glory of the Leeds shopping scene has got to be the stunning Victoria Quarter. This glamorous gilded arcade complete with stained glass ceiling and mosaic tile floor is home to some of the biggest names in designer fashion including Louis Vuitton, Ted Baker, Vivienne Westwood and most recently, the Seraphine Maternity Store! Pay us a visit to discover the latest maternity clothes including stylish day dresses, comfy maternity jeans and even special occasion styles from the LUXE collection.

To See

And there’s much more to Leeds than great shopping! If you’re after a cultured afternoon, you can’t beat Leeds Art Gallery which houses one of the best collections of 20^th Century British art outside of London, or the Henry Moore Institute – the world renowned centre for sculpture.

For a family friendly day out, Harewood House just outside the city is a great option. A stunning stately home with sumptuous rococo interiors and rambling gardens. Little ones will love the adventure playground and the bird garden complete with birds of prey, flamingos and penguins!

To Eat

Leeds offers plenty of opportunity to tantalise your taste buds and satisfy those pregnancy cravings. From local favourites like the famous Pie & Peas, to more international fare at Tripadvisor Hall of Fame award winner Kendells Bistro; a relaxed dining experience with contemporary French cuisine and a constantly changing menu offering the freshest locally sourced seasonal produce.

To Stay

If you’re visiting from out of town, make your trip extra special and stay at one of Leeds’ beautiful boutique hotels. Opt for 4 star riverside luxury at 42 the Calls; an 18^th century renovated corn mill right on the River Aire. Or just a 5 minute walk from the Victoria Quarter, Quebecs is a 4 star independent luxury hotel housed in the old Leeds & County Liberal Club. Voted by Conde Nast Traveller as one of the top 80 hotels in the world, it boasts a grand terracotta façade and lavish interiors where no two rooms are the same.

To find out more about what’s on, check out Time Out Leeds, or check in with our favourite Yorkshire based blogger HonestMum!

A Royal Invitation: When Seraphine Founder Cecile met the Queen

Here at Seraphine we love the Royal Family. So we are thrilled and deeply honoured to share with you, that this week Seraphine founder Cecile Reinaud was invited to Buckingham Palace to meet The Queen and Prince Philip.

The invitation was extended by royal decree in celebration of Seraphine’s acceptance of The Queen’s Award for Enterprise 2015.

This is a prize that has been awarded in recognition of our outstanding achievements in international trade over the past 3 years. We are proud to ship our stylish maternity clothes internationally to over 30 countries, and to work with distributors worldwide including big names such as Nordstrom and A Pea in the Pod. In the past 2 years alone we have launched our flagship US maternity store in SoHo NYC, and another one on Madison Avenue, with exciting plans for more on the horizon… watch this space.

The winners of the Queen’s Awards are chosen and presented by Her Majesty The Queen herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it really is a great privilege to be chosen.

Cecile, founder of Séraphine says; “It is a huge honour to receive this award and a tribute to how Britain nurtures and encourages entrepreneurship and international trade. Seraphine has gone from strength to strength over the past few years in pioneering fashionable maternity wear, and we can’t wait to continue this growth in years to come.”

Star Studded Celebrations at Seraphine’s Kensington Maternity Store

The stars flocked to the flagship Seraphine maternity store this week to help us celebrate the move to our brand new location at 179 High Street Kensington!

We welcomed a truly glamorous crowd to the event, including celebrities, local mums-to-be and the lovely ladies and gents of the press. We were particularly pleased to be joined by chart topping singer Sophie Ellis Bextor, British beauty & big sis extraordinaire Chloe Delevingne, former tennis champ Anne Keothavong and Gosford Park actress Camilla Rutherford – all looking stunning in their favourite Seraphine maternity dresses!

Sophie rocked a colour block look for the event, teaming our Silk Chiffon Polka Dot Maternity Dress with a cute yellow clutch and a statement pair of red heels which she perfectly matched to her lipstick. Chloe opted for a more modern look rocking our new Denim Swing Maternity Dress with a cool pair of shades, while Anne chose a feminine floral number from the Seraphine LUXE Collection, and Camilla kept her look simple and elegant styling our Baby Blue Polka Dot Maternity Dress with a stylish string of pearls.

Indulging in champagne and canapés by Sugar and Spice; guests took the opportunity to explore our new flagship store, browse the latest Seraphine maternity clothes, and to meet the woman behind the brand – Seraphine founder Cecile Reinaud.

Glamorously appointed with our signature shabby chic interiors and a stunning crystal chandelier; our flagship store’s new location on High Street Kensington is London’s largest maternity store, offering 2,000 sq ft of maternity fashion, including our brand new and exclusive bridal showroom for expectant brides-to-be.

Now set at the heart of the Kensington shopping district; the flagship Seraphine maternity store is a must-visit fashion destination for expectant mamas, and we can’t wait to welcome you in store soon!

A Charmed Pregnancy – Win with Seraphine & Merci Maman

*COMPETITION NOW CLOSED*

This week on the blog we’re collaborating with London based Jewellery designer Merci Maman, to give you the chance to WIN a fantastic pair of prizes!

Based in London, Merci Maman creates stunning personally engraved jewellery in sterling silver and gold plate, which make the perfect partners for our signature Seraphine maternity dresses. And that is exactly the killer combination that you could win this week…. Enter below for your chance to win our signature Pink Polka Dot Knot Front Maternity Dress and a personally engraved Intertwined necklace from Merci Maman!

Just like Seraphine, Merci Maman is a British company with French roots, and has a devoted following among the young British royals. Granddaughter-in-law of the Queen, Autumn Phillips has a silver charm necklace engraved with her two daughters’ names, Savannah and Isla.

And not long after Kate Middleton, the Duchess of Cambridge wore our Fuchsia Knot Front Maternity Dress to debut baby Prince George in the first official pictures, she was spotted wearing a gold Merci Maman necklace – a gift from her sister Pippa for Prince George’s christening.

A photo posted by Merci Maman Gifts (@mercimamangifts) on Mar 6, 2015 at 9:07am PST

Discover their full range online, or shop their beautiful bracelets at our flagship Kensington maternity store.

Enter the Competition Now!

Meet the New Maternity Store on Madison Avenue, New York

Here at Seraphine we are delighted to introduce our brand new maternity store at 1321 Madison Avenue, NYC!

New York is the fashion capital of the US, and Madison Avenue is one of the most stylish shopping streets in the city; so the brand new Seraphine maternity store is perfectly located. With high profile designers and luxury department store Barney’s just a little way on up the street, Seraphine slots right in among high-end children’s and babywear designers Bon Point, Baby CZ and Magic Windows – making the Madison Avenue store the perfect destination for a little pre-baby shopping spree in the big apple.

The latest addition to the Seraphine family joins our flagship US store on West Broadway in SoHo, bringing our stylish Seraphine maternity clothes to the fashionable moms of the Upper East Side.

A must visit maternity fashion destination; the Madison Avenue maternity store offers a great selection of our stylish maternity clothes. Whether you’re shopping for summer maternity dresses, smart work wear, comfy nursing clothes or the perfect pair of maternity jeans, you’re sure to find something fabulous at the new Seraphine store.

Take the Grand Tour Now!

Though if New York is a little far to go for shopping, why not try one of our 3 London stores or our brand new boutique in the Victoria Quarter in Leeds! Our team of expert maternity advisers will be on hand to help, offering tips on anything from fit & fabrics to fashion & styling.

We can’t wait to welcome you in store soon!

Join us for Exclusive Offers & Prizes at the Marylebone Summer Fayre

Calling all London mamas: Join us at the Marylebone Maternity Store for an exclusive shopping event!

Here at Seraphine, we are gearing up for the annual Marylebone Summer Fayre on Sunday 19^th of June, where we’ll be joining in the fun with special offers, sweet treats and an exclusive prize draw…

A photo posted by 장작가 | 유럽감성스냅 (@jjangsu85) on Jul 16, 2015 at 8:29pm PDT

Offers & Prizes

All day we’re offering £20 off maternity and nursing clothes when you spend over £100 in store – so pop in and treat yourself to a few guilt-free new maternity dresses!

AND every customer in store will have the chance to enter our grand prize draw to win an exclusive pregnancy photoshoot with Imagethirst Photography – the official photographers of the Portland Maternity Hospital! The prize includes:

A personalised photo shoot (valued at £250)
24” x 24” canvas print (valued at £350)

And if that wasn’t reason enough to pay a visit, we’ll also be offering some complementary sweet treats courtesy of the wonderful people at Gail’s Bakery – hello mini raspberry financiers and chocolate pistachio bites!

A photo posted by seraphinematernity (@seraphinematernity) on Sep 3, 2014 at 6:55am PDT

It’s set to be a fantastic day out, complete with live music, children’s activities and special offers from local brands including Aspinal of London, Kusmi Tea and even complementary hand massages at Neal’s Yard. As well as high end market stalls, and a mouth-watering selection of food and drink options available. It’s a traditional village fete with all the advantages of a central London location and the participation of some of the city’s finest retailers and restaurants – what could be better!

Looking forward to seeing you there!

Terms & Conditions

£20 off when you spend over £100 at the Marylebone Seraphine store only. Valid for a single use between the 13th and 19th of June. A winner will be randomly selected & contacted on Monday 20th June. A purchase at the Marylebone store between Monday 13th and Sunday 19th of June is necessary to qualify for entry into the raffle.

Seraphine in NYC: Meeting Fortune Magazine & Vanity Fair

The city that never sleeps lived up to its name this week, as Seraphine founder Cecile traveled to New York for interviews, photo shoots and styling sessions, ahead of the opening of our brand new Seraphine maternity store on Madison Avenue!

The fashionable mums of New York have fallen head over heels for our flagship US store on West Broadway in New York, so now we are bringing our stylish Seraphine maternity clothes to the Upper East Side. We are proud to announce that the Madison Avenue Maternity Store is coming soon!

With growing business, Seraphine’s recent win at the Queen’s Awards for Enterprise, and an impressive celebrity following; journalists are always keen to sit down with Cecile to find out exactly what it takes to run & grow a successful international business. While in New York, Cecile shared some of the secrets to Seraphine’s success in an exclusive interview with Fortune magazine, the prestigious business publication behind the annual Fortune 500 list.

But it wasn’t all work and no play on this trip; Cecile was delighted to meet Vanity Fair editor Katherine Goldstein, who popped into our New York store. Katherine was looking for some fashion forward maternity clothes to wear into the office, and came in for a personal styling session with Cecile. She loved the smart casual work outfit Cecile put together for her, styling our Polka Dot Cropped Maternity Trousers with the White Flutter Sleeve Maternity Blouse & finishing off the look with a smart blazer and a stylish pair of ShoeTherapy Black Loafers.

Watch Cecile’s Interview with Fortune Magazine

If New York is a little far to go for maternity fashion, why not try one of our London boutiques, or pay a visit to our brand new Leeds maternity store!

Introducing the Leeds Maternity Store in the Historic Victoria Quarter

Here at Seraphine we are delighted to introduce our brand new maternity store in Leeds.

Set in the glamorous gilded surroundings of Leeds’ Victoria Quarter, our newest maternity store is located at 10 / 12 Cross Arcade, slotting in alongside other high end retailers including Reiss, Bravado, Sweaty Betty, Space NK and Harvey Nichols – they don’t call it the Knightsbridge of the North for nothing!

The latest addition to the Seraphine family joins our 3 London boutiques & our flagship New York maternity store, bringing stylish Seraphine maternity clothes to the North.

A must visit maternity fashion destination; the Leeds store offers a wide range of Seraphine maternity clothes. Whether you’re after stunning maternity dresses, smart work wear, comfy nursing clothes or the perfect pair of maternity jeans, you’re sure to find something fabulous at the Leeds store.

If you’re in the area, pay us a visit & our team of expert maternity advisers, headed up by store manager Sophie, will be on hand to help, offering tips on anything from fit & fabrics to fashion & styling.

We are delighted to become a part of this historic shopping haven, and can’t wait to welcome you in store soon.

We are honoured to have won The Queen’s Award for Enterprise!

Here at Seraphine we are proud to have won the Queen’s Award for Enterprise in the category of International Trade. The Queen’s Awards, celebrating their 50^th anniversary this year, is the highest accolade for businesses in the UK, and we are delighted to have been recognised with such a prestigious prize.

This award comes in recognition of our outstanding international business growth over the past three years. We are proud to ship our maternity clothes internationally to over 30 countries, and to work with distributors worldwide including Nordstrom & A Pea in the Pod. We opened the doors to our flagship US maternity store in New York last year, and have exciting plans for more on the horizon… watch this space.

The winners of the Queen’s Awards are chosen by Her Majesty The Queen herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it’s a great privilege to be chosen.

Seraphine founder Cecile said:

“It is a huge honour to receive this award and a tribute to how Britain nurtures and encourages entrepreneurship and international trade. I was born and raised in France, but the United Kingdom is where I chose to build my business because it’s the European country that has the most international outlook and a unique open minded business culture.“

This has been an incredible year for us here at Seraphine; back in December Richard Branson named us as the ones to watch in the Sunday Times Fast Track 100 list, and we won the Paypal award for the Best Multi Channel Retailer.

Of course we couldn’t have done any of this without the support of our wonderful pregnant customers, both at home & overseas over the past 12 years.

So this award is dedicated to you and celebrates the wonderful journey of pregnancy!

We’ve Moved! Seraphine’s New Head Office in London’s West End

We’ve moved! As of last week, Seraphine has upped sticks and headed for the bright lights of London’s West End!

Our new head office & design studio on Berners Street in Fitzrovia W1 puts us right at the heart of one of the most vibrant fashion districts on the planet. Situated just off Oxford Street – London’s very own shopping Mecca – we are now part of an incredibly fashionable neighbourhood including Guess? Lipsy & Arcadia Group – the fashion giant in charge of Top Shop, Top Man, Miss Selfridge & Wallis to name but a few!

We’ve already been busy scoping out the best places for a luxury lunch break…

Seraphine is growing faster than ever, and our bright, airy new office offers plenty of space for our rapidly expanding team. We have some seriously exciting things in store for the future, and this office move marks the start of a whole new chapter of the Seraphine story. But don’t worry – you’ll still be able to shop the same stylish maternity clothes as before, just with a few more fashionable new locations to choose from…. Watch this space!