Olivia Wilde Rocks Seraphine Maternity Clothes in NYC: Grey is the New Black

Hollywood star Olivia Wilde looked stunning in Seraphine maternity clothes this week as she strolled through sunny NYC.

 

 

The actress styled our Grey Space Dye Maternity Maxi Dress with a cute blue jacket, sandals and sunglasses along with a gold pendant necklace – simple yet stunning.

Grey maternity clothes

 

The picture captures her radiant pregnancy glow perfectly, and she has every reason to smile! She is currently expecting baby number two with her actor comedian fiancé Jason Sudeikis – a little brother or sister for their two year old son Otis.

 

 

This isn’t the first time Olivia has been spotted in Seraphine – in fact we detect a trend! She has been a fan of our maternity clothes throughout both of her pregnancies, and back when she was expecting Otis she looked cool and collected in our Luxe Grey Maternity Skinny Jeans.

 

Olivia Wilde wears grey maternity jeans - get the look

 

Looks like grey really is the new black! Looking good Olivia – keep up the great style!

Bridget Jones is Having a Baby, And Guess Who She’s Wearing… Seraphine Of Course!

Yes, that’s right mamas, Bridget Jones is back and she’s having a baby!!! Looks like those massive knickers paid off after all!

 

Now that our beloved Bridge is all knocked up (complete with “bottom the size of Brazil”) we are excited to see that she is a fan of Seraphine maternity clothes! The brand new film Bridget Jones’s Baby is out this weekend, and the lady herself Renee Zellweger is looking rather fetching in Seraphine – no bunny ears or reindeer jumpers here!

 

Bridget Jones' Silk Polka Dot Maternity Dress

Bridget wears several of our styles throughout the film. Make sure to look out for our Navy Polka Dot Silk Maternity Dress and our bestselling Over Bump Ripped Skinny Maternity Jeans. She even sports a bespoke cerise pink maternity swimming costume which we created especially for the film.

Watch the official trailer now!

We can’t wait for the latest snoop inside Bridget Jones’s (new high-tech) Diary – especially now that she really is “MIT BEBE”! And with new love interests, fantastic maternity fashion choices and a baby on the way, we are fully expecting to like it, very much. Just as it is.

London Fashion Week: Autumn Maternity Fashion Trend Report

Here at London Fashion Week we are loving the Spring Summer 17 collections coming down the catwalks. But as we gear up to wave a bitter-sweet goodbye to summer, our attention is turning to autumn. Arguably the most exciting fashion season, we can’t wait to start kicking up the leaves and trying out the new trends! Here’s our roundup of the top looks to try this season.

 

Marvellous Metallics

Metalic Dresses

Tis the season to wear sparkles! From Temperley to Opening Ceremony and Alexander McQueen, designers were all in agreement that now is your time to shine. Whether you choose top to toe shimmer like our Dazzle Draped Maternity Cocktail Dress or a few subtle sequins like our No To Champagne Maternity Top, make sure that your look sparkles and shines this season.

 

The Statement Coat

Maternity coats

Of course it wouldn’t be autumn without a statement coat, and this season’s offering didn’t disappoint! From chic military inspired looks to huge puffa coats and classic trenches, the runways had something for everyone this season. Prepare to fend off the winter chill with our Diamond Down Maternity Coat, or our chic Wool & Cashmere Two Tone Maternity Coat.

 

Back to Black

Black Maternity Clothes

If you’re the type to spend each morning choosing between 5 different outfits, all in chic jet black, then this trend is for you! This season countless models strutted their stuff in top to toe black, and the effect was stunning. Recreate the look by teaming our Black Lace Detail Maternity Shirt with our Faux Leather Panel Maternity Leggings and turn the glamour up a few notches!

 

Athleisure

Athleisure Maternity Clothes

This trend must have been made with mums in mind. Designers are blurring the lines between fashion & comfy sportswear ever further and we are eternally grateful! Now you can roll from the yoga studio to the street, or from your couch to the coffee shop all while rocking your comfy leggings, sneakers and sporty chic sweater! Team a pair of maternity leggings with our Marble Grey Roll Neck Maternity & Nursing Jumper.

 

The Cape

Maternity Capes

Super stylish capes of every shape, size & description came down the fashion week runways this season, and we can’t wait to start working the look. Transition the seasons with our Luxury Shawl Wrap – a chic cover up for every occasion. Or get the look by teaming our Cable Knit Cape Maternity Jumper with your favourite skinny maternity jeans.

Maternity Fashion, Mocktails & Manicures at the Kensington Maternity Store!

Last Saturday we were thrilled to welcome a stylish crowd of London mamas to our flagship Kensington maternity store for an exclusive maternity fashion shopping event!

 

 

Guests enjoyed delicious mocktails and cupcakes courtesy of Primrose Bakery while they mingled, taking the chance to explore our brand new autumn winter maternity clothes collection.

 

Pink Maternity Dress

 

Our new season maternity fashion proved a huge hit on the day, and many mamas simply couldn’t leave without taking home a few of their favourite pieces. Maternity jeans were a popular choice, as were the adorable baby clothes of the Diana Collection.

 

maternity fashion - daytime chic

 

Offering the perfect break after a busy morning of retail therapy, our pop-up pampering corner did a roaring trade. Guests were treated to complementary mini-massages courtesy of L’Occitane and manicures by Timi Beauty.

 

Maternity brochure

 

To round off the fun, guests who spent over £75 on the day took home a luxury goody bag with fantastic freebies from Kitch, Beaming Baby, Neom Organics, Keri Kit, The Body Shop, L’Occitane, Neal’s Yard & Mama Mio!

 

maternity fashion - evening wear

 

You can discover our new collection for yourself at our maternity stores in Kensington, Marylebone, Battersea or Leeds. Or simply shop online and explore the range from the comfort of your own sofa!

Makeup Ideas to Try this Autumn: New Season, New You

Happy Autumn mamas! With the weather turning and new season styles flooding the shops, what better time to shake up your makeup routine and try out a few new makeup ideas!

 

Moody Lips

makeup trends: moody lips

OK, so going a shade or two darker for autumn isn’t exactly a revolutionary move. But this season is set to take the look a step further with a fantastic array of moody lipsticks. Take your pick from deep berry shades, through dusky purples verging on black! Work the look with minimal makeup during the day, then vamp it up with a sweep of eyeliner for the evening.

Wear it with:

Maternity dresses in chic winter berry shades

 

Black is the New Black

Black eyeliner - black maternity clothes by Seraphine

And when it comes to eyeliner, designers and makeup artists agree this season that black truly is the new black. Whether you opt for a subtle sweep at the lash line, classic wings, or something more bold and graphic, the application is up to you – just so long as it’s black!

Wear it with:

Black Lace Detail Maternity Shirt

 

Natural Glow

Natural glow makeup trend

Balancing out those dramatic eyes and lips, this season’s complexion is all about the natural glow – great news for expectant mamas! Put those contouring brushes away for a while; all you need this season is a touch of highlighter where there should be highlights and subtle blush where you might naturally flush.

Wear it with:

Maternity Trench Coat

 

Glitter for Grown Ups

Sparkly maternity clothes by Seraphine

And the best news of all – glitter is in! A touch of sparkle is the perfect way to set off your look, and this season is all about the glitter. A subtle sweep at the corner of your eye is all you need for the daytime, then amp up the sparkle in the evening to take this glitzy trend to glamorous new heights.

Wear it with:

Reversible Sequin Maternity Sweater

 

Have fun trying out the latest makeup ideas mamas – and don’t forget to check out our new season maternity clothes collection to complement your new look!

 

Seraphine on Screen: Devious Maids, True Blood, Jane the Virgin & More…

Here at Seraphine, our maternity clothes are certainly no strangers to being in the spotlight. In fact there’s hardly an on-screen bump that we haven’t dressed! From Devious Maids to Jane the Virgin, here’s a roundup of some of our favourite Seraphine looks from mamas-to-be on TV…

 

Devious Maids

Seraphine maternity dress on Devious Maids

In Season 3, episode 12 devious maid Zoila Diaz, played by the gorgeous Judy Reyes, looked stunning in our Embroidered Cut Out Maternity Dress while meeting her new boss for the first time. The stylish navy blue dress suited her colouring perfectly and the drawstring tie belt worked to define her curves.

 

Watch the clip to see her style…


Devious Maids – S 3 E 12 – Suspicion by deviousmaids

 

Jane The Virgin

Seraphine maternity dresses on Jane the Virgin

Several of our gorgeous maternity dresses have been featured on Jane the Virgin. Jane herself, Gina Rodriguez, looked stunning in our Sea Breeze Mock Wrap Maternity Dress and then rocked our Aztec Front Twist Maternity Dress in the season one finale!

 

True Blood

Back in 2014, the lovely Anna Paquin took to the screen as her True Blood character Sookie Stackhouse, wearing our famous Blossom Knot Front Maternity Dress in the season finale.

 

The Blacklist

Liz from Blacklist wears a Seraphine maternity wedding dress

In crime thriller The Blacklist, main character Liz Keen, played by Megan Boone, celebrated her wedding in style in our Ivory Lace Maternity Wedding Dress.

 

How I Met Your Mother

Seraphine maternity dress on How I Met Your Mother

And of course the gorgeous Alyson Hannigan wore two of our maternity dresses as her How I Met Your Mother character Lily Eriksen. She rocked our Fuchsia Pink Knot Front Maternity Dress as well as our Navy Lace Maternity Cocktail Dress.

Pregnancy & Newborn’s September Issue Cover Star Stuns in Seraphine

Here at Seraphine we are thrilled to be featured on the cover of top US parenting magazine Pregnancy & Newborn – and on the September issue no less!

 

Happy to be featured on the September cover of Pregnancy & Newborn! Discover our Draped #Maternity & Nursing Jumper, link in bio 💋

A photo posted by seraphinematernity (@seraphinematernity) on

 

With the new season drawing in, our thoughts are starting to turn to cool evenings wrapped up in cosy jumpers, pumpkin spiced lattes from Starbucks and crisp autumn mornings in maternity jeans and ankle boots. Pregnancy & Newborn have captured the vibe perfectly on their cover with our brand new Draped Maternity & Nursing Jumper – a must-have this autumn.

 

Seraphine maternity jumper

 

Our maternity jumper is made in the softest blend of cotton, lamb’s wool and cashmere, and is expertly cut to drape beautifully over your curves. Open at one side, the look is designed to grow with you throughout your nine months, and make a smooth transition for nursing after baby is born.

 

Seraphine blue maternity jumper

 

In fact, we love this style so much, we made it in two colours! Check out the Sea Breeze Draped Maternity & Nursing Jumper to complete the set.

Explore our new collection maternity clothes online now & kick start your autumn wardrobe today!

 

Maternity Clothes Online… The Seraphine Site has a Brand New Look

Notice anything different about us lately?

Séraphine has just had a website makeover – shopping maternity clothes online has never been so stylish!

 

Seraphine maternity clothes on mobile

 

Our tech stylists have been hard at work behind the scenes, making beautiful things happen online, and we can’t wait to show you our new look. We’ve revamped our site with fabulous new shopping features, easy-to-use navigation, & a sparkly new look from top to toe. It’s all designed to perfectly showcase our gorgeous maternity fashion collections. And the best part is – whether you’re shopping maternity clothes online from your laptop, tablet or mobile, the Séraphine site will look just as chic, whatever size your screen!

 

Shop Seraphine maternity clothes on tablet

 

Don’t be fooled – this is much more than just a fresh coat of nail polish! Take a look around our new site and you’ll discover entirely new ways to shop maternity clothes online. Now you can filter your view by size, by price, by colour and even by celebrities, to find the perfect new additions to your maternity fashion collection…. You’re welcome!

 

Stylish maternity clothes by Seraphine - black, burgundy and grey

 

And speaking of getting a whole new look… it’s not just our website that deserves a brand new style! While you’re exploring our beautiful new site, don’t forget to check out our new season maternity wear collections to find your own gorgeous new look for autumn! Order your free copy of our AW16 brochure today and be the first to shop the hottest new styles.

We are in love with our new look – now it’s your turn!

 

Happy shopping mamas!

Maternity Fashion Blogger Cocofashionista loves the Seraphine Bump Kit!

It’s maternity fashion throwback time mamas!

Last summer gorgeous fashion blogger Courtney of the Cocofashionista blog chose Seraphine maternity clothes to stay trendy throughout her pregnancy.  Her top pick was our New York Bump kit, including comfortable and stylish pieces that go with just about everything. Check out what she had to say about it along with some great styling tips on her blog

 

Seraphine New York Bump Kit

 

 

The stunning pregnant blogger created a summery daytime look with the Maternity Pencil Skirt. She wore the skirt over her bump with a tropical print crop top and sneakers for a fresh and sexy look. She accessorised with a silver neckband and a matching chunky bracelet, while original graphic sunglasses completed the glamorous maternity fashion ensemble.

 

Cocofashionista styles the bump kit's skirt

 

 

But why stop at just one look? The Seraphine Bump Kit gives you 4 maternity fashion essentials to mix, match and accessorise, allowing you to create literally hundreds of outfit combinations – whether you wear it for work, play or even working out!

Courtney spent a relaxed weekend with her family rocking our over the bump leggings and our Secret Support Maternity Vest, which she styled with a cute pink sweater, matching trainers & cool shades. She said:

“Comfy doesn’t quite describe how awesome this outfit was!”

 

 

Cocofashionista styles the bump kit leggings

 

Cocofashionista styles The Bump Kit vest

 

And for her last Bump Kit look, Courtney styled the little black dress with a pair of fun mirrored sunnies, a cute neon bag and a gorgeous pair of tropical print loafers. Shop the style on her blog: CocoFashionista.

 

Cocofashionista styles the bump kit dress

 

 

And she is not the only beautiful pregnant mama to fall in love with the Seraphine Bump Kit: It’s a must have!

 

Good work Courtney! You rocked it!

 

 

Maternity Fashion Headlines – 14 Years of Seraphine in the Press

Did you spot Seraphine on the cover of Pregnancy & Newborn Magazine this month? This is the latest in a glamorous string of maternity fashion cover shots, exclusive features and articles about Seraphine maternity clothes in the press.

In case you missed any, here are just a few of our all-time favourites…

 

Pregnancy & Newborn

 

 

Styled with a funky yellow top and chic pendant necklace, the gorgeous model looks super cool in our must-have Khaki Summer Maternity Trousers on the cover of Pregnancy & Newborn this month.

 

Mother Baby & Child

 

 

Earlier this month, Seraphine Founder Cecile Reinaud made the cover of the UAE’s most popular parenting magazine Mother Baby & Child! Celebrating the launch of our brand new Seraphine maternity store in Dubai’s glamorous Festival City Mall, the beautiful shot shows Cecile with her two boys Lorenz (12) and Florian (7). Inside the magazine there’s an exclusive interview with Cecile all about motherhood, maternity fashion and the new Dubai maternity store.

 

World Wide Headlines

 

 

Nothing quite compares to seeing our Jolene Fuchsia Pink Maternity Dress making headlines around the world! Back in 2013 the Duchess of Cambridge looked stunning in our dress in the first official pictures with Prince George. Within hours of their release, those beautiful pictures had been beamed around the world, and our knot front maternity dress had completely sold out!

 

Absolutely Mama Magazine

 

A photo posted by Cecile Reinaud (@cecilereinaud) on

Stunning singer Sophie Ellis Bextor rocked our charity maternity tee on the cover of Absolutely Mama Magazine back in March. She looked utterly gorgeous in the t-shirt, designed to raise money for Tommy’s the Baby Charity, helping them to open the UK’s first medical research centre dedicated to early miscarriage.

 

Pregnancy & Newborn

Seraphine on the cover of Pregnancy & Newborn

Last spring our stunning Floral Silk Maternity Maxi Dress was featured on the cover of Pregnancy & Newborn. Made in flowing silk with a beautiful abstract floral print, it’s the perfect style for spring weddings and glamorous summer parties – and it looked gorgeous on the cover!

 

Here’s to many more glamorous maternity fashion cover shots to come!

 

 

Pregnancy Style, Second Time Around – by Stylist Charlotte Kewley

Charlotte Kewley is a stylist, writer and Contributing Fashion Editor at Mother & Baby magazine. Mum to Isabella, 18 months, she is 5 months pregnant with her second child. She talks us through her thoughts on second pregnancy style…

 

First time around I admit I tried to avoid maternity wear for as long as possible. It felt like giving in to start wearing it. I did the whole elastic band through the buttonholes of your jeans trick for a while but it just wasn’t comfortable. Then people suggested that you could just buy regular clothes a size or two bigger. Not true in most cases. Unless you have a seamstress on speed-dial. Maternity wear is cut to fit your size but also accommodate a bump. Normal clothes aren’t. Fact.

 

 

After I’d come around to the idea that I did now have a bump (and perhaps a few extra pounds too) and as a stylist with an addiction to shopping that wasn’t prepared to disappear for nine months I shopped around, discovered Seraphine and a few other favourites and now I truly love all of my maternity clothes from my first pregnancy. Some even more than my pre-pregnancy regulars. So I was super excited to be able to wear them again – and add to my collection – dressing a bump is more of a challenge than dressing a pre-pregnancy body but as a stylist there’s some fun in that! During my first pregnancy I bought a lot of basics that I still have, so this time I’m adding in more fun and fashion pieces. Plus accessories. And more red lipstick.

 

You definitely show quicker second time around. At 23 weeks I’m already bigger than I was at 29 with Isabella. But I don’t mind. It means I get more wear out of my mat buys and to be honest there’s no option so it’s best to embrace your new shape.

Charlotte Kewley Maternity Style

During your first pregnancy you learn how to adapt to a new body shape and spend much of your time experimenting with what works. Or just examining your new body in the mirror trying to figure it all out. Second time you’re more aware of and confident in your new curves and already know how to dress them.

 

A lot of people really have no idea where to buy maternity clothes so find it hard to stick to their personal style. They’re limited in options so it’s easy to feel uncomfortable, unattractive or just ‘not like you’. My best advice would be to shop online.  There are so many cool maternity pieces available when you actually look for every shape and style, there’s really no need to alter your personal style. And ordering online means you can try everything on in the comfort of your own home and style it up with your own accessories.

 

Charlotte’s Pregnancy Style Must-Haves

I’m lucky that because of the work I do I’ve had the opportunity to try and test a lot of maternity styles and shapes and am therefore a bit of an expert on the best buys!

Here are the Seraphine must-haves I recommend for second (or first) time pregnancy style…

 

 

1) White Cotton Maternity Dress

2) Polka Dot Button Down Maternity Blouse

3) Stretch Denim Maternity Jump Suit

My favourite new-in piece. I’m a big fan of maternity jumpsuits and dungarees. One stop dressing.

4) Black Empire Twist Maternity Dress

5) Breton Cotton Blend Maternity & Nursing Jumper

It’s SO important to think about what will work for nursing (if that’s what you plan on doing). I breastfed Isabella but ran out of clothing options after two days, so had to do an emergency online shop for easy-access tops and dresses. Plan ahead and order some cool but comfortable pieces that will be easy to wear and feed in for the first few weeks before you gain confidence and are happy to whip them out wherever!

6) Faux Leather Panel Maternity Leggings

These have been my go-to maternity pants this time around. Dress up with a tailored coat or at the weekend with trainers and a cashmere sweater.

 

Charlotte Supports our Just for love campaign in aid of Tommy’s

Get your Love Tee now and help save babies’ lives.


For more from Charlotte visit her website www.charlottekewley.com and follow her on Instagram @charlottekewley

 

 

First Trimester Fashion Tips: How to Hide a Baby Bump

Congratulations – you’re pregnant! You just got the biggest news of your life, but if you aren’t ready to shout it from the rooftops just yet, we are here to help.

As the world begins to open up again, we’ve put together a few top tips on how to hide a baby bump at work, out with friends and even from your nearest and dearest before you’re ready to share the news.

First Trimester Tips At Work

1st trimester maternity work wear to hide a baby bump

1) Maternity Workwear

While many of us have worked from home this past year, hiding a baby bump at work has not been a problem – it’s easy enough to angle your zoom camera high!

But as we begin to contemplate a gradual return to the office, it’s worth thinking about maternity workwear options. Anything with an empire waist will cinch you in under your bust and glide easily over your figure. Choose one of our stylish empire maternity dresses, or wear a loose fitting blouse, untucked over a comfy pair of black maternity trousers to hide your baby bump at the office.

2) Choose a Partner in Crime

Hide a baby bump at work

Covering your first trimester tracks at work can be exhausting, so we suggest letting someone at the office in on the secret. They can help you divert attention from tell-tale hospital appointments and inevitable pregnancy symptoms.

Your work bestie is the perfect candidate, though really it could be anyone you trust to keep mum about your impending mummy-hood.

3) Stock up your Snack Drawer

Make sure to have a good supply of plain snacks, mints or gum and water to sip at your desk. Anything that will help in case you come over queasy at work.

 

First Trimester Tips for Evenings Out

First trimester maternity fashion

4) Get Sneaky with your Drinks

If you’re not usually one to shy away from a drink, your friends may catch on if you suddenly abstain. If you’re out at a bar, try to order when no one is listening and get a virgin version of your usual – a lemonade or sparkling water can easily be dressed up as a gin & tonic.

If it’s a dinner party setting & somebody pours you a glass of wine without asking, make sure your partner gets a glass of the same & subtly switch glasses each time his starts to go down – if you’re careful, nobody will notice you’re not actually drinking.

If all else fails, claim that you’re detoxing or on antibiotics, or better yet, offer to be the designated driver!

First trimester maternity dresses

5) Draw Attention Up

Use your clothes and accessories to distract, misdirect & draw attention up towards your face, away from your budding bump. A gorgeous dress with a busy pattern or a lot of detail at the top could do the trick, or try some statement jewellery.

First Trimester Tips for Family Gatherings

First trimester fashion tips

6) Balance your Bump

Family gatherings can be tricky – especially if your mum or mother-in-law are on high-alert grandbaby-watch! Wearing shapeless baggy clothes is sure to raise suspicion, so the trick at this stage is to balance out loose tops with more fitted bottoms. Our maternity leggings or skinny jeans would be perfect for pairing with oversized A-line tops for a relaxed weekend look.

7) Layer Up

Hide a baby bump with clever layers

To really disguise your new curves, layer up with a long draped scarf or cardigan. One of our Long Line Cardigans would be the perfect cover.

8) Time for a Makeover

Been thinking about a new haircut, or experimenting with some new makeup looks? Now is the perfect time to shake up your beauty routine, so that when someone spots something different about you, you can blame it on your new look. It can also help to give you a little boost if you aren’t feeling 100% right now.

Good luck keeping your wonderful secret mamas!

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