Tag: Maternity Fashion

Crown Princess Victoria of Sweden Loves Seraphine Maternity Dresses

This week Crown Princess Victoria of Sweden looked stunning in one of our chic autumn/ winter maternity dresses!

On Wednesday, the Crown Princess chose our Bubble Print Maternity Dress for a full day of royal duties at home in Sweden. This included a visit to a museum, meeting and greeting students at the University of Karlstad, visiting a hospital, and a home for orphaned refugee children.

 

Watch the video

 

This stylish maternity dress was a fabulous choice; the flattering mock-wrap style is made in soft stretch jersey for a comfortable fit, and the print is understated yet on trend. She teamed our little blue printed maternity dress with black tights and boots, and a beautiful Prada coat in powder blue. You can recreate her look with our Natasha Cashmere Blend Maternity Coat!

 

Princess Victoria of Sweden maternity style

 

Of course this isn’t the first time the Princess has chosen Seraphine. Back in October she fell in love with the bespoke designs we created for her nephew’s Christening and her official trip to South America. And since then she has chosen several glamorous pieces from the Seraphine LUXE Collection including the Black and White Polka Dot Silk Maternity Dress and the Ivory Cropped Peplum Jacket.

 

Princess Victoria loves Seraphine

 

Seraphine maternity clothes are a firm favourite with expectant European royals, and we are always thrilled to see them looking so well in our styles.

 

 

Mummy at Work – Top 5 Maternity & Nursing Styles for Working Mamas

We had a welcome blast from the past this week, as a set of inspirational photos resurfaced. Meet Italian MEP Licia Ronzulli.

From 2010 to 2013, Licia attended sessions of the European Parliament with her little daughter Vittoria in tow! Baby Vittoria made her first appearance in parliament at just 44 days old, and was a regular visitor over the next three years, sitting and voting along with her mother.

Licia Ronzulli

Here at Seraphine we love working mamas and are always excited to see trail blazing role models like Licia doing their bit to raise awareness and support more rights and flexible working for women trying to reconcile work and family life.

Here are our top 5 maternity work wear styles for professional working mamas:

 

1) The Little Black Dress

Black nursing dress

This little black dress is perfect for the office. A classic style, the Black Nursing Shift Dress is made in soft stretch jersey for a flexible fit and all day comfort. While easy lift-up access at the front is ideal for nursing or expressing. This stylish LBD is a must-have for a working mama before, during and after pregnancy.

 

2) A Crisp White Shirt

Maternity shirt

 

 

 

 

 

 

 

 

 

 

 

A beautifully cut white shirt is another workplace essential. Put a modern twist on a work wear classic with our Printed Crepe Maternity Blouse. Sure to be an invaluable addition to your wardrobe for workdays and weekends, the simple button down design allows easy access for breastfeeding.

 

3) Smart Black Trousers

Our Slim Fit Black Maternity Trousers will quickly become your new favourite pair. Made with a soft jersey over bump band, they are designed to grow with you through pregnancy, and provide the perfect support around your middle after baby is born.

Maternity work wear essentials

 

 

 

 

 

 

 

 

 

 

 

4) The Chic Blazer

Finish off your look with the perfect stylish blazer. Our Sparkle Tweed Maternity Jacket will bring a glamorous touch of glitter to your working week, and is guaranteed to add the perfect professional polish at every stage of pregnancy and beyond.

 

5) The Perfect Nursing Bra 

Maternity lingerie

And don’t forget to underpin your professional style with the perfect maternity or nursing lingerie. The signature Seraphine Nursing Bras come in soft pink and mocha, or sexy black, and are designed to provide a comfy adjustable fit throughout pregnancy & easy access for nursing afterwards.

 

Rock on working mamas – we think you are amazing!

 

 

Make an Entrance – 20% Off Stunning Party Wear Styles

It’s that time of year again mamas – party season is upon us! While your diary fills up with festive gatherings, Family get-togethers and the infamous office Christmas party, allow us to offer a little outfit inspiration…

And in the spirit of the season, all this week we’re offering 20% off the glamorous styles in our party promo category! Simply enter the code PARTY20 at the checkout.

 

 

Maternity Party wear

Good food, great gossip and the very best company… what’s not to love about a festive catch up with friends! Dress your bump in something super stylish this year, and give them all something to talk about! We love the Claret Red Knot Front Maternity Dress for a little seasonal style, or why not try our Emerald Keyhole Maternity Blouse with a flattering pair of maternity trousers.

 

 

Maternity party dresses

This year you and your family have something extra special to celebrate – so make sure you wear something extra special to match! Our Navy Lace Maternity Cocktail Dress is a glamorous option & the perfect piece to show off your blossoming curves. Or for a softer, more feminine look, why not try our flattering Crepe Drape Maternity Dress in a beautiful silver violet shade.

 

 

Maternity party dresses

After a long year at work, the office Christmas party is the perfect opportunity to get your glad rags on and kick off the festive season in style. A bit of sparkle at a Christmas party is practically a requirement, so why not give our Gold Sequin Maternity Cocktail Dress a try. Or get into the spirit of the season with our ultra-glamorous Claret Lace Maternity Cocktail Dress.

 

 

Maternity party dresses

As we approach December we enter prime time for those extra special events; the black tie dinners, the Christmas balls, galas and special occasions that call for designer maternity dresses in stunning silks and lace. If you’re after a dress like this, the Seraphine LUXE collection is the perfect place to look. Our Multiway Maternity Maxi Dress drapes beautifully over your curves and offers plenty of styling options, and our Navy Silk & Lace Maternity Evening Gown is a celebrity favourite worn on stage by Katherine Jenkins, to the William Vintage Dinner by Sophie Ellis-Bextor and by star of the IT Crowd Katherine Parkinson to accept her award at the BAFTAs!

 

Whatever your occasion, you’re sure to find a stunning maternity party dress at Seraphine.

 

 

 

Terms and Conditions:

Offer is valid on styles in the party promo category only, until 21/12/2015. To claim your discount, enter code: PARTY20 at the checkout.

Maternity Nightwear: Dream a Little Dream in Seraphine

It’s no secret that sleep can be a little elusive when you’re expecting. With all the excitement and anticipation (not to mention the hormones) that come along with your little bundle of joy – is it really any wonder? But there is hope – Give yourself the best possible chance at a great night’s sleep with some ultra-comfy and super stylish Seraphine maternity nightwear!

 

Maternity Nightwear

 

Sleeping in lace always brings the sweetest dreams, and our Lace Maternity and Nursing Nightie is the perfect one for pregnancy & a fashion bloggers’ favourite! Available in blush pink or classic black, it’s made in the softest stretch fabric, with easy access for nursing and a sexy touch of lace at the bust.

 

 

A good set of maternity nightwear is guaranteed to bring a smile to your face come bedtime, and ours are designed to be extra soft and comfy to help you drift gently off. our Black Bamboo Lounge Maternity Pyjamas are chic and comfy and a real customer favourite – just check out the glowing reviews online. They are designed for lounging during the day, sleeping at night and are even perfectly respectable for receiving visitors in the early days after the birth.

 

Chic Maternity Nightwear

 

And don’t forget the basics for your hospital bag. You’ll need at least a couple of nice comfy maternity nighties – our Midnight Blue Button Down Maternity Nightie is a great option. And you’ll be grateful for some soft & supportive maternity bras with easy access for breastfeeding – perfect for those first precious hours skin to skin with baby.

 

 

Sweet dreams mamas!

 

Singer Sophie Ellis-Bextor’s Best Maternity Fashion Moments

This week, we are sending huge congratulations to singer Sophie Ellis-Bextor, who welcomed baby number five into the world!

Little Mickey Jones made his debut earlier this week – joining brothers Sonny (14), Kit (9), Ray (6) and Jesse (3) to round off Sophie’s beautiful brood of boys.

 

 

Sophie first discovered Seraphine maternity clothes while expecting her 4th son, Jessie & has been a big fan ever since.

This week we are looking back at some of her most stylish pregnancy moments….

 

A photo posted by @sophieellisbextor on


Get the Look: Black Dot Woven Maternity Dress

 

The star loves our little dotted black dress – it was a firm favourite of hers throughout this pregnancy & her last.

 

 

She even wore it for a recent session on BBC Radio2’s Piano Room. Scroll through to the end of the pictures for a close-up of the print!

 

 

Sophie always turns to the Seraphine LUXE collection for stylish black-tie events.

Back in 2015 she wore this stunning navy blue maternity gown in silk & lace to the William Vintage Dinner during London Fashion Week.

 

Get the Look: Scarlet Silk & Lace Maternity Evening Gown

 

Then this November she turned to Seraphine Luxe again, choosing a scarlet evening gown for a glamorous formal party.

 

Get the Look: Silk Polka Dot Maternity Dress

 

Back in 2015 when she was expecting Jessie, Sophie joined other celebrity mums at the launch party of our flagship store on Kensington High Street.

She absolutely rocked a polka dot dress from our Luxe Collection.

 

 

And not long afterwards, she couldn’t resist treating herself to a few more polka dot Seraphine maternity dresses.

She later wore the white one on the red carpet!

 

Zip Detail Maternity Dress

Get the Look: Zip Detail Maternity Dress

 

Sophie had a real style hit at the UKTV awards in one of our chic black maternity dresses.

 

 

Back in 2015, Sophie even helped us to raise money for Tommy’s the baby charity by modelling our charity Love T-shirt.

We donated all the profits from sales of the tee to help Tommy’s set up the UK’s first medical research centre dedicated to preventing early miscarriage.

 

Here at Seraphine, we’re wishing Sophie & her husband, Richard, all the best as they begin this new adventure as parents of five!

 

Celebrating 15 Years of Maternity Style with Seraphine

This November, Seraphine turns 15 years old…that’s 15 whole years’ worth of fantastic maternity style! This month, we’re looking back on some of our most memorable moments, from 2002 until today…

 

Seraphine: Maternity Style to the Stars

Celebrities love Seraphine

 

From the beginning, Seraphine was a hit with pregnant celebrities like Elle Macpherson & Claudia Schiffer. Since then, the brand has developed a celebrity following to rival the hottest Hollywood party, including big names like Jessica Alba, Gwen Stefani, Anne Hathaway & Marion Cottilard to name but a few!

 

Regal Maternity Style

 

One of our proudest moments came in 2013, when the Duchess of Cambridge graced the world’s front pages wearing our Fuchsia Knot Front Maternity Dress for her first official pictures with Prince George!

 

 

Then we were honoured when she chose our maternity clothes again while expecting Princess Charlotte, wearing our Marina Maternity Coat on her arrival in New York, and our Natasha Cashmere blend coat for a royal appearance in London.

 

Maternity Fashion Innovations

Seraphine maternity fashion innovations

 

Seraphine has been innovating right from the start. From our brand new take on maternity jeans back in 2002, to our best-selling 3 in 1 maternity parkas and the matching Men’s Parka with detachable baby-wearing pouch.

 

Seraphine Maternity Stores

Seraphine maternity stores

 

From London to New York, Paris, Hong Kong & Dubai, our maternity stores can be found in the world’s top fashion capitals.

 

 

From opening our very first maternity store in Kensington back in 2002, to launching our latest store in Paris just this summer, our aim is the same: to provide stylish & comfortable maternity clothes for fashion-forward mums-to-be.

 

An Award-Winning Maternity Brand

Seraphine maternity awards

 

Seraphine has won numerous industry awards over the years, including the Queen’s Award for Enterprise in 2015 and the Best Multichannel Etailer at the PayPal Etail Awards in 2014. The brand has also been featured on the Sunday Times Fast Track 100 list for the last 3 years running!

 

Thank You!

To all of our wonderful customers, we’d like to take this opportunity to thank you for being with us on this journey, and for choosing Seraphine to join you on yours at such a special time in your life. Each and every success, however big or small is dedicated to you – our wonderful mamas-to-be.

 

We couldn’t do it without you!

 

Imagethirst Family Photography – Making Memories for Life

The journey to motherhood is filled with special moments. You’ll be creating amazing new memories every day of your nine months, and then for years to come with your child. In fact, there are so many wonderful moments to celebrate that it can be a challenge to hold onto them all!

Seraphine Founder Cecile was reviewing the Seraphine archives recently, when she discovered these little gems from the early days of the company taken by Imagethirst photographers…. Meet Florian, Cecile’s youngest son.

 

Baby model

 

These days he’s a strapping 6 year old, but when Florian was a baby he was Seraphine’s first ever baby wear model!

And much more than just an adorable face, Florian was also the inspiration behind one of Seraphine’s first ever printed T-shirts – the Letter Tee. It displays a poem that Cecile wrote for him shortly after his birth – a mother’s message to her beautiful new baby, expressing her hopes, dreams and promises for his future.

 

Maternity tops

 

It’s a wonderful thing to be able to capture and relive these precious moments through photographs. And this winter, London’s leading family photography studio Imagethirst are offering you the chance to capture your own memories.

 

Imagethirst

 

Imagethirst is offering a free photo shoot to Seraphine customers who spend over £200 at one of our London boutiques! The package includes a framed A4 print along with 4 wallet size photos, and is valued all together at over £349. Talk to staff in store at either Kensington High Street, Marylebone High Street or Northcote Road for more information. What better way to capture the excitement of pregnancy or the joy of your new arrival!

 

Happy memory making mamas!

 

 

 

Terms and conditions apply – This offer is valid when you spend over £200 in one transaction at one of Seraphine’s London Boutiques. For more information on shoots outside of the M25 or abroad, please speak to an Imagethirst representative. A fully refundable £50 booking deposit will be charged to secure your appointment. Imagethirst offer a range of products that can be purchased at an additional cost. All orders for photographs must be placed at the time of viewing. Seraphine will not be responsible for services provided by Imagethirst. Newborn shoots are recommended within 10 days of birth.

Seraphine on Screen: London . Paris . Tokyo . New York

Whether in London, Paris, Tokyo or New York, every mama wants to look her best through pregnancy. And these stylish ladies have been working their curves live on screen in Seraphine!

Meet some of our favourite TV star mums & their top Seraphine styles:

 

New York

Stunning mama-to-be Ginger Zee is the chief meteorologist for abc news, and the weather anchor on Good Morning America. This week she positively glowed in our Natasha Cashmere Blend Coat – the same one loved by the Duchess of Cambridge when she was expecting Princess Charlotte.

 

A photo posted by ginger_zee (@ginger_zee) on

 

Ginger also loves Seraphine maternity dresses and has rocked quite a selection on screen – she looked fab in our Polka Dot Cotton Sateen Maternity Dress, our Cerise Dot Maternity Dress, and the Berry Colour Block Nursing Dress!

 

A photo posted by ginger_zee (@ginger_zee) on

 

 

San Diego

Gorgeous Heather Lake is the features reporter on Fox 5 San Diego Morning News, and she loves her Seraphine maternity dresses. Here she is filming on location looking super chic in our Circle Print Maternity Dress.

 

 

She’s also worn our Zip Detail Maternity Dress and our Graphic Floral Maternity Dress live in the studio.

 

 

 

 

Tokyo

 

Over on the other side of the world, the beautiful Takako Zenba, news reader on the Japanese network News 23 TBS, is also a fan of Seraphine maternity dresses. She looked stunning in our Geo Print Maternity Wrap Dress and in our Bubble Print Maternity Dress, styling them both with a simple maternity camisole.

 

 

London

 

Here in London the lovely Holly Willoughby looked radiant in the Turquoise Knot Front Maternity Dress on This Morning while expecting her youngest Chester.

 

 

Paris

 

And in Paris the incredibly chic Anne-Claire Coudray, news reporter on French network TF1 chose our Knot Front Maternity Dress in Royal Blue.

 

Keep up the good work mamas – we are loving your on-screen style!

Crown Princess Victoria of Sweden is Stunning in Seraphine Luxe

This week we have been delighted to see Crown Princess Victoria of Sweden enjoying her new Seraphine wardrobe!

 

Last week the Princess chose our Polka Dot Silk Maternity Dress to attended a meeting of the International Paralympic Committee at the Grand Ducal Palace in Luxembourg. Victoria’s elegant silk dress was the perfect choice for the sumptuous surroundings, and she looked ultra-stylish as she discussed next year’s Paralympic Games with other European Royals including Princess Margriet of the Netherlands, Prince Albert of Monaco and Grand Duchess Maria Teresa of Luxembourg.

 

 

This week the Crown Princess kicked off her official visit to South America, and we were delighted to see her wearing another bespoke Seraphine maternity dress on her arrival in Lima! Victoria looked stunning in the smart red style to greet crowds and to meet the Peruvian President Ollanta Humala.

 

 

This Wednesday she wore another Seraphine Luxe maternity dress out to dinner in Colombia with her husband Prince Daniel. This beautiful corn flower blue style in silk and lace comes from our SS16 collection, and will be available for purchase in the new year. In the mean time though, the navy version – the Silk and Lace Special Occasion Dress – is available now in our LUXE collection.

 

        

Crown Princess Victoria Talks to Hola! TV    

 

Of course this all comes after Princess Victoria’s stunning appearance at her nephew Prince Nicolas’ christening in a bespoke Seraphine maternity dress. The Seraphine purple set off her radiant pregnancy glow perfectly, and the smart empire peplum flattered her figure. 

 

 

The Princess loved the style so much that she wore it again, along with the matching bespoke Seraphine coat on Thursday evening to meet with the Colombian President Juan Manuel Santos Calderon.

 

A photo posted by @mony0734 on

 

We would like to wish the Crown Princess and her family all the best for the exciting months ahead!

Hello! Editor Rosie Nixon’s Maternity Style Story

The Gorgeous Rosie Nixon – editor of Hello! Magazine headed off on maternity leave this month, and is now enjoying some well-earned R&R ahead of her imminent new arrival. This week she posted this gorgeous pic wearing our Zip Detail Maternity Dress for a relaxed lunch out with her bestie Chrissie Reeves, the showbiz & royalty editor at OK Magazine.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

This stylish pair of showbiz bezzies are godmothers to each other’s babies! Here’s Rosie looking super cute in our Striped Cowl Neck Maternity Tunic, sharing a cuddle with Chrissie’s adorable daughter India.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Rosie has been a huge fan of Seraphine maternity clothes through her pregnancy, wearing our styles just about everywhere – from home, to the office to glamorous red carpet events! Recently she was spotted sporting our Graphic Floral Maternity Dress to celebrate her exciting new book – The Stylist – due out in January.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Chilling at her local pub garden with 20 month old big-brother-to-be Heath, looking super cute and cosy in matching grey cardis! Our Cotton & Cashmere Waterfall Maternity Cardigan was the perfect piece to take the edge off the autumn chill.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Rosie has no shortage of invitations to glamorous showbiz events, and when she asked us to style her for the GQ Awards we were happy to help! She ruled the red carpet in our Claret Lace Maternity Cocktail Dress.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

And the very next evening she looked stunning in our Black Lace Detail Maternity Gown at the British Olympic Ball. She is one super stylish mama in high demand!

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Rosie loves our AW15 collection, and back at the start of the season we were delighted to film with her as she talked through her favourite Seraphine pieces.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

  Watch the Video to see Rosie’s AW15 Edit

 

Here she is having fun with baby Heath in our Latte Popper Nursing Top. It’s ultra-soft and perfect for pregnancy, with simple poppers at the shoulders which open up for nursing.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Chilling at home with her sister Tess, looking lovely in our Love No.1 Maternity Top.

 

  A photo posted by Rosie Nixon (@rosiejnixon) on

 

And here she is celebrating #BumpDay in our Black Maternity Shift Dress.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

 

Best of luck Rosie – we love your style!

Baby’s First Halloween: Spooky Fun with Your Creepy Crawlers

Is there something strange in your neighbourhood? … No need to call Ghostbusters – it’s just Halloween! We’ve gathered some of the best ideas and inspiration from around the web to help you & your little monsters celebrate in spooky style…

 

 Halloween Decorations

 Halloween at Seraphine

Decorating the house is a great way to get everyone excited about the holidays – and offers plenty of opportunity for getting crafty! The little ones will love getting involved – why not try your hand at a few of these fun crafts from My Mommy Style.

 

Halloween Activities

Halloween at Seraphine

 

If your little one is a little too little for trick or treating, why not bring Halloween to your home and throw a baby Halloween party! Liska from the Adventure in a Box blog has some fantastic ideas.

 

Or why not visit a local pumpkin patch & pick your own pumpkins! It’s a fun family day out, and is the perfect opportunity to pick up a few prime specimens for carving and for cooking!

 

Spooky Snacks

Halloween at Seraphine

Sweet treats at Halloween are all part of the fun – we love the look of these mini caramel apples from Aileen on her At Home In Love blog, and these friendly ghost meringues from Kelly at Smart School House look super spooky.

 

Costume Ideas for Baby

Halloween at Seraphine

Your baby monsters may be too young for trick or treating, but that doesn’t mean you can’t have fun dressing them up & answering the door! We love these suggestions from Woman’s Day – check out their selection of adorable baby costumes!

 

Halloween Outfits for Mums

Halloween Outfits for Mums to Be

If you’re heading out to a party of your own, we found some great ideas for dressing up your bump on Brit.co. But if your party calls for an outfit that’s more ‘chic’ than ‘Halloween freak’, one of our sexy black maternity dresses would be perfect.

 

For even more spooky inspiration (and lots of cute pictures of babies in costumes), check out our Halloween Pinterest board!

 

Tamsin Egerton Rocks our Maternity Jeans on a date with Josh Hartnett

Stunning British actress, model and socialite Tamsin Egerton was spotted rocking a pair of Seraphine maternity jeans this week, out on a date with her baby daddy Josh Hartnett!

 

The outrageously attractive couple were part of a select group to enjoy a private viewing before the grand opening of the Frieze Art Fair in London, and Tamsin rocked it in a pair of our Premium Under Bump Maternity Jeans. Surrounded by some of the world’s most cutting edge contemporary art, Tamsin and Josh mingled with the movers and the shakers of the art world including royal and fellow art lover Princess Eugenie.

 

Tamsin Egerton & Josh Hartnett date Seraphine maternity jeans

 

 

Tamsin styled our jeans turned up at the bottom with a cute pair of ankle boots and a big chunky coat, and finished the look with a sky blue Louis Vuitton shoulder bag.

 

#Regram @seraphinematernity from Frieze yesterday. I am indeed wearing my comfy new jeans. Thank you!

A photo posted by Tamsin Egerton (@tamsinegertonofficial) on

 

Tamsin is the latest mama-to-be to join the Seraphine denim fan club – a glamorous group of celebrity mums including big names from both sides of the Atlantic like Jessica Alba, Alicia Keys, Mila Kunis, Fearne Cotton, Isla Fisher, Olivia Wilde and Karolina Kurkova. Hollywood star Kate Winslet loved our Slim Leg Black Maternity Jeans so much, she even wore them to walk the red carpet!

 

 

Explore the Seraphine denim boutique now, and see for yourself why the most fashionable mums-to-be can’t get enough of Seraphine maternity jeans!

 

 

Translate »