First Trimester Fashion Tips: How to Hide a Baby Bump

Congratulations – you’re pregnant! You just got the biggest news of your life, but if you aren’t ready to shout it from the rooftops just yet, we are here to help.

As the world begins to open up again, we’ve put together a few top tips on how to hide a baby bump at work, out with friends and even from your nearest and dearest before you’re ready to share the news.

First Trimester Tips At Work

1st trimester maternity work wear to hide a baby bump

1) Maternity Workwear

While many of us have worked from home this past year, hiding a baby bump at work has not been a problem – it’s easy enough to angle your zoom camera high!

But as we begin to contemplate a gradual return to the office, it’s worth thinking about maternity workwear options. Anything with an empire waist will cinch you in under your bust and glide easily over your figure. Choose one of our stylish empire maternity dresses, or wear a loose fitting blouse, untucked over a comfy pair of black maternity trousers to hide your baby bump at the office.

2) Choose a Partner in Crime

Hide a baby bump at work

Covering your first trimester tracks at work can be exhausting, so we suggest letting someone at the office in on the secret. They can help you divert attention from tell-tale hospital appointments and inevitable pregnancy symptoms.

Your work bestie is the perfect candidate, though really it could be anyone you trust to keep mum about your impending mummy-hood.

3) Stock up your Snack Drawer

Make sure to have a good supply of plain snacks, mints or gum and water to sip at your desk. Anything that will help in case you come over queasy at work.

 

First Trimester Tips for Evenings Out

First trimester maternity fashion

4) Get Sneaky with your Drinks

If you’re not usually one to shy away from a drink, your friends may catch on if you suddenly abstain. If you’re out at a bar, try to order when no one is listening and get a virgin version of your usual – a lemonade or sparkling water can easily be dressed up as a gin & tonic.

If it’s a dinner party setting & somebody pours you a glass of wine without asking, make sure your partner gets a glass of the same & subtly switch glasses each time his starts to go down – if you’re careful, nobody will notice you’re not actually drinking.

If all else fails, claim that you’re detoxing or on antibiotics, or better yet, offer to be the designated driver!

First trimester maternity dresses

5) Draw Attention Up

Use your clothes and accessories to distract, misdirect & draw attention up towards your face, away from your budding bump. A gorgeous dress with a busy pattern or a lot of detail at the top could do the trick, or try some statement jewellery.

First Trimester Tips for Family Gatherings

First trimester fashion tips

6) Balance your Bump

Family gatherings can be tricky – especially if your mum or mother-in-law are on high-alert grandbaby-watch! Wearing shapeless baggy clothes is sure to raise suspicion, so the trick at this stage is to balance out loose tops with more fitted bottoms. Our maternity leggings or skinny jeans would be perfect for pairing with oversized A-line tops for a relaxed weekend look.

7) Layer Up

Hide a baby bump with clever layers

To really disguise your new curves, layer up with a long draped scarf or cardigan. One of our Long Line Cardigans would be the perfect cover.

8) Time for a Makeover

Been thinking about a new haircut, or experimenting with some new makeup looks? Now is the perfect time to shake up your beauty routine, so that when someone spots something different about you, you can blame it on your new look. It can also help to give you a little boost if you aren’t feeling 100% right now.

Good luck keeping your wonderful secret mamas!

Maternity Coats: The International Collection – London, Paris & New York

With colder weather just around the corner, now is the perfect time to introduce our internationally inspired collection of winter maternity coats. From London to Paris and New York, a fantastic maternity coat is the linchpin of every stylish mama’s winter pregnancy wardrobe…

 

London Maternity Coats

Get the Look: Natasha Cashmere Blend Coat

The first stop on our sartorial world tour is Seraphine’s hometown, London. The London collection is all about iconic design, beautiful cuts and the very finest fabrics. Loved by the Duchess of Cambridge herself, these smart winter coats offer classic style that’s perfect for every occasion.

 

Get the Look: Marina Maternity Coat

While she was expecting Princess Charlotte, the Duchess wore the Natasha Cashmere Blend Coat for a day of official royal engagements in London, and she looked stunning in our Marina Maternity Coat when she and Prince William arrived for their first official royal visit to New York.

 

Parisian Chic Maternity Coats

Parisian chic maternity coats by Seraphine

Get the look: Cashmere Wrap Maternity Coat

Next, we’re moving on to the French fashion capital – Bienvenue a Paris! This collection showcases the very best of classic French chic, epitomised by our elegant cashmere wrap maternity coat. Parisian women have long since mastered the art of effortless elegance, and these timeless pieces are designed to be treasured season after season.

 

New York Style Maternity Coats

Get the Look: Super Warm Down Maternity Coat

And last on our list is the city that never sleeps – New York, New York! The fashion capital across the Atlantic inspires this collection, offering heavy duty down coats designed to keep you warm through even the coldest winter.

 

Get the Look: Men’s Parka with Baby Pouch

We even have a coat for dad! Based on our popular 3 in 1 maternity parkas, The men’s parka comes with a detachable baby pouch, designed to zip up over a baby sling or front carrier. Staying stylish through the sub-zero New York winters is no joke, but with these Seraphine coats in your winter style arsenal, you, your partner and your baby will all be toasty warm and totally on trend.

 

Ready, Set, Black Friday! Snap Up Maternity Clothes at 15% Off!

The craziest shopping weekend of the year is back – Happy Black Friday mamas!

Now is the time to shop like you mean it, and kick off the Christmas shopping chaos in style.

Here at Seraphine we’re offering a thrifty 15% off EVERYTHING! You have from right now until midnight on Cyber Monday to shop stunning maternity clothes at fabulous discounted prices. Just enter the code CRAZY15 at the checkout.
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Stylish maternity dresses, ultra-comfy maternity jeans, the LUXE collection and plenty more besides; Now’s your chance to snap up all those chic maternity clothes you’ve had your eye on.

Here’s our Black Friday fashion wish list… What’s on yours?

 

Happy Shopping mamas!

 

*Offer excludes sale items & the bump kit; available until 30/11/15

Mummy at Work – Top 5 Maternity & Nursing Styles for Working Mamas

We had a welcome blast from the past this week, as a set of inspirational photos resurfaced. Meet Italian MEP Licia Ronzulli.

From 2010 to 2013, Licia attended sessions of the European Parliament with her little daughter Vittoria in tow! Baby Vittoria made her first appearance in parliament at just 44 days old, and was a regular visitor over the next three years, sitting and voting along with her mother.

Licia Ronzulli

Here at Seraphine we love working mamas and are always excited to see trail blazing role models like Licia doing their bit to raise awareness and support more rights and flexible working for women trying to reconcile work and family life.

Here are our top 5 maternity work wear styles for professional working mamas:

 

1) The Little Black Dress

Black nursing dress

This little black dress is perfect for the office. A classic style, the Black Nursing Shift Dress is made in soft stretch jersey for a flexible fit and all day comfort. While easy lift-up access at the front is ideal for nursing or expressing. This stylish LBD is a must-have for a working mama before, during and after pregnancy.

 

2) A Crisp White Shirt

Maternity shirt

 

 

 

 

 

 

 

 

 

 

 

A beautifully cut white shirt is another workplace essential. Put a modern twist on a work wear classic with our Printed Crepe Maternity Blouse. Sure to be an invaluable addition to your wardrobe for workdays and weekends, the simple button down design allows easy access for breastfeeding.

 

3) Smart Black Trousers

Our Slim Fit Black Maternity Trousers will quickly become your new favourite pair. Made with a soft jersey over bump band, they are designed to grow with you through pregnancy, and provide the perfect support around your middle after baby is born.

Maternity work wear essentials

 

 

 

 

 

 

 

 

 

 

 

4) The Chic Blazer

Finish off your look with the perfect stylish blazer. Our Sparkle Tweed Maternity Jacket will bring a glamorous touch of glitter to your working week, and is guaranteed to add the perfect professional polish at every stage of pregnancy and beyond.

 

5) The Perfect Nursing Bra 

Maternity lingerie

And don’t forget to underpin your professional style with the perfect maternity or nursing lingerie. The signature Seraphine Nursing Bras come in soft pink and mocha, or sexy black, and are designed to provide a comfy adjustable fit throughout pregnancy & easy access for nursing afterwards.

 

Rock on working mamas – we think you are amazing!

 

 

Make an Entrance – 20% Off Stunning Party Wear Styles

It’s that time of year again mamas – party season is upon us! While your diary fills up with festive gatherings, Family get-togethers and the infamous office Christmas party, allow us to offer a little outfit inspiration…

And in the spirit of the season, all this week we’re offering 20% off the glamorous styles in our party promo category! Simply enter the code PARTY20 at the checkout.

 

 

Maternity Party wear

Good food, great gossip and the very best company… what’s not to love about a festive catch up with friends! Dress your bump in something super stylish this year, and give them all something to talk about! We love the Claret Red Knot Front Maternity Dress for a little seasonal style, or why not try our Emerald Keyhole Maternity Blouse with a flattering pair of maternity trousers.

 

 

Maternity party dresses

This year you and your family have something extra special to celebrate – so make sure you wear something extra special to match! Our Navy Lace Maternity Cocktail Dress is a glamorous option & the perfect piece to show off your blossoming curves. Or for a softer, more feminine look, why not try our flattering Crepe Drape Maternity Dress in a beautiful silver violet shade.

 

 

Maternity party dresses

After a long year at work, the office Christmas party is the perfect opportunity to get your glad rags on and kick off the festive season in style. A bit of sparkle at a Christmas party is practically a requirement, so why not give our Gold Sequin Maternity Cocktail Dress a try. Or get into the spirit of the season with our ultra-glamorous Claret Lace Maternity Cocktail Dress.

 

 

Maternity party dresses

As we approach December we enter prime time for those extra special events; the black tie dinners, the Christmas balls, galas and special occasions that call for designer maternity dresses in stunning silks and lace. If you’re after a dress like this, the Seraphine LUXE collection is the perfect place to look. Our Multiway Maternity Maxi Dress drapes beautifully over your curves and offers plenty of styling options, and our Navy Silk & Lace Maternity Evening Gown is a celebrity favourite worn on stage by Katherine Jenkins, to the William Vintage Dinner by Sophie Ellis-Bextor and by star of the IT Crowd Katherine Parkinson to accept her award at the BAFTAs!

 

Whatever your occasion, you’re sure to find a stunning maternity party dress at Seraphine.

 

 

 

Terms and Conditions:

Offer is valid on styles in the party promo category only, until 21/12/2015. To claim your discount, enter code: PARTY20 at the checkout.

Bespoke Maternity Fashion, Fit for the Crown Princess

Here at Seraphine we are delighted to have dressed Crown Princess Victoria of Sweden!

The Princess looked stunning as she attended the Christening of her beautiful baby nephew Prince Nicolas, wearing a bespoke Seraphine maternity outfit created especially for the occasion.

 

Princess Victoria Seraphine

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Princess Victoria commissioned this stunning outfit personally for the happy royal occasion, having admired our bespoke designs for her sister Princess Madeleine and for the Duchess of Cambridge. We are always delighted to create bespoke pieces for royal clients; Seraphine founder Cecile Reinaud refined the exclusive bespoke design herself, which was then created by our talented team of in-house tailors.

 

Princess Victoria Seraphine

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Princess’ outfit included a striking maternity dress in Seraphine purple, which she accessorised with a smart pillbox hat by top London Milliner, and favourite of the Duchess of Cambridge, Philip Treacy.

 

Princess Victoria Arrives at the Christening

 

The Crown Princess was a picture of elegance on the day, and looked stunning accompanied by her dashing husband and their beautiful little daughter, Princess Estelle.

 

  Victoria isn’t the only Princess we’ve had the pleasure of creating bespoke maternity styles for. Her younger sister Princess Madeleine loved our outerwear collection; she chose our Cropped Peplum Maternity Jacket for her audience with the Pope in Rome, and donned our Blush Wool and Cashmere Maternity Coat to celebrate her father King Carl Gustav’s birthday. She later commissioned a bespoke Seraphine maternity coat to attend a special service before her brother, Prince Carl Philip’s wedding.

 

 

And of course The Duchess of Cambridge looked stunning in a bespoke Seraphine maternity coat on arrival in New York when the Royal couple paid their famed first official visit to the United States.

 

Princess Madeleine meets the Pope

Luxe Maternity clothes

 

With Princesses Victoria and Madeleine of Sweden and British royals Zara Phillips and the Duchess of Cambridge all opting for Seraphine maternity clothes through pregnancy, it’s safe to say that Seraphine is a right royal favourite.

London Fashion Week: Vogue, WilliamVintage & Seraphine

This week we saw a serious influx of style as designers, models and fashionistas from all corners of the globe flocked to the capital for London Fashion Week! Based at the brand new venues in and around Soho (right by the Seraphine head office!), the capital played host to some of the most stylish people on the planet.

One such stylista was British model and Vogue presenter Jade Parfitt, who we spotted rocking one of our new season maternity dresses as she dashed between fashion shows, and another was singer Sophie Ellis-Bextor who was stunning in one of our LUXE maternity gowns at the WilliamVintage Dinner!

 

 

Jade styled our Cerise Dot Maternity Dress with a long line black blazer, delicate silver necklace and a cute embellished clutch; completing the perfect pregnancy look with a pair of smart winkle-pickers – ideal for a full day of fashion shows.

 

 

Sophie made a show-stopping entrance at the annual WilliamVintage Dinner in our Navy Silk & Lace Maternity Evening Gown! Hosted by The Vintage King himself William Banks-Blaney, the WilliamVintage Dinner brings together luminaries from the fields of fashion, film & music to celebrate the legacy of haute couture fashion. Styled in silk and lace, Sophie looked right at home among the classic vintage gowns.

 

What a glamorous week!

 

 

HELLO! Editor’s Edit: Meet Rosie Nixon’s AW15 Favs

Rosie Nixon is the editor of HELLO! Magazine and one of the most stylish women in the media today. As the figure head of one of the UK’s most popular fashion, lifestyle and celebrity magazines, Rosie has a glamorous image to maintain both in and outside of the office.

 

A photo posted by Rosie Nixon (@rosiejnixon) on

  Expecting her second baby later this year (a little brother for 18 month old Heath), Rosie has been a fan of Seraphine maternity clothes throughout both of her pregnancies. She stopped by our flagship maternity store on High Street Kensington recently to share a few of her favourite styles from the AW15 collection.    

Watch the video and see which maternity dresses made Rosie’s must-have list…

   

 

Shop Rosie’s styles here.

 

With plenty of press events, star-studded galas and balls to attend, the pressure is on to look her best. And so far Rosie has nailed her red carpet looks in Seraphine LUXE maternity dresses!

Lace Detail Maternity Gown

Last week alone, she cut a glamorous figure in our Lace Detail Wrap Maternity Gown at the British Olympic Ball, and looked stunning in our Red Lace Maternity Cocktail Dress at the GQ awards!

 

Claret Lace Maternity Dress

 

Keep up the good work Rosie – you are looking fabulous!

The September Issue: The AW15 Trend Report

September is here mamas! As we wave a bittersweet goodbye to summer, we are looking ahead and finding plenty of reasons to get excited about autumn. We can’t wait to start kicking up leaves in our trusty Chelsea boots, indulging in decadent evenings-in with cosy jumpers, hot chocolate and scented candles, and of course trying out the latest new season trends!

 

 

Good news all – the 70’s obsession is set to continue well into the new season! This versatile trend offers something for everyone with colourful retro prints, iconic wrap dresses and soft bohemian silhouettes bringing out different fashion moods from this seriously stylish decade. We love Burberry Prorsum’s bohemian luxe prints and statement fringed ponchos, while Bottega Veneta displayed some gorgeous retro colour blocked pieces.

 

Work the trend with our stylish retro print maternity dresses.

 

 

It wouldn’t be autumn/winter without a healthy dose of monochrome – and this season is no exception. From stunning op art checks and stripes at Valentino to swirling psychedelic creations in black and white at Emilio Pucci, black & white is well and truly back for the new season.

 

Master monochromes with our Circle Print Maternity Dress or our Geo Print Maternity Wrap Dress.

 

 

We love autumn’s sophisticated new take on neon. The trick is to introduce just a hint of neon to energize an otherwise neutral outfit. J.Crew used neon yellow accent pieces to dress up cream and camel shades, while Kenzo added zingy neon highlights to jazz up their all black outerwear.

 

Our Neon Trim Snood Nursing Jumper is the perfect piece to work the trend; finely knit in soft grey with just a hint of zingy neon yellow trim.

 

 

Your nautical pieces are set to take on a whole new persona this season. Team striped dresses with tights and boots and top off with a leather jacket, or dress up your Breton tops with slim fitting tailored separates a la Filippa K.

 

Sail away with an autumn nautical look – work the trend in our Striped Side Popper Nursing Top or the Striped Maternity & Nursing Dress.

 

 

From glamorous green lurex at Christopher Kane to Sequins at Nina Ricci and a gold statement dress at Michael Kors, this is the season to sparkle! Shine through the party season and dress up your daywear with decadent sparkles – now is the time to unleash your inner bling monster!

 

Add a subtle shimmer to your day wear with our Sparkle Tweed Maternity Jacket, or our Long Line Glitter Nursing Top, and glam up your evening repertoire with a statement sequin cocktail dress.

 

 

September Style Prep: Top 5 Transitional Must Haves

With September fast approaching, we’ve recently found ourselves eyeing up our tights and Chelsea boots, and wondering… “is today the day?” Our thoughts are turning to those first glorious weeks of autumn – the bright sunny days with just a hint of chill in the breeze.

These in-between days are notoriously tricky to dress for, so check out our top 5 transitional must haves, & prep your September style!

 

 

1) Denim Dress 

Denim Swing Maternity Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A soft chambray denim maternity dress is the ideal style to transition the seasons. It tends to have a little more weight to it than a regular summer dress and looks just as stylish with sandals as it does with tights & boots!

 

 

2) Breton Top 

Breton Nursing Top

Nothing navigates between the seasons quite like a classic Breton maternity top. Anything goes when it comes to this season-less style staple; pair it with denim shorts and flip flops, then transition the look for autumn with your favourite maternity jeans and a stylish wrap scarf.

 

 

3) Cover Up

Cover Ups

Don’t give up your stylish summer dresses just yet! Transition them for the new season with a luxury cosy cover up. Our Cotton & Cashmere Maternity Cardigans in cream or soft grey are your perfect autumn allies.

 

 

4) Ripped Jeans 

 Maternity Jeans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A true fashion all-star; a great pair of ripped maternity jeans offers year round style. Turn them up at the ankle & pair with a cute maternity tee when the sun shines, then add a cosy jumper and ankle boots when the weather starts to turn.

 

 

5) Nursing Shawl

Nursing Shawls

It’s too warm for a coat, but not quite warm enough to go without altogether… so what’s a girl to do? This is the season for a stylish fashion nursing shawl. Drape it over any outfit to add a high fashion edge and to keep out the chill – discreet cover for breastfeeding is a bonus!

 

 

Pack Your Bags: 5 Essential Styles for Your Summer Capsule Closet

Jetting off somewhere exotic this summer? We’ve got your wardrobe covered!

Cruise effortlessly from day to night, creating new looks for each day of your holiday, without exceeding the airport baggage allowance.

Take a look at our capsule closet suggestions, and don’t miss our babymoon edit for even more ideas.

 

1) The Maternity Maxi Dress

Get the Look: Black Crochet Top Maternity Maxi Dress

 

The queen of effortless summer style – a maxi dress should always make the cut when it comes to your summer edit.

A day to night essential, a maxi dress is easy to wear and incredibly flattering and is guaranteed to slim and lengthen your silhouette.

 

2) The Maternity Swimsuit

Get the Look: Black Halter Neck Maternity Swimsuit

 

The centrepiece of your summer holiday style, the swimsuit sets the mood for the rest of your look.

Whether you’re swimming, splashing in the surf or soaking up some sun, you deserve a swimsuit that helps you to feel fantastic showing off your new curves.

 

3) The Little Summer Maternity Dress

Get the Look: Palm Print Wrap Maternity Dress

 

Another versatile style hero, our summer maternity dresses can be dressed up or down to suit daytime adventures or evenings out.

Choose one with a cute summery print that emphasises your empire waist.

 

4) The Easy White Blouse

Get the Look: White Flutter Sleeve Maternity Blouse

 

Team it with a cute pair of shorts in the sun, or with a smart pair of cigarette pants for evenings out, a little white blouse is a real style all-rounder.

Cut for an easy fit with flattering pintuck detailing to emphasise the empire waist, this one is a must for mums-to-be.

 

5) The Statement Cover Up

Get the Look: LOVE Denim Maternity Jacket

 

Last but by no means least, don’t forget to pack a stylish cover up for when the sun goes down.

This season we are obsessed with the LOVE denim jacket!

 

With these 5 essentials in your style arsenal, your summer capsule closet will have you ready to relax, explore & enjoy the sun, wherever the season takes you.

 

 

Nautical Maternity Style Inspiration with Real Fashion Mamas

You can’t beat a touch of nautical maternity style for summer! Whether you’re jetting off for a blue sky getaway, or rocking the trend closer to home – some well-placed nautical stripes are guaranteed to send out those cool St Tropez vibes.

 

Maternity swimwear

 

 

Stunning real mama and fashion blogger Kat – the lady behind the Freshly Squeezed Fashionista blog – recently rocked our Nautical Striped Maternity Swimsuit on a styled shoot by the pool, and we are in love with her pics! She styled the suit with wedges, cat’s eye shades, some statement jewellery and a classic red lip.

 

Maternity Swimwear

 

And she’s not the only one to fall for the chic nautical vibes – stunning real mama Anna Bond, the founder and creative director of the Rifle Paper Co. looked equally gorgeous in the striped swimsuit, styling it out with retro mirrored shades and a panama hat!

 

Maternity Swimwear

 

This maritime inspired trend works perfectly by the pool or at the beach, but it’s by no means a seaside exclusive…. Why not dress up your skinny maternity jeans with our Breton Striped Nursing Jumper for a chic off-duty look a la fashion instagramer MrsCocoWyse.

Or style it out in the city with a cute little nautical dress – Opera singer Katherine Jenkins showed us how it’s done when she rocked our Nautical Cut Out Maternity Dress for a relaxed lunch date in New York. And for those of you already planning your autumn wardrobes, our brand new Striped Maternity & Nursing Dress is a must-have style!

 

 

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