In these uncertain times it’s important to stop & appreciate the victories, however big or small. So in that spirit, we have a rather exciting announcement to make…
We are delighted to have won the Queen’s Award for Enterprise: International Trade 2020, one of the highest accolades awarded to businesses in the UK!
A Message from Seraphine Founder, Cécile Reinaud
The winners of the Queen’s Awards are selected by Her Majesty The Queen herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it’s a great honour to be chosen again.
We last won this award back in 2015, making this our second consecutive win – a rare achievement and an incredible mark of recognition for our continued outstanding international growth.
At Seraphine, we are proud to be a British brand with an international outlook. We believe that every woman deserves to feel fantastic throughout her pregnancy, which is why we continue to expand our horizons and work to make it as easy as possible to shop Seraphine maternity clothes, wherever you are in the world.
Our customers are at the heart of everything we do here, so this award is dedicated to you – the amazing mums & mums-to-be, both at home & abroad, who continue to support & inspire us.
We absolutely love seeing bump to baby shots like this – new
mama Melanie welcomed her little boy in mid-March & has continued to rock
this little bodycon dress before & after!
As the mother of a brand-new baby, actress & singer
Christina Milian’s journey through the coronavirus pandemic has been 100%
relatable.
Like the rest of us, over the course of just two weeks, she’s
gone from worry & last-minute changes in travel plans to making the most of
life at home with family.
And our 3 in 1 babywearing hoodie has seen her through the whole saga.
Christina’s son Isiah was born in January, and she was
visiting family & friends in Paris at the start of the coronavirus outbreak
in Europe.
Christina had to make some last-minute changes to get home
to LA before the US travel ban came into operation.
Our 3 in 1 Babywearing Hoodie was the perfect cover up for her travel day. The kangaroo pouch at the front allowed her to zip up the style over her son in his baby carrier, keeping both mum and baby cosy & covered in the airport and throughout the flight.
Since then, she’s settled into life at home & is now
enjoying the down time with her partner, baby son and 10-year-old daughter
Violet.
She posted the above picture to Instagram, wearing Isiah in
our 3 in 1 hoodie, along with the caption:
“On the bright side of it
all… Goofing around, making tiktok’s, cooking, FaceTiming friends, Netflix and
chilling, eating, exercising & then eating again.. it’s not that bad at
all. Let’s make the best out of this, cause who knows what tomorrow may bring.
Sending love and light 😘”
Expertly tailored to grow with your bump, they’re made in soft stretch denim & feature adjustable panels at the sides for a flexible fit.
They take all the best things about the perfect pair of dungarees, and just make them… well… better!
With no restrictive waistband in sight, dungarees are a
dream to wear while you’re rocking a bump and are even better afterwards,
giving your body the time & space it needs to settle back into shape.
AND they make for the CUTEST matching mama & mini outfits!
Fashion icon & former Made in Chelsea star Millie Mackintosh is expecting her first baby this spring with former MIC co-star Hugo Taylor and she is a big fan of our dungarees!
Classic & super-comfy, she teamed them with a simple striped top & sneakers for her big house move at the start of the year. We think they were the perfect choice for moving day.
She also styled them with a cute grey top for a DIY day, getting her new home ready for the arrival of baby!
Ginnie Chadwyck-Healy, the Sunday Telegraph’s Style Columnist and Former Vogue Editor, dared to double-denim, pairing our dungarees with a crisp white shirt & an oversized patchwork denim jacket.
British sports journalist Olivia Wayne is another big fan of our dungarees. She teamed them with a chunky yellow knit for a cosy winter look & with a statement white blouse, sneakers & shades for a more spring oriented outfit.
However you style them, shop the maternity dungarees now & they’ll keep you cool & comfy through every stage of pregnancy & beyond.
She glowed in a full Seraphine outfit for a photoshoot with French magazine Point de Vue. She was simply radiant in our powder blue maternity coat with our white blouse & faux leather leggings for a smart casual look.
Stephanie also wore our blue tailored dress for an event at the European Convention Centre in Luxembourg.
Crown Princess Victoria of Sweden, mother of 7-year-old Princess Estelle & 3-year-old Prince Oscar, was a big fan of Seraphine maternity clothes, as were all three Swedish Princesses.
Princess Madeleine of Sweden, mother of 5-year-old Princess Leonore, 4-year-old Prince Nicolas & 1-year-old Princess Adrienne, chose Seraphine for the most special occasions while she was pregnant.
She commissioned this stunning bespoke maternity gown to wear to the prestigious Nobel Prize presentation ceremony in Stockholm.
Mother of two boys, 3-year-old Prince Alexander & 2-year-old Prince Gabriel, Princess Sofia of Sweden discovered Seraphine through her sister-in-law Princess Victoria.
She wore this full Seraphine outfit recommended by Crown Princess Victoria, who had previously worn both pieces.
The mother of 6-year-old Prince George, 4-year-old Princess Charlotte & 1-year-old Prince Louis, Kate relied on Seraphine maternity dresses & coats for royal occasions throughout her pregnancies.
The secret’s out – the Pantone colour of the year is… *drumroll please* Classic Blue!
Described as a timeless and enduring blue hue, Classic Blue offers elegance & simplicity.
Suggestive of the evening sky, it’s a reassuring shade that is said to highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era – whether that’s from one decade to another or from pregancy into motherhood!
Leatrice Eiseman, Pantone Color Institute’s Executive Director explains what inspired this year’s choice:
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation.”
Our favourite thing about Pantone’s choice this year is that it’s SO easy to wear!
It’s such a dependable shade, you can wear it anywhere. Whether at work, at home, or even for special occasions, a classic blue dress will never be out of place and we have plenty of gorgeous options for your maternity wardrobe.
It’s also the perfect shade for an accent accessory to complete your outfit. Add a blue bag, scarf or even a statement pair of boots for a truly eye-catching addition.
During pregnancy your body is changing so quickly, that turning to such a dependable shade can be a wonderful way of feeling more comfortable & confident in your new curves.
Presenter & musician, Myleene welcomed her third baby
this year – little Apollo.
She relied on Seraphine maternity occasion wear for red carpet events, galas, premiers & more! She also loved our skin to skin top after Apollo was born.
Australian Actress & star of A Discovery of Witches, Teresa
Palmer welcomed her third baby in the spring – a little girl called Poet.
She celebrated International Women’s Day with friends wearing one of our signature knotted maternity dresses – the same style loved by the Duchess of Cambridge.
The couple, who recently celebrated their 16th wedding anniversary, learned the happy news by way of a gorgeous gender reveal with Hello! Magazine.
Ola is currently six months pregnant with her first baby, but her pregnancy journey didn’t have the smoothest start. After three years of trying naturally, she conceived on her first round of IVF.
Ola wore a stunning Seraphine maternity gown in soft mist grey for the big reveal, then slipped into our cosy grey roll neck afterwards – the perfect neutral colour palette for a surprise gender reveal.
Ola confessed, “If you take a while to conceive, you end up not worrying about what sex the baby is, you just pray that it will be healthy.”
Her husband James agreed, “I never used to believe people when they said that but it’s so true. It doesn’t matter, girl or boy, it’s a miracle either way.”
Gender Reveal Outfits
Whether you know your baby’s sex & want to let friends
& family know, or like Ola & James, you want the surprise for yourself,
a gender reveal is a wonderful way to break the happy news!
When it comes to the perfect gender reveal outfit, check out our collection of stunning maternity cocktail dresses online. We’ve got options in pink or blue if you want to drop a hint, or a whole range of more neutral colours & prints if you prefer to keep people guessing.
Nothing says royal baby quite like a Seraphine maternity dress – we were the preferred maternity brand of the Duchess of Cambridge throughout all three of her pregnancies after all!
This blue lace dress is inspired by one of ours, which was worn by Kate Middleton, The Duchess of Cambridge when she was expecting Prince Louis.
She wore our gorgeous lace dress to meet the King and Queen of Norway on her official royal tour of Scandinavia back in 2018.
Kate’s Top Maternity Coats
Our Wool Maternity Coat in camel is also featured in the movie, which makes sense – the Duchess of Cambridge was a big fan of our maternity coats while she was pregnant.
She wore our Natasha Cashmere Blend Maternity Coat during both her second & third pregnancies. She also looked stunning in our Marina Maternity Coat as she arrived in New York at the start of her first official royal visit to the US.
There’s nothing like a festive movie night this time of year, so why not give it a watch over the Holidays & play spot the Seraphine style!
Nothing compares to those precious fourth trimester days with your new baby – getting to know each other, learning to pick up on their cues and falling head over heels in love!
Here are our top must-haves for that special post-pregnancy phase…
1. Skin to Skin Top
The benefits of bonding skin to skin with your new baby simply can’t be overstated. From the moment they arrive, a simple skin to skin snuggle has the power to soothe, regulate their temperature & even boost your milk supply!
Our signature tops allow you to enjoy all the benefits of skin to skin while keeping your hands free!
Getting out & about with your new little one during the fourth trimester is so important, and babywearing is the perfect way to do it. A stroll around the park with your baby strapped on will help to boost your mood & ease you back into your active lifestyle.
Featuring an innovative zip-off pouch at the front, our 3 in
1 coats & hoodies are designed to provide a flexible fit through pregnancy,
and then zip up over a baby carrier after baby is born.
If you plan to breastfeed, then a good collection of nursing clothes & nursing bras is a must.
Many of our maternity dresses & tops are made with discreet built-in nursing features, so you may find that you can keep wearing many of the pieces you bought for pregnancy!
5. Nursing Shawl
And last but not least, there’s nothing quite like being snuggled up with your little one in a knitted nursing shawl while you feed.
Our soft shawls are designed to keep you covered up in
public & cosy at home.
Most importantly, enjoy this special time mama – the fourth trimester flies by & they grow so fast!
Autumn has to be our favourite season for getting outside into nature. Nothing beats bundling everyone up in cosy coats & wellies for a big family adventure.
Seraphine model & mama of 2, Gabie loves our 3 in 1 range – she’s tried them all & has worn them with both her little ones, 3 year old Kaia & 1 year old Mason.
New mama Charlie & baby Jessie love the slate parka –
she had only good things to say…
“Cannot recommend this baby wearing parka enough! So warm and snug, Jesse loves it and I can just remove the panel for when he’s running around the park in years to come”
Getting ready to welcome a new baby is an exciting time for
the whole family, and reading up on what to expect throughout pregnancy & after
is a great way to help you, your partner & your little ones feel more
prepared.
These are our top pregnancy books for mums, dads & big siblings-to-be.
When people think of pregnancy books, this is the one that most likely springs to mind.
Now in its 5th edition and having inspired a global franchise & blockbuster Hollywood movie, ‘What to Expect’ has been a trusted companion of mothers-to-be since it was first published in the 80s.
The simple question & answer style proceeds
chronologically from conception, throughout your nine months (with a chapter
dedicated to each) and into the postpartum period.
If you’re interested in the idea of natural childbirth, then this one is a must-read.
With 30 plus years of experience as one of the world’s leading midwives, Ina May offers inspiring birth stories mixed with practical advice. All geared towards taking the fear out of childbirth & helping you learn to trust your body to do the job it’s made to do.
This book is perfect for the mum who likes to be fully informed but not patronised or preached to.
It covers topics from pre-conception all the way through to the postpartum period in a no-nonsense and unbiased way – aiming to help you to make informed personal choices that are right for you and your baby.
A Sunday Times Bestseller & the inspiration behind Giovanna’s popular Happy Mum Happy Baby podcast, this is not so much a parenting advice book as a window into Giovanna’s own personal experience of motherhood.
It’s an upbeat and encouraging look at all aspects of life with young children, which aims to leave you feeling that you’re not alone.
A comprehensive month by month guide that breaks down how the baby is developing, what the mother is likely to be experiencing & what the father should probably be thinking, feeling and doing at every stage.
It’s full of handy lists, bullet points and interesting info that dads-to-be are sure to enjoy
It’s comprehensive, down to earth dad-to-dad advice.
This one focuses purely on the big day & how dad can make himself useful during labour.
Written by a husband and wife team, each subject gets a ‘his and hers’ perspective which makes for a fun read. It’s also quite compact & quick to read – great for a busy dad-to-be.
A lovely book, perfect for helping children prepare to welcome a new sibling.
It describes pregnancy through the eyes of a child, explaining why mummy might be feeling tired or eating funny things. It’s written completely in rhyme with colourful pictures throughout.
