Author: Blog Editor

Kimberley Walsh’s Wardrobe: The Girls Aloud Singer’s Top Maternity Fashion Moments

Girl’s Aloud singer Kimberley Walsh recently welcomed her beautiful second baby, Cole Jacob to the family – a little brother for 2 year old Bobby. Kimberley was a big fan of Seraphine maternity clothes throughout both of her pregnancies, and has continued looking stunning in her Seraphine styles since the birth.

We thought we’d take a look back at a few of her best maternity fashion moments…

 

 

Just last week, she posted this gorgeous shot on Instagram wearing our 3 in 1 Maternity Parka – perfect for an impromptu “hood-off” with son Bobby. The style was ideal for wrapping up against the chilly weather, and can even be adapted for baby-wearing!

 

Thanks @seraphinematernity for dressing me and the bump this morning! #PampersUNICEF #1Pack1Vaccine

A photo posted by Kimberley Walsh (@kimberleywalshofficial) on

 

The stylish singer was this year’s champion of Pampers’ on-going charity campaign for UNICEF, and promoted the cause live on TV and in the press looking stunning in Seraphine maternity dresses! It is a cause very close to Kimberley’s heart. She spoke passionately about the campaign on Sky News, and chose our Burgundy Maternity Shift Dress for the TV appearance.

 

 

The project has been running for 11 years, and its aim is to totally eliminate the risk of Maternal & Newborn Tetanus across the globe, one vaccine at a time. Every time you buy a special promotional pack of Pampers nappies or wipes, you are helping to provide 1 life-saving vaccine to someone who desperately needs it.

 

Kimberley Explains the Campaign Live on Sky News

 

As well as Sky News, Kimberley and the campaign have also been featured in Hello! online, OK & Reveal magazines, where she looked utterly glowing in our Pink Fuchsia Knot Front Maternity Dress.

 

Kimberley Walsh's Maternity Dresses

 

She has been speaking out about her own personal reasons for getting involved with this fantastic campaign:

“When you have children all you want to do is protect them from things. We’re so lucky that we have the NHS in this country and we have all the vaccinations that we need in place, from birth to whenever they stop needing them.”

 


This year the project has reached a huge milestone, crossing the half way point. Thanks to mums like you choosing Pampers for your babies, UNICEF have successfully eliminated the risk of MNT in 19 countries around the world. This is a fantastic result, but with 19 left to go there is still plenty of work to be done.

Find out more about the campaign on the Pampers website & get your promotional pack of Pampers today!

 

Ever Wondered What Your Lipstick Shade Says About You?

Here at Seraphine, we like to think we can tell a lot about a woman by looking at her signature lipstick. The shade you choose to show to the world is a very personal thing; it conveys something about who you are & how you’d like to be seen. So whether you favour a deep plum or a pretty pink, check out our quick guide to see if we’ve got your number…

 

Maternity fashion with hot pink lipstick

Fun-loving and quick to smile, your enthusiasm tends to be infectious. You’re the type who likes to live life to the full & isn’t afraid to take on new challenges – big project at work? No problem. Travelling with toddlers? Sounds like fun. Run the marathon? Bring it on! You are always the first to laugh & the last to stop, though never at anyone else’s expense.

The Lipstick: Ilia – Neon Angel

The Dress: Fuchsia Knot Front Maternity Dress

 

 

Maternity fashion with red lipstick

A true Romantic with a hidden cheeky streak, you are passionate and ambitious; the kind of woman that men fall in love with from across the room. You secretly think that you might have been born in the wrong era, and tend to spend a lot of time inside your own head – life just has more sparkle when viewed through the lens of your incredible imagination.

The Lipstick: Ilia – Perfect Day

The Dress: Claret Knot Front Maternity Dress

 

Maternity fashion with berry lipstick

Intuitive and bold, you know your own mind and aren’t afraid to say what you mean. Your friends come to you for fashion advice, as they know you’ll always give an honest opinion & won’t sugar coat it if something isn’t working. A born risk-taker, you will pursue your goals wherever they take you, but will always remain grounded. No matter how busy your schedule, there will always be time for a catch up with the girls.

The Lipstick: Ilia – Around the World

The Dress: Woven Berry Maternity & Nursing Dress

 

Maternity fashion with nude lipstick

People often say that you’re too nice, and you always take it as a compliment. You are the mum of your friendship group – the shoulder to cry on, the baker of cakes, and giver of tea & sympathy. But just as you share in others’ trials, you take genuine pleasure from their triumphs too. Highly empathetic; you believe that kindness costs nothing, but can make all the difference.

The Lipstick: Ilia – In My Room

The Dress: Tiered Midnight Blue Maternity Dress

 

Maternity fashion with plum lipstick

Inherently seductive in all areas of life, you are all about the thrill of the chase. You are in no hurry but make no mistake, once you set your sights on something you rarely miss. You live in the moment and know instinctively how to take pleasure from the little things in life – your morning cup of coffee, the turning autumn leaves and sexy matching lingerie.

The Lipstick: Ilia – Femme Fatale

The Dress: Black Maternity Midi Dress

 

All products featured are by organic beauty brand Ilia Beauty. They are 72% organic & pregnancy safe!

Maternity Coats: Work the Puffer Coat Trend with our Top 3

Listen up mamas! We have some fantastic fashion news about maternity coats that is guaranteed to change your winter wardrobe for the better…. It’s finally chic to be cosy!

That’s right – designers are waking up to the realities of winter weather & the marvellous puffer coat is the standout style of the season! So join us in the cosy revolution & claim your right to be both warm AND stylish! Check out our top 3 maternity puffa coats for pregnancy…

 

1. The Super-Warm Maternity Coat

winter trends: Super-Warm Down Maternity Coat

Inspired by the XXL statement styles seen on the runways at Marques Almeida & Balenciaga, this is our warmest ever maternity coat. Faux-fur lined with real down & goose feather padding & a secret inner layer to keep in the heat, the Super-Warm Down Maternity Coat is unapologetically cosy and we can’t get enough!

 

2. The Glamorous Maternity Coat

Winter trends: Diamond Down Maternity Coat

They say that diamonds are a girl’s best friend, and well… when they’re this chic we’d have to agree! We loved the diamond quilted coat in Stella McCartney’s AW16 ready-to-wear collection, but if we’re totally honest, we love our Diamond Down Maternity Coat more! Super chic with stretch panels to the sides, a flattering empire belt & and a handy zip-away hood, this down padded coat is the ultimate in cold-weather glamour.

 

3. The Sports Luxe Maternity Coat

Winter trend: Sports luxe maternity down jacket

Combining two of this season’s hottest trends in one, our Black Maternity Down Jacket is a winter wardrobe all-star. Driven by Balenciaga’s new artistic director Demna Gvasila, sports luxe is one of this season’s buzz words. And the lustrous après-ski chic vibe of this jacket, as worn by super model Coco Rocha, captures the mood perfectly.

 

So what are you waiting for mamas – it’s time to wrap up warm in the name of fashion! Discover our full collection of maternity coats & jackets online.

A Little Black Maternity Dress to Suit Every Fashion Capital

Ah, fashion month… 4 glorious weeks in the season dedicated to style, glamour, fantastic design and incredible creativity. Watching the wonderful styles coming down the runways got us to thinking… What if each of the fashion capitals was a little black maternity dress? – Ok yes, we are a bit obsessed…

 

New York

Seraphine black maternity dress - New York

The Designers: Calvin Klein, Donna Karan, Kate Spade, Ralph Lauren, Alexander Wang

The Vibe: New York is all about styles you can take from the runway directly out to the real world. It’s cool, casual fashion you could see fitting into your lifestyle. So it’s really no surprise that they pioneered the “See Now Buy Now” concept – thank you, New York!

The Dress: Black Maternity Shift Dress

 

London

Seraphine black maternity dress - london

The Designers: Stella McCartney, Burberry, Temperley, Vivienne Westwood, Alexander McQueen

The Vibe: New York’s free-spirited, ever so slightly irreverent sister, London is the wild child of the fashion family. Pushing style to the limits and beyond; take a closer look at seemingly-straight-laced London & you’ll find a hotbed of creativity, where quirks are coveted and originality is the order of the day.

The Dress: Woven Printed Maternity Dress

 

Milan

Seraphine black maternity dress - Milan

The Designers: Armani, Prada, Valentino, Gucci, Versace, Dolce & Gabbana

The Vibe: Milan is synonymous with quality craftsmanship and contemporary sex appeal. The epicentre of opulence and the spiritual home of luxury – in Milan there is no such thing as too much, and over-the-top doesn’t go far enough. Think high-octane glamour, then dial it up 10 notches!

The Dress: Off The Shoulder Black Maternity Dress

 

Paris

Seraphine black maternity dress - Paris

The Designers: Chanel, Louis Vuitton, Hermes, Yves Saint Laurent, Christian Dior

The Vibe: The last stop on the sartorial world tour, and arguably the most hotly anticipated. Paris needs no introduction. The city is so closely related to the concept of chic that it gave its name for the cause. Think classic, paired back elegance and effortless style – this is the kind of glamour that comes naturally, like breathing. It is never contrived.

The Dress: Black Zip Detail Maternity Dress

 

Discover plenty more stunning maternity dresses online today!

 

Nursing Clothes: HELLO! Online Editor is Totally Taken with Seraphine

Andrea Caamano is HELLO! Online’s managing editor. She just became a first-time mum to an adorable baby boy named Ethan. Here, she shares her views on pregnancy style and why she’s totally taken with Seraphine’s nursing clothes…

 

Andrea Caamano wears the Seraphine Love Top

 

When I became pregnant I genuinely believed I could go through my whole pregnancy without buying maternity clothes. I usually favour loose styles – think oversized T-shirts and low waisted jeans – which I thought were ideal for pregnancy style…Turns out I was wrong!

As soon as my bump popped, around the six month mark, the aforementioned loose styles started to become very unflattering. There was no definition and I ended up looking bigger than I actually was. Not ideal.

 

BLonde model wearing a Striped Seraphine Nursing Jumper on a ladder

 

So it was time for a wardrobe revamp – just in time for summer!

Seraphine soon became my go-to brand. I work in the celebrity and royalty world and so I knew that I would be in good hands (I’ve written countless articles about Princess Victoria, Princess Madeleine and the Duchess of Cambridge wearing their creations, not forgetting Christina Aguilera and Gwen Stefani!).

Seraphine designs manage to strike the balance between fashion and function – which is all-important when you’re carrying around a rather large bump! Their maternity jeans fit like a glove, the tops showed off my bump perfectly and I love the dresses – I even wore a beautiful white maxi dress to my baby shower at 38 weeks.

 

Seraphine Nursing Clothes Compliation

 

Shortly after mastering maternity wear, I was interviewing a celebrity who had recently given birth. Speaking to her, I realised it was time to start thinking about nursing clothes…

This celebrity had her son with her during the interview and had to briefly stop to breastfeed. She pulled out this beautiful white shawl with poppers for fastening at the shoulder and I decided that I needed it asap (pregnancy hormones make you go crazy for the most random things!).

 

Stylish the Seraphine Nursing Shawls

 

She told me it was Seraphine’s ‘Breastfeeding Shawl‘ and I went home to search for it online. There, I uncovered their amazing world of nursing clothes – and thank goodness I did.

Honestly, it has saved my life! The first weeks are hard enough with a newborn, especially if, like me, it’s your first time round. But having the right nursing clothes – think tops, knitwear, shawls and even nightwear – which are not only practical but seriously fashionable, makes this whole new experience 100 times smoother!

 

Andrea’s nursing must-haves (the products I love)

Andrea Caamano's favourite nursing clothes

Winter Grey Nursing Shawl

Black Lace Nursing Nightie

Breton Cotton Blend Maternity & Nursing Jumper

Grey Marl Layered Maternity & Nursing Sweater

Love Maternity & Nursing Top

Which Pregnant Celebrity Is Your Style Icon? Find Out & Get The Look!

Where better to look for a little maternity fashion inspiration than to the wonderful world of pregnant celebrities’ style! From rock chic to glam, from cool to casual, there’s something for every mama’s style and Seraphine has dressed them all! But which celebrity mama best captures your look?

 

Gwen Stefani

Ultra-glam with a rock chic twist – If you’re the kind of girl who never leaves the house without an on point outfit and a signature swipe of lipstick, then Gwen Stefani is your girl. Like Gwen, you take pride in your style and have a real flair for fashion, so you’ll love some of our more edgy maternity styles.

Star Buy: Faux Leather Panel Maternity Leggings

 

Maternity jeans and leggings

 

Olivia Wilde

Urban Casual Cool – Whether in New York, London, Paris or Hong Kong, you never feel more at home than when surrounded by sprawling metropolis, and your sense of style reflects that. Native New Yorker Olivia Wilde is your style icon – always chic and never overstated, you make jeans and boots look runway ready.

Star Buy: Luxe Grey Skinny Maternity Jeans

 

The Duchess of Cambridge

Classically Elegant – Feminine tailoring and high quality fabrics, if a well-cut occasion coat has the power to make your heart sing then your closest style match is The Duchess of Cambridge. Your signature nude heels go wherever you do, and your talent for being well presented whatever the occasion is the stuff of legends.

Star Buy: Natasha Cashmere Blend Maternity Coat

 

Seraphine maternity style

 

Anne Hathaway

Girl Next Door – Super relaxed, and chic without really trying – if your style is more dressed down than dressy then you’ll love Anne Hathaway’s easy going look. Maternity jeans, leggings and easy over-size shirts make up the fashion core of your closet – and comfort and style is the name of the game.

Star Buy: Seraphine Maternity Leggings

 

Sophie Ellis-Bextor

Retro Feminine – If you’re a fan of a printed dress or go dotty over polka dots, then look no further than stunning singer and mum of 4 Sophie Ellis-Bextor. You know how to work the perfect retro twist into your look, and your vintage bargain hunting skills are second to none.

Star Buy: Woven Printed Maternity Dress

 

Seraphine maternity dresses

 

Coco Rocha

Rock Chic Glam – If you love to toughen up your dresses with a leather jacket and boots, then stunning super model Coco Rocha could be your style muse. You have mastered the art of balancing feminine styles with rock chic details for a look that never fails to turn heads.

Star Buy: Black Maternity Shift Dress

 

Which pregnant celebrity’s style best suits your look?

Maternity Fashion: Runway to Wardrobe – Inside London Fashion Weekend

Last week, Seraphine swung by The Saatchi Gallery for London Fashion Weekend! The atmosphere was electric, the crowd was dressed to impress and of course the clothes were to die for. Here’s a sneak peak of what we saw, and a few of the top maternity fashion trends to come next season.

Maternity Fashion

 

There were some stunning evening wear styles coming down the catwalk, including plenty of fresh floral prints, cool metallics and a stunning floor-length number in red. And in case you were wondering, V necklines are 100% in!

 

Red maternity dress - catwalk look

Check out the video for the view from the front row

As for outerwear, it was all about the trench coat! We loved this one in white with chic black trims. Get the look by teaming our Maternity Trench Coat with the Faux Leather Trim Maternity Blouse and a pair of black cigarette pants – perfect for the office.

 

Maternity fashion trench coat and shirt

 

Feeling inspired? Why wait? Explore our new collection and discover gorgeous new maternity dresses, tops, maternity coats and more to start the new season in style!

Think Pink: Celebs, Bloggers & Royals Love our Signature Knotted Maternity Dress

Loved by Celebs, TV presenters, fashion bloggers and even royalty, our Fuchsia Knot Front Maternity Dress is one of our most popular styles. Here, we’ve rounded up some of our favourite pics of you mamas rocking the dress….

 

The Duchess of Cambridge

Of course the most famous mama to wear the dress is The Duchess of Cambridge. She chose the dress and looked stunning in it for the first official pictures with Prince George. When the iconic pictures were first released back in 2013, they made headlines all over the world, and the dress sold out within hours!

 

Lacey Chabert


Mean Girls actress Lacey Chabert simply glowed in the style at a charity event organized by Milk and Bookies – an LA based charity that aims to provide books to children who couldn’t otherwise afford them.

 

Alyson Hannigan

Alyson Hannigan wears the signature Seraphine maternity dress

The gorgeous Alyson Hannigan wore our pink maternity dress on screen as her How I Met Your Mother character Lily Eriksen.

 

Dylan Dreyer


NBC Meteorologist Dylan Dryer also rocked our Fuchsia knotted dress on screen, co-anchoring on The Today Show.

 

Think pink maternity clothes

 

Fashion Bloggers

The knot front maternity dress in fuchsia is also a huge favourite among fashion bloggers. We’ve collected a few of the best shots…

 

Florida mama Maria Wilson is the stylish fashion blogger behind The Classified Chic, who styled the dress with a leopard print purse and shades.

 

 

Irish mother and baby boutique @cherishme.dublin organised this photo shoot with the beautiful Isabella at 39 weeks pregnant – simply stunning.

 

 

Dubai-based insta-star @fatimamac teamed the dress with a pair of killer heels to capture this fantastic shot from behind with her gorgeous daughter.

 

If you love this dress, shop the look for yourself, and discover more of our flattering maternity dresses online!

Olivia Wilde Rocks Seraphine Maternity Clothes in NYC: Grey is the New Black

Hollywood star Olivia Wilde looked stunning in Seraphine maternity clothes this week as she strolled through sunny NYC.

 

 

The actress styled our Grey Space Dye Maternity Maxi Dress with a cute blue jacket, sandals and sunglasses along with a gold pendant necklace – simple yet stunning.

Grey maternity clothes

 

The picture captures her radiant pregnancy glow perfectly, and she has every reason to smile! She is currently expecting baby number two with her actor comedian fiancé Jason Sudeikis – a little brother or sister for their two year old son Otis.

 

 

This isn’t the first time Olivia has been spotted in Seraphine – in fact we detect a trend! She has been a fan of our maternity clothes throughout both of her pregnancies, and back when she was expecting Otis she looked cool and collected in our Luxe Grey Maternity Skinny Jeans.

 

Olivia Wilde wears grey maternity jeans - get the look

 

Looks like grey really is the new black! Looking good Olivia – keep up the great style!

Bridget Jones is Having a Baby, And Guess Who She’s Wearing… Seraphine Of Course!

Yes, that’s right mamas, Bridget Jones is back and she’s having a baby!!! Looks like those massive knickers paid off after all!

 

Now that our beloved Bridge is all knocked up (complete with “bottom the size of Brazil”) we are excited to see that she is a fan of Seraphine maternity clothes! The brand new film Bridget Jones’s Baby is out this weekend, and the lady herself Renee Zellweger is looking rather fetching in Seraphine – no bunny ears or reindeer jumpers here!

 

Bridget Jones' Silk Polka Dot Maternity Dress

Bridget wears several of our styles throughout the film. Make sure to look out for our Navy Polka Dot Silk Maternity Dress and our bestselling Over Bump Ripped Skinny Maternity Jeans. She even sports a bespoke cerise pink maternity swimming costume which we created especially for the film.

Watch the official trailer now!

We can’t wait for the latest snoop inside Bridget Jones’s (new high-tech) Diary – especially now that she really is “MIT BEBE”! And with new love interests, fantastic maternity fashion choices and a baby on the way, we are fully expecting to like it, very much. Just as it is.

London Fashion Week: Autumn Maternity Fashion Trend Report

Here at London Fashion Week we are loving the Spring Summer 17 collections coming down the catwalks. But as we gear up to wave a bitter-sweet goodbye to summer, our attention is turning to autumn. Arguably the most exciting fashion season, we can’t wait to start kicking up the leaves and trying out the new trends! Here’s our roundup of the top looks to try this season.

 

Marvellous Metallics

Metalic Dresses

Tis the season to wear sparkles! From Temperley to Opening Ceremony and Alexander McQueen, designers were all in agreement that now is your time to shine. Whether you choose top to toe shimmer like our Dazzle Draped Maternity Cocktail Dress or a few subtle sequins like our No To Champagne Maternity Top, make sure that your look sparkles and shines this season.

 

The Statement Coat

Maternity coats

Of course it wouldn’t be autumn without a statement coat, and this season’s offering didn’t disappoint! From chic military inspired looks to huge puffa coats and classic trenches, the runways had something for everyone this season. Prepare to fend off the winter chill with our Diamond Down Maternity Coat, or our chic Wool & Cashmere Two Tone Maternity Coat.

 

Back to Black

Black Maternity Clothes

If you’re the type to spend each morning choosing between 5 different outfits, all in chic jet black, then this trend is for you! This season countless models strutted their stuff in top to toe black, and the effect was stunning. Recreate the look by teaming our Black Lace Detail Maternity Shirt with our Faux Leather Panel Maternity Leggings and turn the glamour up a few notches!

 

Athleisure

Athleisure Maternity Clothes

This trend must have been made with mums in mind. Designers are blurring the lines between fashion & comfy sportswear ever further and we are eternally grateful! Now you can roll from the yoga studio to the street, or from your couch to the coffee shop all while rocking your comfy leggings, sneakers and sporty chic sweater! Team a pair of maternity leggings with our Marble Grey Roll Neck Maternity & Nursing Jumper.

 

The Cape

Maternity Capes

Super stylish capes of every shape, size & description came down the fashion week runways this season, and we can’t wait to start working the look. Transition the seasons with our Luxury Shawl Wrap – a chic cover up for every occasion. Or get the look by teaming our Cable Knit Cape Maternity Jumper with your favourite skinny maternity jeans.

Maternity Fashion, Mocktails & Manicures at the Kensington Maternity Store!

Last Saturday we were thrilled to welcome a stylish crowd of London mamas to our flagship Kensington maternity store for an exclusive maternity fashion shopping event!

 

 

Guests enjoyed delicious mocktails and cupcakes courtesy of Primrose Bakery while they mingled, taking the chance to explore our brand new autumn winter maternity clothes collection.

 

Pink Maternity Dress

 

Our new season maternity fashion proved a huge hit on the day, and many mamas simply couldn’t leave without taking home a few of their favourite pieces. Maternity jeans were a popular choice, as were the adorable baby clothes of the Diana Collection.

 

maternity fashion - daytime chic

 

Offering the perfect break after a busy morning of retail therapy, our pop-up pampering corner did a roaring trade. Guests were treated to complementary mini-massages courtesy of L’Occitane and manicures by Timi Beauty.

 

Maternity brochure

 

To round off the fun, guests who spent over £75 on the day took home a luxury goody bag with fantastic freebies from Kitch, Beaming Baby, Neom Organics, Keri Kit, The Body Shop, L’Occitane, Neal’s Yard & Mama Mio!

 

maternity fashion - evening wear

 

You can discover our new collection for yourself at our maternity stores in Kensington, Marylebone, Battersea or Leeds. Or simply shop online and explore the range from the comfort of your own sofa!

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