Over the past year, many of us have developed new habits, routines & rituals to help bring a bit of structure to our time at home. And for us, a daily walk has become an absolute non-negotiable!
Beneficial for both mind & body, it’s the perfect way to get outside, get moving & breathe some fresh air.
Check out our top 5 must-haves for your winter walk, ideal before & after baby arrives…
Designed for bump, babywearing & beyond, our 3 in 1 Maternity Puffer Jackets will keep you & baby cosy in even the coldest climates.
The premium, ultra-warm coat offers a flexible fit that grows with your bump & comes with a detachable panel designed to zip up over your baby carrier after your little one arrives.
It’s even made using recycled plastic padding, so it’s good for the planet too!
Of course, you can’t make use of the babywearing panel on our coats without a baby carrier to go with it! We love the carriers by Ergobaby & Caboo – both brands are certified as hip-healthy by the International Hip Dysplasia Institute.
As an added bonus, you can enjoy a £20 discount when you buy a Caboo or Ergobaby Carrier with your 3 in 1 coat!
The absolute best way to keep your hands warm & cosy on your daily walk, treat yourself to our Pram Mitt!
Lined in soft faux-fur, it fits on any pram with a single handle bar, and the best bit… it has a touchscreen-friendly phone pocket on the front, perfect for listening to your favourite podcast as you stroll!
Our constant companion this year – don’t forget to bring your face mask! Perfect to slip into your pocket, just in case you run into unexpected crowds or decide to pick up some groceries on your way home.
Ours comes in a handy pack of two, is constructed in pure cotton & features a cute graphic heart print.
You didn’t think we forgot about Dad did you? We have babywearing essentials for him too! Our Men’s Babywearing Gilet comes with the same innovative zip-on pouch to keep baby cosy in the carrier.
It’s perfect as a stand-alone piece, or worn under his regular coat for that cosy extra layer on your daily walk as a family.
2020, what can we say?… It’s been a testing time for us all. Certainly not a year we’re likely to forget in a hurry!
But in amongst the challenges & uncertainty we’ve faced this year, there have been bright spots. Moments of joy, success & support. And of course, beautiful new babies welcomed into the world.
At the end of this uniquely challenging year, we’re looking back at some of Seraphine’s highlights.
Seraphine has long been a favourite amongst royal circles, and back at the beginning of the year Hereditary Grand Duchess Stephanie, Princess of Luxembourg sported several Seraphine outfits for official royal engagements.
She chose our silk evening gown to attend the New Year’s Reception at the Grand Ducal Palace.
One of the highest points of the year for us here at Seraphine was winning The Queen’s Award for Enterprise 2020. We last won this award in 2015, making this our second consecutive win!
The Queens’ Awards are one of the highest accolades for businesses in the UK & it is a huge honour & rare achievement to be awarded twice.
TV presenter, model & new mama Amy Willerton welcomed her little girl back in January 2020. She was a big fan of our nursing clothes & absolutely loved our 3 in 1 Winter Parka – perfect for chilly walks with baby Demy.
Christina Milian welcomed her baby boy Isaiah back in January. She was a fan of Seraphine maternity clothes throughout her pregnancy & loved our 3 in 1 Maternity Hoodie.
She kept herself & her baby cosy in it on their flight back home to LA ahead of the US travel ban in March 2020.
While her husband Joe Wicks the Body Coach kept Britain moving through lockdown with PE with Joe, Rosie was busy with baby Marley, who was born in December of 2019. We caught up with her early in the year for a photoshoot.
Model & Made in Chelsea allum Millie Mackintosh welcomed her little girl Sienna in 2020, with partner & former co-star Hugo. She was a big fan of our soft bamboo basics, from maternity leggings to nursing bras & tanks. She also loved our maternity dungarees.
This was the year that we launched our partnership with Macy’s. You can now shop Seraphine maternity clothes at Macy’s flagship department store at Herald Square in NYC & South Coast Plaza in LA!
Storm & Ronan Keating welcomed little Coco earlier this year. She wore several Seraphine outfits while pregnant & they both clearly love our Mama & Mini Sweatshirt Set… the look on their faces says it all!
Packing your hospital bag is the perfect way to feel prepared & empowered for labour. But it isn’t always easy to judge what you’ll need on the big day.
We caught up with Seraphine model & first-time mama Christina to find out what she’s packing in her hospital bag.
What’s in Christina’s Hospital Bag? Watch the Video
Here’s Christina’s list & the links to everything included… just in case you’d like to nab any ideas for your own hospital bag!
What to Wear During Labour?
Labour can be a long & often messy process, so we advise a few changes of clothes to keep you feeling fresh. Some comfy leggings & tanks are ideal for the early stages, then our two pack of black button-down nighties are ideal for the main event.
They’re super soft & stretchy, and the practical button down design allows access to the bump during labour & then for skin to skin & breastfeeding immediately after.
For the first 24 to 48 hours after having your baby, the hospital will usually want to keep you & baby in for monitoring, so make sure you have enough comfy clothes to recover in & everything you need for an overnight stay.
Nursing bras & clothes with easy access will be important – our Skin to Skin Top is also a must-have.
Don’t forget all those bits & pieces to help you through, from speakers, toiletries & snacks to a camera to capture those first special moments & all the chargers you’ll need to keep your devices alive.
And finally, you may want to pack an outfit that’s a little more presentable (while still remaining super-comfy, of course!) for pictures with baby & any guests who visit as well as that all-important trip home with your precious newborn.
From the softest essentials & nightwear to nursing must-haves & those first precious skin to skin snuggles – we’ve got you covered mama! Check out our full hospital bag packing guide online & shop the full selection here.
Happy packing mamas & best of luck for the big day!
Here at Seraphine, we are thrilled to be working with Paola Langella, Founder of online Pilates studio, Shapes. Paola is offering a free taster Prenatal Pilates class exclusively for Seraphine customers!
With winter drawing in & many of us locked down once again, now could be the perfect time to explore online fitness options. Take the free 20 minute class & read on to find out a bit more about Paola & her Pilates philosophy below.
Free Online Prenatal Pilates Class (20 Minutes)
And what better motivation to keep moving through pregnancy than a stylish & comfy set of maternity activewear! From leggings & joggers to maternity sports bras & tops with easy nursing access & the perfect post-workout sweatshirts – we’ve got your pregnancy sports kit covered!
1) Tell us a Little About Your Background – How Did You Get into Pilates?
My background is in dance. I studied Ballet for 10 years in Italy before moving to London.
I discovered the healing powers of Pilates after suffering a serious neck injury caused by a fall when my dance partner slipped. As part of my rehabilitation, my doctor suggested I explore the Pilates technique to strengthen the muscles of the neck and shoulder area. After a few sessions I felt much better, and once I understood the whole concept of Pilates (alignment, control, breathing), I was hooked.
I believe Pilates is a miracle for the body and I felt called to share this amazing technique with the world. After becoming a certified instructor in 2014 I taught for well-known studios in London as well as working with osteopaths to help rehabilitate their clients.
For the last two years I have taught clients one-to-one in my private studio in Notting Hill. And last year I launched www.ShapesStudio.co, an online studio that helps people achieve their best shape physically and mentally, wherever they are in the world.
2) Is it Safe to Practice Pilates During Pregnancy?
Prenatal Pilates can provide a safe workout for women in all stages of pregnancy. A few of the exercises are modified in order to ensure safe and comfortable movements for both mother and child, with emphasis on strengthening the back, exercising the pelvic floor, and increasing flexibility.
Of course, every body is different, and the repetitions and positions differ according to the individual’s stamina, stage of pregnancy, and bone structure.
Shapes Studio offers a Prenatal Pilates Package for £20 per month, which provides access to the prenatal videos as well as access to the Nutrition and Lifestyle Categories with tips to achieve a balanced lifestyle, managing stress, and improving diet.
After receiving the green light from your doctor to start exercising, Pilates is great for postnatal women as it provides a gentle, but effective workout. As well as stabilising and working all the small muscles of the body, postnatal Pilates focuses on reactivating the pelvic floor using the Pilates breathing and controlled exercises.
Certain positions will be avoided initially, and care needs to be taken to avoid overworking the back. Pilates helps rebuild stamina and can help to alleviate stress. The body will recover quickly if the workouts are consistent.
4) As a Qualified Nutritionist, Do You Have Any Tips For Pregnant Women?
To prenatal women, I would say that establishing your baby’s gut microbiome starts before birth. A balanced microbiome can help build a strong foundation for your baby’s own gut health.
A few of the best ways to improve gut health are regular exercise, maintaining a healthy weight, and enjoying a balanced diet, rich in vitamins, minerals, and fermented foods.
A probiotic supplement can also help, though you should consult with your doctor to confirm what type and dosage of probiotic (if any) is best for you.
5) Any Final Words of Wisdom?
I believe consistency is key. If you can find five minutes to spare each day, use them for exercise. If you’re consistent, you will gradually set your standards higher and before you know it, you’ll be exercising for 20-30 minutes daily.
Also, health is not just about diet and exercise. A healthy lifestyle needs to be achieved by both the food we eat and the other ways in which we nourish ourselves, like a good exercise routine, a job we love, fulfilling relationships, a spiritual practice, financial security, exploring new things that stimulate our brain, joy, creativity, home cooking.
It is important, for prenatal women in particular, to have a balanced lifestyle during this amazing journey in order to make healthier food choices for yourself and your baby.
Join Shapes Studio
The most popular user category on Shapes is the full annual membership, which provides access to all the classes – Dynamic, Cardio, Prenatal, and stretching.
I include a complementary 45-minute Health Consultation for all new Shapes members, so we can pinpoint areas you want to work on and help you achieve a flying start.
The story follows Aisha & Lucy, who are both expecting their first babies. They meet at their local baby group & quickly become friends, but one of them has a big secret, which could change everything… Intrigued? … We sure are!
Just Between Friends is quite a departure from Rosie’s two previous books. The Stylist & Amber Green Takes Manhattan are both fun, feel-good reads, whereas this new book has been described as a gripping page turner with a hidden secret at its centre. Just the thing to curl up with on these dark November evenings… We can’t wait to get stuck in!
The book is out now, so if you don’t happen to be one of the lucky winners, you can order your copy here.
Rosie Nixon on The Capsule in Conversation Podcast
And if, like us, you can’t wait to find out a bit more, Rosie recently appeared on Natalie Anderson’s podcast The Capsule in Conversation, which is well worth a listen. You can find it on all the usual podcast providers or watch on YouTube here.
As well as discussing her new book, Rosie opens up about motherhood, friendship, giving up on the concept of perfection & championing kindness in life & in her career…. All sprinkled with fantastic celebrity anecdotes from her years working closely with stars at Hello! Magazine.
Seraphine is turning 18 this week & we are celebrating our milestone birthday in a BIG way!
Seraphine’s 18th Birthday Promo & Prize Draws
*The promo has now ended*
This week, in the run-up to our birthday, we’re offering a fantastic 20% off* across our collection! You better hurry – the offer ends on Thursday 29th!
Then the week of our birthday we’ve teamed up with some of our favourite mama & baby brands to plan a full week of prize draws on Instagram. We have over £3,000 worth of prizes up for grabs!
The prize draws are kicking off on Thursday 29th of October, so keep an eye on our social media to be in with your chance of winning!
The Seraphine Story So Far
It all began back in 2002, at Founder Cécile Reinaud’s kitchen table. She was expecting her first child, along with several other pregnant friends, and none of them could find maternity clothes they were excited to wear. Cécile started designing & making maternity pieces for herself & her friends & Seraphine was born.
Fast forward 18 years & Seraphine is now a global brand known for dressing the royal families of Europe as well as A-list celebs from rock stars to Hollywood actresses.
The first big hit for the brand was the maternity denim collection, which has remained a major staple in the range, adored by A-listers from Jessica Alba & Anne Hathaway to the Duchess of Cambridge.
Today Seraphine is a leader in the maternity fashion world. A one-stop-shop for mamas & mamas-to-be, with 2 consecutive Queen’s Award wins under our belt in the past 5 years & flagship stores in fashion capitals, from London to Paris, New York, LA, Dubai, New Delhi & Hong Kong.
And we’re only just getting started… this year we opened new concessions in New York & LA in partnership with Macy’s & our online business is growing from strength to strength.
Of course, none of this would have been possible without you, our wonderful Seraphine mamas. That’s why we’re celebrating Seraphine’s 18th birthday by treating YOU! Thank you for sharing this amazing journey with us.
*Exclusions apply. See our site for the full T&Cs & how to claim your discount.
London, Paris, New York & LA to Dubai, New Delhi & Hong Kong… Seraphine maternity boutiques & concessions can be found in fashion capitals all across the world.
And right now we are thrilled to announce that we are expanding in the US… You can now shop Seraphine maternity clothes in selected Macy’s stores!
Seraphine in New York
The largest department store in the US and one of the largest in the world, Macy’s Herald Square is home to over 2000 sq. ft. of maternity fashion & that now includes all your favourite Seraphine styles!
Conveniently located in Midtown Manhattan, right on the edge of NYC’s world-famous garment district, it’s a must-visit for mamas & mamas-to-be.
Along with our 2 flagship Seraphine stores, on West Broadway in SoHo & on Madison Avenue, NYC is the perfect destination for a pre-baby shopping trip on the East Coast!
If you’re closer to California, you can now shop Seraphine maternity clothes at the Macy’s in South Coast Plaza in Costa Mesa. The South Coast Plaza is the largest shopping mall in California, and home to some of the biggest names in designer fashion, so it’s a natural home for the Seraphine collection.
Whether you’re looking for statement maternity dresses, everyday essentials for pregnancy & nursing or even the perfect pair of maternity jeans, you’re sure to find it in the Seraphine corner at Macy’s!
Cancelled catwalks, masked models, digital shows & socially distanced front rows…. Fashion Week has looked a little different this year.
But if there’s one person we can count on to bring the spectacle, it’s super model, Seraphine fan & expectant mama Coco Rocha… and she did not disappoint!
7 months pregnant with baby number 3, Coco had the finale look at Christian Siriano’s fantastically escapist NYFW show.
Coco’s stunning red gown worked perfectly with her bump & the huge high-low ruffle skirt & train added major drama. The striking monochrome look in scarlet red was finished off with matching heels, hat & of course, face mask!
Safety was a top priority at the show – it was held out in the open in the back yard of Christian’s Connecticut home, all audience members were socially distanced & our favourite part – all the models were wearing masks to match their gowns.
We absolutely love this trend! We made our own re-usable cotton face masks to match with one of our signature new season dresses, so you can work the fashion week look for yourself!
Watch Coco’s Behind the Scenes Video (Part 1)
Fashion Week Behind the Scenes (Part 2)
To finish off the landmark 2020 show, Coco made a splash (if you’ll excuse the pun!) by strutting straight into Christian’s pool! While we don’t usually condone ruining designer dresses, the moment certainly brought a touch of the drama & whimsy that we love about fashion week!
Coco has long been a fan of Seraphine maternity clothes, having worn our styles through both of her previous pregnancies, while expecting her daughter Ioni (5) and son Iver (2). She was a particular fan of our little black maternity dresses.
Coming back to win her third world championship title in Beijing just 15 months after welcoming her first son Reggie, Dame Jessica Ennis-Hill is an expert when it comes to training through pregnancy & postpartum recovery.
Here at Seraphine, we are delighted to be partnering with the Olympic champion heptathlete & mum of two & her new fitness app @jennispregnancy.
Jessica Ennis-Hill Talks Training Through Pregnancy
Staying active through pregnancy is a fantastic way to prepare your body for the challenges of labour. We caught up with Jessica to find out some of her tops tips.
1) Jennis Pregnancy – a Tailored Pregnancy Workout Program
The Jennis app was developed by Jessica & her team, based on her experience of training before, during & after pregnancy. The app provides 3 separate programs, tailored for general fitness, fitness during pregnancy & postnatal recovery.
It offers a range of fun workouts that are easy to follow at home, with options tailored for all abilities & fitness levels as well as every stage of pregnancy.
With Jessica guiding you through the sessions, it’s almost like having her as your own personal trainer! We think it’s the perfect fitness companion for women at every stage of their journey into motherhood.
“One of the most important things while you’re training during pregnancy is having the support of a good sports bra.” – Jessica Ennis-Hill
At Seraphine, all our sports bras are designed to offer the optimal level of support for pregnancy as well as easy nursing access – perfect for after baby arrives.
3) Comfortable Maternity Workout Clothes
“Having clothing that fits you well can make you feel happier when you’re training, so hopefully you feel that you can do a little bit more.”– Jessica Ennis-Hill
Like Jess, we believe that when you feel comfortable & confident in your workout clothes, you’re more likely to work harder & come away from your session feeling positive & energised!
We have a fantastic range of maternity activewear, all designed to be comfy, breathable & to grow with your changing body.
Our shift dress is made in the softest stretch jersey, making it incredibly comfortable – perfect for relaxing at home.
Coco styled it simply with slicked back hair & killer heels for her nursery reveal while expecting Ioni.
Cool & Grungy
Biker boots, a leather jacket & beanie toughened up the look for a moody outdoor shoot near her home.
Coco perfectly demonstrates the versatility of this classic LBD, which is included in our BUMP KIT. 4 essential styles (the LBD plus a vest, leggings & skirt) designed to help you kickstart your pregnancy style.
All in classic black & white, they’re perfect for mixing & matching with pieces from your regular wardrobe.
Stilettos, black tights & a jacket of her own design bring the perfect polish to this look. We love it for a date night or smart work event.
Simply Sexy
And this shot has to be our favourite – just look at that gorgeous bump! This time she kept things simple, just adding chunky boots & the perfect mood lighting!
Naturally nourishing, utterly intimate & not without challenge, your breastfeeding journey will be as unique as you are.
Here at Seraphine, our clever nursing designs are made with love, to help you & your little one get off to the best possible start.
You are doing an amazing job – our innovative designs are here to ensure maximum comfort & easy access whenever & wherever you need it – all to make your life that little bit easier in those precious early days.
These are some of the hero pieces we recommend to all new nursing mamas:
1. The Bamboo Bras
Made in soft bamboo viscose, these nursing bras are comfortable & breathable, offering a whole host of amazing features – they’re hypoallergenic, temperature regulating, moisture wicking & even offer antibacterial properties!
As a new nursing mama, there’s simply no such thing as too many basic nursing tops. These ones are soft, stretchy & easy to wear – perfect for layering.
A comfy dress is the ultimate easy outfit & right now we’re offering 20% off* a selection of our favourites!
Check out our DRESS EDIT & enter the code: GLOW20 to claim the discount.
*T&Cs apply
4. The Skin to Skin Top
A must-have for new mamas, these tops are designed to help keep your hands free while enjoying the amazing benefits of skin to skin time with your little one… and you can nurse in it too!
A great way to kickstart your nursing clothes collection, the kit includes a simple striped nursing top, a classic A-line dress with easy zip nursing access at the front & a comfy pair of post-pregnancy leggings.
The three styles work beautifully together & are ideal for mixing & matching with pieces from your regular wardrobe.
In the end, it all comes down to what works for you & your baby. As long as everybody is happy & nobody is hungry, you’re doing a fantastic job – keep it up mama!
